{"id":8157,"date":"2023-07-28T18:28:00","date_gmt":"2023-07-28T12:58:00","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=8157"},"modified":"2024-06-10T11:26:18","modified_gmt":"2024-06-10T05:56:18","slug":"why-retailers-need-product-information-management-tools","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/why-retailers-need-product-information-management-tools\/","title":{"rendered":"Managing Product Data: The Need For Product Information Management tools"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69fb02b202183\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69fb02b202183\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/why-retailers-need-product-information-management-tools\/#streamlining-online-interactions-with-product-data\" title=\"Streamlining online interactions with product data\">Streamlining online interactions with product data<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/why-retailers-need-product-information-management-tools\/#the-question%e2%80%94-are-product-information-management-tools-better-than-dam-for-retail\" title=\"The question\u2014 are product information management tools better than DAM for retail? \">The question\u2014 are product information management tools better than DAM for retail? <\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/why-retailers-need-product-information-management-tools\/#finding-the-perfect-product-information-management-tools\" title=\"Finding the Perfect Product Information Management Tools\">Finding the Perfect Product Information Management Tools<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/why-retailers-need-product-information-management-tools\/#the-missing-link-enriched-product-data\" title=\"The missing link: Enriched Product Data\">The missing link: Enriched Product Data<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/why-retailers-need-product-information-management-tools\/#an-easy-way-to-achieve-this-is-by-integrating-existing-product-information-management-tools-with-data-enrichment-solutions-like-vueais-automated-product-tagging-solution\" title=\"An easy way to achieve this is by integrating existing Product Information Management Tools with data enrichment solutions like Vue.ai\u2019s automated product tagging solution.\">An easy way to achieve this is by integrating existing Product Information Management Tools with data enrichment solutions like Vue.ai\u2019s automated product tagging solution.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/why-retailers-need-product-information-management-tools\/#this-helps-create-enrich-and-analyze-product-assortment-and-in-turn-assortment-data-allowing-for-the-buying-merchandising-product-and-marketing-teams-to-have-a-unified-view-of-the-catalog\" title=\"This helps create, enrich, and analyze product assortment and in turn, assortment data allowing for the buying, merchandising, product, and marketing teams to have a unified view of the catalog.\">This helps create, enrich, and analyze product assortment and in turn, assortment data allowing for the buying, merchandising, product, and marketing teams to have a unified view of the catalog.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/why-retailers-need-product-information-management-tools\/#read-related-articles\" title=\"Read related articles:\">Read related articles:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/why-retailers-need-product-information-management-tools\/#read-more-about-automated-catalog-management-solution\" title=\"Read More About Automated Catalog Management Solution\">Read More About Automated Catalog Management Solution<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>In today\u2019s fast-paced and ever-changing retail space, a major part of achieving process efficiency is through <strong>managing product data<\/strong>. Consequently, solutions that ease the process of storing, managing, and distributing product data assets have become imperative.<\/p>\n\n\n\n<p>In fact, <strong>64% <\/strong>of US online adults today shop online because the product presented on-screen is relatively more informative than what\u2019s in-store \u2014 ergo, having accurate and high-performance product data is a baseline expectation for businesses.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/05\/shutterstock_1634694103-1-1.jpg\" alt=\"PIM tools today, need to be able to bridge the gap between the product data and its effectiveness in the shopper journey.\" class=\"wp-image-8165\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/05\/shutterstock_1634694103-1-1.jpg 1000w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/05\/shutterstock_1634694103-1-1-300x200.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/05\/shutterstock_1634694103-1-1-768x512.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption>Managing product data: PIM Tools need to be able to bridge the gap between product data and its effectiveness in shopper journeys<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"streamlining-online-interactions-with-product-data\"><\/span>Streamlining online interactions with product data<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Product Information Management (PIM) tools<\/strong> have grown to be an indispensable component of the omnichannel retail world. <strong>In fact, a few Product Information Management Tools in the market have capabilities that extend from managing product information to managing product experiences. <\/strong><\/p>\n\n\n\n<p>In addition to managing critical information, Product Information Management Tools supply content that shoppers need for product research, buying journeys, and making shopping decisions. Across physical and digital touchpoints, these tools serve product content to supply data.<br><br>While there are other solutions designed specifically for Digital Asset Management (DAM) systems, they work with more diverse content and use cases than a Product Information Management system. DAM systems serve the purpose of the organization and increased accessibility, similar to Product Information Management systems.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"the-question%e2%80%94-are-product-information-management-tools-better-than-dam-for-retail\"><\/span><strong>The question\u2014 are product information management tools better than DAM for retail?<\/strong> <span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>In the case of retailers and eCommerce marketplaces, Product Information Management systems are ideal for aggregating and collating product information, or destinations that need this information to be relayed continuously. Add to this, the ability of customization that Product Information Management Tools offer make them ideal for retail businesses to stand apart from the cut-throat competition. