{"id":7451,"date":"2020-02-21T15:22:43","date_gmt":"2020-02-21T09:52:43","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=7451"},"modified":"2024-01-09T17:38:56","modified_gmt":"2024-01-09T12:08:56","slug":"inclusivity-in-retail-ai","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/inclusivity-in-retail-ai\/","title":{"rendered":"Inclusivity in Retail: How Can AI Achieve This?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e1c468750d5\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e1c468750d5\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/inclusivity-in-retail-ai\/#inclusivity-in-retail-benefits-for-the-business\" title=\"Inclusivity in Retail: Benefits for the Business\">Inclusivity in Retail: Benefits for the Business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/inclusivity-in-retail-ai\/#a-step-towards-inclusivity-in-retail\" title=\"A Step Towards Inclusivity in Retail\">A Step Towards Inclusivity in Retail<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/inclusivity-in-retail-ai\/#inclusive-product-imagery-using-ai\" title=\"Inclusive Product Imagery Using AI\">Inclusive Product Imagery Using AI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/inclusivity-in-retail-ai\/#building-an-inclusive-retail-community\" title=\"Building An Inclusive Retail Community\">Building An Inclusive Retail Community<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><b>The collective voice of the fashion community is loud and clear\u2014 inclusivity in retail is a necessity. <\/b><span style=\"font-weight: 400;\">Retailers cannot afford to address what they consider the &#8220;ideal&#8221; segment of society. Considering 60% of shoppers want retailers to be part of the dialogue around social issues, they can&#8217;t be passive to the inclusivity movement. <\/span><span style=\"font-weight: 400;\">Fashion brands are now expected to actively contribute in making inclusivity mainstream.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So what does it mean to be inclusive? What can retail teams do to get started?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are many avenues retailers can look at to make their fashion brands inclusive\u2014from ads, messaging, to products. For e-commerce in particular,\u00a0<\/span><b>product imagery on the site is the crux of inclusivity<\/b><span style=\"font-weight: 400;\">. Displaying models of different sizes, ethnicities, and skin tones helps every shopper relate to the brand. Whether it is a Size 4 woman of Spanish descent or a Size 10 woman of Asian descent, everyone will be able to find the site relevant if the product imagery is diverse.<\/span><\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\"><a href=\"https:\/\/twitter.com\/hashtag\/Thread?src=hash&amp;ref_src=twsrc%5Etfw\">#Thread<\/a> | With the rise of the <a href=\"https:\/\/twitter.com\/hashtag\/BodyPositivity?src=hash&amp;ref_src=twsrc%5Etfw\">#BodyPositivity<\/a> movement\u2014amplified by the voices of celebs &amp; influencers with massive social followers like <a href=\"https:\/\/twitter.com\/hashtag\/AshleyGraham?src=hash&amp;ref_src=twsrc%5Etfw\">#AshleyGraham<\/a>, <a href=\"https:\/\/twitter.com\/hashtag\/JameelaJamil?src=hash&amp;ref_src=twsrc%5Etfw\">#JameelaJamil<\/a> &amp; <a href=\"https:\/\/twitter.com\/hashtag\/LiliReinhart?src=hash&amp;ref_src=twsrc%5Etfw\">#LiliReinhart<\/a>\u2014the time has come for retail to adapt size inclusive business models. Here\u2019s why it makes sense: <a href=\"https:\/\/t.co\/KrIiOPCUQl\">pic.twitter.com\/KrIiOPCUQl<\/a><\/p>\n<p>\u2014 vue.ai (@vue_ai) <a href=\"https:\/\/twitter.com\/vue_ai\/status\/1222488577243660289?ref_src=twsrc%5Etfw\">January 29, 2020<\/a><\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"inclusivity-in-retail-benefits-for-the-business\"><\/span><b>Inclusivity in Retail: Benefits for the Business<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">According to an <a href=\"https:\/\/www.accenture.com\/_acnmedia\/Accenture\/Conversion-Assets\/Secure\/pdf-no-index-3\/Accenture-Inclusion-and-Diversity-in-Retail.pdf#zoom=50\" target=\"_blank\" rel=\"noopener noreferrer\">Accenture report<\/a>,\u00a0<\/span><b>62% of shoppers said they would switch from a retailer where they feel unwelcome! <\/b>In addition to<span style=\"font-weight: 400;\">\u00a0bringing in new shoppers and increasing brand loyalty, inclusive <a href=\"https:\/\/www.vue.ai\/products\/on-model-imagery\/\">fashion imagery<\/a> adds value to fashion retailers:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Increases Engagement<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">When shoppers see <a href=\"https:\/\/www.vue.ai\/products\/on-model-imagery\/\">products on models<\/a> of a similar skin tone and size as themselves, they engage better\u2014the website and the products become more relevant and consumers end up browsing more, visiting more pages, and viewing more products.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Improves Conversion<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">A report by IRCE noted that <\/span><b>model diversity and inclusivity can increase conversion rate by 29%<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><span style=\"font-weight: 400;\">Shoppers can visualize what the product will look like on them when they look at a model with a similar skin tone and body size. Such imagery helps them in their decision-making process\u2014enabling them to convert better and faster.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Decrease Returns<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Almost a quarter of returns today happen because products look different in person. High quality &amp; relatable product imagery can fix this issue. Shoppers will be able to picture the product better\u2014helping them understand exactly what it would look like, consequently decreasing the frequency and number of returns.