{"id":6051,"date":"2019-10-16T09:29:52","date_gmt":"2019-10-16T03:59:52","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=6051"},"modified":"2023-10-19T16:28:01","modified_gmt":"2023-10-19T10:58:01","slug":"online-stores-for-black-friday","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/retail-trends\/online-stores-for-black-friday\/","title":{"rendered":"How To Prepare Your Online Stores For Black Friday"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69df0a98da26a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69df0a98da26a\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/online-stores-for-black-friday\/#spreading-the-black-friday-cheer\" title=\"Spreading The Black Friday Cheer\">Spreading The Black Friday Cheer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/online-stores-for-black-friday\/#tips-to-get-an-online-store-ready-for-black-friday\" title=\"Tips To Get An Online Store Ready For Black Friday\">Tips To Get An Online Store Ready For Black Friday<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/online-stores-for-black-friday\/#1-plan-early-to-get-ahead-of-the-curve\" title=\"1. Plan Early To Get Ahead Of The Curve\">1. Plan Early To Get Ahead Of The Curve<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/online-stores-for-black-friday\/#2-get-your-site-ready-ahead-of-the-big-day\" title=\"2. Get Your Site Ready Ahead Of The Big Day\">2. Get Your Site Ready Ahead Of The Big Day<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/online-stores-for-black-friday\/#3-clearly-mark-the-limited-stock-on-the-website\" title=\"3. Clearly Mark The Limited Stock On The Website\u00a0\">3. Clearly Mark The Limited Stock On The Website\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/online-stores-for-black-friday\/#4-track-what-works-and-what-doesnt\" title=\"4. Track What Works And What Doesn\u2019t\">4. Track What Works And What Doesn\u2019t<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/online-stores-for-black-friday\/#5-cross-sell-and-upsell-always\" title=\"5. Cross-sell And Upsell, Always\">5. Cross-sell And Upsell, Always<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/online-stores-for-black-friday\/#6-strengthen-your-re-targeting-strategies\" title=\"6. Strengthen Your Re-targeting Strategies\">6. Strengthen Your Re-targeting Strategies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/online-stores-for-black-friday\/#7-boost-your-social-media-marketing\" title=\"7. Boost Your Social Media Marketing\">7. Boost Your Social Media Marketing<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">6<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span style=\"font-weight: 400;\">Traditionally the busiest shopping season of the year in the United States, the Black Friday sale is now a tradition as ubiquitous as turkey for thanksgiving\u2014religiously followed by millions of shoppers across the country. It has moved from days of queuing up in front of stores from midnight to online shopping. Ecommerce has effectively replaced an offline tradition with better deals and more convenience.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"spreading-the-black-friday-cheer\"><\/span><b>Spreading The Black Friday Cheer<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b><\/b><span style=\"font-weight: 400;\">The Black Friday sale has proved to be a <\/span><a href=\"https:\/\/nrf.com\/media-center\/press-releases\/thanksgiving-weekend-multichannel-shopping-almost-40-percent-over-last\"><span style=\"font-weight: 400;\">vital addition to the economy<\/span><\/a><span style=\"font-weight: 400;\">, crossing the $1 billion in revenues mark almost every year. Analysts predict a huge rise for 2019 with the Black Friday spending set to surpass $2 billion, with over 62% of customers who plan to shop online actively look for deals during the much-awaited season.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With numbers like these, flawless digital execution of the entire process is a prerequisite and can provide online stores and retailers with an online presence a definite edge over their competition. With billions of dollars up for grabs, eCommerce giants invariably capitalize on the incoming holiday rush with their barrage of offers, discounts, campaigns and so much more.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"tips-to-get-an-online-store-ready-for-black-friday\"><\/span><b>Tips To Get An Online Store Ready For Black Friday<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Here are some tips for your online store that could help you prepare better, avoid errors and make the most of this festive season.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1-plan-early-to-get-ahead-of-the-curve\"><\/span><b>1. Plan Early To Get Ahead Of The Curve<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If growing online sales and non-stop customers are on your mind, it is necessary to start with preparations a month before.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Online shoppers don&#8217;t always wait for Black Friday to see what sales hit the market. Begin by sharing teaser offers, announcements of new arrivals and create the necessary hype that will give you some serious street-cred as <\/span><i><span style=\"font-weight: 400;\">the <\/span><\/i><span style=\"font-weight: 400;\">website to watch for the best deals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Promote deals and generous giveaways in the month leading to Thanksgiving, show sneak-peeks into major product offers, etc. You might also consider hosting contests online and giving away massive discount coupons early on in the game. This way, you ensure that you will have shoppers on the D-day.