{"id":8062,"date":"2020-04-28T13:44:10","date_gmt":"2020-04-28T08:14:10","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=8062"},"modified":"2024-12-26T13:45:17","modified_gmt":"2024-12-26T08:15:17","slug":"personalization-post-covid-retail","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/personalization-post-covid-retail\/","title":{"rendered":"Moving Online: How Fashion Can Thrive In The Post-Covid World"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d5300950442\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d5300950442\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/personalization-post-covid-retail\/#all-the-clues-point-to-digitization-in-these-uncertain-times-it-is-important-for-industry-leaders-and-retailers-to-transition-online-seamlessly\" title=\"All the clues point to digitization. In these uncertain times, it is important for industry leaders and retailers to transition online seamlessly.\">All the clues point to digitization. In these uncertain times, it is important for industry leaders and retailers to transition online seamlessly.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/personalization-post-covid-retail\/#so-why-has-personalization-become-table-stakes-in-e-commerce-and-what-does-a-retailer-gain-from-personalizing-their-site\" title=\"So why has personalization become table stakes in e-commerce, and what does a retailer gain from personalizing their site?&nbsp;\">So why has personalization become table stakes in e-commerce, and what does a retailer gain from personalizing their site?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/personalization-post-covid-retail\/#data-based-1-1-personalization-is-the-starting-point\" title=\"Data based 1:1 personalization is the starting point.&nbsp;\">Data based 1:1 personalization is the starting point.&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/personalization-post-covid-retail\/#product-intelligence-the-first-step-to-a-great-shopper-experience\" title=\"Product Intelligence: The First Step to a Great Shopper Experience\">Product Intelligence: The First Step to a Great Shopper Experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/personalization-post-covid-retail\/#customer-intelligence-1-1-personalization-for-every-shopper\" title=\"Customer Intelligence: 1:1 Personalization for Every Shopper\">Customer Intelligence: 1:1 Personalization for Every Shopper<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/personalization-post-covid-retail\/#now-is-the-time-to-upgrade-antique-recommendation-techniques-now-is-the-time-to-switch-to-vueais-personalization-solutions\" title=\"Now is the time to upgrade antique recommendation techniques. Now is the time to switch to Vue.ai\u2019s personalization solutions. \">Now is the time to upgrade antique recommendation techniques. Now is the time to switch to Vue.ai\u2019s personalization solutions. <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/personalization-post-covid-retail\/#read-more-related-articles-the-vue-podcast-leaders-in-retail-kaleigh-moore-5-stores-that-blur-the-line-between-retail-and-experience-making-new-waves-the-rising-use-of-tech-in-fashion-retail-retail-personalization-in-2021-the-ultimate-guide\" title=\"Read more related articles:  The Vue Podcast: Leaders in Retail | Kaleigh Moore 5 Stores That Blur The Line Between Retail and Experience Making New Waves: The Rising Use Of Tech In Fashion Retail Retail Personalization in 2021: The Ultimate Guide\">Read more related articles:  The Vue Podcast: Leaders in Retail | Kaleigh Moore 5 Stores That Blur The Line Between Retail and Experience Making New Waves: The Rising Use Of Tech In Fashion Retail Retail Personalization in 2021: The Ultimate Guide<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>The world has been moving online steadily for the last decade. The Coronavirus pandemic is accelerating this move, and is aggressively pushing people to transition from offline to online \u2014 to digitize manual processes to minimize risk and maximize conversion. This has become evident globally, with most employees working from home on their laptops, and all forms of communication and entertainment happening virtually. <\/p>\n\n\n\n<p><a href=\"https:\/\/www.digitalcommerce360.com\/article\/coronavirus-impact-online-retail\/\">Studies<\/a> show that the United States has experienced a 56% increase in online orders year-over-year from March 22 to April 4. This increase is not a glitch, but an indicator of things to come. <\/p>\n\n\n\n<p>Interestingly, industry leader Ankiti Bose, CEO and Co-founder of Zilingo, one of Asia&#8217;s largest marketplaces, pointed out that there\u2019s no going back to a pre-COVID world at our digital summit. And there\u2019s more than a grain of truth to that.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"all-the-clues-point-to-digitization-in-these-uncertain-times-it-is-important-for-industry-leaders-and-retailers-to-transition-online-seamlessly\"><\/span>All the clues point to digitization. In these uncertain times, it is important for industry leaders and retailers to transition online seamlessly.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Now comes the question \u2014 what does moving online mean for huge retail brands with a chain of massive physical stores and endless inventory? The answer \u2014 <a href=\"https:\/\/www.vue.ai\/blog\/vuecommerce\/retail-personalization-in-2021\/\">retail personalization<\/a> while transitioning online. <\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/www.forbes.com\/sites\/blakemorgan\/2020\/02\/18\/50-stats-showing-the-power-of-personalization\/#696ff4622a94\" target=\"_blank\">Reports<\/a> reveal that a whopping 80% of consumers are more likely to purchase from a brand that personalizes the shopper experience and 71% of shoppers end up feeling frustrated when their shopping experience is impersonal.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"so-why-has-personalization-become-table-stakes-in-e-commerce-and-what-does-a-retailer-gain-from-personalizing-their-site\"><\/span>So why has <strong>personalization<\/strong> become table stakes in e-commerce, and what does a retailer gain from personalizing their site?