{"id":7340,"date":"2020-03-05T16:55:43","date_gmt":"2020-03-05T11:25:43","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=7340"},"modified":"2024-01-09T17:59:03","modified_gmt":"2024-01-09T12:29:03","slug":"personalization-4-ways-retailers-can-build-brand-loyalty","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/personalization-4-ways-retailers-can-build-brand-loyalty\/","title":{"rendered":"Personalization: 4 Ways Retailers Can Build Brand Loyalty"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f7a56c01fc2\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f7a56c01fc2\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/personalization-4-ways-retailers-can-build-brand-loyalty\/#enter-style-profiles-for-personalization-by-vueai\" title=\"Enter Style Profiles for Personalization, by Vue.ai\">Enter Style Profiles for Personalization, by Vue.ai<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/personalization-4-ways-retailers-can-build-brand-loyalty\/#personalization-adding-value-every-step-of-the-way\" title=\"Personalization: Adding Value Every Step of the Way\">Personalization: Adding Value Every Step of the Way<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/personalization-4-ways-retailers-can-build-brand-loyalty\/#home-page\" title=\"Home Page\">Home Page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/personalization-4-ways-retailers-can-build-brand-loyalty\/#search-and-sorting\" title=\"Search and Sorting\">Search and Sorting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/personalization-4-ways-retailers-can-build-brand-loyalty\/#styling-and-outfitting\" title=\"Styling and Outfitting\">Styling and Outfitting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/personalization-4-ways-retailers-can-build-brand-loyalty\/#emails\" title=\"Emails\">Emails<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/personalization-4-ways-retailers-can-build-brand-loyalty\/#personalized-styling-enhancing-customer-retention-strategy\" title=\"Personalized Styling: Enhancing Customer Retention Strategy\">Personalized Styling: Enhancing Customer Retention Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/personalization-4-ways-retailers-can-build-brand-loyalty\/#how-instagram-and-social-media-have-transformed-store-design\" title=\"How Instagram And Social Media Have Transformed Store Design\">How Instagram And Social Media Have Transformed Store Design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/personalization-4-ways-retailers-can-build-brand-loyalty\/#retail-personalization-%e2%80%93-ultimate-guide\" title=\"Retail Personalization &#8211; Ultimate Guide\">Retail Personalization &#8211; Ultimate Guide<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/personalization-4-ways-retailers-can-build-brand-loyalty\/#read-more-about-outfit-recommendation-solution\" title=\"Read more about Outfit Recommendation Solution\">Read more about Outfit Recommendation Solution<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span style=\"font-weight: 400;\">There has been a significant uptick in the number of retailers moving online. With an increase in the number of players in the field, comes the need to distinguish sites from each other. This has become a necessity especially now\u2014at a time when shopper attention is fluctuating and shoppers are not hesitant when it comes to switching to brands that have a greater focus on personalizing the shopping experience.<\/span><\/p>\n<p>In fact, shoppers are willing to pay up to <strong><a href=\"https:\/\/www.pwc.com\/us\/en\/services\/consulting\/library\/consumer-intelligence-series\/future-of-customer-experience.html\">16% for personalized shopping experiences? Shopper experience is now what makes or breaks brand loyalty<\/a>.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s a truth universally acknowledged that personalization is the solution for retailers looking to better shopper experience and increase retention. But most retailers are making do with segmentation. <strong>Segmentation is not true <\/strong><\/span><b>personalization<\/b><span style=\"font-weight: 400;\">. Gone is the era where \u2018<\/span><i><span style=\"font-weight: 400;\">customers also bought<\/span><\/i><span style=\"font-weight: 400;\">\u2019 was the best trick in the book. \u00a0So how can retailers make each shopper feel unique? How can they set themselves apart while doing this?<\/span><\/p>\n<p>https:\/\/www.instagram.com\/p\/B57U1RzjViF\/<\/p>\n<h3><span class=\"ez-toc-section\" id=\"enter-style-profiles-for-personalization-by-vueai\"><\/span>Enter Style Profiles for Personalization, by Vue.ai<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>By leveraging the kind of data that we are able to collect today, it\u2019s possible to truly understand every shopper, and give them what they\u2019re looking for. To achieve this, Vue.ai builds unique Style Profiles for every shopper. So what goes into these Style Profiles?<\/p>\n<ul>\n<li>Behavioral cues\u2014what the shopper is clicking on, what products they&#8217;re adding to the cart, the pages they&#8217;re looking at and the pages they&#8217;re bouncing off of<\/li>\n<li>Transactional data\u2014what the shopper has bought in the past, what they\u2019ve returned<\/li>\n<li>Demographic data<\/li>\n<\/ul>\n<p>By addressing these multiple layers of personalization, the on-site shopper journey is completely tailored to every shopper&#8217;s unique preferences.<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7355\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/02\/Style-Profiles-300x300.png\" alt=\"Style Profile\u2014understand your shoppers' preferences\" width=\"500\" height=\"500\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/02\/Style-Profiles-300x300.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/02\/Style-Profiles-150x150.png 150w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/02\/Style-Profiles-75x75.png 75w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/02\/Style-Profiles-80x80.png 80w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/02\/Style-Profiles.png 560w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\n<p>In a nutshell, Vue.ai\u2019s <a href=\"https:\/\/www.vue.ai\/blog\/vuecommerce\/retail-personalization-in-2021\/\">Retail <strong>Personalization<\/strong><\/a> Suite can\u2014<\/p>\n<ul>\n<li>Match the user &amp; product: identify all the attributes that make a product relevant to a shopper<\/li>\n<li><strong>Personalize<\/strong> even when there is little data: gauge intent in every click to show shoppers more and more relevant products<\/li>\n<\/ul>\n<p>Chris Homer, Co-Founder, and CTO, thredUP \u2013 the world\u2019s largest online thrift store \u2013 said,<\/p>\n<blockquote><p><em>&#8220;At thredUP, creating <strong>personalized<\/strong> shopping experiences for our customers is a top priority. Vue.ai&#8217;s AI stylist allows us to <strong>personalize<\/strong> the end-to-end customer experience. AI algorithms take into account each individual&#8217;s visual style preferences, brand affinities, price sensitivity and more, creating a significant impact on multiple touchpoints in the thredUP customer&#8217;s journey.