{"id":7327,"date":"2020-01-29T12:37:46","date_gmt":"2020-01-29T07:07:46","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=7327"},"modified":"2024-05-17T11:58:02","modified_gmt":"2024-05-17T06:28:02","slug":"body-positivity-fashion-retail-ai","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/retail-trends\/body-positivity-fashion-retail-ai\/","title":{"rendered":"4 Ways AI Can Create Body Positive Fashion Experiences"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f20b37bd888\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f20b37bd888\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/body-positivity-fashion-retail-ai\/#4-ways-ai-can-create-body-positive-fashion-experiences\" title=\"4 Ways AI Can Create Body Positive Fashion Experiences\">4 Ways AI Can Create Body Positive Fashion Experiences<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/body-positivity-fashion-retail-ai\/#1-size-inclusivity\" title=\"1. Size Inclusivity\">1. Size Inclusivity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/body-positivity-fashion-retail-ai\/#2-personalized-recommendations\" title=\"2. Personalized Recommendations\">2. Personalized Recommendations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/body-positivity-fashion-retail-ai\/#3-esteem-boosting-digital-assistance\" title=\"3. Esteem-Boosting Digital Assistance\">3. Esteem-Boosting Digital Assistance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/body-positivity-fashion-retail-ai\/#4-adaptive-fashion\" title=\"4. Adaptive Fashion\">4. Adaptive Fashion<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span style=\"font-weight: 400;\"><strong>Body positivity fashion<\/strong> is no longer a buzzword &#8211; from Nike\u2019s plus-size mannequin to Rihanna\u2019s Savage X Fenty lingerie line,\u00a0it&#8217;s\u00a0<\/span><span style=\"font-weight: 400;\">is a multi-layered movement which is shaping the future of fashion and retail. Be its sizes, shapes, skin tones, genders, disabilities, or flaws of all types, customers are putting an increasing pressure on fashion brands and retailers to get inclusion right and deliver a <strong style=\"font-weight: 400;\">body-positive<\/strong> fashion experience. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s not only the consumers &#8211; even celebrities and influencers like Jameela Jamil, Ashely Graham, Lili Reinhart have become torchbearers of the<strong> body positive fashion <\/strong>movement, making it their responsibility to call out fashion brands that miss out on real sizes.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4-ways-ai-can-create-body-positive-fashion-experiences\"><\/span>4 Ways AI Can Create Body Positive Fashion Experiences<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1-size-inclusivity\"><\/span><b>1. Size Inclusivity<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There has been a huge gap between the average body size and height of models who showcase the clothes and consumers who wear them for many years. This is the primary and biggest contributor to negative customer experiences.\u00a0<\/span><\/p>\n<p><strong><a href=\"https:\/\/www.vue.ai\/solutions\/automated-product-tagging\/\"><strong>Case in point: On Model Imagery solution can save up to 75% of costs on logistics, location and background work, besides increasing engagement and conversions.<\/strong><\/a><\/strong><\/p>\n<p><span style=\"font-weight: 400;\"><em>\u201cWe&#8217;ve got algorithms that basically generate the human body in like different body types, different skin types, different sizes\u2026. You basically are creating this kind of flexibility for people to basically imagine themselves in whatever form that is, you know, wearing those clothes\u2026. just the ability for people to buy things that make sense, that fits them and that they can relate to,\u201d<\/em> <\/span><a href=\"https:\/\/electricrunway.com\/redesigning-retail-with-artificial-intelligence\/\"><span style=\"font-weight: 400;\">asserted<\/span><\/a><span style=\"font-weight: 400;\"> Ashwini Asokan, CEO and co-founder of Vue.ai on <strong>body positivity<\/strong>.<\/span><\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; margin: 1px; max-width: 540px; min-width: 326px; padding: 0;\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/B7lRdb6DxdM\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"12\">\n<div style=\"padding: 16px;\">\n<div style=\"flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px;\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px;\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent;\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent;\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/B7lRdb6DxdM\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by Vue.ai (@vue.ai)<\/a> on Jan 21, 2020 at 4:52am PST<\/p>\n<\/div>\n<\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"2-personalized-recommendations\"><\/span><b>2. Personalized Recommendations<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Negative body image manifests in many ways and the impact of the mirror on body image is a well-known fact. The mental stress of trying on ill-fitting clothes\/less flattering clothes, be it at home or in the changing room, can ruin a shopping experience. Fun fact: a woman\u2019s size changes over <\/span><a href=\"https:\/\/www.vue.ai\/resources\/podcasts\/silkroll-fashion-marketplace-and-digital-currency\/\"><span style=\"font-weight: 400;\">31 times on an average<\/span><\/a><span style=\"font-weight: 400;\"> in her lifetime, which means addressing the need for real sizes are all the more crucial.