{"id":5770,"date":"2019-09-16T09:14:52","date_gmt":"2019-09-16T03:44:52","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=5770"},"modified":"2024-05-02T14:04:33","modified_gmt":"2024-05-02T08:34:33","slug":"glitz-and-glam-of-runway-shows-a-peak-behind-the-curtains","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/retail-trends\/glitz-and-glam-of-runway-shows-a-peak-behind-the-curtains\/","title":{"rendered":"Glitz And Glam Of Runway Shows: A Peak Behind The Curtains"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69eb58ea87f18\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69eb58ea87f18\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/glitz-and-glam-of-runway-shows-a-peak-behind-the-curtains\/#the-runway-theme\" title=\"The Runway Theme\">The Runway Theme<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/glitz-and-glam-of-runway-shows-a-peak-behind-the-curtains\/#producing-the-runway\" title=\"Producing The Runway\">Producing The Runway<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/glitz-and-glam-of-runway-shows-a-peak-behind-the-curtains\/#backstage-with-models\" title=\"Backstage With Models\">Backstage With Models<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/glitz-and-glam-of-runway-shows-a-peak-behind-the-curtains\/#the-shutterbugs\" title=\"The Shutterbugs\">The Shutterbugs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/glitz-and-glam-of-runway-shows-a-peak-behind-the-curtains\/#manicuring-the-front-row\" title=\"Manicuring The Front Row\">Manicuring The Front Row<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">7<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span style=\"font-weight: 400;\">What really goes behind the\u00a0<a href=\"https:\/\/www.vue.ai\/blog\/trends-and-analysis\/worlds-best-fashion-weeks\/\">fashion weeks<\/a>&#8216; curtains?<\/span><span style=\"font-weight: 400;\">\u00a0What are the various elements that makes this global phenomenon the show that it is? What does it take to turn the rough sketches of a designer into a 10-minute stunning production that could <\/span><a href=\"https:\/\/www.voguebusiness.com\/companies\/cost-of-runway-show-christian-siriano-discount-universe\"><span style=\"font-weight: 400;\">cost $300,000<\/span><\/a><span style=\"font-weight: 400;\">? And, who are the people who get things done and make the runway show of every designer look flawless?<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"the-runway-theme\"><\/span><b>The Runway Theme<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Besides the design process of a new collection, the first and the most exhaustive part of a runway show is working on a theme and getting a team together for it. It is intertwined with a designer\u2019s collection so the work behind selecting the theme and drawing a sketch of the set starts as early as six months before the event.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is understandable to assume that only big productions of designers like Tommy Hilfiger, Marc Jacobs and Fenty require the work to start six months prior to the event. But that is far from being true. A young designer Shanel Campbell who debuted her first collection at the New York Fashion Week last year <\/span><a href=\"https:\/\/wwd.com\/fashion-news\/fashion-features\/how-a-young-designer-produces-a-fashion-show-1202780534\/\"><span style=\"font-weight: 400;\">advised<\/span><\/a><span style=\"font-weight: 400;\">, \u201cI would say get your team together before you focus on the clothing. I did it the other way around. I started the team building a month before the show but it should be at least five or four months just so you have peace of mind. Or no less than three.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In recent times, most designers use the theme as a tool to <\/span><a href=\"https:\/\/www.vue.ai\/blog\/trends-and-analysis\/engagement-over-escape-top-fashion-trends-of-2019\/\"><span style=\"font-weight: 400;\">make a bold statement<\/span><\/a><span style=\"font-weight: 400;\"> through their clothes and the other elements of a fashion show. This helps to determine a brand\u2019s narrative and the message that a designer wants to convey to its viewers, be it the A-listers sitting in the front row or the consumers scrolling through Instagram.\u00a0<\/span><\/p>\n<figure id=\"attachment_5772\" aria-describedby=\"caption-attachment-5772\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5772\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/09\/shanel_campbell_02-300x195.jpg\" alt=\"\" width=\"750\" height=\"486\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/09\/shanel_campbell_02-300x195.