{"id":8300,"date":"2021-07-12T10:00:17","date_gmt":"2021-07-12T04:30:17","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=8300"},"modified":"2024-06-10T11:39:51","modified_gmt":"2024-06-10T06:09:51","slug":"d2c-ecommerce-success","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/d2c-ecommerce-success\/","title":{"rendered":"Retailers Find Success With The D2C Ecommerce Model"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a09db841d17d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a09db841d17d\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/d2c-ecommerce-success\/#so-what-are-the-other-ways-brands-across-retail-can-benefit-from-the-d2c-model\" title=\"So what are the other ways brands across retail can benefit from the D2C model?\">So what are the other ways brands across retail can benefit from the D2C model?<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/d2c-ecommerce-success\/#data-driven-personalized-shopper-journeys\" title=\"Data-driven &amp; Personalized Shopper Journeys\">Data-driven &amp; Personalized Shopper Journeys<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/d2c-ecommerce-success\/#freedom-to-deliver-better-consumer-experience\" title=\"Freedom To Deliver Better Consumer Experience\">Freedom To Deliver Better Consumer Experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/d2c-ecommerce-success\/#connecting-with-consumers\" title=\"Connecting With Consumers\">Connecting With Consumers<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/d2c-ecommerce-success\/#related-articles\" title=\"Related articles:\">Related articles:<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>The D2C model experienced a monumental \u2018growth moment\u2019 in 2020. The steep trajectory of online orders during the months of lockdown \u2014129% year-over-year growth in U.S. &amp; Canadian eCommerce orders and an impressive <a href=\"https:\/\/ccinsight.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">146%<\/a> growth in all online retail orders \u2014 has fueled even traditional brands to get on the D2C bandwagon. <\/p>\n\n\n\n<p><strong>Retailers across segments\u2014including grocery, fashion, beauty, furniture, and more\u2014 around the globe are in the process of strengthening their D2C operations.&nbsp;<\/strong><\/p>\n\n\n\n<p>Case in point: PepsiCo, the 121-year-old consumer packaged goods giant, launched two new D2C sites in May this year. Made in just 30 days, the D2C sites\u2014&nbsp; PantryShop.com and Snacks.com were designed to:<\/p>\n\n\n\n<ul><li>Fulfill the unprecedented demand due to COVID-19<\/li><li>Ensure buyers have access to their entire product portfolio 24\/7<\/li><li>Gain customer insights<\/li><li>Promote their niche brands<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/06\/d2c-retail-1-1024x576.png\" alt=\"\" class=\"wp-image-8305\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/06\/d2c-retail-1-1024x576.png 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/06\/d2c-retail-1-300x169.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/06\/d2c-retail-1-768x432.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/06\/d2c-retail-1-1536x864.png 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/06\/d2c-retail-1.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"so-what-are-the-other-ways-brands-across-retail-can-benefit-from-the-d2c-model\"><\/span>So what are the other ways brands across retail can benefit from the D2C model?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"data-driven-personalized-shopper-journeys\"><\/span><strong>Data-driven &amp; Personalized<\/strong> Shopper Journeys<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>By eliminating middle-men and third-party distribution partners, brands have direct access to consumer needs. From what consumers want, their preferred delivery method, the frequency of their purchases and customisable order sizes, D2C is a model designed around data and <a href=\"https:\/\/www.vue.ai\/blog\/vuecommerce\/retail-personalization-in-2021\/\">retail personalization<\/a>.&nbsp;<\/p>\n\n\n\n<p>(Also read: How can <a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\" target=\"_blank\" rel=\"noreferrer noopener\">personalization<\/a> increase revenue per visitor by 180%?)<\/p>\n\n\n\n<p>Direct-to-consumer grocery players like Portobel were able to match the high demand with supply efficiently and maintain optimum stock levels by directly connecting with wholesale producers. With D2C, brands have more control over how their products are sold and what features can be added to support consumer\u2019s end-to-end journey, which proved to be a game-changer during the lockdown.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"freedom-to-deliver-better-consumer-experience\"><\/span><strong>Freedom To Deliver Better Consumer Experience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Brands are more in control of the customer journey with the D2C strategy. Distributing products and services directly to consumers enable retail brands to stay agile, quickly innovate and introduce new changes. With a huge spike in demand for work-from-home office set-ups, furniture brands such as Cort, Branch and Inhabitr devised \u2018contactless\u2019 delivery options, enhanced sanitization measures for rental furniture, and offered product assembly service without breaking the social distancing diktat.