{"id":696,"date":"2016-12-01T11:51:41","date_gmt":"2016-12-01T06:21:41","guid":{"rendered":"http:\/\/mag.vue.ai\/?p=696"},"modified":"2024-04-30T10:22:14","modified_gmt":"2024-04-30T04:52:14","slug":"on-human-agency-how-we-see-and-use-technology","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/retail-trends\/on-human-agency-how-we-see-and-use-technology\/","title":{"rendered":"On Human Agency: How We See and Use Technology"},"content":{"rendered":"Reading Time: <\/span> 5<\/span> minutes<\/span><\/span>
\n
<\/div>\n
\n
\n

Sociology recognizes that people are born into pre-determined social structures, but are also agents of change within them.<\/p>\n

It\u2019s equally true that we are moulded by our circumstances and transform the environments we\u2019re in by doing things differently. In other words, every action we take is determined by free will and externally imposed structures. This duality of social structure and agency is fluid and is taken into account while designing objects for human use.<\/p>\n

For instance, take a simple button in a website. Maybe you\u2019re purchasing a sweater online from Zara, or ordering a new sofa from John Lewis for your living room. You may not notice, but much thought has been put into that little \u2018buy now\u2019 button your cursor hovers over.<\/p>\n

A button needs to be self-explanatory and familiar \u2014 hence its conventional rectangular shape. But it also has to urge you to make a voluntary action which involves a cost to yourself. This may be done by placing it next to relevant information, like the marked down price or a product photo.<\/p>\n

In essence, a button is a small object that has a large impact. And while it is a piece of technology, it\u2019s more importantly, a human artefact. So if you\u2019re building a website, creating and placing a clickable button in it is the easy part. The hard part is understanding why you need the button, and how it will impact the way people use your website.<\/p>\n

As Steve Krug says in his book, \u2018Don\u2019t Make Me Think: A Common Sense Approach to Web Usability\u2019:<\/em><\/p>\n

\u201cUsability is about people and how they understand and use things, not about technology.\u201d<\/p><\/blockquote>\n

The same applies to technology adoption on a larger scale: understanding the interplay of pre-existing structures, conventions and the element of human agency is the first step in implementing cutting-edge tech.<\/p>\n

Fashion Tech Usability \u2014 The Present and the\u00a0Future<\/h3>\n

When it comes to fashion technology, the final product is preceded by countless ideas, prototypes and tests. These tests are not only targeted at getting functionality right, but also to make sure people can understand and use the products.<\/p>\n

\"Human
Human agency and structure. Illustration by Gauri Kumar.<\/figcaption><\/figure>\n

Signature pieces like Studio XO\u2019s and Disney\u2019s Tinkerbell<\/a> dress with high intensity LEDs or Lady Gaga\u2019s structural, bubble-blowing Anemone<\/a> dress (also by XO), are made to explore the possibilities of what fashion tech can look and feel like. They\u2019re not practical by a long shot at present, but they are products that people can actually wear.<\/p>\n

Nancy Tilbury, co-founder and director of Studio XO, calls their creations \u2018design engineering that happens to be dressed up as fashion\u2019<\/em>. Our grasp of new technologies is awkward at best. They don\u2019t come with an instruction manual, and we make things up and make things work on the go. Whether it\u2019s futuristic clothing that regulates temperature, charges our phones with solar power, changes colors, or senses the weather and our emotions, our plans for the future factor in all the ways in which we imagine they will be used.<\/p>\n

But the story of the present is more fascinating to brands like Adidas, where it\u2019s not just the vision of future possibilities in sport that matters\u2014 it\u2019s also practicality, performance and non-invasiveness to drive competition today<\/em>. Adidas understands that technical clothing can either enhance or hinder an athlete\u2019s goal-directed actions.<\/p>\n

In the documentary \u2018The Next Black: A Film About the Future of Clothing\u2019<\/a>, Matt Hymers, project manager of Adidas\u2019 Team Elite System, talks about early physiological monitoring prototypes that had a physical wire running through the shirt instead of inbuilt fabric sensors:<\/p>\n