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"a-step-towards-inclusivity-in-retail\"><\/span><b>A Step Towards Inclusivity in Retail<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><strong>I<\/strong><b>nclusive fashion and <a href=\"https:\/\/www.vue.ai\/solutions\/ai-product-imagery\/\">product imagery<\/a> can be a lot of work<\/b>. Showing products on models of different sizes, different ethnicities, and different skin tones are definitely easier said than done. Building high-quality product imagery takes a lot of time and resources<b>\u2014<\/b>photoshoots are not easy and reshoots, when something goes wrong, can be a nightmare.<\/span><\/p>\n<p><strong>The automation of the\u00a0on-model photoshoot process is a necessity for retailers of the day and this is where AI comes in.<\/strong><\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; margin: 1px; max-width: 540px; min-width: 326px; padding: 0;\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/B7nHYzqDkip\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"12\">\n<div style=\"padding: 16px;\">\n<div style=\"flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px;\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px;\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent;\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent;\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/B7nHYzqDkip\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by Vue.ai (@vue.ai)<\/a> on Jan 21, 2020 at 10:04pm PST<\/p>\n<\/div>\n<\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"inclusive-product-imagery-using-ai\"><\/span><b>Inclusive Product Imagery Using AI<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Vue.ai\u2019s solution, On-Model Imagery, allows <\/span><b>complete customization of models\u00a0<\/b>\u2014r<span style=\"font-weight: 400;\">etailers get to choose from models of various ethnicities, skin tones, and sixteen different sizes.\u00a0It helps achieve inclusivity in retail imagery without much hassle. What&#8217;s more, with <a href=\"https:\/\/www.vue.ai\/products\/on-model-imagery\/\">AI-powered on-model fashion imagery<\/a>, retailers can<b> showcase products on models at 1\/4th the cost and 5x the speed of traditional photoshoots!<\/b>\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"building-an-inclusive-retail-community\"><\/span><b>Building An Inclusive Retail Community<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A Harvard study says <\/span><b>95% of purchasing decisions are subconscious<\/b><span style=\"font-weight: 400;\">. When shoppers see models of their skin tone and size, they are able to relate and feel at home on the site. Being inclusive is not just the right thing to do, it also helps <\/span><b>build a loyal and active community of shoppers<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AI and automated on-model fashion imagery can help businesses take that first step towards inclusivity in retail.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Like Ashwini Asokan, CEO of Vue.ai, said in a podcast with Electric Runway, \u201c<\/span><b>Why should people all over the globe look at the same size zero model to buy clothes?<\/b><span style=\"font-weight: 400;\">\u201d<\/span><\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; margin: 1px; max-width: 540px; min-width: 326px; padding: 0;\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/B8GdX0Dj0oU\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"12\">\n<div style=\"padding: 16px;\">\n<div style=\"flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px;\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px;\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent;\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent;\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/B8GdX0Dj0oU\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by Vue.ai (@vue.ai)<\/a> on Feb 3, 2020 at 2:15am PST<\/p>\n<\/div>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">Learn more about AI-powered on-model fashion imagery and how you can use On-Model Imagery to be more inclusive <\/span><a href=\"https:\/\/www.vue.ai\/products\/on-model-imagery\/\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>Read more related articles:<\/b><\/p>\n<p><a href=\"https:\/\/www.vue.ai\/blog\/trends-and-analysis\/body-positivity-fashion-retail-ai\/\"><span style=\"font-weight: 400;\">4 Ways AI Can Create Body Positive Retail Experiences<\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/reduce-photoshoot-costs-guide\/\">Reduce Photoshoot Costs: A Retailer\u2019s Guide<\/a><\/p>\n<p><a href=\"https:\/\/www.vue.ai\/blog\/trends-and-analysis\/valentino-fashion-inclusivity-collection\/\">Valentino Embraces Inclusivity In Its Latest Collection<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> The collective voice of the fashion community is loud and clear\u2014 inclusivity in retail is a necessity. Retailers cannot afford to address what they consider the &#8220;ideal&#8221; segment of society. Considering 60% of shoppers want retailers to be part of the dialogue around social issues, they can&#8217;t be passive to the inclusivity movement. Fashion brands  &#8230;<\/p>\n","protected":false},"author":18,"featured_media":7478,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1162],"tags":[522,508,524,262,525,521,509,38,523],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Inclusivity in Retail: How Can AI Achieve This In 2023? | Vue.ai<\/title>\n<meta name=\"description\" content=\"Inclusivity in retail is a necessity. Inclusive product imagery can come to fruition at 1\/4th the cost and 5X the speed with Artificial Intelligence.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/inclusivity-in-retail-ai\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inclusivity in Retail: How Can AI Achieve This In 2023? | Vue.ai\" \/>\n<meta property=\"og:description\" content=\"Inclusivity in retail is a necessity. 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