{"id":6266,"date":"2019-11-07T10:55:01","date_gmt":"2019-11-07T05:25:01","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=6266"},"modified":"2024-05-02T14:16:01","modified_gmt":"2024-05-02T08:46:01","slug":"holiday-season-strategies","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/holiday-season-strategies\/","title":{"rendered":"Subscription Retail: Holiday Season Strategies Revealed"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a1f61c2560b5\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a1f61c2560b5\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/holiday-season-strategies\/#data-for-the-win\" title=\"Data For The Win\">Data For The Win<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/holiday-season-strategies\/#the-gift-of-giving\" title=\"The Gift Of Giving\">The Gift Of Giving<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/holiday-season-strategies\/#sustainability-and-inclusivity-with-subscription\" title=\"Sustainability And Inclusivity With Subscription\">Sustainability And Inclusivity With Subscription<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/holiday-season-strategies\/#celebrate-loyalty-and-community\" title=\"Celebrate Loyalty And Community\">Celebrate Loyalty And Community<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">6<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span style=\"font-weight: 400;\">As more and more businesses move towards the <\/span><a href=\"https:\/\/www.vue.ai\/blog\/trends-and-analysis\/retail-is-moving-to-subscription\/\"><span style=\"font-weight: 400;\">subscription<\/span><\/a><span style=\"font-weight: 400;\"> model, retailers will have to draw up a comprehensive sales strategy to stand out from the competition during the 2019 <\/span><a href=\"https:\/\/www.vue.ai\/blog\/trends-and-analysis\/gear-up-for-holiday-season\/'\"><span style=\"font-weight: 400;\">holiday season<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The lure of following the deep-discount model is quite intense around the seasonal shopping peaks. In 2018, U.S. holiday spending <\/span><span style=\"font-weight: 400;\">touched<\/span><span style=\"font-weight: 400;\"> $707.5 billion. And the top subscription-based e-commerce companies <\/span><a href=\"https:\/\/get.fuelbymckinsey.com\/article\/sizing-up-the-subscription-e-commerce-market\/\"><span style=\"font-weight: 400;\">generated<\/span><\/a><span style=\"font-weight: 400;\"> $7.5 billion in revenue that year. These numbers are only going to get bigger by the end of 2019 as subscription e-commerce continues to grow from strength to strength. Therefore, grabbing a meatier share of the holiday sales pie through discounts seems like an enticing prospect.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But seasoned players of the subscription retail industry warn about the pitfalls of bowing down to the discount-driven demand. Therefore, we decided to dig a little deeper and unveil subscription companies\u2019 best-kept secrets and strategies when it comes to winning at the biggest shopping season.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"data-for-the-win\"><\/span><strong>Data For The Win<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">One of the companies that contributed to the $7.5 billion revenue is HelloFresh.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Germany-based meal-kit company is the largest subscription e-commerce company based on sales, not just in the U.S but in the world. Its worth stands at $2.3 billion.\u00a0<\/span><span style=\"font-weight: 400;\">Their secret to success is Data.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">HelloFresh studies customer data to zero down on their target customers (busy families, beginners), modify their marketing strategies, develop and re-develop recipes, prepare a wide range of meal plans and expand their customer base. For a category such as food, which comes with its own set of challenges, the company relies on data to make its supply chain as seamless as possible.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cBecause of the business model and the data we collect from our customers, we\u2019re able to demand forecast a lot more effectively than a typical retail or e-commerce store selling food\u2026 Over time, we\u2019ve been able to build up a ton of data \u2026 and develop internal proprietary algorithms that we can apply to improve that forecasting,\u201d <\/span><a href=\"https:\/\/www.mytotalretail.com\/article\/how-hellofresh-using-data-create-more-efficient-supply-chain\/\"><span style=\"font-weight: 400;\">revealed<\/span><\/a><span style=\"font-weight: 400;\"> HelloFresh\u2019s Senior Director of Operations, Adam Kalikow.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While traditional retail models call for mass production, the appeal of subscription e-commerce companies lies in personalized product offerings. Even when the number of subscribers reaches a new high, retailers have to introduce mass <a href=\"https:\/\/www.vue.ai\/blog\/vuecommerce\/retail-personalization-in-2021\/\">retail personalization<\/a>. That\u2019s when data comes into the picture.