\u201cWe had players cutting off the sleeves of a 500-euro handmade shirt, and guys not wanting to wear the shirt because they [had to be] tight to get the heart\u00a0rate.\u201d<\/p><\/blockquote>\n

Hymers knows from experience that wearables must be pieces that don\u2019t interfere with what the athlete is doing. Because people have a penchant for taking apart things that are designed a certain way and using it in ways that make more sense to them.<\/p>\n

And more than just something that players wear on the field, he thinks that sensors in clothing will become a commonplace staple as it becomes easier to integrate with our everyday lives. Maybe Generation Alpha will have smart clothes that are designed with and held up to common industry standards.<\/p>\n

In short, usability in fashion tech must straddle both the inventiveness of looking ahead of the times and the practicality of designing for the here and now.<\/p>\n

Resonant Innovation<\/h3>\n

On the consumer side, there\u2019s one more facet that is crucial to how we perceive and adopt fashion tech. It needs to be packaged for use, something Steve Jobs understood when he built highly usable and well-designed versions of nascent technologies.<\/p>\n

We talked to Nelly Gocheva, Global Editor, T Brand Studio International<\/a> at The New York Times, about the elements of cutting-edge innovation that resonate most with people:<\/p>\n

\u201cThe human factor. It\u2019s as simple as that\u200a\u2014\u200apeople do love to be introduced to emerging technologies and play with quirky innovations\u200a\u2014\u200ato have brand new \u2018out-of-this-world\u2019 experiences, but still there should always be something personal and familiar\u200a\u2014\u200atangible if you wish\u200a\u2014\u200ain order for us to\u00a0relate.\u201d<\/p><\/blockquote>\n

And she believes that new technologies in retail will enable us to create new physical spaces and experiences driven by entertainment and emotion.<\/p>\n

These new spaces and experiences need the guiding hand of seasoned usability and design experts who can take the worlds of fashion, user experience design and computation and merge them in ways that make people happier. And perhaps, more importantly, help them trust and like technology that doesn\u2019t confound them.<\/p>\n

The good thing is, the digital world is not alien to us anymore. We\u2019re adept at acclimatizing ourselves to gradual changes. And we\u2019re already finding our lives vastly improved by it. For example, Katia Jones, Buying and Planning Director at Kit and Ace, tells us that personally, her dwell time in shops is minimal, but she can spend quite a bit of time shopping online from the comfort of her house and that is what she loves most about omnichannel.<\/p>\n

Maybe the most plausible next step is to create physically transformative fashion tech for the remix generation, or build AI that helps us do things faster and more conveniently irrespective of time and place. But it all goes toward making human lives easier and more exciting.<\/p>\n

But as Matt Hymers from Adidas believes \u2014 we haven\u2019t evolved very far yet. We\u2019re just beginning to see how human agency can shape and create structure in the promising new world of retail and fashion. And every one of us plays a bigger part in the creation of that world than we imagine.<\/p>\n

Disclaimer: Mind Over Matter is an editorial series. The featured opinions in this article are not an endorsement of Vue.ai or Mad Street Den.<\/em><\/p>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"