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"connecting-with-consumers\"><\/span><strong>Connecting With Consumers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Courtesy its data-driven approach, D2C is helping brands increase its customer lifetime value, which is a highly desirable metric. Knowing the \u2018why\u2019 behind customer behaviour accelerates meaningful engagement. Before the pandemic too, D2C brands\u2019 found success in forging long term relationships with customers, ones that weren&#8217;t discount-dependant. For instance, fashion brand Ganni catapulted to global recognition after it built a cult community of ardent consumers.<\/p>\n\n\n\n<p>The wide adoption of D2C proves that the transition of eCommerce from being an add-on to a must-have business arm for retail brands is a permanent reality in the post-COVID landscape.<strong> Retail players with an omni-channel presence can no longer underestimate the value of a data-powered direct-to-consumer eCommerce channel.&nbsp;<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"related-articles\"><\/span><strong>Related articles:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p><a href=\"https:\/\/www.vue.ai\/blog\/vuetag\/managing-product-data-pim-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">Managing Product Data: The Need For Product Information Management tools<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.vue.ai\/blog\/vuecommerce\/data-intelligence-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Data Intelligence: The Key To Powering Personalization<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.vue.ai\/blog\/ecommerce\/the-vue-podcast-leaders-in-retail-anthony-marino\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Vue Podcast: Leaders in Retail | Anthony Marino<\/a><\/p>\n\n\n\n<p><strong>Read More about<a href=\"https:\/\/www.vue.ai\/products\/virtual-dressing-room\/\"> Virtual dressing room<\/a><\/strong><\/p>\n\n\n\n<p>Read more about <strong><a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\">Personalization platform<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> The D2C model experienced a monumental \u2018growth moment\u2019 in 2020. The steep trajectory of online orders during the months of lockdown \u2014129% year-over-year growth in U.S. &amp; Canadian eCommerce orders and an impressive 146% growth in all online retail orders \u2014 has fueled even traditional brands to get on the D2C bandwagon. Retailers across segments\u2014including  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":8303,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1162],"tags":[594,718,719,720,721,723,726,724,47,706,727,725,180,722,728],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Retailers Find Success With The D2C Ecommerce Model<\/title>\n<meta name=\"description\" content=\"Retailers across segments\u2014grocery, fashion, furniture\u2014can no longer underestimate the value of data-powered D2C Ecommerce.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/d2c-ecommerce-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retailers Find Success With The D2C Ecommerce Model\" \/>\n<meta property=\"og:description\" content=\"Retailers across segments\u2014grocery, fashion, furniture\u2014can no longer underestimate the value of data-powered D2C Ecommerce.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/d2c-ecommerce-success\/\" \/>\n<meta property=\"og:site_name\" content=\"Vue.ai Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vueai\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-12T04:30:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-10T06:09:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/06\/direct-to-consumer-d2c-retail-1024x576.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Vue.ai\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@vue_ai\" \/>\n<meta name=\"twitter:site\" content=\"@vue_ai\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vue.ai\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/d2c-ecommerce-success\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/d2c-ecommerce-success\/\"},\"author\":{\"name\":\"Vue.ai\",\"@id\":\"https:\/\/www.vue.ai\/blog\/#\/schema\/person\/c857ee9f2aa89f35076d1351270a6f24\"},\"headline\":\"Retailers Find Success With The D2C Ecommerce Model\",\"datePublished\":\"2021-07-12T04:30:17+00:00\",\"dateModified\":\"2024-06-10T06:09:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/d2c-ecommerce-success\/\"},\"wordCount\":518,\"publisher\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/d2c-ecommerce-success\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/06\/direct-to-consumer-d2c-retail.png\",\"keywords\":[\"ai for retail\",\"d2c\",\"d2c