{"id":7661,"date":"2020-03-04T16:52:02","date_gmt":"2020-03-04T11:22:02","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=7661"},"modified":"2024-05-17T12:00:09","modified_gmt":"2024-05-17T06:30:09","slug":"5-brands-that-get-retail-personalization-right","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/trends-and-analysis\/5-brands-that-get-retail-personalization-right\/","title":{"rendered":"5 Brands That Get Retail Personalization Right"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a047bd6e191c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a047bd6e191c\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/trends-and-analysis\/5-brands-that-get-retail-personalization-right\/#sephora\" title=\"Sephora\u00a0\">Sephora\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/trends-and-analysis\/5-brands-that-get-retail-personalization-right\/#hermes\" title=\"Herm\u00e8s\">Herm\u00e8s<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/trends-and-analysis\/5-brands-that-get-retail-personalization-right\/#milaner\" title=\"Milaner\">Milaner<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/trends-and-analysis\/5-brands-that-get-retail-personalization-right\/#thredup\" title=\"thredUP\">thredUP<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/trends-and-analysis\/5-brands-that-get-retail-personalization-right\/#revolve\" title=\"Revolve\">Revolve<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/trends-and-analysis\/5-brands-that-get-retail-personalization-right\/#related-articles\" title=\"Related articles:\">Related articles:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vue.ai\/blog\/trends-and-analysis\/5-brands-that-get-retail-personalization-right\/#heres-the-secret-to-increasing-revenue-per-visitor-by-180\" title=\"Here\u2019s the Secret to Increasing Revenue per Visitor by 180%\">Here\u2019s the Secret to Increasing Revenue per Visitor by 180%<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.vue.ai\/blog\/trends-and-analysis\/5-brands-that-get-retail-personalization-right\/#using-image-recognition-powered-visually-similar-recommendations-to-improve-relevance\" title=\"Using Image Recognition Powered Visually Similar Recommendations To Improve Relevance\">Using Image Recognition Powered Visually Similar Recommendations To Improve Relevance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.vue.ai\/blog\/trends-and-analysis\/5-brands-that-get-retail-personalization-right\/#how-styling-recommendations-can-help-increase-revenue\" title=\"How Styling Recommendations Can Help Increase Revenue\">How Styling Recommendations Can Help Increase Revenue<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.vue.ai\/blog\/trends-and-analysis\/5-brands-that-get-retail-personalization-right\/#read-more-about-personalization-engine\" title=\"Read more about Personalization Engine\">Read more about Personalization Engine<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.vue.ai\/blog\/trends-and-analysis\/5-brands-that-get-retail-personalization-right\/#read-more-about-personalized-search\" title=\"Read more about Personalized Search\">Read more about Personalized Search<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span style=\"font-weight: 400;\"><strong>Personalization<\/strong> is one of the strongest chapters in the retail industry\u2019s history. The positive connection between personalization powered by data, AI &amp; intuitive analytics and revenue results has been acknowledged by retailers, industry experts, and stakeholders.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Case in point: <\/span><span style=\"font-weight: 400;\">Vue.ai\u2019s <a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\">Personalization Engine<\/a><\/span><span style=\"font-weight: 400;\"> has helped retailers to increase engagement by 8X, web ROI by 4.5X, order size by 40%, and revenue per visitor by 180%!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But is there a right way and a wrong way to <strong>personalize<\/strong> your products, services, and brand messaging? Yes, there is. While the right approach tailored to suit your offerings would yield the above mentioned results, an ill-prepared <strong>personalization<\/strong> strategy without a roadmap could alienate customers.