{"id":8434,"date":"2020-07-14T16:18:33","date_gmt":"2020-07-14T10:48:33","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=8434"},"modified":"2024-05-02T14:07:19","modified_gmt":"2024-05-02T08:37:19","slug":"athleisure-retail-popular-category","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/retail-trends\/athleisure-retail-popular-category\/","title":{"rendered":"Why Athleisure Will Now Feature In Every Brand&#8217;s Catalogue"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f2011d6ad73\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f2011d6ad73\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/athleisure-retail-popular-category\/#surge-in-home-workout-apps-downloads\" title=\"Surge in Home Workout Apps\u2019 Downloads\">Surge in Home Workout Apps\u2019 Downloads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/athleisure-retail-popular-category\/#technology-reshaping-athleisure\" title=\"Technology Reshaping Athleisure\">Technology Reshaping Athleisure<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/athleisure-retail-popular-category\/#things-look-up-for-athleisure-and-activewear\" title=\"Things Look Up For Athleisure and Activewear\">Things Look Up For Athleisure and Activewear<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/athleisure-retail-popular-category\/#the-sports-apparel-market-is-expected-to-cross-200-billion-in-2020\" title=\"The sports apparel market is expected to cross $200 billion in 2020.&nbsp;\">The sports apparel market is expected to cross $200 billion in 2020.&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/athleisure-retail-popular-category\/#fitness-clothing-has-shed-the-%e2%80%98fleeting-athleisure-trend-tag-and-is-capturing-the-prime-spot-on-every-retailers-product-catalogue\" title=\"Fitness clothing has shed the \u2018fleeting athleisure trend\u2019 tag and is capturing the prime spot on every retailer\u2019s product catalogue.\">Fitness clothing has shed the \u2018fleeting athleisure trend\u2019 tag and is capturing the prime spot on every retailer\u2019s product catalogue.<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/athleisure-retail-popular-category\/#related-articles\" title=\"Related articles:\">Related articles:<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/athleisure-retail-popular-category\/#read-more-about-automated-catalog-management-solution\" title=\"Read More About Automated Catalog Management Solution\">Read More About Automated Catalog Management Solution<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>Lululemon&#8217;s <a rel=\"noreferrer noopener\" href=\"https:\/\/techcrunch.com\/2020\/06\/29\/lululemon-set-to-acquire-home-fitness-startup-mirror-for-500m\/\" target=\"_blank\">acquisition<\/a> of Mirror for $500 million offers insight into radically changing consumer behaviour and new retail trends in 2020 and beyond. A modern narrative of omni-channel retail, this unique partnership displays how athleisure and activewear has thrived in the past couple of months.<\/p>\n\n\n\n<p>In the middle of the pandemic, the <a rel=\"noreferrer noopener\" href=\"https:\/\/www.gq.com\/story\/inside-the-great-kettlebell-shortage\" target=\"_blank\">shortage of kettle-bells<\/a> made headlines, such was the demand. Every lay person felt the need to invest in products to aid their fitness journey. It was no surprise when <a rel=\"noreferrer noopener\" href=\"https:\/\/www.businessoffashion.com\/articles\/education\/case-study-lululemon-athleisure-brand-activewear-sportswear?utm_source=daily-digest-newsletter&amp;utm_campaign=1671100822030285&amp;utm_term=11&amp;utm_medium=email\" target=\"_blank\">Lululemon\u2019s share price <\/a>reached an all-time high in June!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"surge-in-home-workout-apps-downloads\"><\/span><strong>Surge in Home Workout Apps\u2019 Downloads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The worldwide Google search trend report revealed that interest in search terms such as \u2018home gym,\u2019 \u2018home workout\u2019 and \u2018home fitness\u2019  is steadily rising. Interest in exercise gear also shot up by 500%, which explains the gym equipment shortage reported across the world. This interest has translated into actual workout app downloads if we look at the figures.\u00a0\u00a0<\/p>\n\n\n\n<p>Peloton\u2019s work-out-at-home app recorded a <a rel=\"noreferrer noopener\" href=\"https:\/\/blog.apptopia.com\/peloton-app-installs-rise-245-but-does-it-mean-anything\" target=\"_blank\">245%<\/a> spike in installs, fuelled by the 90-day free trial on offer. More than 1 million people signed up for this trial between mid-March and the end of April.<\/p>\n\n\n\n<p>The daily global downloads of other workout apps such as Nike Training Club, Map My Run by Under Armour, and Samsung Health has surged as well. Strava <a href=\"https:\/\/www.dailycal.org\/2020\/06\/17\/strava-surge-exercise-app-makes-for-popular-quarantine-download\/\" target=\"_blank\" rel=\"noreferrer noopener\">shared<\/a> that its app usage has more than tripled after a nationwide lockdown was announced in the US.&nbsp;<\/p>\n\n\n\n<p>Mirror, the two-year-old start-up, on the other hand, has replaced personal gyms and fitness studios by offering the boutique studio experience at home. Its strength lies in personalization through technology &#8211; from personalized programs to text-based tips and shoutouts!