{"id":8093,"date":"2020-05-05T10:09:04","date_gmt":"2020-05-05T04:39:04","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=8093"},"modified":"2024-05-02T11:26:22","modified_gmt":"2024-05-02T05:56:22","slug":"new-fashion-categories-lockdown","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/retail-trends\/new-fashion-categories-lockdown\/","title":{"rendered":"New Fashion Categories That Have Emerged During Lockdown"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f1d26938de3\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f1d26938de3\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/new-fashion-categories-lockdown\/#new-fashion-categories-premium-loungewear-brands-in-demand\" title=\"New fashion categories | Premium loungewear brands in demand\">New fashion categories | Premium loungewear brands in demand<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/new-fashion-categories-lockdown\/#new-fashion-categories-activewear-is-frequently-posting-the-sold-out-board\" title=\"New fashion categories | Activewear is frequently posting the sold-out board\">New fashion categories | Activewear is frequently posting the sold-out board<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/new-fashion-categories-lockdown\/#new-fashion-categories-pop-culture-trends\" title=\"New fashion categories | Pop-culture Trends\">New fashion categories | Pop-culture Trends<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/new-fashion-categories-lockdown\/#new-fashion-categories-drops-are-still-very-hot\" title=\"New fashion categories | Drops are still very hot\">New fashion categories | Drops are still very hot<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/new-fashion-categories-lockdown\/#related-articles\" title=\"Related articles:\">Related articles:<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>Possibly for the first time in history, courtesy of government mandated lockdowns and social distancing, consumer behaviour patterns are similar across the world. Throw a dart anywhere on the map and you\u2019ll find people whipping up the Dalgona coffee, baking bread in lieu of therapy and searching for comfortable yoga pants. Dealing with Covid-19 is a collective experience at varying levels for a considerable portion of the world, which has led to unique trends. Find out the new fashion categories people are searching for besides the essentials to stay sane in the lockdown:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.instagram.com\/p\/B_AzHf0jBXx\/\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"new-fashion-categories-premium-loungewear-brands-in-demand\"><\/span>New fashion categories | <strong>Premium loungewear brands in demand<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Loungewear and sleepwear had gained acceptance as outerwear much before the pandemic took over. But the need for comfortable and presentable clothes that can easily transition from work from home, to work-out to grocery-run to Tik Tok appearances is at its peak right now. In the UK, loungewear witnessed a <a href=\"https:\/\/www.lovethesales.com\/press\/articles\/lockdown-economy-report#brands\">433% jump<\/a> in consumer demand in April 2020! Search for brands like Ralph Lauren, Calvin Klein and other premium brands has increased by 18% because of the sleep and loungewear pieces in their product catalogue.&nbsp;<\/p>\n\n\n\n<p>In Australia as well, the demand for lounge-y tracksuits, elasticated pants and loose-fitting jumpers has increased exponentially. The demand for the loungewear category has increased by 120%. And, brands like ASOS, Pretty Little Thing, Showpo and other niche labels are performing exceedingly well.&nbsp;<\/p>\n\n\n\n<p>Brands looking to leverage this trend need to understand that customers need clothing pieces that are comfortable and functional with an element of \u2018newness\u2019. The launch of traditional seasonal fashion collections is on the back-burner for an indefinite period of time. But buyers will appreciate new \u2018spring-inspired\u2019 season drops in the loungewear category as long as it is comfortable, sustainable, minimalist and versatile.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.instagram.com\/p\/B_iRAioJElq\/\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"new-fashion-categories-activewear-is-frequently-posting-the-sold-out-board\"><\/span>New fashion categories | <strong>Activewear is frequently posting the sold-out board<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When it comes to lockdown clothing, activewear is not too far behind. The sell-through rate of tracksuits has increased by 36%. The items under this category are flying off the shelves with a 40% spike in sold-out items in the US and 97% in the UK.\u00a0<\/p>\n\n\n\n<p>Hoodies and t-shirts are the hottest selling tops in the activewear category, whereas sweatpants and leggings rule in the bottom activewear category. Plain styles are winning over prints. And, tie-dye, colour-blocking, and florals are the most preferred patterns. When it comes to performance of fabrics, moisture-wicking and quick-dry ones are winning hands down!