{"id":7208,"date":"2019-12-23T15:29:00","date_gmt":"2019-12-23T09:59:00","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=7208"},"modified":"2023-07-11T11:32:56","modified_gmt":"2023-07-11T06:02:56","slug":"5-effective-ways-retailers-can-build-brand-loyalty","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/ecommerce\/5-effective-ways-retailers-can-build-brand-loyalty\/","title":{"rendered":"5 Effective Ways Retailers Can Build Brand Loyalty"},"content":{"rendered":"<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">6<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span style=\"font-weight: 400;\">The decade starting from 2010 changed the retail landscape dramatically. Millennials and Gen Z changed the rules of fashion. Direct-to-consumer brands and resale platforms challenged the status quo. And, technology and digitization emerged as powerful drivers of growth. This changed the key drivers of customer engagement and loyalty.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As customer loyalty drives business growth, let\u2019s take a look at the five ways retailers can achieve that in 2020 and in the years to come.\u00a0<\/span><\/p>\n<p><b>Invest In Brand Personality<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Over the last ten years, the number of customer touch-points has increased. Besides the conventional retail and media channels, retailers can now interact with their end-buyers on social media, resale platforms, subscription platforms, mobile platforms, and websites. Being present on all these platforms increases the opportunity to engage with the customers. But it also increases the risk of losing them if the brand messaging across all platforms isn\u2019t consistent. A strong <\/span><a href=\"https:\/\/www.vue.ai\/blog\/trends-and-analysis\/how-crucial-is-it-to-have-a-brand-personality-for-fashion-retail\/\"><span style=\"font-weight: 400;\">brand identity<\/span><\/a><span style=\"font-weight: 400;\">, which is unique and memorable, inspires loyalty.\u00a0<\/span><\/p>\n<figure id=\"attachment_7215\" aria-describedby=\"caption-attachment-7215\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7215\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/12\/shutterstock_311665886-300x196.jpg\" alt=\"\" width=\"750\" height=\"490\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/12\/shutterstock_311665886-300x196.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/12\/shutterstock_311665886-768x502.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/12\/shutterstock_311665886-1024x669.jpg 1024w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-7215\" class=\"wp-caption-text\">Source: Shutterstock<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Here\u2019s how retailers can build a clear brand identity:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Identify your brand\u2019s values, vision, and story. Review all communication channels to discover if the messaging matches the identity and is accurate. If any gaps are discovered, chalk out measures to fill the gaps along with your team<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It is important to define your target customer base. Find out who are your customers, what they need, what is the best way to reach them and which factors influence their purchasing decision<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Determine your unique selling proposition and position your brand in a way that amplifies the USP<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Leverage social media and invest in platforms that produce the best results for your brand, as opposed to following the general trends<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Engage with your customers actively and personalize your engagement<\/span><\/li>\n<\/ul>\n<p><b>Bank On Tried-and-Tested Strategies<\/b><\/p>\n<p><span style=\"font-weight: 400;\">An age-old strategy that is still relevant and effective is <\/span><a href=\"https:\/\/www.vue.ai\/blog\/ecommerce\/loyalty-programs-drive-retail-experiences\/\"><span style=\"font-weight: 400;\">loyalty programs<\/span><\/a><span style=\"font-weight: 400;\">. Companies can greatly benefit from offering rewards and loyalty points as incentives. Take, Starbucks, for example. The Starbucks Rewards program\u2019s active member base in the US swelled up by 15% YoY and has over 17 million members. In China, it grew up by 45% compared to last year with 10 million members.