{"id":7298,"date":"2020-01-14T13:27:33","date_gmt":"2020-01-14T07:57:33","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=7298"},"modified":"2024-01-09T17:44:10","modified_gmt":"2024-01-09T12:14:10","slug":"maintain-brand-image-consistency","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/maintain-brand-image-consistency\/","title":{"rendered":"How To Maintain Brand Image Consistency And Increase Visibility 4X"},"content":{"rendered":"Reading Time: <\/span> 3<\/span> minutes<\/span><\/span>

Brand Image Consistency<\/strong> across all platforms has a direct impact on the revenue. Brands that successfully present a uniform identity can witness<\/span><\/a> revenue growth of up to 33%. And, they are 3-4 times more likely to enjoy brand visibility compared to brands that are inconsistent with their identity.\u00a0<\/span><\/p>\n

The first step in building a comprehensive identity as a business is recognizing a product or service and creating an effective positioning strategy. But the process of creating a truly memorable brand in this digital age requires companies to go above and beyond positioning strategies. With the influx of millennials and Gen Z in the consumer mix and the evolution of technology in retail customer experience, the rules of a brand image have changed.<\/span><\/p>\n

From the visual elements of the retail design to the storytelling theme of marketing messaging, from customer engagement strategies to the relationship with employees, investors and partners, a brand\u2019s identity is multi-layered.\u00a0<\/span><\/p>\n

Take the role of colour<\/span><\/a> in telling an effective brand story, for instance. It improves brand recognition by up to 80%. Be it brand recognition or product discovery, tagging the right colours in the design, layout, and structure of your business\u2019 physical and digital presence can improve efficiency, productivity and scalability.<\/span><\/a>\u00a0<\/span><\/p>\n

\"Tiffany
Tiffany has monopolized turquoise hue and the shade is now recognized as Tiffany blue – a sign of luxury. This is a classic example of brand image consistency.<\/figcaption><\/figure>\n

Case in point: Vue.ai\u2019s site merchandising solution VueStyle has helped brands to bring out their brand personality and register 30% increase in stylist throughput!<\/a><\/span><\/strong><\/p>\n

The increasing value of shoppable films and the contribution of video marketing<\/span><\/a> in creating memorable brand experiences is another modern age branding concept.\u00a0<\/span><\/p>\n

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The #gilette<\/a> ad is all that anyone can talk about right now! The ad is proof that ads now sell MORE than just your product & can shape your #brand<\/a> identity. Read about how #fashion<\/a> films & video storytelling can create a compelling campaign for your brand: https:\/\/t.co\/lWbzPZNlU5<\/a> pic.twitter.com\/16Nfhe6XT7<\/a><\/p>\n

\u2014 vue.ai (@vue_ai) January 18, 2019<\/a><\/p><\/blockquote>\n

Brand Image Consistency 101<\/b><\/span><\/h3>\n

Over the last ten years, the number of customer touch-points has increased. Besides the conventional retail and media channels, retailers can now interact with their end-buyers on social media, resale platforms, subscription platforms, mobile platforms, and websites. Being present on all these platforms increases the opportunity to engage with the customers. But it also increases the risk of losing them if the brand messaging across all platforms isn\u2019t consistent. A strong brand identity<\/span><\/a>, which is unique, consistent and memorable, inspires loyalty.\u00a0<\/span><\/p>\n

Therefore, it is important to design a comprehensive plan to create a distinct brand personality.<\/span><\/p>\n

Here\u2019s how retailers can build a clear B<\/span>rand Image Consistency:<\/h3>\n