{"id":771,"date":"2021-09-15T13:00:00","date_gmt":"2021-09-15T07:30:00","guid":{"rendered":"http:\/\/mag.vue.ai\/?p=771"},"modified":"2024-06-10T11:39:47","modified_gmt":"2024-06-10T06:09:47","slug":"email-personalisation","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/email-personalisation\/","title":{"rendered":"A Beginner&#8217;s Guide To Email Personalisation"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f8210c7cf62\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f8210c7cf62\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/email-personalisation\/#successful-email-personalisation\" title=\"Successful email personalisation &nbsp;\">Successful email personalisation &nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/email-personalisation\/#vueais-ai-driven-solution-for-personalized-emails\" title=\"Vue.ai\u2019s AI-driven solution for personalized emails\">Vue.ai\u2019s AI-driven solution for personalized emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/email-personalisation\/#how-retailers-can-use-ai-powered-email-personalisation\" title=\"How retailers can use AI-powered email personalisation\">How retailers can use AI-powered email personalisation<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/email-personalisation\/#1-rescue-abandoned-shopping-carts\" title=\"1. Rescue abandoned shopping carts\">1. Rescue abandoned shopping carts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/email-personalisation\/#2-cross-sell-in-order-confirmation-emails\" title=\"2. Cross-sell in order confirmation emails\">2. Cross-sell in order confirmation emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/email-personalisation\/#3-re-engage-in-order-cancellation-emails\" title=\"3. Re-engage in order cancellation emails\">3. Re-engage in order cancellation emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/email-personalisation\/#4-personalize-promotional-emails\" title=\"4. Personalize promotional emails\">4. Personalize promotional emails<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.statista.com\/statistics\/456500\/daily-number-of-e-mails-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener\">A whopping 320 billion emails<\/a> are estimated to be sent each day this year. <strong>Email marketing has transitioned from being a basic communication channel to one that can actively connect, coax, and convert shoppers to buy something. <\/strong>The numbers paint quite a picture &#8211; <a href=\"https:\/\/blog.hubspot.com\/marketing\/email-marketing-stats\" target=\"_blank\" rel=\"noreferrer noopener\">email generates $42 for every $1 spent.<\/a> These statistics make the case for retailers to focus on email marketing, and then again, prove that if the strategy isn&#8217;t accurate, promotional emails would simply get lost in a sea of other emails! And this is why email personalisation is highly relevant<\/span>:<\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\"><a href=\"https:\/\/smarterhq.com\/blog\/personalization-statistics-roundup#:~:text=72%25%20of%20consumers%20in%202019,personalize%20their%20experience%20(source).\" target=\"_blank\" rel=\"noreferrer noopener\">72% of consumers<\/a> will only respond to personalized marketing messages<\/span><\/li>\n\n\n\n<li>Personalized messaging, according to studies, has an <a href=\"https:\/\/instapage.com\/blog\/personalization-statistics\" target=\"_blank\" rel=\"noreferrer noopener\">ROI of 122%<\/a><\/li>\n<\/ul>\n\n\n\n<p>These numbers are critical for understanding where, how, and what can ensure shoppers return to the site and new shoppers convert faster.&nbsp;Shoppers connect to some better than others. <strong>And personalization is the key to standing out in a flooded inbox.<\/strong> With the wave of email personalisation cresting, customers aren\u2019t pleasantly surprised to receive personalized product recommendations anymore, they expect it.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"205\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/01\/tab4-300x205.png\" alt=\"Email Personalisation\" class=\"wp-image-11974\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/01\/tab4-300x205.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/01\/tab4-150x103.png 150w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/01\/tab4.png 512w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"successful-email-personalisation\"><\/span><strong>Successful email personalisation &nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Every email that a retailer sends to a shopper needs to fulfill one of three goals:&nbsp;<\/span><\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">Lure shoppers to the site and explore the products<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Bring back shoppers who have abandoned their carts and make them complete the purchase<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Cross-sell products to shoppers based on their purchase patterns<\/span><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/01\/tag-300x200.png\" alt=\"personalized product recommendations in email\" class=\"wp-image-11976\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/01\/tag-300x200.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/01\/tag-150x100.png 150w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/01\/tag.png 512w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">To strike a chord with shoppers, retailers must know shoppers and their behavior on-site on a 1:1 basis. And highly personalized product recommendations that are unique to every shopper is the solution. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.kunocreative.com\/blog\/personalization-email-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">65% of email marketers<\/a> say dynamic content is their most effective personalization tactic. With the right kind of AI-powered <a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\">personalization platform<\/a>, fulfilling these goals while delivering a stellar experience off-site for shoppers is possible.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"vueais-ai-driven-solution-for-personalized-emails\"><\/span><strong>Vue.ai\u2019s AI-driven solution for personalized emails<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.vue.ai\/products\/email-personalization\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vue.ai built the world\u2019s first AI-powered, dynamically personalized product recommendation solution for emails<\/a>. This allows retailers to follow shoppers right into their mailbox and engage with them there. The solution understands behavioral triggers and attributes affinities of shoppers to provide highly relevant product recommendations through email. It integrates with all major email platforms retailers use today.