\u00a0<\/span><\/p>\n<figure id=\"attachment_7211\" aria-describedby=\"caption-attachment-7211\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7211\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/12\/Brand-Loyalty-12-300x200.jpg\" alt=\"\" width=\"750\" height=\"500\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/12\/Brand-Loyalty-12-300x200.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/12\/Brand-Loyalty-12-768x511.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/12\/Brand-Loyalty-12-1024x682.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/12\/Brand-Loyalty-12.jpg 2042w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-7211\" class=\"wp-caption-text\">Source: Xpandretail<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">\u201cWe have seen improved engagement with the loyalty program. We\u2019ve attracted more occasional customers into the programs\u2026 which creates significant opportunity&#8230; We know when customers join our rewards program, their total spend increases meaningfully,\u201d <\/span><a href=\"https:\/\/www.forbes.com\/sites\/aliciakelso\/2019\/12\/04\/starbucks-focus-on-cold-beverages-heats-up-sales\/#367721b478f5\"><span style=\"font-weight: 400;\">revealed<\/span><\/a><span style=\"font-weight: 400;\"> Starbucks CFO Patrick Grismer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another classic strategy that can help retailers to promote loyalty is <\/span><a href=\"https:\/\/www.vue.ai\/blog\/trends-and-analysis\/back-to-the-basics-with-coupons\/\"><span style=\"font-weight: 400;\">coupons<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s how retailers can build a good reward program:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Enhance your loyalty program by personalizing the coupon deals and rewards with the help of data and machine learning<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lay emphasis on creating exclusive experiences, be it in the form of an early preview, premium products, special discounts\/coupons, member-only sales and special services like priority\/free\/express shipping<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Build a multi-level program to increase loyal engagement across all platforms<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Offer rewards at multiple and integrated touch-points for a seamless shopping experience<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Improve the program with geolocation data for precise targeting<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Move beyond the hard sell and partner with brands, retailers and other companies across other industries to develop coupons and rewards that would appeal to your customer base. This would also enable you to cross-sell and up-sell while increasing your brand reach<\/span><\/li>\n<\/ul>\n<p><b>Offer Experiential Retail In-store Experience<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The new-age consumers demand a unique physical shopping experience &#8211; not just from the traditional brick-and-mortar retailers but also from the modern online stores. Brands that offer an <\/span><a href=\"https:\/\/www.vue.ai\/blog\/retail-vue\/customer-experience-intersection\/\"><span style=\"font-weight: 400;\">experiential retail experience<\/span><\/a><span style=\"font-weight: 400;\"> gain a loyal customer base. In the digital world that values omnichannel retail and which is moving towards an experience economy, the physical and online world is no longer restricted to their designated space.\u00a0<\/span><\/p>\n<figure id=\"attachment_7216\" aria-describedby=\"caption-attachment-7216\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7216\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/12\/MARKETING-CAMPAIGNS-voguebus-dec-19-inline-wide-2-300x200.gif\" alt=\"\" width=\"750\" height=\"500\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/12\/MARKETING-CAMPAIGNS-voguebus-dec-19-inline-wide-2-300x200.gif 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/12\/MARKETING-CAMPAIGNS-voguebus-dec-19-inline-wide-2-768x512.gif 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/12\/MARKETING-CAMPAIGNS-voguebus-dec-19-inline-wide-2-1024x682.gif 1024w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-7216\" class=\"wp-caption-text\">Source: VogueBusiness<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/www.vue.ai\/blog\/fashion\/how-instagram-and-social-media-have-transformed-store-design\/\"><span style=\"font-weight: 400;\">store designs<\/span><\/a><span style=\"font-weight: 400;\"> have undergone a major transformation because of social media. So has <\/span><a