models\",\"direct-to-consumer\",\"direct-to-consumer models\",\"ecommerce strategy\",\"epigamia\",\"ganni\",\"Omnichannel\",\"online shopping\",\"pantryshop.com\",\"pepsico\",\"retail ecommerce\",\"retail strategy\",\"snacks.com\"],\"articleSection\":[\"AI in Retail\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/d2c-ecommerce-success\/\",\"url\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/d2c-ecommerce-success\/\",\"name\":\"Retailers Find Success With The D2C Ecommerce Model\",\"isPartOf\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/d2c-ecommerce-success\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/d2c-ecommerce-success\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/06\/direct-to-consumer-d2c-retail.png\",\"datePublished\":\"2021-07-12T04:30:17+00:00\",\"dateModified\":\"2024-06-10T06:09:51+00:00\",\"description\":\"Retailers across segments\u2014grocery, fashion, furniture\u2014can no longer underestimate the value of data-powered D2C Ecommerce.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/d2c-ecommerce-success\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/d2c-ecommerce-success\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/d2c-ecommerce-success\/#primaryimage\",\"url\":\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/06\/direct-to-consumer-d2c-retail.png\",\"contentUrl\":\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/06\/direct-to-consumer-d2c-retail.png\",\"width\":1920,\"height\":1080,\"caption\":\"D2C: Retailers Find Success In The Direct-to-Consumer Model\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/d2c-ecommerce-success\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog Home\",\"item\":\"https:\/\/www.vue.ai\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AI in Retail\",\"item\":\"https:\/\/www.vue.ai\/blog\/.\/ai-in-retail\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Retailers Find Success With The D2C Ecommerce Model\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.vue.ai\/blog\/#website\",\"url\":\"https:\/\/www.vue.ai\/blog\/\",\"name\":\"Vue.ai Blog\",\"description\":\"All about retail, AI, and fashion.\",\"publisher\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.vue.ai\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.vue.ai\/blog\/#organization\",\"name\":\"Vue.ai\",\"url\":\"https:\/\/www.vue.ai\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.vue.ai\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Untitled-4-02.png\",\"contentUrl\":\"https:\/\/vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Untitled-4-02.png\",\"width\":2501,\"height\":2500,\"caption\":\"Vue.ai\"},\"image\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/vueai\/\",\"https:\/\/x.com\/vue_ai\",\"https:\/\/www.instagram.com\/vue.ai\/\",\"https:\/\/www.linkedin.com\/company\/vue-ai\",\"https:\/\/www.youtube.com\/channel\/UC5L3NPDAvrW7D4huR_FmR6A\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.vue.ai\/blog\/#\/schema\/person\/c857ee9f2aa89f35076d1351270a6f24\",\"name\":\"Vue.ai\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.vue.ai\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6d037918b2f85a31d6ed2f599046bbbd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6d037918b2f85a31d6ed2f599046bbbd?s=96&d=mm&r=g\",\"caption\":\"Vue.ai\"},\"description\":\"Vue.ai engineers bespoke AI transformation roadmaps for enterprises across industries. Retailers to resellers, auto-extracting data from files to extrapolating fashion styles, 150+ conglomerates in five continents recruit Vue.ai. How can we help yours?\",\"url\":\"https:\/\/www.vue.ai\/blog\/author\/vue-ai-staff\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Retailers Find Success With The D2C Ecommerce Model","description":"Retailers across segments\u2014grocery, fashion, furniture\u2014can no longer underestimate the value of data-powered D2C Ecommerce.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/d2c-ecommerce-success\/","og_locale":"en_US","og_type":"article","og_title":"Retailers Find Success With The D2C Ecommerce Model","og_description":"Retailers across segments\u2014grocery, fashion, furniture\u2014can no longer underestimate the value of data-powered D2C Ecommerce.","og_url":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/d2c-ecommerce-success\/","og_site_name":"Vue.ai Blog","article_publisher":"https:\/\/www.facebook.com\/vueai\/","article_published_time":"2021-07-12T04:30:17+00:00","article_modified_time":"2024-06-10T06:09:51+00:00","og_image":[{"width":1024,"height":576,"url":"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/06\/direct-to-consumer-d2c-retail-1024x576.png","type":"image\/png"}],"author":"Vue.ai","twitter_card":"summary_large_image","twitter_creator":"@vue_ai","twitter_site":"@vue_ai","twitter_misc":{"Written by":"Vue.ai","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/d2c-ecommerce-success\/#article","isPartOf":{"@id":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/d2c-ecommerce-success\/"},"author":{"name":"Vue.ai","@id":"https:\/\/www.vue.ai\/blog\/#\/schema\/person\/c857ee9f2aa89f35076d1351270a6f24"},"headline":"Retailers