{"id":7519,"date":"2020-02-28T13:36:55","date_gmt":"2020-02-28T08:06:55","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=7519"},"modified":"2023-10-19T16:27:58","modified_gmt":"2023-10-19T10:57:58","slug":"retailers-genz-shopper","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/retail-trends\/retailers-genz-shopper\/","title":{"rendered":"Why Retailers Need Tech To Cater To The Gen-Z Shopper"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f546f83191b\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f546f83191b\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/retailers-genz-shopper\/#the-gen-z-shopper-is-comfortable-with-unattended-retail\" title=\"The Gen-Z Shopper Is Comfortable With Unattended Retail\">The Gen-Z Shopper Is Comfortable With Unattended Retail<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/retailers-genz-shopper\/#why-does-the-gen-z-shopper-love-experiential-retail\" title=\"Why Does The Gen Z Shopper Love Experiential Retail?\u00a0\">Why Does The Gen Z Shopper Love Experiential Retail?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/retailers-genz-shopper\/#striking-a-balance-between-experiential-unattended-retail\" title=\"Striking A Balance Between Experiential &amp; Unattended Retail\">Striking A Balance Between Experiential &amp; Unattended Retail<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/retailers-genz-shopper\/#fashion-retail-via-social-media\" title=\"Fashion Retail Via Social Media\">Fashion Retail Via Social Media<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span style=\"font-weight: 400;\">Imagine the power of a <strong>Gen-Z shopper<\/strong>, when the Gen-Z consumer segment has a whopping spending power of over <\/span><a href=\"https:\/\/www.forbes.com\/sites\/forbestechcouncil\/2020\/01\/29\/how-retailers-can-win-over-gen-z\/amp\/\"><span style=\"font-weight: 400;\">$140 billion\u00a0<\/span><\/a><span style=\"font-weight: 400;\">fueled by the first set of Gen-Z who are ready to enter the workforce this year. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Retailers must cater to an entire generation of assertive shoppers\u2014be it <\/span><span style=\"font-weight: 400;\">Ryan Kaji<\/span><span style=\"font-weight: 400;\">, an 8-year-old You-tuber who unboxes toys and has his own retail empire, or 17-year-old Greta Thunberg whose climate activism is <\/span><span style=\"font-weight: 400;\">inspiring leading fashion labels all over the world to become sustainable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Considering Gen Z is going to account for 40% of all consumers by 2020, it&#8217;s time retailers form a\u00a0<\/span><a href=\"https:\/\/www.vue.ai\/blog\/vuecommerce\/\"><span style=\"font-weight: 400;\">personalized<\/span><\/a><span style=\"font-weight: 400;\"> strategy to cater to the Gen Z shopper.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"the-gen-z-shopper-is-comfortable-with-unattended-retail\"><\/span><b>The Gen-Z Shopper Is Comfortable With Unattended Retail<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A recent <\/span><a href=\"https:\/\/www.pymnts.com\/wp-content\/uploads\/2020\/02\/The-Future-Of-Unattended-Retail-Report_February-2020.pdf\"><span style=\"font-weight: 400;\">study<\/span><\/a><span style=\"font-weight: 400;\"> revealed that <strong>Gen Z shoppers<\/strong> are driving the unattended retail trend\u2014from vending machines, self-serve kiosks to cashier-less stores, they like to shop at their own pace and are comfortable when the entire buying journey remains online. The three primary reasons why they prefer unattended retail\u2014it&#8217;s faster (49.4%), offers shorter lines (34.7%) and they can shop without interacting with employees (33%).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">64.1% of consumers have expressed their interest in buying beauty products through non-traditional unattended channels and 55.1% of consumers expressed the same about clothing and accessories.\u00a0<\/span><span style=\"font-weight: 400;\">Experts believe that unattended retail has realized only 1\/10th of its potential and will transform into a huge retail trend in the coming years.\u00a0<\/span><\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: 99.375%;\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/B8yY1veDXG9\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"12\">\n<div style=\"padding: 16px;\">\n<div style=\"flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px;\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px;\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent;\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent;\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/B8yY1veDXG9\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by Vue.ai (@vue.ai)<\/a> on Feb 20, 2020 at 3:38am PST<\/p>\n<\/div>\n<\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"why-does-the-gen-z-shopper-love-experiential-retail\"><\/span><b>Why Does The Gen Z Shopper Love Experiential Retail?\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Besides unattended retail, Gen-Z along with millennials are largely responsible for the growth of experiential retail, social shopping initiatives, and experience economy too. For the <strong>Gen-Z shopper<\/strong>, buying is not equal to shopping; they are two <em>independent<\/em> experiences driven by different sets of expectations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The brick-and-mortar retail experience is now home to pop-ups hosted by niche and DTC brands, wellness spaces such as spas and self-care kiosks, and social events like a meet-and-greet and community run.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lululemon\u2019s<\/span><span style=\"font-weight: 400;\"> Chicago store, for instance, is a 20,000 square feet space that houses a restaurant, workout studios, a meditation space, and local business space, besides merchandise. On the other hand, luxury department store Nordstrom regularly partners with DTC brands to create experiential retail experiences.