href=\"https:\/\/www.vue.ai\/blog\/retail-vue\/all-in-the-eyes-of-the-beholder-using-visual-merchandising-to-transform-the-in-store-experience\/\"><span style=\"font-weight: 400;\">visual merchandising<\/span><\/a><span style=\"font-weight: 400;\"> with the help of the Internet of Things (IoT), artificial intelligence (AI), augmented reality (AR), and virtual reality (VR). From Lego\u2019s Snapchat clothing store to Clinique\u2019s NYFW pop-up store, technology has completely changed the retail in-store experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are the ways retailers can offer experiential retail experience:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Introduce technologies that provide conveniences, such as cashless transactions, self-checkout, and express store pick-up service (for online buyers)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Enhance customer experience by focusing on community retail, which is expected to be <\/span><a href=\"https:\/\/www.forbes.com\/sites\/pamdanziger\/2019\/12\/12\/lululemon-is-on-fire-thanks-to-the-power-of-community-retail\/#404304025df8\"><span style=\"font-weight: 400;\">retail\u2019s next evolution<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Work towards building a personalized tech-driven in-store experience, like using mobile technology and advanced analytics to curate personalized product recommendations for customers that walk into the store<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Invest in immersive retail solutions like chatbots, AR, VR, and AI<\/span><\/li>\n<\/ul>\n<p><b>Personalize Digital Experience<\/b><\/p>\n<p><span style=\"font-weight: 400;\">In this digital age, personalization is the most effective tool to stand out in the retail industry and drive loyalty by truly capturing customers\u2019 attention. The online retail space can be personalized for every customer that leaves his\/her digital footprint with the help of technology.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Personalization powered by AI has the ability to transform businesses when used efficiently. For example, retailers can improve customer engagement by deploying chatbots with sentiment analysis to handle customer grievances and inquiries during offline hours. Similarly, product discovery can be improved through <\/span><a href=\"https:\/\/www.vue.ai\/blog\/vuetag\/\"><span style=\"font-weight: 400;\">catalog tagging<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.vue.ai\/blog\/vuestyle\/\"><span style=\"font-weight: 400;\">visual merchandising<\/span><\/a><span style=\"font-weight: 400;\">. The same theory can be applied while setting up <\/span><a href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/enhancing-customer-experience-with-billing-and-payment-options\/\"><span style=\"font-weight: 400;\">billing and payment options<\/span><\/a><span style=\"font-weight: 400;\">, shipping &amp; returns, <a href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/shopping-cart-abandonment-ultimate-guide\/\">shopping cart abandonment<\/a>, holiday strategies, and marketing strategies.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">McKinsey\u2019s The State of Fashion 2020<\/span> <span style=\"font-weight: 400;\">report states, \u201cIn a world of choice, customer loyalty drives economic advantage. In that context, technology can be a critical enabler of the knowledge, empathy and operational efficiency needed to create a winning edge with the customer\u2026 While this may require substantial investment \u2014 and likely re-platforming of the tech stack to accommodate larger volumes of data \u2014 brands that opt not to engage may find themselves left outside the room as relationships become increasingly personalized.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Katie Baron, Head of Retail at Stylus reiterated McKinsey\u2019s point about the close links between personalization, technology, and loyalty at the R-VUE conference held in London.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Baron <\/span><a href=\"https:\/\/www.vue.ai\/blog\/vue-events\/r-vue-london-a-short-recap\/\"><span style=\"font-weight: 400;\">asserted<\/span><\/a><span style=\"font-weight: 400;\">, \u201cA brand\u2019s ability to personalize the online journey\u2014even if it means using 3D sampling so a customer can do a trial online\u2014will be a game-changer in the years to come because customer loyalty is closely linked to the website\u2019s potential to show them exactly what they are looking to purchase!