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/09\/shanel_campbell_02.jpg 640w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-5772\" class=\"wp-caption-text\">Source: WWD<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Take, for instance, Zendaya and Tommy Hilfiger\u2019s latest collaboration, which was presented at the 2019 NYFW.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/www.theguardian.com\/fashion\/2019\/sep\/09\/tommy-hilfiger-and-zendaya-rock-the-apollo-for-ny-fashion-week\"><span style=\"font-weight: 400;\">runway looked like a block party<\/span><\/a><span style=\"font-weight: 400;\"> that brought alive the 70s fashion with live music and retro cars. But the underlying theme was an ode to the African-American community, women empowerment, inclusive fashion, and diversity.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, <\/span><a href=\"https:\/\/www.harpersbazaar.com\/fashion\/fashion-week\/a28965513\/prabal-gurung-spring-2020-show\/\"><span style=\"font-weight: 400;\">Prabal Gurung decided to make a political statement<\/span><\/a><span style=\"font-weight: 400;\"> with his \u2018Who Gets To Be American\u2019 runway show.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But runway themes are not always about heavy statements. It can be a simple nugget of inspiration, which is neatly pulled out from the archives stored in a designer\u2019s brain. It is then layered with a healthy dose of entertainment, extravagance and glamour. A great example of this is <\/span><a href=\"https:\/\/www.vogue.com\/fashion-shows\/spring-2016-ready-to-wear\/tommy-hilfiger\"><span style=\"font-weight: 400;\">Hilfiger\u2019s 2016 Spring show<\/span><\/a><span style=\"font-weight: 400;\"> where he created a mini tropical island. Hilfiger\u2019s set designer Randall Peacock explained how the inspiration for the Spring runway show came from a bar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201c\u2026that all started with Tommy having this reference of this particular bar that he had been going to for ages, probably 20 years. And he really, really loved Basil&#8217;s Bar in the Caribbean where he has a house and wanted to reproduce that easiness, that feeling\u2026 I think Tommy had a lot of nice associations with it and felt like it tied in well with the collection. So, we start with something like that and then we start to refine it, like what&#8217;s actually doable,\u201d <\/span><a href=\"https:\/\/fashionista.com\/2017\/09\/runway-stage-set-designer-fashion-week\"><span style=\"font-weight: 400;\">shared Peacock<\/span><\/a><span style=\"font-weight: 400;\"> while talking about how fashion week prep looks like at the initial stages.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"producing-the-runway\"><\/span><b>Producing The Runway<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">After locking down the theme and designs, the team starts working towards turning the sketches into reality. This usually starts approximately three months before the show.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At this stage, the set designer, the venue manager, and the production manager along with the sound and light team assess which part of the idea would help to create a transportive experience in the most feasible manner.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Event Director, Dario Calmese <\/span><a href=\"https:\/\/nylon.com\/articles\/fashion-week-underdogs-behind-the-scenes\"><span style=\"font-weight: 400;\">asserts<\/span><\/a><span style=\"font-weight: 400;\">, \u201cWhat I don\u2019t think people realize [about fashion shows] is how many decisions one has to make\u2014from the casting to the lighting to the music, even down to the color of the benches you\u2019re sitting on is intentional. My job is to ensure that entire experience is cohesive, brand-aligned, and supports what you see on the runway.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here the collaborative effort of each department gets tested. The hair stylists and make-up artists accompany the designers to try different looks before jotting down \u2018how-to\u2019 reference guides of the final looks. No one can escape the last minute frenzy of fixing the hair accessories or changing the colour of eye makeup. But skimping on the prep work is a strict no-no. In the<\/span><a href=\"https:\/\/www.goodmorningamerica.com\/style\/story\/survive-york-fashion-week-lead-makeup-artist-preparing-61024022\"><span style=\"font-weight: 400;\"> words of a lead makeup<\/span><\/a><span style=\"font-weight: 400;\"> artist for Maybelline New York, Grace Lee, prepping for NYFW is \u201clike preparing for the Olympics\u201d.