{"id":8190,"date":"2020-05-26T16:21:17","date_gmt":"2020-05-26T10:51:17","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=8190"},"modified":"2023-10-19T16:27:58","modified_gmt":"2023-10-19T10:57:58","slug":"fashion-brands-social-media-engagement","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/retail-trends\/fashion-brands-social-media-engagement\/","title":{"rendered":"Fashion Brands Connect With Customers Via Social Channels"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69fb111d3345b\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69fb111d3345b\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/fashion-brands-social-media-engagement\/#speaking-to-the-social-media-community\" title=\"Speaking to the Social Media Community\">Speaking to the Social Media Community<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/fashion-brands-social-media-engagement\/#by-getting-people-to-create-and-share-work-from-home-looks-on-their-profiles-these-social-media-challenges-boost-organic-growth-and-visibility-for-brands-besides-being-super-engaging-and-fun-challenges-are-also-a-very-smart-strategy-to-cash-in-on-the-biggest-fashion-trends-during-lockdown%e2%80%94-loungewear-sleepwear-and-activewear\" title=\"By getting people to create and share work-from-home looks on their profiles, these social media challenges boost organic growth and visibility for brands. Besides being super engaging and fun, challenges are also a very smart strategy to cash in on the biggest fashion trends during lockdown\u2014 loungewear, sleepwear and activewear.\u00a0\">By getting people to create and share work-from-home looks on their profiles, these social media challenges boost organic growth and visibility for brands. Besides being super engaging and fun, challenges are also a very smart strategy to cash in on the biggest fashion trends during lockdown\u2014 loungewear, sleepwear and activewear.\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/fashion-brands-social-media-engagement\/#livestreaming-to-the-rescue\" title=\"Livestreaming To The Rescue\">Livestreaming To The Rescue<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/fashion-brands-social-media-engagement\/#virtual-clothing-meets-video-game\" title=\"Virtual Clothing Meets Video Game\">Virtual Clothing Meets Video Game<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/fashion-brands-social-media-engagement\/#these-unique-initiatives-%e2%80%94-be-it-h-m-joining-the-viral-social-media-challenge-bandwagon-or-valentino-connecting-with-its-clients-in-the-gaming-world-%e2%80%94-makes-it-clear-that-fashion-businesses-are-understanding-that-their-messaging-tone-in-these-uncertain-times-will-play-a-significant-role-in-their-performance-in-the-post-covid-world\" title=\"These unique initiatives \u2014 be it H&amp;M joining the viral social media challenge bandwagon or Valentino connecting with its clients in the gaming world \u2014 makes it clear that fashion businesses are understanding that their messaging tone in these uncertain times will play a significant role in their performance in the post-covid world.\u00a0\">These unique initiatives \u2014 be it H&amp;M joining the viral social media challenge bandwagon or Valentino connecting with its clients in the gaming world \u2014 makes it clear that fashion businesses are understanding that their messaging tone in these uncertain times will play a significant role in their performance in the post-covid world.\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/fashion-brands-social-media-engagement\/#related-articles\" title=\"Related Articles:\">Related Articles:<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<div class=\"wp-block-group has-text-color\" style=\"color:#e8f0fa\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group has-very-dark-gray-color has-text-color has-background\" style=\"background-color:#e8f0fa\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<ul><li>With disrupted supply chains and sales and delivery halted temporarily due to strict lockdown restrictions, hard sales are off the table for most fashion brands.<\/li><li>Every brand\u2019s priority is to connect authentically with their patrons. Fashion brands have turned to social media channels to engage with their customers and ensure they remain loyal to their products. <\/li><li>With people all over the globe at home, there\u2019s no better time than now for retailers and brands to drive meaningful, long-term customer engagement via social media.<\/li><\/ul>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p>Livestreams, virtual runways, musical performances, styling challenges, and more \u2014 fashion businesses are finding unique ways to connect virtually with their customers in the middle of this pandemic.\u00a0Engaging with patrons on social media channels has become the top priority for fashion brands across the globe.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"speaking-to-the-social-media-community\"><\/span><strong>Speaking to the Social Media <\/strong>Community<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Running a fun fashion challenge is H&amp;M\u2019s way to stay connected. The high-street brand floated the #AtHomeWithHM challenge in April encouraging its followers to create an at-home look with themes like, <em>Stripe Up Your Life<\/em> and <em>Kitchen Catwalk.<\/em> The challenge has morphed into an opportunity for H&amp;M and its customers to communicate with each other. The brand and its followers exchange notes on what they are missing during the lockdown, their current reads, their attempts at baking banana bread and their DIY yoga studios.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed-instagram wp-block-embed is-type-rich is-provider-instagram\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.instagram.com\/p\/B-m9CXrhFiG\/\n<\/div><\/figure>\n\n\n\n<p>Other fashion labels like Alexander McQueen, Ganni, and Shrimps are running social media challenges too. Alexander McQueen, for instance, is giving people tasks with instructions and deadlines, helping its users kill lockdown boredom and keeping people hooked to their creations. By asking followers to create artwork that might get featured on the brand&#8217;s pop-up exhibition in August along with cash prizes, Ganni is encouraging people to stay hopeful about the future and look ahead.