\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are the ways to get personalization right:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">The amount of data generated by tech-savvy consumers can be overwhelming. Deploy measures to segregate good data from bad data, which is relevant for your business. Refer and feed only good data into the system to gain insights into customer behaviour as relevancy is the key<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">As investing in this technology is an expensive proposition, select the right AI subsets and tools that are tailor-made for your business goals<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Collaborate with reputable technology partners who can address all the pain-points and explain measurable benefits<\/span><\/li>\n<\/ul>\n<p><b>Earn Loyalty By Taking A Stand<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This brings us to the first point &#8211; brand identity. According to Edelman Earned Brand <\/span><a href=\"https:\/\/www.edelman.com\/sites\/g\/files\/aatuss191\/files\/2018-10\/2018_Edelman_Earned_Brand_Global_Report.pdf\"><span style=\"font-weight: 400;\">report<\/span><\/a><span style=\"font-weight: 400;\">, 60% of consumers want a clear view of a brand\u2019s values and positions on important issues before making the purchase. Be it social causes or environmental causes, millennials and Gen Z offer their loyalty to the <\/span><a href=\"https:\/\/www.vue.ai\/blog\/trends-and-analysis\/standout-by-standing-up\/\"><span style=\"font-weight: 400;\">brands that stand up<\/span><\/a><span style=\"font-weight: 400;\"> for the things that matter.\u00a0<\/span><\/p>\n<figure id=\"attachment_7214\" aria-describedby=\"caption-attachment-7214\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7214\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/12\/shutterstock_258632825-300x192.jpg\" alt=\"\" width=\"750\" height=\"480\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/12\/shutterstock_258632825-300x192.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/12\/shutterstock_258632825-768x492.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/12\/shutterstock_258632825-1024x656.jpg 1024w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-7214\" class=\"wp-caption-text\">Source: Shutterstock<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">\u201cYounger consumers are seriously concerned with social and environmental causes, which many regard as being the defining issues of our time. They increasingly back their beliefs with their shopping habits, favoring brands that are aligned with their values and avoiding those that don\u2019t,\u201d <\/span><a href=\"https:\/\/www.mckinsey.com\/~\/media\/McKinsey\/Industries\/Retail\/Our%20Insights\/The%20influence%20of%20woke%20consumers%20on%20fashion\/The-State-of-Fashion-2019.ashx\"><span style=\"font-weight: 400;\">averred<\/span><\/a><span style=\"font-weight: 400;\"> McKinsey\u2019s The State of Fashion 2010 report.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s how retailers can build an authentic CSR program:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Integrate social and environmental themes into your product, services, operations, and brand messaging\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Avoid indulging in token activism<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Take a clear stance on social issues<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Champion great causes; especially the ones that directly impact your target audience<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Follow ethical business practices<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These five strategies will help retailers to not only build a lasting relationship with existing customers at every touch-point but also engage with new customers. The core characteristics of millennials and Gen Z are quite different from the generation that came before them. They are a diverse group that thrives on constant connection, individualization, exclusivity as well as inclusivity. Therefore, it could be difficult to earn their loyalty. But one of the advantages of operating a retail business in a tech-driven world is that customer data has an answer to every question and a solution for every roadblock. Study this <\/span><a href=\"https:\/\/www.economist.com\/leaders\/2017\/05\/06\/the-worlds-most-valuable-resource-is-no-longer-oil-but-data\"><span style=\"font-weight: 400;\">valuable resource<\/span><\/a><span style=\"font-weight: 400;\"> to design your own brand loyalty strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Related Article\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.vue.ai\/blog\/vuecommerce\/retail-personalization-in-2021\/\">Retail personalization<\/a> &#8211; Ultimate Guide\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">6<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> The decade starting from 2010 changed the retail landscape dramatically. Millennials and Gen Z changed the rules of fashion. Direct-to-consumer brands and resale platforms challenged the status quo. And, technology and digitization emerged as powerful drivers of growth. This changed the key drivers of customer engagement and loyalty.