Find Success With The D2C Ecommerce Model","datePublished":"2021-07-12T04:30:17+00:00","dateModified":"2024-06-10T06:09:51+00:00","mainEntityOfPage":{"@id":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/d2c-ecommerce-success\/"},"wordCount":518,"publisher":{"@id":"https:\/\/www.vue.ai\/blog\/#organization"},"image":{"@id":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/d2c-ecommerce-success\/#primaryimage"},"thumbnailUrl":"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/06\/direct-to-consumer-d2c-retail.png","keywords":["ai for retail","d2c","d2c models","direct-to-consumer","direct-to-consumer models","ecommerce strategy","epigamia","ganni","Omnichannel","online shopping","pantryshop.com","pepsico","retail ecommerce","retail strategy","snacks.com"],"articleSection":["AI in Retail"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/d2c-ecommerce-success\/","url":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/d2c-ecommerce-success\/","name":"Retailers Find Success With The D2C Ecommerce Model","isPartOf":{"@id":"https:\/\/www.vue.ai\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/d2c-ecommerce-success\/#primaryimage"},"image":{"@id":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/d2c-ecommerce-success\/#primaryimage"},"thumbnailUrl":"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/06\/direct-to-consumer-d2c-retail.png","datePublished":"2021-07-12T04:30:17+00:00","dateModified":"2024-06-10T06:09:51+00:00","description":"Retailers across segments\u2014grocery, fashion, furniture\u2014can no longer underestimate the value of data-powered D2C Ecommerce.","breadcrumb":{"@id":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/d2c-ecommerce-success\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.vue.ai\/blog\/ai-in-retail\/d2c-ecommerce-success\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/d2c-ecommerce-success\/#primaryimage","url":"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/06\/direct-to-consumer-d2c-retail.png","contentUrl":"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/06\/direct-to-consumer-d2c-retail.png","width":1920,"height":1080,"caption":"D2C: Retailers Find Success In The Direct-to-Consumer Model"},{"@type":"BreadcrumbList","@id":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/d2c-ecommerce-success\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog Home","item":"https:\/\/www.vue.ai\/blog\/"},{"@type":"ListItem","position":2,"name":"AI in Retail","item":"https:\/\/www.vue.ai\/blog\/.\/ai-in-retail\/"},{"@type":"ListItem","position":3,"name":"Retailers Find Success With The D2C Ecommerce Model"}]},{"@type":"WebSite","@id":"https:\/\/www.vue.ai\/blog\/#website","url":"https:\/\/www.vue.ai\/blog\/","name":"Vue.ai Blog","description":"All about retail, AI, and fashion.","publisher":{"@id":"https:\/\/www.vue.ai\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.vue.ai\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.vue.ai\/blog\/#organization","name":"Vue.ai","url":"https:\/\/www.vue.ai\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vue.ai\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Untitled-4-02.png","contentUrl":"https:\/\/vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Untitled-4-02.png","width":2501,"height":2500,"caption":"Vue.ai"},"image":{"@id":"https:\/\/www.vue.ai\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/vueai\/","https:\/\/x.com\/vue_ai","https:\/\/www.instagram.com\/vue.ai\/","https:\/\/www.linkedin.com\/company\/vue-ai","https:\/\/www.youtube.com\/channel\/UC5L3NPDAvrW7D4huR_FmR6A\/"]},{"@type":"Person","@id":"https:\/\/www.vue.ai\/blog\/#\/schema\/person\/c857ee9f2aa89f35076d1351270a6f24","name":"Vue.ai","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vue.ai\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6d037918b2f85a31d6ed2f599046bbbd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6d037918b2f85a31d6ed2f599046bbbd?s=96&d=mm&r=g","caption":"Vue.ai"},"description":"Vue.ai engineers bespoke AI transformation roadmaps for enterprises across industries. Retailers to resellers, auto-extracting data from files to extrapolating fashion styles, 150+ conglomerates in five continents recruit Vue.ai. How can we help yours?","url":"https:\/\/www.vue.ai\/blog\/author\/vue-ai-staff\/"}]}},"_links":{"self":[{"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/posts\/8300"}],"collection":[{"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/comments?post=8300"}],"version-history":[{"count":15,"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/posts\/8300\/revisions"}],"predecessor-version":[{"id":17924,"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/posts\/8300\/revisions\/17924"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/media\/8303"}],"wp:attachment":[{"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/media?parent=8300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/categories?post=8300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/tags?post=8300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}