<\/p>\n\n\n\n<p>The addictive nature of these apps is drawing people\u2019s attention. Like Netflix, modern workout apps are home to streamable, interactive videos neatly listed under different categories. Users can customize their experience according to the difficulty levels, fitness goals and personal style.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.instagram.com\/p\/B_XqQg_peDM\/\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"technology-reshaping-athleisure\"><\/span><strong>Technology Reshaping Athleisure<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Technology is the spine of the fitness and wellness industry\u2019s transformation. When physical gyms and sports events shut down for an indefinite period, fitness businesses and fashion brands relied on their digital infrastructure to stay relevant. The success of early adopters like Mirror, that sealed a $500 million deal when money was so tight, wouldn\u2019t have been possible without the power of AI and data.&nbsp;<\/p>\n\n\n\n<p>With fresh evidence emerging of airborne transmission of COVID-19, especially in closed air-conditioned spaces like gyms, the fitness industry &#8211; gear, apps, clothes &#8211;&nbsp; will continue to thrive in the digital space.&nbsp;<\/p>\n\n\n\n<p>The role of technology isn\u2019t restricted to chalking out work-out programs and tracking progress for customers. From demand forecasting to smart wearables, technology and activewear clothing seem inseparable. The popularity of home work-out apps, online content and fitness equipment has further fuelled the activewear market.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.instagram.com\/p\/CBg4NLEJbT1\/\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"things-look-up-for-athleisure-and-activewear\"><\/span><strong>Things Look Up For Athleisure and Activewear<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"the-sports-apparel-market-is-expected-to-cross-200-billion-in-2020\"><\/span>The sports apparel market is expected to cross <a href=\"https:\/\/www.businessoffashion.com\/articles\/education\/case-study-lululemon-athleisure-brand-activewear-sportswear?utm_source=daily-digest-newsletter&amp;utm_campaign=1671100822030285&amp;utm_term=11&amp;utm_medium=email\" target=\"_blank\" rel=\"noreferrer noopener\">$200 billion<\/a> in 2020.&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Demand for activewear climbed up by <a href=\"https:\/\/www.lovethesales.com\/press\/articles\/lockdown-economy-report#fashion-trends\" target=\"_blank\" rel=\"noreferrer noopener\">141%<\/a> in May in the UK, exceeding the demand for loungewear since the lockdown. As shelter-in-place restrictions eased up in various parts of the world, demand for outdoor exercise clothes shot up. Online searches for running shorts increased by 159% and for cycling shorts by 147%.&nbsp;<\/p>\n\n\n\n<p>The UK also registered a 64% jump in YoY activewear sellout rates in 2020, followed by China with 55% and Australia with 47% YoY difference. Annual sales of smart clothing is expected to touch $11 billion in 2025, Juniper research predicts.\u00a0<\/p>\n\n\n\n<p>Fresh food delivery service, Gymology, launched a fitness clothing line and, Target debuted it\u2019s \u2018All in Motion&#8217; activewear brand early this year. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"fitness-clothing-has-shed-the-%e2%80%98fleeting-athleisure-trend-tag-and-is-capturing-the-prime-spot-on-every-retailers-product-catalogue\"><\/span>Fitness clothing has shed the \u2018fleeting athleisure trend\u2019 tag and is capturing the prime spot on every retailer\u2019s product catalogue.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"related-articles\"><\/span><strong>Related articles:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.vue.ai\/blog\/intelligent-retail-automation\/a-i-in-retail-across-segments\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI in Retail Across Segments<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.vue.ai\/blog\/trends-and-analysis\/new-fashion-categories-lockdown\/\" target=\"_blank\" rel=\"noreferrer noopener\">New Fashion Categories That Have Emerged During Lockdown<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.vue.ai\/blog\/vuetag\/product-data-retail-pandemic\/\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;3 Product Data Problems Retailers Are Facing During The Pandemic<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"read-more-about-automated-catalog-management-solution\"><\/span><strong>Read More About<\/strong><a href=\"https:\/\/www.vue.ai\/industries\/ai-in-ecommerce\/\"><strong> Automated Catalog Management<\/strong><\/a><strong> Solution<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> Lululemon&#8217;s acquisition of Mirror for $500 million offers insight into radically changing consumer behaviour and new retail trends in 2020 and beyond. A modern narrative of omni-channel retail, this unique partnership displays how athleisure and activewear has thrived in the past couple of months. In the middle of the pandemic, the shortage of kettle-bells made  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":8443,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1523,1161],"tags":[730,109,106,169,774,532,773,23,10,772,205,771],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Athleisure Will Now Become A Part Of Every Retailer&#039;s Catalogue<\/title>\n<meta name=\"description\" content=\"The sports apparel market is expected to cross $200 billion in 2020! 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