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"striking-a-balance-between-experiential-unattended-retail\"><\/span>Striking A Balance Between Experiential &amp; Unattended Retail<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><strong>Gen-Z shoppers<\/strong> are driving unattended as well as experience retail\u2014both of which are opposite ends of retail experiences. They demand two things\u2014transitory, intimate and comfortable spaces where they can engage with brands in a unique manner <em>and<\/em> automated tools at the end of the buying cycle to speed up the checkout process.\u00a0<\/span><\/p>\n<p><strong>So how can retailers strike a balance between both? By incorporating technology as the crux of their business model.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">For a generation that considers technology a natural extension of their identity, investing in technology is the best way retailers can understand how Gen Z shops and increase their <\/span><a href=\"https:\/\/www.vue.ai\/blog\/vuecommerce\/personalization-ai-customer-loyalty\/\"><span style=\"font-weight: 400;\">revenue by 180%<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0Technology is a huge enabler when it comes to automating and personalizing the shopping experience. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, Lululemon relies on data insights to personalize their consumers\u2019 journey and BingoBox entered unattended retail only due to artificial intelligence. <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"fashion-retail-via-social-media\"><\/span><b>Fashion Retail Via Social Media<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The <strong>Gen-Z shopper<\/strong>\u00a0<\/span><span style=\"font-weight: 400;\">considerable chunk of their time on apps like Whatsapp, WeChat, Snapchat, Instagram, and TikTok.\u00a0<\/span><\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\"><a href=\"https:\/\/twitter.com\/hashtag\/TikTok?src=hash&amp;ref_src=twsrc%5Etfw\">#TikTok<\/a> is sending three of its creators to fashion week, in a partnership that signals TikTok\u2019s ambitions for becoming a destination for fashion\u2014and <a href=\"https:\/\/twitter.com\/hashtag\/NYFW?src=hash&amp;ref_src=twsrc%5Etfw\">#NYFW<\/a>\u2019s latest bid for relevancy. <a href=\"https:\/\/twitter.com\/BoF?ref_src=twsrc%5Etfw\">@BoF<\/a> brilliantly explains how TikTok is coming for fashion week here\u2014<a href=\"https:\/\/t.co\/MinwlX87bG\">https:\/\/t.co\/MinwlX87bG<\/a> <a href=\"https:\/\/t.co\/zZ4aznM9CY\">pic.twitter.com\/zZ4aznM9CY<\/a><\/p>\n<p>\u2014 vue.ai (@vue_ai) <a href=\"https:\/\/twitter.com\/vue_ai\/status\/1225821033451675648?ref_src=twsrc%5Etfw\">February 7, 2020<\/a><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Luxury brands like Cartier and Bulgari use WeChat not only as a selling platform but also as a space to build loyalty programs. With 1 billion monthly users, WeChat has emerged as a viable platform to connect with the new generation. On the other hand, the <\/span><span style=\"font-weight: 400;\">dominance of Instagram<\/span><span style=\"font-weight: 400;\"> as a sales platform is unparalleled with the advent of shoppable videos and images.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Amazon Go For China? WeChat Store Of The Future\" width=\"1778\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/hYN3gozk4fo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">In a BoF <\/span><a href=\"https:\/\/www.businessoffashion.com\/articles\/podcasts\/the-bof-podcast-understanding-gen-z\"><span style=\"font-weight: 400;\">podcast<\/span><\/a><span style=\"font-weight: 400;\">, a panel of <strong>Gen-Z shoppers<\/strong> shared that established brands and companies can connect with them is by \u2018actually listening\u2019 to them and collaborating with them. Point to note: the <strong>Gen-Z shopper<\/strong> is not just setting future trends, they also\u00a0<\/span><span style=\"font-weight: 400;\">influence their parent&#8217;s purchasing decisions<\/span><span style=\"font-weight: 400;\">. Retailers can leverage this power shift by involving <strong>Gen-Z shoppers<\/strong> in the retail experience.\u00a0<\/span><\/p>\n<div class=\"gmail_default\"><strong>Read more related articles:<\/strong><\/div>\n<div><\/div>\n<div><a href=\"https:\/\/www.vue.ai\/blog\/podcast\/the-vue-podcast-leaders-in-retail-kaleigh-moore\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Vue Podcast: Leaders in Retail | Kaleigh Moore<\/a><\/div>\n<div><a href=\"https:\/\/www.vue.ai\/blog\/retail-vue\/blur-the-line-between-retail-and-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\">5 Stores That Blur The Line Between Retail and Experience<\/a><\/div>\n<div><a href=\"https:\/\/www.vue.ai\/blog\/trends-and-analysis\/use-of-tech-in-fashion-retail\/\" target=\"_blank\" rel=\"noopener noreferrer\">Making New Waves: The Rising Use Of Tech In Fashion Retail<\/a><\/div>\n<div><a href=\"https:\/\/www.vue.ai\/blog\/vuecommerce\/retail-personalization-in-2021\/\">Retail personalization<\/a> &#8211; ultimate guide<\/div>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> Imagine the power of a Gen-Z shopper, when the Gen-Z consumer segment has a whopping spending power of over $140 billion\u00a0fueled by the first set of Gen-Z who are ready to enter the workforce this year. Retailers must cater to an entire generation of assertive shoppers\u2014be it Ryan Kaji, an 8-year-old You-tuber who unboxes toys  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":7565,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1523,1161],"tags":[535,209,534,55,336,34,150,284,537,258,532,533,23,100,538,536,540,539],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Retailers Can Use Tech To Cater To The Gen-Z Shopper<\/title>\n<meta name=\"description\" content=\"Technology is the answer to fulfilling the needs of the Gen-Z shopper by striking a balance between unattended and experiential retail.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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