\u00a0 As customer loyalty drives business growth, let\u2019s  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,148,120,144,143,123],"tags":[154,55,27,106,29,23,197],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Effective Ways Retailers Can Build Brand Loyalty | Vue.ai Blog<\/title>\n<meta name=\"description\" content=\"The new-age consumers demand a unique physical shopping experience - not just from the traditional retailers but also from the modern online stores.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vue.ai\/blog\/ecommerce\/5-effective-ways-retailers-can-build-brand-loyalty\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Effective Ways Retailers Can Build Brand Loyalty | Vue.ai Blog\" \/>\n<meta property=\"og:description\" content=\"The new-age consumers demand a unique physical shopping experience - not just from the traditional retailers but also from the modern online stores.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vue.ai\/blog\/ecommerce\/5-effective-ways-retailers-can-build-brand-loyalty\/\" \/>\n<meta property=\"og:site_name\" content=\"Vue.ai Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vueai\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-23T09:59:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-11T06:02:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/12\/shutterstock_311665886-300x196.jpg\" \/>\n<meta name=\"author\" content=\"Vue.ai\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@vue_ai\" \/>\n<meta name=\"twitter:site\" content=\"@vue_ai\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vue.ai\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.vue.ai\/blog\/ecommerce\/5-effective-ways-retailers-can-build-brand-loyalty\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/ecommerce\/5-effective-ways-retailers-can-build-brand-loyalty\/\"},\"author\":{\"name\":\"Vue.ai\",\"@id\":\"https:\/\/www.vue.ai\/blog\/#\/schema\/person\/c857ee9f2aa89f35076d1351270a6f24\"},\"headline\":\"5 Effective Ways Retailers Can Build Brand Loyalty\",\"datePublished\":\"2019-12-23T09:59:00+00:00\",\"dateModified\":\"2023-07-11T06:02:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/ecommerce\/5-effective-ways-retailers-can-build-brand-loyalty\/\"},\"wordCount\":1449,\"publisher\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/ecommerce\/5-effective-ways-retailers-can-build-brand-loyalty\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/12\/shutterstock_311665886-300x196.jpg\",\"keywords\":[\"Brand Marketing\",\"Customer Experience\",\"eCommerce\",\"Fashion\",\"Personalization\",\"Retail\",\"retail experiences\"],\"articleSection\":[\"Ecommerce\",\"Fashion\",\"Growth\",\"Personalization\",\"Trends and Analysis\",\"User Experience\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.vue.ai\/blog\/ecommerce\/5-effective-ways-retailers-can-build-brand-loyalty\/\",\"url\":\"https:\/\/www.vue.ai\/blog\/ecommerce\/5-effective-ways-retailers-can-build-brand-loyalty\/\",\"name\":\"5 Effective Ways Retailers Can Build Brand Loyalty | Vue.ai Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/ecommerce\/5-effective-ways-retailers-can-build-brand-loyalty\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/ecommerce\/5-effective-ways-retailers-can-build-brand-loyalty\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/12\/shutterstock_311665886-300x196.jpg\",\"datePublished\":\"2019-12-23T09:59:00+00:00\",\"dateModified\":\"2023-07-11T06:02:56+00:00\",\"description\":\"The new-age consumers demand a unique physical shopping experience - not just from the traditional retailers but also from the modern online stores.