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Vue.ai\u2019s <a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\">personalization engine<\/a>, which can power 1:1 personalization across channels, takes into account every shopper\u2019s attribute preferences by mapping their actions to rich product data. The algorithms create a nuanced profile for every shopper. The email personalisation solution uses these shopper profiles to personalize product recommendations in emails.<\/span><\/p>\n\n\n\n<ol>\n<li><span style=\"font-weight: 400;\">It enables retailers to personalize their emails to every single shopper individually &#8211; and not as segments. Email content, especially product recommendations personalized for every individual shopper, can help engage and bring shoppers back to the site.<\/span><\/li>\n\n\n\n<li>The recommendations are generated dynamically at the time of open. It excludes out-of-stock and unavailable items in the catalog. This ensures that the products shown in the mail are all available when the shopper sees them.<\/li>\n<\/ol>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p><span style=\"font-weight: 400;\">For a fashion resale marketplace based in the United States, 5% of the site\u2019s total visits come in through Vue.ai&#8217;s email recommendations.<\/span><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"how-retailers-can-use-ai-powered-email-personalisation\"><\/span><strong>How retailers can use AI-powered email personalisation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-rescue-abandoned-shopping-carts\"><\/span>1. <strong>Rescue abandoned shopping carts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Lead shoppers back to the website by reminding them to complete their purchase through personalised email. With Vue.ai, retailers can show each shopper:<\/span><\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">different ways to style the fashion products in their cart<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">products they can use along with the ones they bought (complementary products)<\/span><\/li>\n\n\n\n<li>and <span style=\"font-weight: 400;\">other products that are similar to it<\/span> (<span style=\"font-weight: 400;\">in case they are not very convinced with their choices<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-cross-sell-in-order-confirmation-emails\"><\/span>2. <strong>Cross-sell in order confirmation emails<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The shopper journey doesn\u2019t stop with a buy. Retailers can uplift their revenue by showing the shoppers <a href=\"https:\/\/www.vue.ai\/products\/outfit-recommendations\/\">outfit recommendations<\/a> for the products they just bought or products frequently bundled with them.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"204\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/01\/img4-300x204.png\" alt=\"Personalize email\" class=\"wp-image-11977\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/01\/img4-300x204.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/01\/img4-150x102.png 150w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/01\/img4.png 512w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-re-engage-in-order-cancellation-emails\"><\/span>3. <strong>Re-engage in order cancellation emails<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Reconnect with shoppers who have canceled an order with products similar to what they have liked in the past. Bring them back to the site, understand their intent, and get them closer to what they were looking for.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4-personalize-promotional-emails\"><\/span>4. <span style=\"font-weight: 400;\"><strong>Personalize promotional emails<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Boost brand loyalty and engagement by sending shoppers curated collections based on their individual tastes and preferences. Launch new collections and nurture the user community with exclusive content for each shopper.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>Click here to learn more about Vue.ai\u2019s <a href=\"https:\/\/www.vue.ai\/products\/email-personalization\/\" target=\"_blank\" rel=\"noreferrer noopener\">email personalization solution<\/a> and how retailers can start with improved email marketing that dramatically increases ROI through true visual personalization \u2013 email personalisation that\u2019s ahead of the curve.<\/strong><\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-vue-ai-blog wp-block-embed-vue-ai-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"KLk6CZwQ1b\"><a href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/abandoned-cart-recovery\/\">Top 10 Abandoned cart recovery Easy Strategies in 2024<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Top 10 Abandoned cart recovery Easy Strategies in 2024&#8221; &#8212; Vue.ai Blog\" src=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/abandoned-cart-recovery\/embed\/#?secret=scGn5OMJ37#?secret=KLk6CZwQ1b\" data-secret=\"KLk6CZwQ1b\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> A whopping 320 billion emails are estimated to be sent each day this year. Email marketing has transitioned from being a basic communication channel to one that can actively connect, coax, and convert shoppers to buy something. The numbers paint quite a picture &#8211; email generates $42 for every $1 spent. These statistics make the  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":12083,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1162],"tags":[1363,27,28,1362,8,1364,29,546,581,586,585,582,583,548,10],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email Personalisation - A Beginner&#039;s Guide | Vue.ai<\/title>\n<meta name=\"description\" content=\"For a fashion resale marketplace based in the United States, 5% of the site\u2019s total visits come in through Vue.ai&#039;s email personalisation.How\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/email-personalisation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Personalisation - 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