{"id":7699,"date":"2024-04-17T13:24:04","date_gmt":"2024-04-17T07:54:04","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=7699"},"modified":"2024-04-17T15:56:08","modified_gmt":"2024-04-17T10:26:08","slug":"reduce-retail-returns-ai-fix","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/reduce-retail-returns-ai-fix\/","title":{"rendered":"Reduce eCommerce Returns: An AI Powered Fix"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e25812bb5da\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e25812bb5da\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/reduce-retail-returns-ai-fix\/#the-need-to-reduce-ecommerce-returns\" title=\"The need to reduce eCommerce returns\">The need to reduce eCommerce returns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/reduce-retail-returns-ai-fix\/#on-model-product-imagery-as-the-solution\" title=\"On-model product imagery as the solution\">On-model product imagery as the solution<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/reduce-retail-returns-ai-fix\/#ai-powered-on-model-imagery-to-lower-product-return-rates\" title=\"AI powered on-model imagery to lower product return rates\">AI powered on-model imagery to lower product return rates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/reduce-retail-returns-ai-fix\/#virtual-dressing-room-as-the-solution\" title=\"Virtual dressing room as the solution\">Virtual dressing room as the solution<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span style=\"font-weight: 400;\">Retailers are constantly looking at new ways to reduce <strong>eCommerce returns<\/strong>. Every guide, blog, and video on this subject, talks about the importance of a <\/span><b>good product imagery.<\/b><span style=\"font-weight: 400;\"> If the image depicts the product accurately, shoppers would know just what to expect. <\/span><em><b>\u201cIt looked different in the photo\u201d<\/b><\/em><span style=\"font-weight: 400;\"> would not be the reason for returns.\u00a0 Online retailers experience return rates of nearly one in five due to issues with fit. <\/span><b>Today, one of the top reasons for returns is that the product was not as described \u2013 or didn\u2019t look like it did in the image<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<figure id=\"attachment_17651\" aria-describedby=\"caption-attachment-17651\" style=\"width: 516px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.statista.com\/forecasts\/997235\/most-returned-online-purchases-by-category-in-the-us\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-17651 \" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/03\/Add-a-heading.png\" alt=\"eCommerce return % chart\" width=\"516\" height=\"516\" \/><\/a><figcaption id=\"caption-attachment-17651\" class=\"wp-caption-text\">Source: Statista Consumer Insights 2023<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">But how does one ensure proper representation of products? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For fashion, in particular, the answer lies in showcasing realistic <\/span><b><a href=\"https:\/\/www.vue.ai\/products\/on-model-imagery\/\">on-model product imagery<\/a>.<\/b><span style=\"font-weight: 400;\"> Showing apparel, bags, and accessories in context on-models helps shoppers make informed buying decisions, which, in turn, reduces the product return rate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is a fairly obvious fact that the product return rate online is higher than brick-and-mortar retail, especially for fashion. A big reason for this is the existence of <\/span><b>dressing rooms<\/b><span style=\"font-weight: 400;\"> in almost all offline fashion stores. A recent study reveals that more customers entering a dressing room means more customers leaving the store with a purchase in hand. Every time shoppers enter a fitting room and try an outfit on, they get a clear sense of the fit and finish of the outfit, and more importantly, they get to know <\/span><b>how the outfit makes them feel<\/b><span style=\"font-weight: 400;\">. This is vital to lock in a purchase. With more people shopping online now than ever before, there is a way in which fashion eCommerce retailers can recreate this one significant advantage\u00a0 brick-and-mortar stores have &#8211; and provide inclusive, real-time dressing room experiences online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this piece, we will discuss how <a href=\"https:\/\/www.vue.ai\/products\/on-model-imagery\/\">on-model product imagery<\/a> and <a href=\"https:\/\/www.vue.ai\/products\/virtual-dressing-room\/\">virtual dressing room<\/a> help reduce eCommerce returns \u2013 and how AI plays a role. First, let\u2019s delve into how a high product return rate affects retailers.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"the-need-to-reduce-ecommerce-returns\"><\/span><b>The need to reduce eCommerce returns<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The return problem is real \u2013 <\/span><b>89%<\/b><span style=\"font-weight: 400;\"> of shoppers have returned an online purchase in the last three years. <\/span><b>While returns rates to stores are around 8%, this jumps to around 88% for items bought online<\/b><span style=\"font-weight: 400;\">, which translates to one in every four items bought online being returned. This issue \u2013 dealing with returns at this scale is something that has blown up with e-commerce taking off. According to one of <\/span><a href=\"https:\/\/home.barclaycard\/press-releases\/\"><span style=\"font-weight: 400;\">Barclaycard\u2019s surveys<\/span><\/a><span style=\"font-weight: 400;\">, 57% of retailers admit that dealing with returns has a negative impact on the day-to-day running of their business.