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/ecommerce\/5-effective-ways-retailers-can-build-brand-loyalty\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.vue.ai\/blog\/ecommerce\/5-effective-ways-retailers-can-build-brand-loyalty\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.vue.ai\/blog\/ecommerce\/5-effective-ways-retailers-can-build-brand-loyalty\/#primaryimage\",\"url\":\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/12\/shutterstock_311665886.jpg\",\"contentUrl\":\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/12\/shutterstock_311665886.jpg\",\"width\":5000,\"height\":3267},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.vue.ai\/blog\/ecommerce\/5-effective-ways-retailers-can-build-brand-loyalty\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog Home\",\"item\":\"https:\/\/www.vue.ai\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ecommerce\",\"item\":\"https:\/\/www.vue.ai\/blog\/.\/ecommerce\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"5 Effective Ways Retailers Can Build Brand Loyalty\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.vue.ai\/blog\/#website\",\"url\":\"https:\/\/www.vue.ai\/blog\/\",\"name\":\"Vue.ai Blog\",\"description\":\"All about retail, AI, and fashion.\",\"publisher\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.vue.ai\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.vue.ai\/blog\/#organization\",\"name\":\"Vue.ai\",\"url\":\"https:\/\/www.vue.ai\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.vue.ai\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Untitled-4-02.png\",\"contentUrl\":\"https:\/\/vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Untitled-4-02.png\",\"width\":2501,\"height\":2500,\"caption\":\"Vue.ai\"},\"image\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/vueai\/\",\"https:\/\/x.com\/vue_ai\",\"https:\/\/www.instagram.com\/vue.ai\/\",\"https:\/\/www.linkedin.com\/company\/vue-ai\",\"https:\/\/www.youtube.com\/channel\/UC5L3NPDAvrW7D4huR_FmR6A\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.vue.ai\/blog\/#\/schema\/person\/c857ee9f2aa89f35076d1351270a6f24\",\"name\":\"Vue.ai\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.vue.ai\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6d037918b2f85a31d6ed2f599046bbbd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6d037918b2f85a31d6ed2f599046bbbd?s=96&d=mm&r=g\",\"caption\":\"Vue.ai\"},\"description\":\"Vue.ai engineers bespoke AI transformation roadmaps for enterprises across industries. Retailers to resellers, auto-extracting data from files to extrapolating fashion styles, 150+ conglomerates in five continents recruit Vue.ai. How can we help yours?\",\"url\":\"https:\/\/www.vue.ai\/blog\/author\/vue-ai-staff\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 Effective Ways Retailers Can Build Brand Loyalty | Vue.ai Blog","description":"The new-age consumers demand a unique physical shopping experience - not just from the traditional retailers but also from the modern online stores.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.vue.ai\/blog\/ecommerce\/5-effective-ways-retailers-can-build-brand-loyalty\/","og_locale":"en_US","og_type":"article","og_title":"5 Effective Ways Retailers Can Build Brand Loyalty | Vue.ai Blog","og_description":"The new-age consumers demand a unique physical shopping experience - not just from the traditional retailers but also from the modern online stores.","og_url":"https:\/\/www.vue.ai\/blog\/ecommerce\/5-effective-ways-retailers-can-build-brand-loyalty\/","og_site_name":"Vue.ai Blog","article_publisher":"https:\/\/www.facebook.com\/vueai\/","article_published_time":"2019-12-23T09:59:00+00:00","article_modified_time":"2023-07-11T06:02:56+00:00","og_image":[{"url":"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/12\/shutterstock_311665886-300x196.jpg"}],"author":"Vue.ai","twitter_card":"summary_large_image","twitter_creator":"@vue_ai","twitter_site":"@vue_ai","twitter_misc":{"Written by":"Vue.ai","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.vue.ai\/blog\/ecommerce\/5-effective-ways-retailers-can-build-brand-loyalty\/#article","isPartOf":{"@id":"https:\/\/www.vue.ai\/blog\/ecommerce\/5-effective-ways-retailers-can-build-brand-loyalty\/"},"author":{"name":"Vue.ai","@id":"https:\/\/www.vue.ai\/blog\/#\/schema\/person\/c857ee9f2aa89f35076d1351270a6f24"},"headline":"5 Effective Ways Retailers Can Build Brand Loyalty","datePublished":"2019-12-23T09:59:00+00:00","dateModified":"2023-07-11T06:02:56+00:00","mainEntityOfPage":{"@id":"https:\/\/www.vue.ai\/blog\/ecommerce\/5-effective-ways-retailers-can-build-brand-loyalty\/"},"wordCount":1449,"publisher":{"@id":"https:\/\/www.vue.ai\/blog\/#organization"},"image":{"@id":"https:\/\/www.vue.ai\/blog\/ecommerce\/5-effective-ways-retailers-can-build-brand-loyalty\/#primaryimage"},"thumbnailUrl":"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/12\/shutterstock_311665886-300x196.jpg","keywords":["Brand