{"id":688,"date":"2016-11-18T12:16:59","date_gmt":"2016-11-18T06:46:59","guid":{"rendered":"http:\/\/mag.vue.ai\/?p=688"},"modified":"2024-04-30T10:23:13","modified_gmt":"2024-04-30T04:53:13","slug":"tapping-into-the-movement-mindset","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/retail-trends\/tapping-into-the-movement-mindset\/","title":{"rendered":"Tapping into the Movement\u00a0Mindset"},"content":{"rendered":"<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p class=\"graf graf--p\">The arc and form of everyday physicality has been undergoing a transformation through the last two centuries. Take for instance, the most common physical exercise: running. Although track and field events have long been well-established, a new order was rising in the 1800s: road running.<\/p>\n<p class=\"graf graf--p\">Rejecting the artificial environs of a controlled race, road runners rebelled by taking to the streets in the age of pedestrianism \u2014 laying the foundation for modern-day jogging. From there on, different offshoots of running spawned communities of marathoners, cross-country runners and orienteers. And in the last few decades, indoor training that combines sport and lifestyle like aerobics, Zumba and yoga have become highly popular in a fast-paced, connected world.<\/p>\n<figure id=\"attachment_691\" aria-describedby=\"caption-attachment-691\" style=\"width: 4000px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-691\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2016\/11\/Blog-1920x1200.jpg\" alt=\"Movement and leisure. Illustration by Gauri Kumar.\" width=\"4000\" height=\"2500\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2016\/11\/Blog-1920x1200.jpg 4000w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2016\/11\/Blog-1920x1200-300x188.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2016\/11\/Blog-1920x1200-768x480.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2016\/11\/Blog-1920x1200-1024x640.jpg 1024w\" sizes=\"(max-width: 4000px) 100vw, 4000px\" \/><figcaption id=\"caption-attachment-691\" class=\"wp-caption-text\">Movement and leisure. Illustration by Gauri Kumar.<\/figcaption><\/figure>\n<p class=\"graf graf--p\">On this side of the 21st century, technology acceleration, higher levels of health consciousness and convenient ways to exercise have paved the way for tremendous growth in markets related to sports apparel and accessories. And from sportswear and gym wear to active wear and athleisure, our definitions have been morphing along with our behaviour.<\/p>\n<p class=\"graf graf--p\">And these functional pieces are going a step further in cracking what wearables still haven\u2019t been able to \u2014 incorporating technology into clothes and accessories in ways that don\u2019t seem awkward or unfashionable for the wearer. Gym clothes smoothly transitioned away from traditional form factors for wearables. The pervasive shift now is to seamlessly merge exercise with other parts of life (and be fashionably comfortable whether you\u2019re exercising or not).<\/p>\n<p class=\"graf graf--p\">It\u2019s style meets substance, in very human, lifestyle-centric ways.<\/p>\n<h3 class=\"graf graf--h4\">Technical Apparel Enabling Mobile Lifestyles<\/h3>\n<p>Technology has always been behind or an actual part of our clothing. Case in point, the modern zipper. Created by electrical engineer Gideon Sundback in 1913 from existing designs, it changed the way we fastened clothes.<\/p>\n<p>But its high fashion point came fifteen years later when Irvin Schott created the Perfecto \u2014 a shorter version of the aviator jacket, fastened with a zipper instead of buttons, and named after his favourite torpedo-shaped cigar. Its bad boy, anti-hero aesthetic was set in stone when Marlon Brando swaggered in wearing a tight-fitting leather Perfecto in the cult biker film \u2018The Wild One\u2019.<\/p>\n<p>Or take Gore-Tex. It failed in its original purpose to serve as a cheap Teflon coating for wires in the late 60s, but was an instant hit as a breathable, waterproof material for the outdoor life. Today, Herschel Company Co. is one of the brands collaborating with Gore-tex to create urban waterproof hats and classic backpacks.<\/p>\n<p>We also have companies like Project Jacquard who weave conductivity and electronics into washable fabrics that are gesture and touch sensitive. Their first product slated for release in 2017 \u2014 the Levi\u2019s Commuter Trucker Jacket \u2014 was created in collaboration with the Levi\u2019s innovation team and Google. It is specifically designed for urban bike commuters.<br \/>\nGoing to work on a bike or stepping out in the rain are routine, unglamorous activities, but good fashion tech can make it both convenient and beautiful.<\/p>\n<p>We\u2019re moving towards a social culture where we don\u2019t need to dress up to go out every day. It\u2019s full contact, always on, durable, performance-oriented clothes that run the gamut of our mobile lifestyles. Also, an increased awareness of health and fitness and a generational shift in professional style has once again redefined our relationship to technical, movement-oriented clothing.<\/p>\n<p>Gesture-controlled clothes may not have penetrated our daily lives yet, but athleisure has become ubiquitous across the spectrum of locations and spaces that people occupy every day from homes, shops and gyms to offices, bars and flights.