\u00a0<\/span><\/p>\n<figure id=\"attachment_6381\" aria-describedby=\"caption-attachment-6381\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6381\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/11\/HF_Thanksgiving_Turkey_WithBox_BackFocus_FLAT-1-300x177.png\" alt=\"\" width=\"750\" height=\"443\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/11\/HF_Thanksgiving_Turkey_WithBox_BackFocus_FLAT-1-300x177.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/11\/HF_Thanksgiving_Turkey_WithBox_BackFocus_FLAT-1-768x453.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/11\/HF_Thanksgiving_Turkey_WithBox_BackFocus_FLAT-1-1024x605.png 1024w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-6381\" class=\"wp-caption-text\">Source: HelloFresh<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">HelloFresh, for instance, maintained a steady flow between supply and demand during the 2018 Christmas holidays by forecasting the needs of customers and tweaking the meal plans. Their two meal <\/span><a href=\"http:\/\/businessinsider.in\/home\/hellofresh-has-introduced-a-holiday-dinner-meal-kit-for-christmas-we-tried-it-and-its-delicious\/articleshow\/67030725.cms\"><span style=\"font-weight: 400;\">options for the holidays<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; appetizer, the main course, and plenty of sides- were designed to feed 6-10 people. The addition of place cards for the guests added a nice touch to the kit. These little details, modifications, and additions were made possible by the effective use of data and artificial intelligence. Otherwise, personalizing subscription boxes for <\/span><a href=\"https:\/\/expandedramblings.com\/index.php\/interesting-hellofresh-statistics-facts-march-2017\/\"><span style=\"font-weight: 400;\">1.84 million active users <\/span><\/a><span style=\"font-weight: 400;\">would have been a herculean task for HelloFresh.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/www.vue.ai\/blog\/trends-and-analysis\/are-you-ready-to-boost-sales-without-falling-into-the-discount-trap\/\"><span style=\"font-weight: 400;\">prominence of data analytics, AI and virtual reality<\/span><\/a><span style=\"font-weight: 400;\"> gets even bigger in the case of beauty and fashion subscription businesses. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dave Palmer, COO of activewear subscription company Yoga Club agrees with this observation.\u00a0<\/span><span style=\"font-weight: 400;\">On the <\/span><a href=\"https:\/\/www.vue.ai\/resources\/podcasts\/\"><span style=\"font-weight: 400;\">Vue Podcast<\/span><\/a><span style=\"font-weight: 400;\">, Palmer shared how they are a data forward company, moving towards mass customization. Yoga Club depends on AI to fine-tune its processes, be it customer service, curation, site merchandising, automated marketing, or logistics.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\u201c&#8230;you\u2019ve got your analytics which tells you what has happened and then you\u2019ve got predictive analytics which you\u2019re going to tell you what is likely to happen next. Now the more fluent and effective you are at understanding what\u2019s likely to happen next means that the more you can anticipate a customer\u2019s needs and if you can anticipate their needs you can make their life easier. It\u2019s all about convenience. It\u2019s all about saving people\u2019s time\u2026 it\u2019s all about making people\u2019s lives easier. So we use AI to take our feedback both given and implied feedback, to interpret that so that we can communicate to our customers with the right message at the right time, at all times,\u201d Palmer <\/span><a href=\"https:\/\/www.vue.ai\/blog\/podcast\/the-vue-podcast-leaders-in-retail-dave-palmer\/\"><span style=\"font-weight: 400;\">shared<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"the-gift-of-giving\"><\/span><strong>The Gift Of Giving<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Speaking of convenience, one of the features that appeal the most to subscription box users is the freedom to \u2018pause\u2019 the boxes, as and when required. This could prove detrimental during the holiday season as people take a break from their regular lives.\u00a0<\/span><span style=\"font-weight: 400;\">But eCommerce companies operating on this business model have found a way to turn this around.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The atmosphere during Christmas, Ramadan, Thanksgiving, New Year or any big festive season promotes the message of gifting and charity. Companies like HelloFresh and BirchBox tapped into this sentiment.