<\/span><\/p>\n<p><figure id=\"attachment_17656\" aria-describedby=\"caption-attachment-17656\" style=\"width: 538px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-17656 \" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2024\/04\/Add-a-heading-2.png\" alt=\"Reduce retail returns with on-model fashion imagery. AI can help lower fashion ecommerce product return rate at 1\/4th the cost and 5X the speed.\" width=\"538\" height=\"538\" \/><figcaption id=\"caption-attachment-17656\" class=\"wp-caption-text\">Source: Shopify &amp; Richpanel [2024]<\/figcaption><\/figure><span style=\"font-weight: 400;\">Returns rank high in the concerns of online fashion retailers today. A high product return rate does not only mean revenue lost \u2013 but there is also a very serious <\/span><b>logistical cost<\/b><span style=\"font-weight: 400;\"> involved. Partnering with a service or picking up the products and transportation are all significant costs to the company. Plus, there is also the <\/span><b>cost of poor shopper experience<\/b><span style=\"font-weight: 400;\"> that has led to the return.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is no wonder that a top priority for retail businesses today is to reduce eCommerce returns. This is where on-model product imagery and <a href=\"https:\/\/www.vue.ai\/products\/virtual-dressing-room\/\">virtual dressing room<\/a> solutions can help.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"on-model-product-imagery-as-the-solution\"><\/span><b>On-model product imagery as the solution<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When a bag is shown by itself, shoppers have no idea how large or tiny it is \u2013 they do not know what it would look like when carried and how it will be in scale to their body. But when the same bag is shown on a model, they are instantly able to understand how big it is, what it looks like, how it is structured when held, and a lot more. <\/span><b>They would not end up buying a tiny bag without intending to be a part of the trend.<\/b><\/p>\n<figure id=\"attachment_7701\" aria-describedby=\"caption-attachment-7701\" style=\"width: 707px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7701 \" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/03\/lizzo-tiny-valentino-bag-nm.jpg\" alt=\"on-model fashion imagery.\" width=\"707\" height=\"398\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/03\/lizzo-tiny-valentino-bag-nm.jpg 970w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/03\/lizzo-tiny-valentino-bag-nm-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/03\/lizzo-tiny-valentino-bag-nm-768x432.jpg 768w\" sizes=\"(max-width: 707px) 100vw, 707px\" \/><figcaption id=\"caption-attachment-7701\" class=\"wp-caption-text\">The &#8216;Tiny Bag&#8217; trend has brought in a lot of awe and laughs &#8211; but shoppers should be able to choose to be a part of it! Image source: Preview.ph<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">This is what on-model product imagery can do. Whether it is bags, apparel, jewellery, or accessories, on model photos help shoppers understand the product better and <\/span><b>make informed buying decisions<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The problem that arises, however, is that <a href=\"https:\/\/www.vue.ai\/products\/on-model-imagery\/\">on-model fashion photography<\/a> can be very <\/span><b>expensive and slow<\/b><span style=\"font-weight: 400;\">. This is where the role of AI comes into play.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"ai-powered-on-model-imagery-to-lower-product-return-rates\"><\/span><b>AI powered on-model imagery to lower product return rates<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Vue.ai\u2019s <strong><a href=\"https:\/\/www.vue.ai\/products\/on-model-imagery\/\">on-model product imagery solution<\/a><\/strong>, <\/span><span style=\"font-weight: 400;\">helps retailers build fashion imagery at <\/span><b>1\/4 the cost<\/b><span style=\"font-weight: 400;\">\u00a0and <\/span><b>five times the speed<\/b><span style=\"font-weight: 400;\"> of traditional photography. If retailers send basic product images, <strong>On-Model Imagery<\/strong> can showcase them on models. Retailers also get to choose from models of different sizes, ethnicities, skin tones \u2013 and in different poses. The solution supports a whole range of fashion products including apparel, bags, and accessories.<\/span><\/p>\n<figure id=\"attachment_17658\" aria-describedby=\"caption-attachment-17658\" style=\"width: 2240px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-17658 size-full\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2024\/04\/Pre-production-w-AI-4.jpg\" alt=\"Reduce retail returns with on-model fashion imagery. AI can help lower fashion ecommerce product return rate at 1\/4th the cost and 5X the speed.\" width=\"2240\" height=\"1260\" \/><figcaption id=\"caption-attachment-17658\" class=\"wp-caption-text\">VueModel, using AI, generates on-model fashion imagery on models of different types.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Whether it is a basic bucket bag, a puff-sleeved dress, or an intricately designed earring, retailers will be able to show all products on models with ease.