{"id":8212,"date":"2020-06-11T17:19:34","date_gmt":"2020-06-11T11:49:34","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=8212"},"modified":"2024-05-02T14:16:14","modified_gmt":"2024-05-02T08:46:14","slug":"online-grocery-retail-digital-transformation","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/industry-trends\/online-grocery-retail-digital-transformation\/","title":{"rendered":"Online Grocery Retail: An Incredible Story of Digital Transformation"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69fae889cb408\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69fae889cb408\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/industry-trends\/online-grocery-retail-digital-transformation\/#the-question%e2%80%94-why-is-online-grocery-popular-even-post-lockdown\" title=\"The Question\u2014 Why is Online Grocery Popular even Post-Lockdown?\">The Question\u2014 Why is Online Grocery Popular even Post-Lockdown?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/industry-trends\/online-grocery-retail-digital-transformation\/#1-%e2%80%93-its-quick-and-easy\" title=\"1 &#8211; It\u2019s Quick and Easy\">1 &#8211; It\u2019s Quick and Easy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/industry-trends\/online-grocery-retail-digital-transformation\/#2-%e2%80%93-it-chips-in-to-the-%e2%80%9cshop-local%e2%80%9d-trend\" title=\"2 &#8211; It Chips in to the \u201cShop Local\u201d Trend\">2 &#8211; It Chips in to the \u201cShop Local\u201d Trend<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/industry-trends\/online-grocery-retail-digital-transformation\/#3-%e2%80%93-consumers-are-more-accommodative\" title=\"3 &#8211; Consumers are more Accommodative\">3 &#8211; Consumers are more Accommodative<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/industry-trends\/online-grocery-retail-digital-transformation\/#what-can-supermarkets-do-to-cater-to-the-consumer-of-today\" title=\"What can Supermarkets do to Cater to the Consumer of Today?\">What can Supermarkets do to Cater to the Consumer of Today?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/industry-trends\/online-grocery-retail-digital-transformation\/#how-can-supermarkets-achieve-digital-transformation\" title=\"How can Supermarkets Achieve Digital Transformation?\">How can Supermarkets Achieve Digital Transformation?<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>213 countries and territories across the world have been impacted by COVID-19 as of today. Restrictions have been relaxed in many countries, yet the threat of the coronavirus and measures of social distancing over the past couple of months have created a permanent mindset shift. Most people are only stepping out of the home when it is absolutely necessary \u2014for a meeting or to go to the hospital\u2014 and are steering clear of crowded spaces like malls, movie halls, places of worship&#8230; and grocery stores. The popularity of online grocery retail in particular, has skyrocketed post-lockdown.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/06\/6-1024x576.png\" alt=\"Online grocery retail: An Incredible Story of Transformation from Online to Offline\" class=\"wp-image-8219\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/06\/6-1024x576.png 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/06\/6-300x169.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/06\/6-768x432.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/06\/6-1536x864.png 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/06\/6.png 1920w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><figcaption class=\"wp-element-caption\">Online grocery retail: An Incredible Story of Transformation from Online to Offline<\/figcaption><\/figure>\n\n\n\n<p>There are 38,000 supermarkets in the U.S. bringing in $650 billion a year, according to the Food Marketing Institute and the U.S. Bureau of Labor Statistics. With more people ordering online grocery now than ever before, either for delivery or pick-up, a majority of these supermarkets are thinking about adopting an online-first approach.&nbsp;<\/p>\n\n\n\n<p>Amazon, for instance, has reported that its online grocery orders have risen 50-fold since the lockdown began. Another example is Instacart, the biggest independent grocery-delivery service in the US. It reported that its order volume went up by 150 percent and the new downloads of its app multiplied sevenfold in the past few weeks.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/06\/4-1024x576.png\" alt=\"Online grocery retail: An Incredible Story of Transformation from Online to Offline\" class=\"wp-image-8217\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/06\/4-1024x576.png 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/06\/4-300x169.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/06\/4-768x432.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/06\/4-1536x864.png 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/06\/4.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Online grocery retail: An Incredible Story of Transformation from Online to Offline<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"the-question%e2%80%94-why-is-online-grocery-popular-even-post-lockdown\"><\/span><strong>The Question\u2014 Why is Online Grocery Popular even Post-Lockdown?