{"id":64,"date":"2018-05-03T05:35:42","date_gmt":"2018-05-03T00:05:42","guid":{"rendered":"https:\/\/blog.vuestudio.ai\/?p=64"},"modified":"2024-01-10T18:30:32","modified_gmt":"2024-01-10T13:00:32","slug":"5-steps-to-video-marketing-awesomeness","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/5-steps-to-video-marketing-awesomeness\/","title":{"rendered":"5 Steps To Video Marketing Awesomeness"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f3061c7bade\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f3061c7bade\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/5-steps-to-video-marketing-awesomeness\/#do-these-scenarios-sound-familiar\" title=\"Do These Scenarios Sound Familiar?\">Do These Scenarios Sound Familiar?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/5-steps-to-video-marketing-awesomeness\/#your-key-to-video-marketing-awesomeness\" title=\"Your Key To Video Marketing Awesomeness\">Your Key To Video Marketing Awesomeness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/5-steps-to-video-marketing-awesomeness\/#1-upload-your-videos\" title=\"1. Upload your videos\">1. Upload your videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/5-steps-to-video-marketing-awesomeness\/#2-create-a-campaign\" title=\"2. Create a campaign\">2. Create a campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/5-steps-to-video-marketing-awesomeness\/#3-make-a-video-shoppable\" title=\"3. Make a video shoppable\">3. Make a video shoppable<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/5-steps-to-video-marketing-awesomeness\/#4-customize-publish\" title=\"4. Customize &amp; publish\">4. Customize &amp; publish<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/5-steps-to-video-marketing-awesomeness\/#5-go-live\" title=\"5. Go live!\">5. Go live!<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span style=\"font-weight: 400;\">In 2018, 90% of content creators are shifting to videos over images and text. Studies have found that consumers are excited by videos; in fact, people spend about one third of their online time watching videos. If you are someone in video marketing, then you will definitely know that video marketing is not new, and has been around since the time television was invented. It does not matter if you have just started off with video marketing or you are a seasoned veteran in the art\u2026 here are 5 simple ways to supercharge your online video marketing game!<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"do-these-scenarios-sound-familiar\"><\/span><b>Do These Scenarios Sound Familiar?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you have gotten this far, then you are someone who has been doing some form of online video marketing and by that extension you would have run into at least one of these following scenarios:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Videos make it difficult for site visitors to identify the product being shown and the path to purchase is not clear.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Videos on a mobile screen can be hard to navigate around.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your video ads aren\u2019t reaching a large enough audience because they are throttled.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It is very difficult to measure ROI or conversion metrics from your video marketing campaigns.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If you try and retarget the audience profile from YouTube, they have to pay Google for the privilege of running media campaigns.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"your-key-to-video-marketing-awesomeness\"><\/span><b>Your Key To Video Marketing Awesomeness<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Presenting VueStudio, an advanced shoppable video technology that lets you create visual stories that sell instantly.\u00a0Using Vue.ai\u2019s Image Recognition and Computer Vision technology, VueStudio is able to make each frame and each pixel shoppable while also providing the flexibility to edit, create and design each video to stay consistent with specific brand requirements. The solution allows you to curate collections and create themed landing pages with video, and those that can be syndicated across all your channels.\u00a0 \u00a0<\/span><\/p>\n<figure id=\"attachment_65\" aria-describedby=\"caption-attachment-65\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-65\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/05\/Video.png\" alt=\"\" width=\"750\" height=\"417\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/05\/Video.png 2038w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/05\/Video-470x260.png 470w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/05\/Video-300x167.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/05\/Video-768x427.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/05\/Video-1024x570.png 1024w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-65\" class=\"wp-caption-text\">VueStudio lets shoppers interact with their favorite products without disturbing the overall viewing experience | Source: <a href=\"https:\/\/www.vue.ai\/products\/outfit-recommendations\/\">VueStudio<\/a><\/figcaption><\/figure>\n<blockquote>\n<p><i><span style=\"font-weight: 400;\">Sounds interesting?<\/span><\/i><span style=\"font-weight: 400;\"> Here\u2019s how you can go live with VueStudio in 5 simple steps.<\/span><\/p>\n<\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"1-upload-your-videos\"><\/span><b>1. Upload your videos<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Upload your videos. Sit back while the tech works it\u2019s magic. <\/span><\/p>\n<figure id=\"attachment_81\" aria-describedby=\"caption-attachment-81\" style=\"width: 804px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-81\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/05\/2.png\" alt=\"\" width=\"804\" height=\"452\" \/><figcaption id=\"caption-attachment-81\" class=\"wp-caption-text\">(Source: <a href=\"https:\/\/www.vue.ai\/products\/outfit-recommendations\/\">VueStudio<\/a>)<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"2-create-a-campaign\"><\/span><b>2. Create a campaign<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Choose the videos that are a part of your video campaign and give your campaign a cool name. C<\/span><span style=\"font-weight: 400;\">urate the latest collections, or run event-based and season-based video marketing campaigns.