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"virtual-dressing-room-as-the-solution\"><\/span><b>Virtual dressing room as the solution<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To address the 240 billion dollar product returns problem, eCommerce retailers keep trying to come up with many complex solutions. However, a very logical answer can just be <strong>replicating the experience of a dressing room online<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With <\/span><b>Dressing Room by Vue.ai<\/b><span style=\"font-weight: 400;\">, retailers can allow their shoppers to not only visualize items on models that are most representative of their body types, sizes and ethnicities, but also mix &amp; match looks from their catalog &#8211; all in real time. This makes for a truly inclusive and immersive <a href=\"https:\/\/www.vue.ai\/products\/virtual-dressing-room\/\">virtual dressing room<\/a> experience online.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The product, which is an individual offering within Vue.ai, promises to be an engaging AI tool that recreates a wholesome fitting room experience for shoppers and helps them decide precisely what they want to purchase, thereby minimizing the need to return an item.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To learn more about Vue.ai and how it can help reduce eCommerce returns, <a href=\"https:\/\/www.vue.ai\/products\/on-model-imagery\/\">click here<\/a>.<\/span><\/p>\n<p>Note: This blog post was originally published in 2020. The current version includes updated metrics and reports<\/p>\n<p><b>Read more related articles:<\/b><\/p>\n<p><a href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/reduce-photoshoot-costs-guide\/\">Reduce Photoshoot Costs: A Retailer\u2019s Guide<\/a><\/p>\n<p><a href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ai-in-pre-production-of-garment-sampling\/\">How AI Reshapes Fashion Pre-Production<\/a><\/p>\n<p><a href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/product-photoshoot-alternative\/\">A Better Way of Creating Product Photos: Photoshoot Alternative for Fashion Retail<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> Retailers are constantly looking at new ways to reduce eCommerce returns. Every guide, blog, and video on this subject, talks about the importance of a good product imagery. If the image depicts the product accurately, shoppers would know just what to expect. \u201cIt looked different in the photo\u201d would not be the reason for returns.\u00a0  &#8230;<\/p>\n","protected":false},"author":18,"featured_media":7719,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1162],"tags":[575,576,574,523],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to reduce ecommerce returns | An AI Powered Fix | Vue.ai<\/title>\n<meta name=\"description\" content=\"Reduce ecommerce returns with vue.ai&#039;s on-model fashion imagery tool. AI can help lower fashion ecommerce retail product return rate.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/reduce-retail-returns-ai-fix\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to reduce ecommerce returns | An AI Powered Fix | Vue.ai\" \/>\n<meta property=\"og:description\" content=\"Reduce ecommerce returns with vue.ai&#039;s on-model fashion imagery tool. AI can help lower fashion ecommerce retail product return rate.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/reduce-retail-returns-ai-fix\/\" \/>\n<meta property=\"og:site_name\" content=\"Vue.ai Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vueai\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-17T07:54:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-17T10:26:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/03\/shutterstock_662816731-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"716\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Shradha R\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@vue_ai\" \/>\n<meta name=\"twitter:site\" content=\"@vue_ai\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shradha R\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/reduce-retail-returns-ai-fix\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/reduce-retail-returns-ai-fix\/\"},\"author\":{\"name\":\"Shradha R\",\"@id\":\"https:\/\/www.vue.ai\/blog\/#\/schema\/person\/03779faf83ed2bbec5318302b236d4da\"},\"headline\":\"Reduce eCommerce Returns: An AI Powered Fix\",\"datePublished\":\"2024-04-17T07:54:04+00:00\",\"dateModified\":\"2024-04-17T10:26:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/reduce-retail-returns-ai-fix\/\"},\"wordCount\":1049,\"publisher\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/reduce-retail-returns-ai-fix\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/03\/shutterstock_662816731-1.jpg\",\"keywords\":[\"on-model product imagery\",\"product return rate\",\"Reduce retail returns\",\"VueModel\"],\"articleSection\":[\"AI in Retail\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/reduce-retail-returns-ai-fix\/\",\"url\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/reduce-retail-returns-ai-fix\/\",\"name\":\"How to reduce ecommerce returns | An AI Powered Fix | Vue.ai\",\"isPartOf\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/reduce-retail-returns-ai-fix\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/reduce-retail-returns-ai-fix\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/03\/shutterstock_662816731-1.jpg\",\"datePublished\":\"2024-04-17T07:54:04+00:00\",\"dateModified\":\"2024-04-17T10:26:08+00:00\",\"description\":\"Reduce ecommerce returns with vue.ai's on-model fashion imagery tool. 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