\u00a0 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Direct product ads is an example of marketing that can wait until the sale period actually begins. Starting early could deplete your ad budget and hinder expenditure when you actually need to spend.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While it makes sense to hold on to something like direct product ads for later, starting too late could also be an obstacle. It \u00a0might result in only a few customers seeing your ads. Past advertising data is the best way to analyze what might work best for you. For most product-based businesses, targeted ads at the time of the sale help supercharge an already booming sales event.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2-get-your-site-ready-ahead-of-the-big-day\"><\/span><b>2. Get Your Site Ready Ahead Of The Big Day<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b><\/b><span style=\"font-weight: 400;\">A guaranteed online spike during the busiest shopping season of the year can sometimes lead to bad site performance. Having a website crash while a customer is shopping can be damaging to your credibility and bottom line.<\/span><\/p>\n<figure id=\"attachment_6065\" aria-describedby=\"caption-attachment-6065\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6065\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/10\/shutterstock_760853098-300x180.jpg\" alt=\"\" width=\"750\" height=\"450\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/10\/shutterstock_760853098-300x180.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/10\/shutterstock_760853098-768x461.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/10\/shutterstock_760853098.jpg 1000w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-6065\" class=\"wp-caption-text\">Source: Shutterstock<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Around 50% of shoppers have said that they\u2019re unlikely to return to a slow website or one that doesn\u2019t perform as they had expected it to. It is important to test your server site\u2019s load capacity and have test runs to ensure that it can fully function on the days required.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A few other things worth considering are how your site performs on a mobile device, the time it takes for a product page to load, the ease and security of the checkout experience and the site\u2019s UX. If you\u2019ve got time, try and define the simplest path from discovery to checkout and implement this on your site. Consider making guest checkouts an option and add in a friendly returns policy for maximum online sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Review your SEO strategies to boost search results. Be up to date with the latest trends, and do keyword searches on Google Trends for innovative and new terms that could be used for product descriptions.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3-clearly-mark-the-limited-stock-on-the-website\"><\/span><b>3. Clearly Mark The Limited Stock On The Website<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There is nothing worse than knowing that the deal you were so excited to click on is, in fact, unavailable. Sometimes during the sale period, products added to the cart also have the tendency to be sold out. Ensure that sufficient stock is available at all times and that the shoppers are aware of its availability, as well as the urgency of checking out. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Indicators like \u2018already in 5 other shopping carts\u2019, \u2018valid for the next 7 minutes\u2019, etc. can prompt people to buy as opposed to waiting for a better deal.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Also, if a product\u2019s stock is limited and several people add it to their cart, the person who checks out first gets precedence. If the product does go out of stock at this point, other customers in the digital line should be given the option to wait longer for the product, or to choose something else.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Being transparent about this allows you to accept backorders and procure more inventory before you ship these products out, which takes more time than standard order fulfillment. You might also want to suggest other similar products at the same time to avoid losing the customer entirely.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4-track-what-works-and-what-doesnt\"><\/span><b>4. Track What Works And What Doesn\u2019t<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Through the implementation of Google Analytics and heatmap software, you can monitor your website\u2019s performances and observe which periods saw the highest peaks in visits, conversions, etc. as well as the areas of the website that got the most attention. Heatmap results can help identify which sections of the interface were most or least visited, and you can accordingly tweak the site\u2019s components for better results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Look back and analyse which were your most popular products, and how customers discovered this product online. It is also worth tracking how many shoppers visit the site from your devised email marketing campaigns, and how many come in with no effort on your part at all.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These data points are a valuable source of information not just for the next sale (and it comes super-soon in the form of Christmas break) but also for the year beyond as it helps you see what to keep and what to correct.