<\/span><\/p>\n<figure id=\"attachment_92\" aria-describedby=\"caption-attachment-92\" style=\"width: 806px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-92\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/05\/08-Walkthru-1.png\" alt=\"\" width=\"806\" height=\"453\" \/><figcaption id=\"caption-attachment-92\" class=\"wp-caption-text\">(Source: <a href=\"https:\/\/www.vue.ai\/products\/outfit-recommendations\/\">VueStudio<\/a>)<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"3-make-a-video-shoppable\"><\/span><b>3. Make a video shoppable<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">VueStudio automatically links your products to the video by analyzing each frame and pixel.\u00a0<\/span><span style=\"font-weight: 400;\">Using the feature rich editor, highlight products of choice, choose from automatically detected frames &amp; products or pick your own frames and corresponding products from your catalog.<\/span><\/p>\n<figure id=\"attachment_83\" aria-describedby=\"caption-attachment-83\" style=\"width: 816px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-83\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/05\/4.png\" alt=\"\" width=\"816\" height=\"435\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/05\/4.png 2732w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/05\/4-300x160.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/05\/4-768x410.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/05\/4-1024x546.png 1024w\" sizes=\"(max-width: 816px) 100vw, 816px\" \/><figcaption id=\"caption-attachment-83\" class=\"wp-caption-text\">(Source: <a href=\"https:\/\/www.vue.ai\/products\/outfit-recommendations\/\">VueStudio<\/a>)<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"4-customize-publish\"><\/span><b>4. Customize &amp; publish<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Choose from a range of styles, layouts and publishing options for the channel you\u2019d want to market your videos on. You can either publish on a self-hosted landing page, use an embed code to put the shoppable widgets on your website or use our feature-rich and light-weight SDK for complete customizability of the shoppable videos on your site and app.\u00a0 You can also c<\/span>ustomize the front-end experience for the user by choosing from a variety of templates, interactions and colors to match your brand language.<\/p>\n<figure id=\"attachment_84\" aria-describedby=\"caption-attachment-84\" style=\"width: 814px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-84\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/05\/5.png\" alt=\"\" width=\"814\" height=\"458\" \/><figcaption id=\"caption-attachment-84\" class=\"wp-caption-text\">(Source: <a href=\"https:\/\/www.vue.ai\/products\/outfit-recommendations\/\">VueStudio<\/a>)<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"5-go-live\"><\/span><b>5. Go live!<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Share with your audience, measure engagement and track usage.<\/span><\/p>\n<figure id=\"attachment_85\" aria-describedby=\"caption-attachment-85\" style=\"width: 816px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-85\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/05\/6.png\" alt=\"\" width=\"816\" height=\"459\" \/><figcaption id=\"caption-attachment-85\" class=\"wp-caption-text\">(Source: <a href=\"https:\/\/www.vue.ai\/products\/outfit-recommendations\/\">VueStudio<\/a>)<\/figcaption><\/figure>\n<p>And this is not all. Wondering how you will track ROI on all your video spend? VueStudio&#8217;s inbuilt live analytics tracking dashboard will make sure that you are on top of all the metrics you need to track performance.<\/p>\n<figure id=\"attachment_87\" aria-describedby=\"caption-attachment-87\" style=\"width: 818px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-87\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/05\/STV-dashboard-screenshot-1.png\" alt=\"\" width=\"818\" height=\"420\" \/><figcaption id=\"caption-attachment-87\" class=\"wp-caption-text\">(Source: <a href=\"https:\/\/www.vue.ai\/products\/outfit-recommendations\/\">VueStudio<\/a>)<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">And that\u2019s a wrap! You\u2019re now on your way to video marketing greatness.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Like what you see? <\/span><\/p>\n<p><strong>SIGN UP FOR A FREE TRIAL <a href=\"https:\/\/www.vue.ai\/products\/outfit-recommendations\/\">HERE<\/a>\u00a0<\/strong><\/p>\n\n\n<p><strong>Read More About<\/strong><a href=\"https:\/\/www.vue.ai\/industries\/ai-in-ecommerce\/\"><strong> Automated Catalog Management<\/strong><\/a><strong> Solution<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> In 2018, 90% of content creators are shifting to videos over images and text. Studies have found that consumers are excited by videos; in fact, people spend about one third of their online time watching videos. If you are someone in video marketing, then you will definitely know that video marketing is not new, and  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":71,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1162],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Steps To Video Marketing Awesomeness | Vue.ai Blog<\/title>\n<meta name=\"description\" content=\"Marketing the right products at the right time makes all the difference.Explore all the ways to introduce products with shoppable videos to your shoppers\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/5-steps-to-video-marketing-awesomeness\/\" \/>\n<meta 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