<\/span><\/p>\n<figure id=\"attachment_5773\" aria-describedby=\"caption-attachment-5773\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5773\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/09\/maybelline-grace-lee-1-ht-er-190212_hpMain_16x9_992-300x169.jpg\" alt=\"\" width=\"750\" height=\"422\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/09\/maybelline-grace-lee-1-ht-er-190212_hpMain_16x9_992-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/09\/maybelline-grace-lee-1-ht-er-190212_hpMain_16x9_992-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/09\/maybelline-grace-lee-1-ht-er-190212_hpMain_16x9_992.jpg 992w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-5773\" class=\"wp-caption-text\">Source: GMA<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">While the beauty department works on the looks, the music and lights departments work on the mood. The right mix of songs and sounds help to bind the entire collection together and set the mood for the viewers.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.businessoffashion.com\/articles\/intelligence\/michel-gaubert-frederic-sanchez-rene-arsenault\"><span style=\"font-weight: 400;\">According<\/span><\/a><span style=\"font-weight: 400;\"> to DJ and music producer Michel Gaubert, the work on runway soundtrack starts two months before the show and in some cases, a few days before the show. He stated how a designer\u2019s ideas and the look of the venue play an important role in selecting the piece of music that would help to set the mood. For instance, for Chanel\u2019s show at an art gallery, Gaubert used Picasso Baby and mixed it with 70s avant-garde music.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The same set of rules applies to staging and lighting. Depending on the budget and the theme, the correct lighting can transform a runway show into a rock concert, a boat party or a live theatrical performance.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, with a growing emphasis on <\/span><a href=\"https:\/\/www.vue.ai\/blog\/trends-and-analysis\/sustainability-on-the-runway\/\"><span style=\"font-weight: 400;\">sustainable fashion and green runway<\/span><\/a><span style=\"font-weight: 400;\">, the production teams have now started embracing greener options when it comes to staging and lighting.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As someone who has produced shows for Tom Ford, Chanel and Prada, Keith Baptista talked about how brands are trying to reduce the carbon footprint of a fashion show. He <\/span><a href=\"https:\/\/www.vogue.com\/article\/fashion-week-sustainability-carbon-footprint-runway-show?verso=true\"><span style=\"font-weight: 400;\">asserted<\/span><\/a><span style=\"font-weight: 400;\">, \u201cWe use green generators at events, and for lighting, we\u2019ve gone heavily into LED, which is low-energy but still high-impact. And a lot of brands like Chanel, Gucci, and H&amp;M have made corporate decisions to be more conscious, which helps us be more effective\u2026. It\u2019s been a dramatic difference over the past two or three years, where brands are stepping up and engaging in that way.\u201d<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"backstage-with-models\"><\/span><b>Backstage With Models<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The light, music, make-up, hair and dress rehearsals are incomplete without the right set of models. A designer spends a sizeable portion of his\/her budget <a href=\"https:\/\/www.vue.ai\/products\/on-model-imagery\/\">on models<\/a>. As per Vogue Business\u2019 <\/span><a href=\"https:\/\/www.voguebusiness.com\/companies\/cost-of-runway-show-christian-siriano-discount-universe\"><span style=\"font-weight: 400;\">estimates<\/span><\/a><span style=\"font-weight: 400;\">, the cost of hiring models ranges from $40,000 to $60,000.