{"id":8347,"date":"2020-07-01T17:03:22","date_gmt":"2020-07-01T11:33:22","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=8347"},"modified":"2022-04-28T16:37:55","modified_gmt":"2022-04-28T11:07:55","slug":"furniture-retail-ai-customer-experience","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/furniture-retail-ai-customer-experience\/","title":{"rendered":"How A.I. Can Help Furniture Retailers Provide The Best Customer Experiences"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f640f1751c5\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f640f1751c5\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/furniture-retail-ai-customer-experience\/#by-harnessing-the-power-of-ai-furniture-retail-can-achieve-all-of-the-above-heres-how\" title=\"By harnessing the power of AI, furniture retail can achieve all of the above. Here\u2019s how:\">By harnessing the power of AI, furniture retail can achieve all of the above. Here\u2019s how:<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/furniture-retail-ai-customer-experience\/#personalized-user-journeys-based-on-lifestyle-profiles\" title=\"Personalized User Journeys Based on Lifestyle Profiles\">Personalized User Journeys Based on Lifestyle Profiles<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/furniture-retail-ai-customer-experience\/#ai-powered-dynamic-personalization\" title=\"AI-Powered Dynamic Personalization\">AI-Powered Dynamic Personalization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/furniture-retail-ai-customer-experience\/#crack-intent-with-customer-intelligence\" title=\"Crack Intent with Customer Intelligence\">Crack Intent with Customer Intelligence<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/furniture-retail-ai-customer-experience\/#e-commerce-is-the-new-normal-for-home-and-furniture-retail-by-investing-in-ai-furniture-retailers-can-stand-out-in-a-sea-of-competitors-by-offering-meaningful-personalized-experiences-for-every-single-one-of-their-customers-at-scale\" title=\"E-Commerce is the new normal for home and furniture retail. By investing in AI, furniture retailers can stand out in a sea of competitors by offering meaningful personalized experiences for every single one of their customers, at scale.\u00a0\">E-Commerce is the new normal for home and furniture retail. By investing in AI, furniture retailers can stand out in a sea of competitors by offering meaningful personalized experiences for every single one of their customers, at scale.\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>One of the biggest challenges of selling furniture online vis-a-vis a brick and mortar store, is being unaware of customer intent from the moment they enter. In the shop floor, it might only take a few minutes to ask a customer what she\/he is looking for, but online shoppers are more challenging to understand because their intents, invariably, tend to be quite varied.&nbsp;<\/p>\n\n\n\n<p>This isn\u2019t to say that they are hard to be wooed &#8211; furniture customers are almost always well-informed. After all, <a href=\"https:\/\/www.linkedin.com\/pulse\/future-furniture-shopping-how-shoppers-want-shop-why-do-weinswig-%E9%9F%8B%E8%91%86%E8%98%AD\/\" target=\"_blank\" rel=\"noreferrer noopener\">59% of furniture buyers<\/a> rely on digital tools for inspiration before they begin their shopping journeys. As a result, consumers shopping for furniture generally have clear ideas when it comes to what they\u2019re looking for. This clarity is a double edged sword for retailers. If they know what their customers are looking for, they can:<\/p>\n\n\n\n<ul><li>Help their customers navigate through the site in an efficient manner<\/li><li>Show relevant recommendations that are in context to their purchase<\/li><li>Provide customer service that goes above and beyond their customer\u2019s expectations<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/07\/furniture-retail-customer-1024x576.png\" alt=\"Furniture retail: How AI can power the best customer experiences online\" class=\"wp-image-8349\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/07\/furniture-retail-customer-1024x576.png 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/07\/furniture-retail-customer-300x169.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/07\/furniture-retail-customer-768x432.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/07\/furniture-retail-customer-1536x864.png 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/07\/furniture-retail-customer.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Furniture retail: How AI can power the best customer experiences online<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"by-harnessing-the-power-of-ai-furniture-retail-can-achieve-all-of-the-above-heres-how\"><\/span>By harnessing the power of AI, furniture retail can achieve all of the above. Here\u2019s how:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"personalized-user-journeys-based-on-lifestyle-profiles\"><\/span><strong>Personalized User Journeys Based on Lifestyle Profiles<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Retailers can take advantage of the power of Lifestyle Profiles &#8211; ie, unique customer profiles based on their likes, brand and price affinities, transaction history and visual preferences &#8211; to enhance the shopper journey across different touchpoints on your website, apps, as well as email. Personalize journeys across different channels to create a singular experience for your customer that has been customized to their Lifestyle Profiles.