\u00a0<\/span><\/p>\n<blockquote class=\"instagram-media\">\n<div style=\"padding: 16px;\">\n<div>\n<div style=\"background-color: #f4f4f4; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div>\n<div style=\"background-color: #f4f4f4; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"margin-bottom: 14px;\">\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; height: 20px; width: 20px;\"><\/div>\n<div><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<p style=\"margin: 8px 0 0 0; padding: 0 4px;\"><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/B21aYb4lJr8\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener noreferrer\">AI-powered recommendations are all about the individual shopper. If you prefer pants, and someone else prefers skirts, recommendations powered by AI will be tailored to everyone&#8217;s individual preferences &#8211; and the more a shopper interacts with the system, the better it gets! . . . #personalizedretail #personalization #retail #retailexperience #customization #computervision #artificialintelligence #data #datadriven #tech #instatech #instaretail #vueai<\/a><\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center;\">A post shared by <a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px;\" href=\"https:\/\/www.instagram.com\/vue.ai\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener noreferrer\"> Vue.ai<\/a> (@vue.ai) on Sep 25, 2019 at 5:41am PDT<\/p>\n<\/div>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">Here, we present five retail brands that have mastered the art of one-to-one <strong>personalization<\/strong>. From beauty to resale, from e-commerce to luxury, these brands know how to treat each consumer as unique by relying on data, technology, and automation.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"sephora\"><\/span><b>Sephora\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The French multinational beauty brand wins at creating a truly unmatched customer experience. On Sailthru\u2019s <\/span><span style=\"font-weight: 400;\">Retail Personalization Index<\/span><span style=\"font-weight: 400;\">, Sephora ranks number one, thanks to the deep <strong>personalization<\/strong> it offers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brands run the risk of hard-selling by plastering the \u2018buy now\u2019 message at all channels, which is a huge turn off for customers. Sephora has disassociated itself from \u2018hard-sell\u2019 by focusing on understanding its customers, capturing their unique traits &amp; needs and delivering <strong>personalized<\/strong> customer experience. The beauty retailer delivers this experience through its hyper-personalized mobile app, Beauty Insider loyalty program and brand messaging across all touch-points.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A few of Sephora\u2019s <strong>personalized<\/strong> offerings include shade-matching skin care tool Color IQ, online quizzes, customized make-overs, free beauty classes, the Virtual Artist make-up app and Play subscription box.\u00a0<\/span><\/p>\n<blockquote class=\"instagram-media\">\n<div style=\"padding: 16px;\">\n<div>\n<div style=\"background-color: #f4f4f4; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div>\n<div style=\"background-color: #f4f4f4; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"margin-bottom: 14px;\">\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; height: 20px; width: 20px;\"><\/div>\n<div><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<p style=\"margin: 8px 0 0 0; padding: 0 4px;\"><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/BB23sjMuGQV\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener noreferrer\">Try on thousands of lip shades instantly with our brand-new Virtual Artist feature available on the Sephora iPhone app \ud83d\udc84\ud83d\udc8b #LinkInProfile<\/a><\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center;\">A post shared by <a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px;\" href=\"https:\/\/www.instagram.com\/sephora\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener noreferrer\"> Sephora<\/a> (@sephora) on Feb 16, 2016 at 10:33am PST<\/p>\n<\/div>\n<\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"hermes\"><\/span><b>Herm\u00e8s<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">When whimsical meets luxury, the end result is as eccentric and engaging as Herm\u00e8s Sur-Mesure. It is a secret bespoke arm of the French high-fashion brand that actualizes customers\u2019 dreams and wildest ideas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From surfboards to foosball tables, from motorcycles to private jets, The Herm\u00e8s Sense of Measure is a unique <strong>personalization<\/strong> service that serves its premium clientele who want the signature Herm\u00e8s experience translated into non-Herm\u00e8s products. Founded in the late 2000s, these customized objects are crafted by skilled elite artisans who work in complete anonymity. The team works on about 300 special commissions every year and customers pay a steep price for each project. For instance, a picnic basket costs $14,700 and boxing gloves cost $44,100!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The element of secrecy and privacy is what makes this service most sought after. Luxury buyers value exclusivity over wide availability, which the luxury label has managed to deliver through its under-reported Herm\u00e8s Sense of Measure service.