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed-instagram wp-block-embed is-type-rich is-provider-instagram\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.instagram.com\/p\/B_koudJhYXv\/\n<\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"by-getting-people-to-create-and-share-work-from-home-looks-on-their-profiles-these-social-media-challenges-boost-organic-growth-and-visibility-for-brands-besides-being-super-engaging-and-fun-challenges-are-also-a-very-smart-strategy-to-cash-in-on-the-biggest-fashion-trends-during-lockdown%e2%80%94-loungewear-sleepwear-and-activewear\"><\/span>By getting people to create and share work-from-home looks on their profiles, these social media challenges boost organic growth and visibility for brands. Besides being super engaging and fun, challenges are also a very <strong>smart strategy to cash in on the biggest fashion trends during lockdown\u2014 loungewear, sleepwear and activewear.<\/strong>\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"livestreaming-to-the-rescue\"><\/span><strong>Livestreaming To The Rescue<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Fashion designers Maria Grazia Chiuri, Virgil Abloh, Alexander Wang and others presented a 30-minute digital runway show on Youtube. The designers were joined by some of the top names from the fashion industry.<\/p>\n\n\n\n<figure class=\"wp-block-embed-instagram wp-block-embed is-type-rich is-provider-instagram\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.instagram.com\/p\/B97fF49nndh\/\n<\/div><\/figure>\n\n\n\n<p>Digital live concerts, and virtual runway shows offer a slice of normalcy and community experience in these times. Live streams and video calls are also used to connect directly with consumers. Take Selena Gomez\u2019s Rare Beauty line, for instance. The brand that was launched this year had to cancel its promotional event because of the pandemic. Instead, they hosted a community video call on Zoom where selected participants and Rare Beauty employees connected with each other. The video call struck a chord with its users and today <em>Rare Beauty Chats<\/em> has become an essential part of their brand story.<\/p>\n\n\n\n<p>Like how Rare Beauty had to think on its feet to drive customer engagement, Levi\u2019s too had to reallocate its resources. The American denim giant had a whole campaign planned with annual music festival Coachella in mind. With the cancellation of Coachella, Levi\u2019s launched <em>5:01 Live, <\/em>an online concert series on Instagram to connect with fans and promote a sense of community.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed-instagram wp-block-embed is-type-rich is-provider-instagram\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.instagram.com\/p\/B_OLB4ugudn\/\n<\/div><\/figure>\n\n\n\n<p>Similarly, french fashion brand Chloe is using the live feature to curate a series of events for its 8.5 million followers \u2014 from live DJ to musical performances to Q&amp;As. Hermes is sharing mini stories and Prada is hosting deep conversations about love, life and beyond.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"virtual-clothing-meets-video-game\"><\/span><strong>Virtual Clothing Meets Video Game<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As we know, seasonal collections of most of the fashion houses and designers are not going to be launched in the traditional way \u2014 at fashion week\u00a0 \u2014 owing to the pandemic. But Pierpaolo Piccioli-led Valentino is all set to launch SS20\/PF20, with a twist.<\/p>\n\n\n\n<figure class=\"wp-block-embed-instagram wp-block-embed is-type-rich is-provider-instagram\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.instagram.com\/p\/B_nK9h5pMSQ\/\n<\/div><\/figure>\n\n\n\n<p>The collection comprises of virtual clothing created by fashion photographer Kara Chung for <a href=\"https:\/\/www.bustle.com\/p\/why-animal-crossing-is-so-soothing-right-now-according-to-psychologists-22757232\">Animal Crossing<\/a> video game avatars! This is the lockdown-favourite video game that everyone is playing in their free time.<\/p>\n\n\n\n<p>According to the photographer, people will soon get access to codes via Instagram stories that will allow them to dress their avatars in Valentino fluorescent dresses, puffer jackets, logo hats and other designs.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"these-unique-initiatives-%e2%80%94-be-it-h-m-joining-the-viral-social-media-challenge-bandwagon-or-valentino-connecting-with-its-clients-in-the-gaming-world-%e2%80%94-makes-it-clear-that-fashion-businesses-are-understanding-that-their-messaging-tone-in-these-uncertain-times-will-play-a-significant-role-in-their-performance-in-the-post-covid-world\"><\/span>These unique initiatives \u2014 be it H&amp;M joining the viral social media challenge bandwagon or Valentino connecting with its clients in the gaming world \u2014 makes it clear that fashion businesses are understanding that their messaging tone in these uncertain times will play a significant role in their performance in the post-covid world.\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"related-articles\"><\/span><strong>Related Articles<\/strong>:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p><a href=\"https:\/\/www.vue.ai\/blog\/user-experience\/maintain-brand-image-consistency\/\">How To Maintain Brand Image Consistency And Increase Visibility 4X<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.vue.ai\/blog\/retail-vue\/how-instagram-and-social-media-have-transformed-store-design\/\">How Instagram And Social Media Have Transformed Store Design<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.vue.ai\/blog\/vuecommerce\/personalization-post-covid-retail\/\">Moving Online: How Fashion Can Thrive In The Post-Covid World<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> With disrupted supply chains and sales and delivery halted temporarily due to strict lockdown restrictions, hard sales are off the table for most fashion brands. Every brand\u2019s priority is to connect authentically with their patrons. Fashion brands have turned to social media channels to engage with their customers and ensure they remain loyal to their  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":8200,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1523,1161],"tags":[679,672,678,677,675,674,680,671,673,100,676,485],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fashion Brands Use Social Media To Connect With Customers<\/title>\n<meta name=\"description\" content=\"Livestreams, virtual runways, musical performances, styling challenges\u2014 fashion businesses are using social media to connect with their customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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