Reading Time: <\/span> 5<\/span> minutes<\/span><\/span> Sociology recognizes that people are born into pre-determined social structures, but are also agents of change within them. It\u2019s equally true that we are moulded by our circumstances and transform the environments we\u2019re in by doing things differently. In other words, every action we take is determined by free will and externally imposed structures. This …<\/p>\n","protected":false},"author":23,"featured_media":700,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1523,1161],"tags":[],"acf":[],"yoast_head":"\nOn Human Agency: How We See and Use Technology | Vue.ai Blog<\/title>\n<meta name=\"description\" content=\"Delve into the interplay of human agency and technology in fashion, from web usability to cutting-edge wearables. Explore how brands balance innovation with practicality and resonate with consumers through well-designed experiences.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/on-human-agency-how-we-see-and-use-technology\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"On Human Agency: How We See and Use Technology | Vue.ai Blog\" \/>\n<meta property=\"og:description\" content=\"Delve into the interplay of human agency and technology in fashion, from web usability to cutting-edge wearables. Explore how brands balance innovation with practicality and resonate with consumers through well-designed experiences.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vue.ai\/blog\/retail-trends\/on-human-agency-how-we-see-and-use-technology\/\" \/>\n<meta property=\"og:site_name\" content=\"Vue.ai Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vueai\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-12-01T06:21:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-30T04:52:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2016\/12\/Untitled-2-03.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2135\" \/>\n\t<meta property=\"og:image:height\" content=\"1067\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Vue.ai\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@vue_ai\" \/>\n<meta name=\"twitter:site\" content=\"@vue_ai\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vue.ai\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.vue.ai\/blog\/retail-trends\/on-human-agency-how-we-see-and-use-technology\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/retail-trends\/on-human-agency-how-we-see-and-use-technology\/\"},\"author\":{\"name\":\"Vue.ai\",\"@id\":\"https:\/\/www.vue.ai\/blog\/#\/schema\/person\/c857ee9f2aa89f35076d1351270a6f24\"},\"headline\":\"On Human Agency: How We See and Use Technology\",\"datePublished\":\"2016-12-01T06:21:41+00:00\",\"dateModified\":\"2024-04-30T04:52:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/retail-trends\/on-human-agency-how-we-see-and-use-technology\/\"},\"wordCount\":1181,\"publisher\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/retail-trends\/on-human-agency-how-we-see-and-use-technology\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2016\/12\/Untitled-2-03.jpg\",\"articleSection\":[\"Industry Trends\",\"Retail Trends\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.vue.ai\/blog\/retail-trends\/on-human-agency-how-we-see-and-use-technology\/\",\"url\":\"https:\/\/www.vue.ai\/blog\/retail-trends\/on-human-agency-how-we-see-and-use-technology\/\",\"name\":\"On Human Agency: How We See and Use Technology | Vue.ai Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/retail-trends\/on-human-agency-how-we-see-and-use-technology\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/retail-trends\/on-human-agency-how-we-see-and-use-technology\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2016\/12\/Untitled-2-03.jpg\",\"datePublished\":\"2016-12-01T06:21:41+00:00\",\"dateModified\":\"2024-04-30T04:52:14+00:00\",\"description\":\"Delve into the interplay of human agency and technology in fashion, from web usability to cutting-edge wearables. Explore how brands balance innovation with practicality and resonate with consumers through well-designed experiences.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/retail-trends\/on-human-agency-how-we-see-and-use-technology\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.vue.ai\/blog\/retail-trends\/on-human-agency-how-we-see-and-use-technology\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.vue.ai\/blog\/retail-trends\/on-human-agency-how-we-see-and-use-technology\/#primaryimage\",\"url\":\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2016\/12\/Untitled-2-03.jpg\",\"contentUrl\":\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2016\/12\/Untitled-2-03.jpg\",\"width\":2135,\"height\":1067,\"caption\":\"Human agency and structure. Illustration by Gauri Kumar.