\u00a0<\/span><\/p>\n<blockquote class=\"instagram-media\">\n<div style=\"padding: 16px;\">\n<div>\n<div style=\"background-color: #f4f4f4; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div>\n<div style=\"background-color: #f4f4f4; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"margin-bottom: 14px;\">\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; height: 20px; width: 20px;\"><\/div>\n<div><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<p style=\"margin: 8px 0 0 0; padding: 0 4px;\"><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/BqxZfdFACFk\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener noreferrer\">Laced up for victory #HermesBespoke<\/a><\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center;\">A post shared by <a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px;\" href=\"https:\/\/www.instagram.com\/hermes\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener noreferrer\"> Herm\u00e8s<\/a> (@hermes) on Nov 29, 2018 at 9:00am PST<\/p>\n<\/div>\n<\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"milaner\"><\/span><b>Milaner<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The Italian bespoke luxury DTC retailer replicates the \u2018farm to plate\u2019 concept by democratizing access to luxury manufacturers in Europe and making custom-made luxury available to customers. Milaner was born when co-founder Elisa Rossi, who grew up in the main hub of luxury shoe manufacturing in Italy, couldn\u2019t find custom luxury products after moving to the US.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The company relies on data and AI to empower its team of manufacturers in order to fulfil made-to-order commissions. \u201cExperimenting with Intelligent Retail Automation is something that\u2019s been very exciting for us at Milaner. The big challenge has always been around how we can use data to inform our product design process. Through AI, we\u2019re actually able to slice different types of shopping data to create amazing experiences for our shoppers,\u201d Rossi <\/span><a href=\"https:\/\/www.vue.ai\/customers\/\"><span style=\"font-weight: 400;\">shared<\/span><\/a><span style=\"font-weight: 400;\"> while talking about her experience of infusing AI and bespoke luxury. You can listen to more insights about Milaner\u2019s customized luxury journey on the <\/span><a href=\"https:\/\/www.vue.ai\/resources\/podcasts\/milaner-leveraging-ai-to-build-memorable-shopping-experiences\/\"><span style=\"font-weight: 400;\">Vue Podcast<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<blockquote class=\"instagram-media\">\n<div style=\"padding: 16px;\">\n<div>\n<div style=\"background-color: #f4f4f4; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div>\n<div style=\"background-color: #f4f4f4; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"margin-bottom: 14px;\">\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; height: 20px; width: 20px;\"><\/div>\n<div><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<p style=\"margin: 8px 0 0 0; padding: 0 4px;\"><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/BxhVad2jXdM\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener noreferrer\">#AudioOn We asked the wonderful @elisarossi, co-founder @bymilaner and our newest #podcast guest, how she plans to design immersive experiences using #ai and other types of new tech for the #brand. She says that the MOST ideal one would be to re-create her own #experience of growing up in the midst of a busy #luxury manufacturing workshop in #Milan &#8211; understanding fabrics, the sensory experience of touching and feeling the leather, curating looks together &#8230;now wouldn\u2019t THAT be a #retail experience we\u2019d all love? Listen to the full episode on #TheVuePodcast. Link in bio. . . . #retail #fashion #luxury #handbags #leadersinretail #entrepreneurs #women #womenintech #business #AI #fashiontech #automation #podcast #europe #milan<\/a><\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center;\">A post shared by <a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px;\" href=\"https:\/\/www.instagram.com\/vue.ai\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener noreferrer\"> Vue.ai<\/a> (@vue.ai) on May 16, 2019 at 3:56am PDT<\/p>\n<\/div>\n<\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"thredup\"><\/span><b>thredUP<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Fashion resale platform thredUP is efficiently running the circular economy by upcycling (a whopping 576,000 in 2018) fast-fashion items without missing a beat. Thousands of users of the online thrift shop have access to curated product catalogue of pre-loved clothing items running in millions. The retailer has been able to run its platform like a well-oiled machine, courtesy <a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\">AI-powered <strong>personalization<\/strong><\/a>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cAt thredUP, creating personalized shopping experiences for our customers is a top priority. With over 2M unique items in inventory at any given moment, we are constantly innovating on ways to help each customer locate the perfect needle-in-a-haystack item. Vue.ai&#8217;s AI stylist allows us to personalize the end-to-end customer experience. AI algorithms take into account each individual&#8217;s visual style preferences, brand affinities, price sensitivity and more, creating a significant impact on multiple touchpoints in the thredUP customer&#8217;s journey,\u201d <\/span><a href=\"https:\/\/www.vue.ai\/customers\/\"><span style=\"font-weight: 400;\">asserted<\/span><\/a><span style=\"font-weight: 400;\"> Chris Homer, Co-Founder, and CTO, thredUP.