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cDuring 2017 HelloFresh USA donated just under 18,000 boxes of HelloFresh meals to those less fortunate, particularly around national holidays and national disasters (e.g. Hurricane Harvey). In addition to weekly ingredient donations, over holiday periods where customers might pause their weekly delivery, instead, they are invited to donate the value of their box with HelloFresh matching their gift, which allows us to donate even more to those who need it most,\u201d the company stated in its <\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<figure id=\"attachment_6481\" aria-describedby=\"caption-attachment-6481\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6481\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/11\/0d574ae80f3a4481a50a95161b29d6a6.png\" alt=\"\" width=\"750\" height=\"563\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/11\/0d574ae80f3a4481a50a95161b29d6a6.png 640w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/11\/0d574ae80f3a4481a50a95161b29d6a6-300x225.png 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-6481\" class=\"wp-caption-text\">Source: Birchbox<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">The company tied up with programs across the U.S., U.K, and Australia to spread the joy of giving during the holidays. And it worked for HelloFresh as the number of boxes donated year-over-year from 2016 to 2017 increased by 46%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides donation, subscription boxes make for an excellent gift. With the ability to customize each beauty and fashion kits as per the customer\u2019s preference, companies can compel subscribers to not hit the \u2018pause\u2019 button and hit the \u2018gift\u2019 button instead. Retailers, e-commerce companies and brands can leverage this sentiment to reach out to more customers, connect with existing customers, contribute to the overall wellbeing of society and build a long-term relationship. Each of these elements translates into recurring revenue.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"sustainability-and-inclusivity-with-subscription\"><\/span><strong>Sustainability And Inclusivity With Subscription<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The donation drive of BirchBox and HelloFresh also addresses one of the biggest pain-points of the subscription model &#8211; wastage. As the sustainability and inclusivity movement gains momentum with each passing year, there could be no better strategy than aligning with these practices to differentiate your business during the holidays.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In December 2014, beauty subscription retailer <\/span><a href=\"https:\/\/mysocialgoodnews.com\/family-family-birchbox-bring-beauty-gifts-women-need\/\"><span style=\"font-weight: 400;\">BirchBox<\/span><\/a><span style=\"font-weight: 400;\"> chose Family-to-Family\u2019s \u201cShare Your Beauty\u201d program for the holiday season. Under this program, the company repurposed unused beauty products and donated them to the shelter.\u00a0<\/span><span style=\"font-weight: 400;\">The idea behind HelloFresh UK\u2019s, The Felix Project was also to reduce wastage by redirecting excess food from the retail sector and delivering it to the people in need.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Birchbox You-Time Manifesto\" width=\"1778\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/GVNiCFp-rsE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">BirchBox also released a series of campaigns that celebrate <\/span><a href=\"https:\/\/www.retailtouchpoints.com\/features\/news-briefs\/birchbox-goes-gender-neutral-birchboxman-becomes-birchbox-grooming\"><span style=\"font-weight: 400;\">gender neutrality<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.marketingdive.com\/news\/birchbox-campaign-positions-brand-for-inclusive-self-care-push\/556707\/\"><span style=\"font-weight: 400;\">self-care<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0 While these are not holiday campaigns per se, the well-timed release would draw holiday buyers from Gen Y and Gen Z who believe in backing companies that are sustainable, inclusive and socially aware.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This holiday season, introduce packaging that minimizes wastage, promotes sustainable business practices and celebrates all identities. From <\/span><a href=\"https:\/\/www.vue.ai\/blog\/trends-and-analysis\/theory-of-sustainable-beauty\/\"><span style=\"font-weight: 400;\">reusable bottles to refillable palettes<\/span><\/a><span style=\"font-weight: 400;\">, from <\/span><a href=\"https:\/\/www.vue.ai\/blog\/trends-and-analysis\/resale-fashion-market\/\"><span style=\"font-weight: 400;\">pre-loved wardrobe<\/span><\/a><span style=\"font-weight: 400;\"> to donation drives, position your business and personalize the boxes to fit the sustainable and inclusive narrative. These features act as emotional incentives, which would help companies to develop a long-term association.