{"id":7674,"date":"2020-03-13T18:06:27","date_gmt":"2020-03-13T12:36:27","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=7674"},"modified":"2024-01-10T19:47:41","modified_gmt":"2024-01-10T14:17:41","slug":"high-quality-data-ecommerce","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/high-quality-data-ecommerce\/","title":{"rendered":"High-Quality Data: The Key To Powering Personalization"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f2993f7c5bf\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f2993f7c5bf\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/high-quality-data-ecommerce\/#understanding-product-data\" title=\"Understanding Product Data\">Understanding Product Data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/high-quality-data-ecommerce\/#understanding-customer-data\" title=\"Understanding Customer Data\">Understanding Customer Data<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/high-quality-data-ecommerce\/#achieving-true-personalization-with-high-quality-data\" title=\"Achieving True Personalization With High-Quality Data\">Achieving True Personalization With High-Quality Data<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/high-quality-data-ecommerce\/#heres-an-efficient-way-to-manage-product-data\" title=\"Here\u2019s An Efficient Way To Manage Product Data\">Here\u2019s An Efficient Way To Manage Product Data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/high-quality-data-ecommerce\/#personalization-3-ways-retailers-can-build-brand-loyalty\" title=\"Personalization: 3 Ways Retailers Can Build Brand Loyalty\">Personalization: 3 Ways Retailers Can Build Brand Loyalty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/high-quality-data-ecommerce\/#read-more-about-personalization-engine\" title=\"Read more about Personalization Engine\">Read more about Personalization Engine<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/high-quality-data-ecommerce\/#click-here-to-know-more-about-personalized-search\" title=\"Click here to know more about Personalized Search\">Click here to know more about Personalized Search<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p>High-quality data plays a crucial role in this data-driven world of eCommerce. It is essential not only in understanding the product and the customers but also in being able to power truly personalized experiences for each of them. Shoppers don\u2019t want to sift through thousands of products to find the one that they like and want to buy. They want to be shown immediately the products they will like the most. When they are looking for something in particular, they want to see products that align with their taste and fit their search terms. In short, they want <a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\" target=\"_blank\" rel=\"noopener noreferrer\">personalized experiences<\/a>.<\/p>\n<p><strong>On average 71% of consumers express some level of frustration when their shopping experience is impersonal.<\/strong><\/p>\n<p>So how can a retailer use high-quality data to provide shoppers with these personalized experiences?<\/p>\n<p>The eCommerce market runs on data. It is important to analyze the various forms of data available, in a way that it can be used effectively by companies to expand their services and grow their businesses. So a key part of being able to scale a business is by using high-quality data from analyzing both product and customer data. Having a holistic view of the data available can help retailers derive actionable insights that can power true, 1:1 personalization. With this, teams are better equipped in serving the right kind of experience for every shopper.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"understanding-product-data\"><\/span>Understanding Product Data<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.vue.ai\/solutions\/automated-product-tagging\/\" target=\"_blank\" rel=\"noopener noreferrer\">Product tagging<\/a>, at its core, is breaking down a product into its fundamental attributes. Understanding Product Data involves organized management of all information in the product catalog. All data that can be read, measured and structured into an actionable format. To put it in simpler terms, each product is tagged with extracted visual elements like color, pattern, sleeve length, type and more.<\/p>\n<p>The meta tags are all the information shoppers read\/ search to find\/understand the product and make purchasing decisions.<\/p>\n<p><strong>More than 30% of shoppers leave online shopping websites due to poor product descriptions.<\/strong><\/p>\n<figure id=\"attachment_7675\" aria-describedby=\"caption-attachment-7675\" style=\"width: 480px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.vue.ai\/solutions\/automated-product-tagging\/\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7675 size-full\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/03\/Untitled-presentation.png\" alt=\"\" width=\"480\" height=\"480\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/03\/Untitled-presentation.png 480w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/03\/Untitled-presentation-150x150.png 150w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/03\/Untitled-presentation-300x300.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/03\/Untitled-presentation-75x75.png 75w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/03\/Untitled-presentation-80x80.png 80w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/a><figcaption id=\"caption-attachment-7675\" class=\"wp-caption-text\">VueTag: Extracting visual attributes from the uploaded image<\/figcaption><\/figure>\n<p>Meta tags serve as product descriptions as well as powers filters to improve site search. They also correspond with the keywords that shoppers generally use to search on the website. The more accurate the number of tags a product has, the higher the possibility of a shopper discovering it.