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Legacy recommendation systems that earned customer loyalty a decade or two back don&#8217;t cut it anymore. With over 5M brands in the world, and with ~80% of retailers looking at options to personalize their site, there is a need to make e-commerce sites memorable to establish a connection with shoppers.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"data-based-1-1-personalization-is-the-starting-point\"><\/span>Data based<strong> 1:1 personalization<\/strong> is the starting point.&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p><strong>Data<\/strong> holds the <strong>key<\/strong> to personalization \u2014  the data that goes into building robust Inventory Intelligence and data derived from shopping habits, and intent analysis that contribute towards Customer Intelligence.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"product-intelligence-the-first-step-to-a-great-shopper-experience\"><\/span><strong><strong>Product Intelligence: The First Step to a Great Shopper Experience<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It all starts with having the right data\u2014meaningful data. Knowing inventory in and out with rich metadata is the first step to personalization. <\/p>\n\n\n\n<p>Vue.ai does this with automated, deep tagging of products using text and vision, to be able to classify them and make meaningful connections between them. Organized data is everything a retailer needs to understand the nuances of shopper preferences.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1176\" height=\"924\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2024\/12\/enterprise.png\" alt=\"\" class=\"wp-image-18110\" style=\"width:588px;height:462px\" title=\"Product Intelligence\"\/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"customer-intelligence-1-1-personalization-for-every-shopper\"><\/span><strong>Customer Intelligence: 1:1 Personalization for Every Shopper<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Did you know? 70% of millennials are willing to let retailers track their browsing and shopping behaviors in exchange for a better shopping experience (<a href=\"https:\/\/smarterhq.com\/millennials-where-they-shop-how-they-shop-why-it-matters\">source<\/a>).<\/p>\n\n\n\n<p>Vue.ai\u2019s algorithms use every shopper\u2019s behavioral, transactional, demographic data to understand their affinities to visual attributes of the products they interact with (like color, pattern, shape, etc.) and also non-visual attributes like brand, category, price band. This goes into building a shopper\u2019s Style Profile, that is unique to them, and keeps getting richer over time. These profiles power personalized product recommendations, personalized sorting, and even <strong>personalization<\/strong> in emails.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"560\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/02\/Style-Profiles.png\" alt=\"Understand the shopper with Style Profiles for a great shopper experience\" class=\"wp-image-7355\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/02\/Style-Profiles.png 560w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/02\/Style-Profiles-150x150.png 150w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/02\/Style-Profiles-300x300.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/02\/Style-Profiles-75x75.png 75w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/02\/Style-Profiles-80x80.png 80w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"now-is-the-time-to-upgrade-antique-recommendation-techniques-now-is-the-time-to-switch-to-vueais-personalization-solutions\"><\/span>Now is the time to upgrade antique recommendation techniques. Now is the time to switch to <a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vue.ai\u2019s <strong>personalization<\/strong> solutions<\/a>. <span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Shoppers are at home and online. They are browsing, adding products to carts, wandering through recommendation carousels, making their choices for now, for a week from now or some point down the line. Whatever their intent, whatever their choices, Vue.ai will help retailers create that connection with the consumer and ensure they find what they are looking for every time.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"read-more-related-articles-the-vue-podcast-leaders-in-retail-kaleigh-moore-5-stores-that-blur-the-line-between-retail-and-experience-making-new-waves-the-rising-use-of-tech-in-fashion-retail-retail-personalization-in-2021-the-ultimate-guide\"><\/span><strong>Read more related articles:<\/strong><br><br><a rel=\"noreferrer noopener\" href=\"https:\/\/www.vue.ai\/blog\/podcast\/the-vue-podcast-leaders-in-retail-kaleigh-moore\/\" target=\"_blank\">The Vue Podcast: Leaders in Retail | Kaleigh Moore<\/a><br><a rel=\"noreferrer noopener\" href=\"https:\/\/www.vue.ai\/blog\/retail-vue\/blur-the-line-between-retail-and-experience\/\" target=\"_blank\">5 Stores That Blur The Line Between Retail and Experience<\/a><br><a rel=\"noreferrer noopener\" href=\"https:\/\/www.vue.ai\/blog\/trends-and-analysis\/use-of-tech-in-fashion-retail\/\" target=\"_blank\">Making New Waves: The Rising Use Of Tech In Fashion Retail<\/a><br><a href=\"https:\/\/www.vue.ai\/blog\/vuecommerce\/retail-personalization-in-2021\/\">Retail Personalization in 2021: The Ultimate Guide<\/a><span class=\"ez-toc-section-end\"><\/span><\/h4>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> The world has been moving online steadily for the last decade. The Coronavirus pandemic is accelerating this move, and is aggressively pushing people to transition from offline to online \u2014 to digitize manual processes to minimize risk and maximize conversion. This has become evident globally, with most employees working from home on their laptops, and  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":8080,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1162],"tags":[640,563,330,641,638,639,29,636,642,635,545],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Personalization Can Help The Post-Covid Retail World<\/title>\n<meta name=\"description\" content=\"In these ambigous times, for marketers, personalization is the key to connecting with shoppers and thriving in a post-covid world.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/personalization-post-covid-retail\/\" \/>\n<meta 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