\u00a0<\/span><\/p>\n<figure id=\"attachment_5775\" aria-describedby=\"caption-attachment-5775\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5775\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/09\/Screenshot-2019-09-13-at-2.23.02-PM-209x300.png\" alt=\"\" width=\"750\" height=\"1077\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/09\/Screenshot-2019-09-13-at-2.23.02-PM-209x300.png 209w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/09\/Screenshot-2019-09-13-at-2.23.02-PM.png 479w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-5775\" class=\"wp-caption-text\">Source: Vogue<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=6DFyXRPetiM\"><span style=\"font-weight: 400;\">casting calls<\/span><\/a><span style=\"font-weight: 400;\"> and auditions start months before the shows begin just like the production work. But the busiest time for fashion week models starts from the very first day. They are also the ones that have to stay steady and calm in the midst of backstage chaos because they are the face of the collection. For a model, an <\/span><a href=\"http:\/\/www.vervemagazine.in\/fashion-and-beauty\/a-day-in-the-life-of-model-anugraha-natarajan-at-lakme-fashion-week\"><span style=\"font-weight: 400;\">18-hour work day<\/span><\/a><span style=\"font-weight: 400;\"> during the fashion weeks is not unheard of.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cMy call time to arrive at the location of the show is usually 2 hours before the parade begins. During fashion week I have more than one show in a day, sometimes 3 or 4, so this means running around to multiple locations with hair and makeup done differently for every show! Only 2 hours time for hair and makeup means that everyone is working against the clock. There is a lot of pushing and prodding and hair pulling,\u201d a model <\/span><a href=\"https:\/\/emilythomas44.wordpress.com\/what-does-a-model-actually-do\/what-happens-behind-the-scenes-of-a-runway-show\/\"><span style=\"font-weight: 400;\">wrote<\/span><\/a><span style=\"font-weight: 400;\"> while documenting her fashion week experience.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"the-shutterbugs\"><\/span><b>The Shutterbugs<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To capture the fluidity of a catwalk, behind the scenes chaos and all the action on the streets and the red carpet, fashion week photographers relentlessly interact with the models, designers, and the audience through their lenses without directly interacting with anyone.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Celebrated fashion week photographer Andrew Walker puts it succinctly by <\/span><span style=\"font-weight: 400;\">saying<\/span><span style=\"font-weight: 400;\">, \u201cIt\u2019s not glamorous at all; it\u2019s a lot of hard work and a lot of waiting around. A lot depends on what I\u2019m shooting: backstage, front row celebrities, sponsorships or after parties. Each type of coverage requires a different mindset and different equipment, and each scenario creates different perks and challenges.\u201d<\/span><\/p>\n<figure id=\"attachment_5776\" aria-describedby=\"caption-attachment-5776\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5776\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/09\/lbjkhyzn20wzjh28p2jb-300x200.jpg\" alt=\"\" width=\"750\" height=\"500\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/09\/lbjkhyzn20wzjh28p2jb-300x200.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/09\/lbjkhyzn20wzjh28p2jb-768x512.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/09\/lbjkhyzn20wzjh28p2jb-1024x683.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/09\/lbjkhyzn20wzjh28p2jb.jpg 1400w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-5776\" class=\"wp-caption-text\">Source: Digital Rev<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">According to Walker, backstage photography is creative but shooting front row celebrities is a bit chaotic.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another freelance photographer, Alyssa Greenberg <\/span><a href=\"https:\/\/www.digitalrev.com\/article\/a-photographer-s-10-lessons-from-ny-fashion-week\"><span style=\"font-weight: 400;\">shared the lessons<\/span><\/a><span style=\"font-weight: 400;\"> she learned while working at NYFW, which includes getting as many pictures of Vogue\u2019s editor Anna Wintour as possible and that photographers should create moments if they can\u2019t find them.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"manicuring-the-front-row\"><\/span><b>Manicuring The Front Row<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">At the opposite end of photographers, we have public relations managers who have to directly interact with the front row celebrities, designers and the members of the press.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From inviting the who\u2019s who sitting in the front row to managing the A-listers walking hand-in-hand with the designers on the ramp, from looking at the feed of the social media influencers snapchatting snippets of the show to exchanging stories with editors backstage, the PR team has to stay on its toes until the last story is published, printed and streamed.