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ai-powered-dynamic-personalization\"><\/span><strong>AI-Powered Dynamic Personalization<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Is your shopper looking at a yellow tufted sofa because they want a sofa, a yellow sofa or sofas with tufting details? &nbsp; By deploying AI-Powered Dynamic Personalization, furniture retailers can understand shopper intent with each click, and serve personalized product recommendations with the highest likelihood of engagement, based on the user\u2019s preferences and Lifestyle Profiles. Did you know that Vue.ai\u2019s dynamic personalization offers convergence WITHIN 2 CLICKS?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"crack-intent-with-customer-intelligence\"><\/span><strong>Crack Intent with Customer Intelligence<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>With AI, retailers&nbsp; can truly understand not only their customer\u2019s preferences but also their personalities and intent. Is your shopper looking at sofas because she\u2019s moving houses or looking for a change in her existing setup? Is she looking at dark coloured chairs because she likes navy or is it because she lives with children? Is she shopping for printed cushions (despite having bought only plain home decor before) because she wants a change, or is it a gift? Humans, and therefore, human behaviour is complex and cannot be simplified into something as basic as \u2018people who bought this also bought\u2019 type recommendations. AI allows retailers to delve deeper into customer behaviour and crack intent by providing actionable insights that combine transaction data, browsing data and membership data. The result? Customer service that shines, targeted campaigns that convert better and a loyal customer base that keeps coming back for more.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"e-commerce-is-the-new-normal-for-home-and-furniture-retail-by-investing-in-ai-furniture-retailers-can-stand-out-in-a-sea-of-competitors-by-offering-meaningful-personalized-experiences-for-every-single-one-of-their-customers-at-scale\"><\/span>E-Commerce is the new normal for home and furniture retail. By investing in AI, furniture retailers can stand out in a sea of competitors by offering meaningful <a href=\"https:\/\/www.vue.ai\/blog\/vuecommerce\/data-intelligence-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">personalized<\/a> experiences for every single one of their customers, at scale.\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p><strong>Related Article<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.vue.ai\/blog\/vuecommerce\/retail-personalization-in-2021\/\">Retail Personalization<\/a> &#8211; Ultimate Guide<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> One of the biggest challenges of selling furniture online vis-a-vis a brick and mortar store, is being unaware of customer intent from the moment they enter. In the shop floor, it might only take a few minutes to ask a customer what she\/he is looking for, but online shoppers are more challenging to understand because  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":8348,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1162],"tags":[705,21,753,704,707,703],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Furniture Retail: How AI Can Provide Great Customer Experiences<\/title>\n<meta name=\"description\" content=\"By investing in AI, furniture retail websites can stand out in a sea of competitors by offering meaningful personalized experiences for every customer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/furniture-retail-ai-customer-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Furniture Retail: How AI Can Provide Great Customer Experiences\" \/>\n<meta property=\"og:description\" content=\"By investing in AI, furniture retail websites can stand out in a sea of competitors by offering meaningful personalized experiences for every customer.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/furniture-retail-ai-customer-experience\/\" \/>\n<meta property=\"og:site_name\" content=\"Vue.ai Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vueai\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-01T11:33:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-28T11:07:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/07\/furniture-retail-customer-experiences-1024x576.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Vue.ai\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@vue_ai\" \/>\n<meta name=\"twitter:site\" content=\"@vue_ai\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vue.ai\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/furniture-retail-ai-customer-experience\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/furniture-retail-ai-customer-experience\/\"},\"author\":{\"name\":\"Vue.ai\",\"@id\":\"https:\/\/www.vue.ai\/blog\/#\/schema\/person\/c857ee9f2aa89f35076d1351270a6f24\"},\"headline\":\"How A.I. 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