<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.instagram.com\/p\/B-z5ENuAx7P\/\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"new-fashion-categories-pop-culture-trends\"><\/span>New fashion categories | <strong>Pop-culture Trends<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The overwhelming urge to stay connected and entertained is giving birth to brand new fashion trends. The quarantine pillow challenge is a good example. People taking part in this social media challenge transform large pillows into a mini dress by tying up a belt. This challenge has inadvertently increased the demand for designer logo belts. Internet searches for Gucci belts have increased by 71%, Saint Laurent by 68%, Off-White by 65% and Moschino belts by 59%!<\/p>\n\n\n\n<p>Similarly, the demand for tiger prints increased soon after Netflix blessed the pandemic-hit world by releasing true crime documentary miniseries Tiger King. The page views of Anine Bing\u2019s tiger sweatshirt increased by a whopping 418% immediately after this release,, as per the Lyst 2020 Q1 index. Kenzo\u2019s tiger logo jumper also witnessed a 126% increase in demand. Internet searches for the print climbed up by 90%, Love the Sales reported.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.instagram.com\/p\/B-gnsRIoZlg\/\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"new-fashion-categories-drops-are-still-very-hot\"><\/span>New fashion categories | <strong>Drops are still very hot<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Speaking of the need for entertainment, the one retail and fashion trend that has kept shoppers entertained in the last few years is the \u2018sneakers drop culture\u2019. And the trend is alive and kicking even now. In fact, sneakers are still the top sellers with sell-outs increasing by 23% YoY.&nbsp;<\/p>\n\n\n\n<p>Just like eccentric Netflix series and social media challenges, drops have all the elements of pure entertainment. This is primarily why <a href=\"https:\/\/www.businessoffashion.com\/articles\/professional\/drops-apparel-sales-sporty-and-rich-moncler\">drops are still grabbing attention<\/a> in the lockdown. In the absence of live physical events, community shopping experience and other forms of entertainment, drops are able to build meaningful engagement.&nbsp;<\/p>\n\n\n\n<p>Nike is still <a href=\"https:\/\/www.forbes.com\/sites\/doylerader\/2020\/04\/29\/luka-doncic-air-jordan-1-mid-nike-pregame-pack-release-date\/#12d577115bbc\">dropping<\/a> sports-star backed Jordans as scheduled. And, they are still selling out instantly, like Air Jordan 1 Court Purple, the latest edition of Yeezy 700, and New Balance-Kith\u2019s dusty pink sneakers did in a few minutes!<\/p>\n\n\n\n<p>This goes to prove that fashion businesses that trim down excess inventory (through data-driven demand prediction), to focus on limited releases to infuse the element of urgency in product releases can stay afloat even in the uncertain times like these. Brands and retailers that efficiently combine the strength of high-performing activewear and the premium comfort of loungewear will emerge as the biggest winners.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"related-articles\"><\/span>Related articles:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p><a href=\"https:\/\/www.vue.ai\/blog\/vuecommerce\/personalization-post-covid-retail\/\">Moving Online: How Fashion Can Thrive In The Post-Covid World<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.vue.ai\/blog\/vuecommerce\/data-intelligence-ecommerce\/\">Data Intelligence: The Key To Powering Personalization<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.vue.ai\/blog\/vuetag\/product-data-management\/\">Here\u2019s An Efficient Way To Manage Product Data<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> Possibly for the first time in history, courtesy of government mandated lockdowns and social distancing, consumer behaviour patterns are similar across the world. Throw a dart anywhere on the map and you\u2019ll find people whipping up the Dalgona coffee, baking bread in lieu of therapy and searching for comfortable yoga pants. Dealing with Covid-19 is  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":8099,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1523,1161],"tags":[109,652,646,651,645,644,653,643,647,649,648,654,538,650],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New fashion categories that have emerged during lockdown<\/title>\n<meta name=\"description\" content=\"Logo belts, tiger prints and yoga pants: discover the new fashion categories people are shopping, besides the essentials, to stay sane in the lockdown.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/new-fashion-categories-lockdown\/\" \/>\n<meta property=\"og:locale\" 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