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5-cross-sell-and-upsell-always\"><\/span><b>5. Cross-sell And Upsell, Always<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b><\/b><span style=\"font-weight: 400;\">This is the season to target customers with as many products in as many ways as possible. It is the best time for up-selling and c<\/span><span style=\"font-weight: 400;\">ross-selling products.\u00a0<\/span><\/p>\n<p>Customers know what to buy, but they also appreciate elements discoverability. This is where you have a chance to showcase more products, product bundles and basically sell more per customer.<\/p>\n<p><span style=\"font-weight: 400;\">Create enticing product combinations related to their respective purchases and help add value for your customer. Refer them to something that will go along with the product they initially shopped for. For example, if they purchased a set of sport shoes, you could suggest natural fits such as a pair of sport socks, track suits, or a pair of heel protectors and insoles.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Such tactics may help in triggering a reminder to buy these products that they hadn\u2019t initially thought of before. Ecommerce retailers should use this as an opportunity to increase their average order value that can eventually result in higher online sales.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6-strengthen-your-re-targeting-strategies\"><\/span><b>6. Strengthen Your Re-targeting Strategies<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The shopping process is rarely over. There are instances where customers stumble upon websites, browse for a bit and then exit. 90% of consumers aren\u2019t looking for a purchase the first time they browse through a website. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Retargeting helps remind customers of what your brand can offer, even if they\u2019ve heard of the brand before. This can lead to potentially higher conversion rates. Pixel-based retargeting is one of the most commonly used methods where customers see ads based on their browsing history once they leave the website.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"7-boost-your-social-media-marketing\"><\/span><b>7. Boost Your Social Media Marketing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Social media has progressively turned into a platform that can create fast, impulsive purchases. It is very important for online retailers to include social media in their Black Friday marketing strategies.<\/p>\n<figure id=\"attachment_6062\" aria-describedby=\"caption-attachment-6062\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6062\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/10\/shutterstock_1498591895-300x200.jpg\" alt=\"\" width=\"750\" height=\"500\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/10\/shutterstock_1498591895-300x200.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/10\/shutterstock_1498591895-768x512.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/10\/shutterstock_1498591895.jpg 1000w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-6062\" class=\"wp-caption-text\">Source: Shutterstock<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Watch for trending hashtags you could piggyback on, update your call to action button (watch video, learn more, etc.) that will take viewers to the landing page of your Black Friday sale. You can also use social media influencers as a medium to generate buzz around special sale offers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to paid advertising, Facebook has proved to be the most effective in driving traffic to brand websites through their well-placed advertisements.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Black Friday sale is special in that it can help build new customer relationships and build a wider audience base for the brand itself, and for all sales that follow. While a sale can be a busy time, it allows you to engage with customers on deeper levels, offer great discount deals, products of top notch quality and curate detailed gift guides for the forthcoming holiday period.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Great customer service is something that always sticks on with customers, and genuinely good offers and excellent service can leave a lasting impression in people\u2019s minds.<\/span><\/p>\n<p><strong>Related Article<\/strong><\/p>\n<p><a href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/shopping-cart-abandonment-ultimate-guide\/\">Shopping cart abandonment<\/a> &#8211; Ultimate Guide<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">6<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> Traditionally the busiest shopping season of the year in the United States, the Black Friday sale is now a tradition as ubiquitous as turkey for thanksgiving\u2014religiously followed by millions of shoppers across the country. It has moved from days of queuing up in front of stores from midnight to online shopping. Ecommerce has effectively replaced  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":6052,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1523,1161],"tags":[62,27,400,399,401],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Prepare Your Online Stores For Black Friday | Vue.ai Blog<\/title>\n<meta name=\"description\" content=\"The Black Friday sale is special in a way that it can help build new customer relationships and build a wider audience base for the brand itself.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/online-stores-for-black-friday\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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