<\/p>\n<h3 class=\"graf graf--h4\"><strong class=\"markup--strong markup--h4-strong\">Athleisure and the Modern\u00a0Consumer<\/strong><\/h3>\n<section class=\"section section--body\">\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<p class=\"graf graf--p\">When it comes to trends, athleisure is a good barometer of our times. Based on <a class=\"markup--anchor markup--p-anchor\" href=\"http:\/\/www.acem.sjtu.edu.cn\/news_center\/scholarship\/ZH2-1044467.html\" target=\"_blank\" rel=\"noopener noreferrer\">research<\/a>, the MIT Sloan Management Review decodes the social psychology of the consumer mindset,<\/p>\n<blockquote class=\"graf graf--pullquote graf--startsWithSingleQuote\"><p>\u2018If you get a consumer thinking a certain way, that way of thinking\u200a\u2014\u200athat mindset\u200a\u2014\u200acan influence his or her subsequent shopping behavior.\u2019<\/p><\/blockquote>\n<p class=\"graf graf--p\">They found that when dealing with large datasets of similar products, two particular mindsets are relevant to how people shop: the abstract and the concrete. The abstract mindset encourages people to think in broad, general ways and the concrete mindset gets to the nitty-gritties of low-level details.<\/p>\n<p class=\"graf graf--p\">Athleisure brands cater to both mindsets, but they make a stronger appeal to the former than the latter because of the aspirational nature of fitness. For instance, <a class=\"markup--anchor markup--p-anchor\" href=\"http:\/\/www.nike.com\/us\/en_us\/c\/nikelab\" target=\"_blank\" rel=\"noopener noreferrer\">Nike Lab<\/a>\u2019s latest products like the Transform jacket and the Windrunner are marketed with detailed descriptions of the technology behind them, but also with beautiful imagery and interesting stories of collaboration.<\/p>\n<p class=\"graf graf--p\">And contemporary brands like Kit and Ace promote their activewear line by fostering a sense of community and social connect with their customers. Kit and Ace\u2019s retail stores all double up as community centers to enroll customers into a philosophy and lifestyle that characterizes the brand. Co-founder JJ Wilson says,<\/p>\n<blockquote class=\"graf graf--pullquote graf--startsWithDoubleQuote\"><p>\u201cKit and Ace really is about more than just clothing. By hosting in-shop events and working with great local partners, we\u2019re investing in building a community.\u201d<\/p><\/blockquote>\n<p class=\"graf graf--p\">Two researchers in 2012 coined the term \u2018<a class=\"markup--anchor markup--p-anchor\" href=\"http:\/\/www.theatlantic.com\/health\/archive\/2013\/12\/psychology-of-lululemon-how-fashion-affects-fitness\/281959\/\" target=\"_blank\" rel=\"noopener noreferrer\">enclothed cognition<\/a>\u2019 after studying the effects of clothing on self-perception. The athleisure market taps into this human quirk. Brands build communities based on a shared vision of being perceived as someone who is into regular exercise and personal wellbeing. And this self-identity spills into other areas of life like leisure and travel. It\u2019s become <em class=\"markup--em markup--p-em\">de rigueur<\/em> to be seen wearing exercise clothes while running errands or spending an afternoon at home.<\/p>\n<p class=\"graf graf--p\">The trend has been gaining popularity since the early 2000\u2019s and today several brands like Aday, Net-a-Sporter, Lululemon and Tory Sport inhabit the universe of athleisure in retail, and wearable health monitors like Fitbit cater to the tech-savvy niche within it.<\/p>\n<p class=\"graf graf--p\">But what comes next? With the rise of mixed reality and with humanity\u2019s foray into artificial intelligence, what will athleisure morph into?<\/p>\n<p class=\"graf graf--p\">We can only tell by continuing to study the effects of new technologies on our psychology to understand how it can appeal to the human spirit of achievement and fit in with our fluid definitions of movement and leisure.<\/p>\n<div class=\"post-wrap\">\n<div class=\"post-content\">\n<div class=\"content\">\n<section class=\"section section--body\">\n<div class=\"section-content\">\n<div class=\"section-inner layoutSingleColumn\">\n<div class=\"post-wrap\">\n<div class=\"post-content\">\n<div class=\"content\">\n<p class=\"graf graf--p\"><em>Disclaimer: Mind Over Matter is an editorial series. The featured opinions in this article are not an endorsement of\u00a0Vue.ai or Mad Street Den.<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> The arc and form of everyday physicality has been undergoing a transformation through the last two centuries. Take for instance, the most common physical exercise: running. Although track and field events have long been well-established, a new order was rising in the 1800s: road running. Rejecting the artificial environs of a controlled race, road runners  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":691,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1523,1161],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tapping into the Movement\u00a0Mindset | Vue.ai Blog<\/title>\n<meta name=\"description\" content=\"&quot;Discover how Vue.ai delves into the intersection of fashion and movement, blending technology seamlessly with everyday wear for a stylish and functional lifestyle.&quot;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/tapping-into-the-movement-mindset\/\" \/>\n<meta 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