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.vue.ai\/blog\/retail-trends\/on-human-agency-how-we-see-and-use-technology\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog Home\",\"item\":\"https:\/\/www.vue.ai\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Industry Trends\",\"item\":\"https:\/\/www.vue.ai\/blog\/.\/industry-trends\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"On Human Agency: How We See and Use Technology\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.vue.ai\/blog\/#website\",\"url\":\"https:\/\/www.vue.ai\/blog\/\",\"name\":\"Vue.ai Blog\",\"description\":\"All about retail, AI, and fashion.\",\"publisher\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.vue.ai\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.vue.ai\/blog\/#organization\",\"name\":\"Vue.ai\",\"url\":\"https:\/\/www.vue.ai\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.vue.ai\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Untitled-4-02.png\",\"contentUrl\":\"https:\/\/vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Untitled-4-02.png\",\"width\":2501,\"height\":2500,\"caption\":\"Vue.ai\"},\"image\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/vueai\/\",\"https:\/\/x.com\/vue_ai\",\"https:\/\/www.instagram.com\/vue.ai\/\",\"https:\/\/www.linkedin.com\/company\/vue-ai\",\"https:\/\/www.youtube.com\/channel\/UC5L3NPDAvrW7D4huR_FmR6A\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.vue.ai\/blog\/#\/schema\/person\/c857ee9f2aa89f35076d1351270a6f24\",\"name\":\"Vue.ai\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.vue.ai\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6d037918b2f85a31d6ed2f599046bbbd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6d037918b2f85a31d6ed2f599046bbbd?s=96&d=mm&r=g\",\"caption\":\"Vue.ai\"},\"description\":\"Vue.ai engineers bespoke AI transformation roadmaps for enterprises across industries. Retailers to resellers, auto-extracting data from files to extrapolating fashion styles, 150+ conglomerates in five continents recruit Vue.ai. How can we help yours?\",\"url\":\"https:\/\/www.vue.ai\/blog\/author\/vue-ai-staff\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"On Human Agency: How We See and Use Technology | Vue.ai Blog","description":"Delve into the interplay of human agency and technology in fashion, from web usability to cutting-edge wearables. Explore how brands balance innovation with practicality and resonate with consumers through well-designed experiences.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.vue.ai\/blog\/retail-trends\/on-human-agency-how-we-see-and-use-technology\/","og_locale":"en_US","og_type":"article","og_title":"On Human Agency: How We See and Use Technology | Vue.ai Blog","og_description":"Delve into the interplay of human agency and technology in fashion, from web usability to cutting-edge wearables. Explore how brands balance innovation with practicality and resonate with consumers through well-designed experiences.","og_url":"https:\/\/www.vue.ai\/blog\/retail-trends\/on-human-agency-how-we-see-and-use-technology\/","og_site_name":"Vue.ai Blog","article_publisher":"https:\/\/www.facebook.com\/vueai\/","article_published_time":"2016-12-01T06:21:41+00:00","article_modified_time":"2024-04-30T04:52:14+00:00","og_image":[{"width":2135,"height":1067,"url":"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2016\/12\/Untitled-2-03.jpg","type":"image\/jpeg"}],"author":"Vue.ai","twitter_card":"summary_large_image","twitter_creator":"@vue_ai","twitter_site":"@vue_ai","twitter_misc":{"Written by":"Vue.ai","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.vue.ai\/blog\/retail-trends\/on-human-agency-how-we-see-and-use-technology\/#article","isPartOf":{"@id":"https:\/\/www.vue.ai\/blog\/retail-trends\/on-human-agency-how-we-see-and-use-technology\/"},"author":{"name":"Vue.ai","@id":"https:\/\/www.vue.ai\/blog\/#\/schema\/person\/c857ee9f2aa89f35076d1351270a6f24"},"headline":"On Human Agency: How We See and Use Technology","datePublished":"2016-12-01T06:21:41+00:00","dateModified":"2024-04-30T04:52:14+00:00","mainEntityOfPage":{"@id":"https:\/\/www.vue.ai\/blog\/retail-trends\/on-human-agency-how-we-see-and-use-technology\/"},"wordCount":1181,"publisher":{"@id":"https:\/\/www.vue.ai\/blog\/#organization"},"image":{"@id":"https:\/\/www.vue.ai\/blog\/retail-trends\/on-human-agency-how-we-see-and-use-technology\/#primaryimage"},"thumbnailUrl":"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2016\/12\/Untitled-2-03.jpg","articleSection":["Industry