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-%e2%80%93-its-quick-and-easy\"><\/span><strong>1 &#8211; It\u2019s Quick and Easy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><em>Shopping online allows customers to \u201crepeat a previous order\u201d with a single click<\/em><\/p>\n\n\n\n<p>When consumers know what they want on a regular basis, the need to visit the store and scan aisles of products becomes unnecessary. The list of groceries consumers buy is pretty much the same on a weekly\/fortnightly basis. They know what product they want, the brands they prefer and their desired quantity. Additionally, the option to \u201crepeat previous order\u201d, available in most online grocery services, reduces the shopping time from 2-3 hours, to 2-3 minutes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-%e2%80%93-it-chips-in-to-the-%e2%80%9cshop-local%e2%80%9d-trend\"><\/span><strong>2 &#8211; It Chips in to the \u201cShop Local\u201d Trend<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><em>Consumers are shopping for non-perishables like paper towels and crackers online, and perishables like fruits and vegetables from local vendors<\/em><\/p>\n\n\n\n<p>The lockdown has instilled a renewed sense of empathy: consumers want to support local businesses and vendors whenever they can. Consumers are forming the habit of buying non-perishables online, and perishables like fruits and veggies from local vendors. This way, consumers feel like they are <a href=\"https:\/\/www.theatlantic.com\/technology\/archive\/2020\/04\/how-youll-shop-for-groceries-after-the-pandemic\/610135\/\">doing their bit<\/a> to support the \u201cshop local\u201d trend.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-%e2%80%93-consumers-are-more-accommodative\"><\/span><strong>3 &#8211; Consumers are more Accommodative<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><em>Consumers are aware of supply crunches, and are willing to buy the \u201csecond-best\u201d item<\/em><\/p>\n\n\n\n<p>Updating inventory and stocks on an hourly basis is the primary problem of online grocery. Consumers have preferred shopping in store because their desired brand would most often be \u201cout of stock\u201d online. Post-lockdown, however, consumers have a new found tolerance to items that are unavailable, and are open to aligning their expectations to shop the second-best \u201crecommended\u201d brand or item on the service.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-can-supermarkets-do-to-cater-to-the-consumer-of-today\"><\/span><strong>What can Supermarkets do to Cater to the Consumer of Today?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Two words: digital transformation. There is no going back to the pre-covid way of functioning. Consumers of today have not only become open to shopping online for groceries on a regular basis \u2014 a feat that didn\u2019t seem possible in the beginning of 2020 \u2014 they prefer taking the digital route. Witnessing this first-hand over the lockdown, supermarkets want to take the online route to cater to the consumer of today.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"how-can-supermarkets-achieve-digital-transformation\"><\/span><strong>How can Supermarkets Achieve Digital Transformation?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Did you know? The largest stores in the US stock up to 50,000 different items! While supermarkets are organising personnel to support their online services, they are still finding it difficult to achieve digital transformation, primarily because of their massive inventory.\u00a0<\/p>\n\n\n\n<p>Creating clean, consistent, metarich data must be the number one priority to improve product discovery and navigation. Supermarkets solve the inventory problem with the help of AI-powered product data. Read more about AI-powered tools to achieve complete digital transformation <a href=\"https:\/\/www.vue.ai\/solutions\/automated-product-tagging\/\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> 213 countries and territories across the world have been impacted by COVID-19 as of today. Restrictions have been relaxed in many countries, yet the threat of the coronavirus and measures of social distancing over the past couple of months have created a permanent mindset shift. Most people are only stepping out of the home when  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":8237,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1523,1161],"tags":[713,714,710,711,717,709,712,716,715],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Online Grocery: An Incredible Story of Digital Transformation<\/title>\n<meta name=\"description\" content=\"Supermarkets across the world are adopting an online-first approach with more people ordering online grocery now more than ever before, post-lockdown.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vue.ai\/blog\/industry-trends\/online-grocery-retail-digital-transformation\/\" \/>\n<meta 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