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"finding-the-perfect-product-information-management-tools\"><\/span>Finding the Perfect Product Information Management Tools<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Finding the right solution that understands retailers&#8217; business needs can be a grueling process. <strong>Here&#8217;s a list of features to look out for in Product Information Management Tools to manage product data:<\/strong><\/p>\n\n\n\n<ul><li>Ease of use<\/li><li>Integration with existing\/ legacy systems<\/li><li>Ease of customization<\/li><li>The flexibility of integrating with eCommerce platforms, product data plugins, and marketing platforms<\/li><li>Ability to support cross-functional operations<\/li><li>Multi-lingual support<\/li><li>Customized data backups<\/li><li>Timely Data Synchronization<\/li><\/ul>\n\n\n\n<p>However, in order to decide upon the perfect solution, it&#8217;s important to analyze specific business needs, the current state of catalogs, product content, channels served, and the budget allotted for implementing the solution. As a critical management solution, Product Information Management communicates components between other systems, softwares or human processes. <\/p>\n\n\n\n<p>Technical infrastructure and processes of businesses must be agile for them to survive and thrive in these uncertain times. Understanding the gaps in the current solution and improving existing functions has become the need of the hour.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"the-missing-link-enriched-product-data\"><\/span>The missing link: Enriched Product Data<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>It is important for product listings to be accurate, consistent, and flexible for various applications in numerous retail applications<\/strong>. In addition, product data needs to answer fundamental questions on the validity and reliability of the information along its lifecycle. Data enrichment has become a stress point among retail businesses looking to upgrade their current Product Information Management systems. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"an-easy-way-to-achieve-this-is-by-integrating-existing-product-information-management-tools-with-data-enrichment-solutions-like-vueais-automated-product-tagging-solution\"><\/span>An easy way to achieve this is by integrating existing Product Information Management Tools with data enrichment solutions like Vue.ai\u2019s <a href=\"https:\/\/www.vue.ai\/solutions\/automated-product-tagging\/\">automated product tagging<\/a> solution.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>By generating enriched, clean, and standardized product data from unstructured and semi-structured data, data enrichment via Vue.ai\u2019s product tagging can be a naturalized process in the product life cycle. This enriched data is highly malleable to Product Information Management Tools that have nuanced needs.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"571\" height=\"1024\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/05\/VueTag-1-571x1024.jpg\" alt=\"Product Information Management Solution\" class=\"wp-image-8169\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/05\/VueTag-1-571x1024.jpg 571w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/05\/VueTag-1-167x300.jpg 167w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/05\/VueTag-1-768x1377.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/05\/VueTag-1-857x1536.jpg 857w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/05\/VueTag-1-1142x2048.jpg 1142w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/05\/VueTag-1-scaled.jpg 1428w\" sizes=\"(max-width: 571px) 100vw, 571px\" \/><figcaption>Product tagging generates highly specific tags for all products in the catalog. The result is enriched and standardized product data that lends itself to multiple applications.<\/figcaption><\/figure>\n\n\n\n<p>Vue.ai\u2019s product tagging solution classifies product assortment accurately with automated category predictions and descriptions. Its data extraction and image recognition systems generate quality metadata that can feed into diverse use cases across business functions. As a result, detailed product attributes can be automatically extracted from product images.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"this-helps-create-enrich-and-analyze-product-assortment-and-in-turn-assortment-data-allowing-for-the-buying-merchandising-product-and-marketing-teams-to-have-a-unified-view-of-the-catalog\"><\/span>This helps create, enrich, and analyze product assortment and in turn, assortment data allowing for the buying, merchandising, product, and marketing teams to have a unified view of the catalog.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Additionally, product tagging excels at quick and easy integration with most Product Information Management and DAM tools in the market. In case of open source Product Information Management Tools and in-house- built data management systems, product tagging lends well to its custom needs with its flexible offerings. [<a href=\"https:\/\/www.vue.ai\/solutions\/automated-product-tagging\/\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to read more about Vue.ai\u2019s product tagging solution.<\/a>]<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"read-related-articles\"><\/span>Read related articles:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/www.vue.ai\/blog\/trends-and-analysis\/new-fashion-categories-lockdown\/\" target=\"_blank\">Exciting New Categories Emerge During Lockdown<\/a><br><a rel=\"noreferrer noopener\" href=\"https:\/\/www.vue.ai\/blog\/vuecommerce\/personalization-post-covid-retail\/\" target=\"_blank\">How Can Brands With Large Inventory Transition Online Seamlessly<\/a><br><a rel=\"noreferrer noopener\" href=\"https:\/\/www.vue.ai\/blog\/on-model-fashion-imagery\/product-photoshoot-alternative\/\" target=\"_blank\">Everything You Need To Know About On-Model Imagery<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"read-more-about-automated-catalog-management-solution\"><\/span><strong>Read More About<\/strong><a href=\"https:\/\/www.vue.ai\/industries\/ai-in-ecommerce\/\"><strong> Automated Catalog Management<\/strong><\/a><strong> Solution<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> In today\u2019s fast-paced and ever-changing retail space, a major part of achieving process efficiency is through managing product data. Consequently, solutions that ease the process of storing, managing, and distributing product data assets have become imperative. In fact, 64% of US online adults today shop online because the product presented on-screen is relatively more informative  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":8161,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1162],"tags":[59,670,655,668,666,661,664,665,662,669,527,520,663,587],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Retailers Need Product Information Management Tools | Vue.ai<\/title>\n<meta name=\"description\" content=\"Discover the power of Product Information Management (PIM) tools to streamline your product data management. Maximize efficiency, accuracy, and collaboration with our comprehensive guide to the best PIM solutions in the market.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/why-retailers-need-product-information-management-tools\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Retailers Need Product Information Management Tools | Vue.ai\" \/>\n<meta property=\"og:description\" content=\"Discover the power of Product Information Management (PIM) tools to streamline your product data management. 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