&#8221;<\/em><\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"personalization-adding-value-every-step-of-the-way\"><\/span>Personalization: Adding Value Every Step of the Way<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"home-page\"><\/span>Home Page<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">No more cold starts. With Vue.ai, there\u2019s no need for extensive historical data. Retailers can use Style Profiles of each shopper to auto-curate products and personalize right from the home page. With personalization from the first touchpoint, retailers can reduce bounce rate, and improve conversion.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"search-and-sorting\"><\/span>Search and Sorting<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>When two shoppers search for the same thing, the Vue.ai <a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\"><strong>Personalization<\/strong> <strong>Platform<\/strong><\/a> understands intent and shows shoppers results that are relevant to them, based on their respective Style Profiles. This ensures that they discover products from a brand&#8217;s inventory that are most relevant to them. Showing shoppers exactly what they&#8217;re looking for can make every search result convert.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"styling-and-outfitting\"><\/span>Styling and Outfitting<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>The Vue.ai <a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\"><strong>Personalization<\/strong> <strong>engine<\/strong><\/a> gives every shopper the luxury of <a href=\"https:\/\/www.vue.ai\/products\/outfit-recommendations\/\">personal styling<\/a> by adding a layer of styling expertise to all the products they\u2019re interested in. In fachttps:\/\/www.vue.ai\/omnichannel-personalization\/fashion-styling-outfitting.htmlt, retailers can use this at different points in the shopper journey to increase AOV and improve shopper retention.<\/p>\n<figure id=\"attachment_7344\" aria-describedby=\"caption-attachment-7344\" style=\"width: 648px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7344\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/02\/Screen-Shot-2020-02-06-at-4.03.06-PM.png\" alt=\"Personalization: Styling as a value add boosts brand loyalty\" width=\"648\" height=\"500\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/02\/Screen-Shot-2020-02-06-at-4.03.06-PM.png 680w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/02\/Screen-Shot-2020-02-06-at-4.03.06-PM-300x232.png 300w\" sizes=\"(max-width: 648px) 100vw, 648px\" \/><figcaption id=\"caption-attachment-7344\" class=\"wp-caption-text\">Personalization: Styling as a value add boosts brand loyalty<\/figcaption><\/figure>\n<h4><span class=\"ez-toc-section\" id=\"emails\"><\/span>Emails<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>The shopper journey doesn\u2019t stop with your site. Retailers can\u00a0personalize promotional emails with products based on shoppers&#8217; Style Profiles\u2014this helps reduce shopper retention costs by a significant percentage. This is a great way to ensure shoppers find their way back to abandoned carts as well.<\/p>\n<p>It\u2019s 2020, and loyalty programs are no longer the holy grail of retention. Think about it; shoppers are willing to pay a premium for great experiences, and loyalty points just don\u2019t make the cut. Instead, making a great impression every time\u2014with a little help from automation platforms\u2014is the way to go. Delighting shoppers with <strong>personalized<\/strong> experiences will make sure they come back for more.<\/p>\n<p>Read about Vue.ai\u2019s <a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\"><strong>Personalization<\/strong> <strong>Engine<\/strong><\/a>.<\/p>\n<p><strong>Did you find this article informative? Read more insightful articles below:<\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"personalized-styling-enhancing-customer-retention-strategy\"><\/span><a href=\"https:\/\/www.vue.ai\/blog\/vuecommerce\/customer-retention-strategy\/\"><span style=\"font-weight: 400;\">Personalized Styling: Enhancing Customer Retention Strategy<\/span><\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"how-instagram-and-social-media-have-transformed-store-design\"><\/span><a href=\"https:\/\/www.vue.ai\/blog\/fashion\/how-instagram-and-social-media-have-transformed-store-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">How Instagram And Social Media Have Transformed Store Design<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"retail-personalization-%e2%80%93-ultimate-guide\"><\/span><a href=\"https:\/\/www.vue.ai\/blog\/vuecommerce\/retail-personalization-in-2021\/\">Retail Personalization<\/a> &#8211; Ultimate Guide<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"read-more-about-outfit-recommendation-solution\"><\/span><b>Read more about<\/b><a href=\"https:\/\/www.vue.ai\/products\/outfit-recommendations\/\"> <b>Outfit Recommendation<\/b><\/a><b> Solution<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> There has been a significant uptick in the number of retailers moving online. With an increase in the number of players in the field, comes the need to distinguish sites from each other. This has become a necessity especially now\u2014at a time when shopper attention is fluctuating and shoppers are not hesitant when it comes  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":8818,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1162],"tags":[408,53,320,29,546,548,92,547,545],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Personalization: 3 Ways Retailers Can Build Brand Loyalty | Vue.ai<\/title>\n<meta name=\"description\" content=\"Retailers haven&#039;t explored the multiple layers of personalization \u2014enhancing shopper experience with style profiles could make or break brand loyalty.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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