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It can be fixed by AI as it has the ability to individualize every customer\u2019s journey in real-time with personalized web experience and offline retail experience. By <\/span><a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\"><span style=\"font-weight: 400;\">accurately matching a customer with their style profiles<\/span><\/a><span style=\"font-weight: 400;\">, retailers can reduce bounce rates by 25% and increase retention with higher repeat visits by 35%.<\/span><\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; margin: 1px; max-width: 540px; min-width: 326px; padding: 0;\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/B7lQFTJD18O\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"12\">\n<div style=\"padding: 16px;\">\n<div style=\"flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px;\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px;\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent;\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent;\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/B7lQFTJD18O\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by Vue.ai (@vue.ai)<\/a> on Jan 21, 2020 at 4:41am PST<\/p>\n<\/div>\n<\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"3-esteem-boosting-digital-assistance\"><\/span><b>3. Esteem-Boosting Digital Assistance<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">AI tools like smart mirrors, chatbots, apps, and voice-enabled digital assistants have an impressive ability to act as self-esteem boosting tools.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is equivalent to creating a safe space for customers where they can talk freely and get their questions addressed without running into the risk of destroying their relationship with brands at any physical retail touch-points. The technology can mimic human empathy, identify perception gaps of the user and convert it into positive emotions through intuitive conversations, personalized styling suggestions, and customized deals &amp; offers.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4-adaptive-fashion\"><\/span><b>4. Adaptive Fashion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">AI also revolutionized the fashion world by making tech-wear and adaptive clothing a reality. Its contribution to creating positive retail experiences for people with disabilities is unmatched.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The untapped $400 billion adaptive clothing industry is waiting to be disrupted by retailers who know how to blend fashion with innovation with the <a href=\"https:\/\/www.vue.ai\/blog\/intelligent-retail-automation\/benefits-of-ai-in-retail-for-2021\/\">help of AI and other intuitive technologies<\/a>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The growing emphasis on inclusivity and the advent of AI has drastically improved representation, including the <strong>body positivity<\/strong> movement in retail experiences. It illustrates the power of technology when it comes to effectively solving the issues facing fashion and retail.\u00a0<\/span><\/p>\n<p><strong>Did you find this article informative? Read more insightful articles below:<\/strong><\/p>\n<p><a href=\"https:\/\/www.vue.ai\/blog\/vuecommerce\/personalization-ai-customer-loyalty\/\"><span style=\"font-weight: 400;\">Here\u2019s the Secret to Increasing Revenue per Visitor by 180%<\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.vue.ai\/blog\/trends-and-analysis\/adaptive-clothing-fashion-meets-innovation\/\"><span style=\"font-weight: 400;\">Adaptive Clothing: Fashion Meets Innovation<\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/conversational-commerce-the-emerging-frontier-of-shopping-experiences\/\"><span style=\"font-weight: 400;\">Conversational Commerce: The Emerging Frontier of Shopping Experiences<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> Body positivity fashion is no longer a buzzword &#8211; from Nike\u2019s plus-size mannequin to Rihanna\u2019s Savage X Fenty lingerie line,\u00a0it&#8217;s\u00a0is a multi-layered movement which is shaping the future of fashion and retail. Be its sizes, shapes, skin tones, genders, disabilities, or flaws of all types, customers are putting an increasing pressure on fashion brands and  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":7330,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1523,1161],"tags":[30,18,483,480,106,169,9,481,482,484,29,23,108],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Body Positive Fashion Experience in Retail Made Possible By AI<\/title>\n<meta name=\"description\" content=\"Body positive fashion in retail has become the need of the hour. 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