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"celebrate-loyalty-and-community\"><\/span><strong>Celebrate Loyalty And Community<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The above-mentioned emotional non-financial incentives can be seamlessly blended with financial incentives. As special offers are an indispensable part of the holiday season, it is imperative to conceive a sales strategy <\/span><a href=\"https:\/\/www.vue.ai\/blog\/trends-and-analysis\/are-you-ready-to-boost-sales-without-falling-into-the-discount-trap\/\"><span style=\"font-weight: 400;\">without falling into the discount trap<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">Special discount coupons, gifts, and subscriber-only benefits are just a few of the many ways to attract holiday buyers minus deep-discounting.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take, for instance, gifting subscription boxes. Marking down the prepaid service prices by 10-15% would encourage subscribers to gift a box to friends and family. By allowing prepaid discounted plans, retailers would get access to a slew of customers. Offering member-only benefits like a special discount code, add-ons, and gifts is also a great way to reward loyalty and build a community.\u00a0<\/span><span style=\"font-weight: 400;\">\u201cWe see a lot of members shopping the member marketplace and getting add-ons with their winter boxes. They load up their carts and then give those extra items as gifts because those products are all offered at exclusive member discounts. So it\u2019s a win-win: They\u2019re giving great gifts to people, but they\u2019re also getting great discounts,\u201d <\/span><a href=\"https:\/\/blog.churnbuster.io\/7-tips-to-help-subscription-retailers-dominate-black-friday-and-cyber-monday\/\"><span style=\"font-weight: 400;\">asserted<\/span><\/a><span style=\"font-weight: 400;\"> Yana Moser, Director of Digital Strategy at Box of Style.<\/span><\/p>\n<figure id=\"attachment_6384\" aria-describedby=\"caption-attachment-6384\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6384\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-11-05-at-11.02.15-PM-300x300.png\" alt=\"\" width=\"750\" height=\"747\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-11-05-at-11.02.15-PM-300x300.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-11-05-at-11.02.15-PM-150x150.png 150w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-11-05-at-11.02.15-PM-768x764.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-11-05-at-11.02.15-PM-1024x1019.png 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-11-05-at-11.02.15-PM-75x75.png 75w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-11-05-at-11.02.15-PM-80x80.png 80w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-11-05-at-11.02.15-PM.png 1293w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-6384\" class=\"wp-caption-text\">Source: Box Of Style<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">BirchBox incentivized its customers by giving away free boxes to subscribers who bought gift subscriptions as part of its <\/span><a href=\"http:\/\/birchbox.com\/rules\/holiday-2014-black-friday-gift-subscription-offer\"><span style=\"font-weight: 400;\">2014 holiday sales campaign.<\/span><\/a><span style=\"font-weight: 400;\"> Subscribers were able to get their hands on 1-3 free boxes depending on how much they spent ($60 to $180).\u00a0<\/span><span style=\"font-weight: 400;\">Coupons too have high redemption rates around the holiday season, especially during <\/span><a href=\"https:\/\/blog.recurly.com\/propelling-the-market-forward-new-research-from-recurly-on-holiday-subscription-commerce\"><span style=\"font-weight: 400;\">Cyber Monday sales (43%)<\/span><\/a><span style=\"font-weight: 400;\">. \u00a0<\/span><span style=\"font-weight: 400;\">By scrutinizing consumer data and focusing on the strength of your products and\/or services, design a holiday campaign that turns out to be profitable for your business, customers, and suppliers in the long run.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">6<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> As more and more businesses move towards the subscription model, retailers will have to draw up a comprehensive sales strategy to stand out from the competition during the 2019 holiday season. The lure of following the deep-discount model is quite intense around the seasonal shopping peaks. In 2018, U.S. holiday spending touched $707.5 billion. And  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":6480,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1160,1522],"tags":[419,422,197,407,418],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Subscription Retail: Holiday Season Strategies Revealed | Vue.ai Blog<\/title>\n<meta name=\"description\" content=\"Besides donation, subscription boxes make for an excellent gift. 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