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWhile everyone sees the finished product once the models walk down the runway, there are many long hours and countless intricacies behind the scenes that not everyone is aware of. The work that my team does for Fashion Week takes a lot of flexibility and even more organization to make it all work,\u201d <\/span><a href=\"https:\/\/nylon.com\/articles\/fashion-week-underdogs-behind-the-scenes\"><span style=\"font-weight: 400;\">stated<\/span><\/a><span style=\"font-weight: 400;\"> Lindsey Adams, a PR manager.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The job of the PR team during the fashion week goes beyond facilitating interviews, communicating with editors &amp; bloggers and proofreading RSVP lists. Their backstage duties can also include checking supplies required for the events, cleaning brushes, and helping models.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But the backstage excitement doesn\u2019t end here. After the runway shows and presentations wrap up, the night comes alive <\/span><a href=\"https:\/\/www.vogue.com\/slideshow\/oliver-peoples-re\/done-fashion-week-party\"><span style=\"font-weight: 400;\">with after-parties<\/span><\/a><span style=\"font-weight: 400;\"> with complete catering. These parties are a separate event on their own where the guest list becomes even more exclusive than the front row and <\/span><a href=\"https:\/\/www.marieclaire.com\/fashion\/g28950098\/after-parties-fashion-week-spring-2020\/\"><span style=\"font-weight: 400;\">celebrities turn into models<\/span><\/a><span style=\"font-weight: 400;\"> for an unofficial fashion week.\u00a0<\/span><\/p>\n<figure id=\"attachment_5777\" aria-describedby=\"caption-attachment-5777\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5777\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/09\/gettyimages-1173497701-web-1568309407-300x150.jpg\" alt=\"\" width=\"750\" height=\"374\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/09\/gettyimages-1173497701-web-1568309407-300x150.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/09\/gettyimages-1173497701-web-1568309407-768x383.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/09\/gettyimages-1173497701-web-1568309407.jpg 980w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-5777\" class=\"wp-caption-text\">Source: Maire Claire<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">In the old traditional fashion world, the retail business of fashion week didn\u2019t kick-start immediately after the show, nor did the collection reviews reach the pages of magazines and newspapers the very next day. But in this digital world of \u2018See <\/span><a href=\"https:\/\/www.vue.ai\/blog\/trends-and-analysis\/tommy-hilfiger-american-global\/\"><span style=\"font-weight: 400;\">Now, Buy Now<\/span><\/a><span style=\"font-weight: 400;\">\u2019 and <\/span><a href=\"https:\/\/www.vue.ai\/blog\/trends-and-analysis\/where-trends-are-born-instagram\/\"><span style=\"font-weight: 400;\">Instagram<\/span><\/a><span style=\"font-weight: 400;\">, fashion week reviews get uploaded within a few hours of it going live and customers can buy the clothes featured on the runway as the last model walks away. Technology has <\/span><a href=\"https:\/\/www.vue.ai\/blog\/trends-and-analysis\/how-the-fashion-week-changed\/\"><span style=\"font-weight: 400;\">definitely changed<\/span><\/a><span style=\"font-weight: 400;\"> the view of the behind the scenes look of fashion weeks across the world. But the juxtaposition of glamour and chaos hasn\u2019t changed.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">7<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> What really goes behind the\u00a0fashion weeks&#8216; curtains?\u00a0What are the various elements that makes this global phenomenon the show that it is? What does it take to turn the rough sketches of a designer into a 10-minute stunning production that could cost $300,000? And, who are the people who get things done and make the runway  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":5784,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1523,1161],"tags":[388,106,356,366],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Glitz And Glam Of Runway Shows: A Peak Behind The Curtains | Vue.ai Blog<\/title>\n<meta name=\"description\" content=\"Technology has definitely changed the view of the behind the scenes look of fashion weeks, but the juxtaposition of glamour and chaos hasn\u2019t changed.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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