Marketing","Customer Experience","eCommerce","Fashion","Personalization","Retail","retail experiences"],"articleSection":["Ecommerce","Fashion","Growth","Personalization","Trends and Analysis","User Experience"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.vue.ai\/blog\/ecommerce\/5-effective-ways-retailers-can-build-brand-loyalty\/","url":"https:\/\/www.vue.ai\/blog\/ecommerce\/5-effective-ways-retailers-can-build-brand-loyalty\/","name":"5 Effective Ways Retailers Can Build Brand Loyalty | Vue.ai Blog","isPartOf":{"@id":"https:\/\/www.vue.ai\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.vue.ai\/blog\/ecommerce\/5-effective-ways-retailers-can-build-brand-loyalty\/#primaryimage"},"image":{"@id":"https:\/\/www.vue.ai\/blog\/ecommerce\/5-effective-ways-retailers-can-build-brand-loyalty\/#primaryimage"},"thumbnailUrl":"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/12\/shutterstock_311665886-300x196.jpg","datePublished":"2019-12-23T09:59:00+00:00","dateModified":"2023-07-11T06:02:56+00:00","description":"The new-age consumers demand a unique physical shopping experience - not just from the traditional retailers but also from the modern online stores.","breadcrumb":{"@id":"https:\/\/www.vue.ai\/blog\/ecommerce\/5-effective-ways-retailers-can-build-brand-loyalty\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.vue.ai\/blog\/ecommerce\/5-effective-ways-retailers-can-build-brand-loyalty\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vue.ai\/blog\/ecommerce\/5-effective-ways-retailers-can-build-brand-loyalty\/#primaryimage","url":"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/12\/shutterstock_311665886.jpg","contentUrl":"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/12\/shutterstock_311665886.jpg","width":5000,"height":3267},{"@type":"BreadcrumbList","@id":"https:\/\/www.vue.ai\/blog\/ecommerce\/5-effective-ways-retailers-can-build-brand-loyalty\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog Home","item":"https:\/\/www.vue.ai\/blog\/"},{"@type":"ListItem","position":2,"name":"Ecommerce","item":"https:\/\/www.vue.ai\/blog\/.\/ecommerce\/"},{"@type":"ListItem","position":3,"name":"5 Effective Ways Retailers Can Build Brand Loyalty"}]},{"@type":"WebSite","@id":"https:\/\/www.vue.ai\/blog\/#website","url":"https:\/\/www.vue.ai\/blog\/","name":"Vue.ai Blog","description":"All about retail, AI, and fashion.","publisher":{"@id":"https:\/\/www.vue.ai\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.vue.ai\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.vue.ai\/blog\/#organization","name":"Vue.ai","url":"https:\/\/www.vue.ai\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vue.ai\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Untitled-4-02.png","contentUrl":"https:\/\/vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Untitled-4-02.png","width":2501,"height":2500,"caption":"Vue.ai"},"image":{"@id":"https:\/\/www.vue.ai\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/vueai\/","https:\/\/x.com\/vue_ai","https:\/\/www.instagram.com\/vue.ai\/","https:\/\/www.linkedin.com\/company\/vue-ai","https:\/\/www.youtube.com\/channel\/UC5L3NPDAvrW7D4huR_FmR6A\/"]},{"@type":"Person","@id":"https:\/\/www.vue.ai\/blog\/#\/schema\/person\/c857ee9f2aa89f35076d1351270a6f24","name":"Vue.ai","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vue.ai\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6d037918b2f85a31d6ed2f599046bbbd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6d037918b2f85a31d6ed2f599046bbbd?s=96&d=mm&r=g","caption":"Vue.ai"},"description":"Vue.ai engineers bespoke AI transformation roadmaps for enterprises across industries. Retailers to resellers, auto-extracting data from files to extrapolating fashion styles, 150+ conglomerates in five continents recruit Vue.ai. How can we help yours?","url":"https:\/\/www.vue.ai\/blog\/author\/vue-ai-staff\/"}]}},"_links":{"self":[{"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/posts\/7208"}],"collection":[{"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/comments?post=7208"}],"version-history":[{"count":6,"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/posts\/7208\/revisions"}],"predecessor-version":[{"id":11720,"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/posts\/7208\/revisions\/11720"}],"wp:attachment":[{"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/media?parent=7208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/categories?post=7208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/tags?post=7208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}