Trends","Retail Trends"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.vue.ai\/blog\/retail-trends\/on-human-agency-how-we-see-and-use-technology\/","url":"https:\/\/www.vue.ai\/blog\/retail-trends\/on-human-agency-how-we-see-and-use-technology\/","name":"On Human Agency: How We See and Use Technology | Vue.ai Blog","isPartOf":{"@id":"https:\/\/www.vue.ai\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.vue.ai\/blog\/retail-trends\/on-human-agency-how-we-see-and-use-technology\/#primaryimage"},"image":{"@id":"https:\/\/www.vue.ai\/blog\/retail-trends\/on-human-agency-how-we-see-and-use-technology\/#primaryimage"},"thumbnailUrl":"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2016\/12\/Untitled-2-03.jpg","datePublished":"2016-12-01T06:21:41+00:00","dateModified":"2024-04-30T04:52:14+00:00","description":"Delve into the interplay of human agency and technology in fashion, from web usability to cutting-edge wearables. Explore how brands balance innovation with practicality and resonate with consumers through well-designed experiences.","breadcrumb":{"@id":"https:\/\/www.vue.ai\/blog\/retail-trends\/on-human-agency-how-we-see-and-use-technology\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.vue.ai\/blog\/retail-trends\/on-human-agency-how-we-see-and-use-technology\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vue.ai\/blog\/retail-trends\/on-human-agency-how-we-see-and-use-technology\/#primaryimage","url":"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2016\/12\/Untitled-2-03.jpg","contentUrl":"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2016\/12\/Untitled-2-03.jpg","width":2135,"height":1067,"caption":"Human agency and structure. Illustration by Gauri Kumar."},{"@type":"BreadcrumbList","@id":"https:\/\/www.vue.ai\/blog\/retail-trends\/on-human-agency-how-we-see-and-use-technology\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog Home","item":"https:\/\/www.vue.ai\/blog\/"},{"@type":"ListItem","position":2,"name":"Industry Trends","item":"https:\/\/www.vue.ai\/blog\/.\/industry-trends\/"},{"@type":"ListItem","position":3,"name":"On Human Agency: How We See and Use Technology"}]},{"@type":"WebSite","@id":"https:\/\/www.vue.ai\/blog\/#website","url":"https:\/\/www.vue.ai\/blog\/","name":"Vue.ai Blog","description":"All about retail, AI, and fashion.","publisher":{"@id":"https:\/\/www.vue.ai\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.vue.ai\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.vue.ai\/blog\/#organization","name":"Vue.ai","url":"https:\/\/www.vue.ai\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vue.ai\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Untitled-4-02.png","contentUrl":"https:\/\/vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Untitled-4-02.png","width":2501,"height":2500,"caption":"Vue.ai"},"image":{"@id":"https:\/\/www.vue.ai\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/vueai\/","https:\/\/x.com\/vue_ai","https:\/\/www.instagram.com\/vue.ai\/","https:\/\/www.linkedin.com\/company\/vue-ai","https:\/\/www.youtube.com\/channel\/UC5L3NPDAvrW7D4huR_FmR6A\/"]},{"@type":"Person","@id":"https:\/\/www.vue.ai\/blog\/#\/schema\/person\/c857ee9f2aa89f35076d1351270a6f24","name":"Vue.ai","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vue.ai\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6d037918b2f85a31d6ed2f599046bbbd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6d037918b2f85a31d6ed2f599046bbbd?s=96&d=mm&r=g","caption":"Vue.ai"},"description":"Vue.ai engineers bespoke AI transformation roadmaps for enterprises across industries. Retailers to resellers, auto-extracting data from files to extrapolating fashion styles, 150+ conglomerates in five continents recruit Vue.ai. How can we help yours?","url":"https:\/\/www.vue.ai\/blog\/author\/vue-ai-staff\/"}]}},"_links":{"self":[{"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/posts\/696"}],"collection":[{"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/comments?post=696"}],"version-history":[{"count":3,"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/posts\/696\/revisions"}],"predecessor-version":[{"id":9132,"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/posts\/696\/revisions\/9132"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/media\/700"}],"wp:attachment":[{"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/media?parent=696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/categories?post=696"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/tags?post=696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}