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"understanding-customer-data\"><\/span>Understanding Customer Data<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Shoppers leave clues all over the shopping website. Do they prefer bright colors to neutral shades? Do they prefer skirts over pants? They might have saved a couple of knee-length, sleeveless dresses in their wishlist, but purchased full-sleeved shirts instead. Does that mean they prefer shirts over dresses? The data available is endless. Each of their clicks, scrolls, and searches are clues that you can use to build specific <a href=\"https:\/\/www.vue.ai\/products\/outfit-recommendations\/\" target=\"_blank\" rel=\"noopener noreferrer\">Style Profiles<\/a> for each of them.<\/p>\n<figure id=\"attachment_7676\" aria-describedby=\"caption-attachment-7676\" style=\"width: 965px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.vue.ai\/blog\/vuecommerce\/retail-personalization-in-2021\/\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7676 size-full\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/03\/VUEFIND-1.png\" alt=\"\" width=\"965\" height=\"592\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/03\/VUEFIND-1.png 965w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/03\/VUEFIND-1-300x184.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/03\/VUEFIND-1-768x471.png 768w\" sizes=\"(max-width: 965px) 100vw, 965px\" \/><\/a><figcaption id=\"caption-attachment-7676\" class=\"wp-caption-text\"><a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\"><strong>Personalization platform<\/strong><\/a>Providing product recommendations based on Style Profiles<\/figcaption><\/figure>\n<p>These clues, in the most basic sense, are tags too. What tags can be extracted from the products they prefer and what patterns do they form? Understanding this not only gives insight into customers\u2019 data but also helps power <a href=\"https:\/\/www.vue.ai\/blog\/vuecommerce\/retail-personalization-in-2021\/\">retail personalization<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"achieving-true-personalization-with-high-quality-data\"><\/span>Achieving True Personalization With High-Quality Data<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>With AI-powered solutions, a clear insight into both product and customer data can be achieved. Analyzing product data reveals which products sell well, during which season, how much of the catalog are shoppers viewing, and more. By using predictive analytics powered by product Intelligence, predicting what products will sell well in the future is also possible.<\/p>\n<figure id=\"attachment_7677\" aria-describedby=\"caption-attachment-7677\" style=\"width: 458px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.vue.ai\/blog\/vuecommerce\/retail-personalization-in-2021\/\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7677 size-full\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/03\/home-page-personalization.png\" alt=\"\" width=\"458\" height=\"483\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/03\/home-page-personalization.png 458w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/03\/home-page-personalization-284x300.png 284w\" sizes=\"(max-width: 458px) 100vw, 458px\" \/><\/a><figcaption id=\"caption-attachment-7677\" class=\"wp-caption-text\">Providing personalized recommendations for each shopper on the Homepage<\/figcaption><\/figure>\n<p>With efficient customer Data, <a href=\"https:\/\/www.forbes.com\/sites\/forbestechcouncil\/2020\/03\/11\/how-can-fashion-e-commerce-be-more-inclusive\/#5c74797b5182\" target=\"_blank\" rel=\"noopener noreferrer\">understanding shoppers<\/a>, their styles and preferences become easier. It then becomes a simple task of \u2018match the following\u2019, where the products are mapped to the right customer based on their preferences. By putting together both pieces of the puzzle i.e., by selling the right products to the right customers, true on-site <a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\">personalization<\/a> can be achieved.<\/p>\n<p><strong>Did you find this article informative? Read more insightful articles below:<\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"heres-an-efficient-way-to-manage-product-data\"><\/span><a href=\"https:\/\/www.vue.ai\/blog\/vuetag\/product-data-management\/\">Here\u2019s An Efficient Way To Manage Product Data<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"personalization-3-ways-retailers-can-build-brand-loyalty\"><\/span><a href=\"https:\/\/www.vue.ai\/blog\/vuecommerce\/personalization-style-profiles\/\">Personalization: 3 Ways Retailers Can Build Brand Loyalty<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"read-more-about-personalization-engine\"><\/span>Read more about <a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\">Personalization Engine<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"click-here-to-know-more-about-personalized-search\"><\/span>Click here to know more about <a href=\"https:\/\/www.vue.ai\/products\/ai-powered-personalized-search\/\">Personalized Search<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> High-quality data plays a crucial role in this data-driven world of eCommerce. It is essential not only in understanding the product and the customers but also in being able to power truly personalized experiences for each of them. Shoppers don\u2019t want to sift through thousands of products to find the one that they like and  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":7775,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1162],"tags":[578,580,579,330,577,27,531,29,527,520],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>High-Quality Data: 3 Ways It Powers Personalization | Vue.ai<\/title>\n<meta name=\"description\" content=\"A key part of being able to scale a business is by using high-quality data from analyzing both product and customer data. 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