<\/span><\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">ThredUP capitalizes on growing $24B 2nd hand mkt using <a href=\"https:\/\/twitter.com\/vue_ai?ref_src=twsrc%5Etfw\">@vue_ai<\/a> to bring efficiencies &amp; scale to its operations <a href=\"https:\/\/t.co\/69UxwFtETM\">https:\/\/t.co\/69UxwFtETM<\/a> Real privilege to partner w\/this leader in sustainable fashion, moving mountains to reduce wasteful consumption! Very thoughtful piece <a href=\"https:\/\/twitter.com\/sandramp?ref_src=twsrc%5Etfw\">@sandramp<\/a><\/p>\n<p>\u2014 ashwini asokan (@LadyAshBorg) <a href=\"https:\/\/twitter.com\/LadyAshBorg\/status\/1166564038828023809?ref_src=twsrc%5Etfw\">August 28, 2019<\/a><\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"revolve\"><\/span><b>Revolve<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The e-commerce fashion brand is next and last on our list of retail brands who know how to execute <strong>personalization<\/strong> strategy without losing the true essence of their brand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Revolve is an excellent blend of a tech and fashion company that leverages modern tools to deliver a unique shopping experience. Their recommendation algorithms create personalized shops for each individual customer on their web and app. The \u2018recently viewed\u2019 feature is integrated at all shopping channels of the brand, which ensures that recommendation stays relevant throughout the purchasing cycle.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These were our five favourite brands across a range of retail categories who are winning in the <strong>personalization<\/strong> department. Owing to its versatile nature, there are millions of right ways to integrate this strategy into your retail business. Connect with us to know the right AI tools for your business.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"related-articles\"><\/span><strong>Related articles:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"heres-the-secret-to-increasing-revenue-per-visitor-by-180\"><\/span><a href=\"https:\/\/www.vue.ai\/blog\/vuecommerce\/personalization-ai-customer-loyalty\/\"><span style=\"font-weight: 400;\">Here\u2019s the Secret to Increasing Revenue per Visitor by 180%<\/span><\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"using-image-recognition-powered-visually-similar-recommendations-to-improve-relevance\"><\/span><a href=\"https:\/\/www.vue.ai\/blog\/vuecommerce\/visually-similar-recommendations-fashion-ecommerce-retail\/\"><span style=\"font-weight: 400;\">Using Image Recognition Powered Visually Similar Recommendations To Improve Relevance<\/span><\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"how-styling-recommendations-can-help-increase-revenue\"><\/span><a href=\"https:\/\/www.vue.ai\/blog\/vuecommerce\/increase-your-fashion-retail-revenue\/\"><span style=\"font-weight: 400;\">How Styling Recommendations Can Help Increase Revenue<\/span><\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"read-more-about-personalization-engine\"><\/span>Read more about <a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\">Personalization Engine<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"read-more-about-personalized-search\"><\/span>Read more about <a href=\"https:\/\/www.vue.ai\/products\/ai-powered-personalized-search\/\">Personalized Search<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> Personalization is one of the strongest chapters in the retail industry\u2019s history. The positive connection between personalization powered by data, AI &amp; intuitive analytics and revenue results has been acknowledged by retailers, industry experts, and stakeholders.\u00a0 Case in point: Vue.ai\u2019s Personalization Engine has helped retailers to increase engagement by 8X, web ROI by 4.5X, order  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,144,143],"tags":[53,27,550,551,29,552,549,100,470],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Brands That Get Retail Personalization Right | Vue.ai Blog<\/title>\n<meta name=\"description\" content=\"Here, we present five retail brands that have mastered the art of one-to-one personalization. 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