{"id":8477,"date":"2020-07-16T17:48:05","date_gmt":"2020-07-16T12:18:05","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=8477"},"modified":"2024-06-07T11:36:44","modified_gmt":"2024-06-07T06:06:44","slug":"6-ways-improve-product-discovery-ecommerce","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/6-ways-improve-product-discovery-ecommerce\/","title":{"rendered":"6 Ways To Improve Product Discovery &amp; Search Experience For eCommerce"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f3f8f9213c5\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f3f8f9213c5\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/6-ways-improve-product-discovery-ecommerce\/#high-quality-product-data-is-the-foundation-for-product-discovery-positive-shopper-experiences-and-revenue-growth\" title=\"High-quality product data is the foundation for product discovery, positive shopper experiences, and revenue growth. \">High-quality product data is the foundation for product discovery, positive shopper experiences, and revenue growth. <\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/6-ways-improve-product-discovery-ecommerce\/#here-are-6-ways-to-improve-product-discovery-and-search-experience-for-ecommerce\" title=\"Here are 6 ways to improve product discovery and search experience For Ecommerce:\">Here are 6 ways to improve product discovery and search experience For Ecommerce:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/6-ways-improve-product-discovery-ecommerce\/#1-personalized-search-results\" title=\"1. Personalized Search Results\">1. Personalized Search Results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/6-ways-improve-product-discovery-ecommerce\/#2-reduce-null-result-pages\" title=\"2. Reduce Null Result Pages\">2. Reduce Null Result Pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/6-ways-improve-product-discovery-ecommerce\/#3-automate-zero-result-page\" title=\"3. Automate Zero Result Page\">3. Automate Zero Result Page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/6-ways-improve-product-discovery-ecommerce\/#4-improve-product-sorting-and-filtering\" title=\"4. Improve Product Sorting and Filtering\">4. Improve Product Sorting and Filtering<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/6-ways-improve-product-discovery-ecommerce\/#5-manage-common-typing-errors-with-intelligent-guesses\" title=\"5. Manage Common Typing Errors with Intelligent Guesses\">5. Manage Common Typing Errors with Intelligent Guesses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/6-ways-improve-product-discovery-ecommerce\/#6-rank-higher-on-search-engine-results-page-serp\" title=\"6. Rank higher on Search Engine Results Page (SERP)\">6. Rank higher on Search Engine Results Page (SERP)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/6-ways-improve-product-discovery-ecommerce\/#ai-for-improved-product-discovery-for-ecommerce\" title=\"AI for Improved Product Discovery For Ecommerce\">AI for Improved Product Discovery For Ecommerce<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/6-ways-improve-product-discovery-ecommerce\/#ai-powered-automation-tools-are-key-for-retailers-to-manage-organize-and-enhance-the-quality-of-product-data\" title=\"AI-powered automation tools are key for retailers to manage, organize, and enhance the quality of product data.&nbsp;\">AI-powered automation tools are key for retailers to manage, organize, and enhance the quality of product data.&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/6-ways-improve-product-discovery-ecommerce\/#vueais-automated-product-tagging-solution-extracts-over-250-product-attributes-from-product-images-to-generate-product-metadata-that-is-optimized-specifically-for-fashion-and-apparel-improving-product-discovery-on-website-and-on-search-engines\" title=\"Vue.ai\u2019s Automated Product Tagging solution extracts over 250+ product attributes from product images to generate product metadata that is optimized specifically for fashion and apparel, improving product discovery on website and on search engines\">Vue.ai\u2019s Automated Product Tagging solution extracts over 250+ product attributes from product images to generate product metadata that is optimized specifically for fashion and apparel, improving product discovery on website and on search engines<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/6-ways-improve-product-discovery-ecommerce\/#read-more-related-articles\" title=\"Read more related articles:\">Read more related articles:<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/6-ways-improve-product-discovery-ecommerce\/#read-more-about-outfit-recommendation-solution\" title=\"Read more about Outfit Recommendation Solution\">Read more about Outfit Recommendation Solution<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/6-ways-improve-product-discovery-ecommerce\/#read-more-about-automated-catalog-management-solution\" title=\"Read More About Automated Catalog Management Solution\">Read More About Automated Catalog Management Solution<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/6-ways-improve-product-discovery-ecommerce\/#read-more-about-product-recommendation-engine\" title=\"Read More About Product Recommendation Engine\">Read More About Product Recommendation Engine<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p><strong>Product Discovery For Ecommerce<\/strong>! Why should brands and businesses around the world improve product discovery? <strong>In 2019, over 3.5 billion e-commerce searches resulted in $2.3 trillion in revenue for online stores<\/strong>, according to <a href=\"https:\/\/www.shopify.com\/\">Shopify<\/a>. <strong>Shoppers using search have a 1.8X higher conversion rate than an average visitor.<\/strong> <\/p>\n\n\n\n<p>While it goes without saying that merchandising choices play a key role in good search experiences, often the problem does not lie in the assortment but rather in the quality of product data. <\/p>\n\n\n\n<p>Here&#8217;s a simplified example: A shopper searches for a tangerine colored dress. But the search returns no relevant results. The online store just lost a customer, even though they may in fact have a range of products that have been tagged as \u201corange\u201d. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"high-quality-product-data-is-the-foundation-for-product-discovery-positive-shopper-experiences-and-revenue-growth\"><\/span>High-quality product data is the foundation for product discovery, positive shopper experiences, and revenue growth. <span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\t\t<div class=\"wp-block-web-stories-embed web-stories-embed alignnone\">\n\t\t\t<div class=\"wp-block-embed__wrapper\" style=\"--aspect-ratio: 0.600000; --width: 360px; --height: 600px\">\n\t\t\t\t<amp-story-player>\n\t\t\t\t\t<a href=\"https:\/\/www.vue.ai\/blog\/web-stories\/6-ways-to-improve-product-discovery-search-experience-for-e-commerce\/\">\n\t\t\t\t\t\t6 Ways To Improve Product Discovery &amp; Search Experience For E-commerce\t\t\t\t\t<\/a>\n\t\t\t\t<\/amp-story-player>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"here-are-6-ways-to-improve-product-discovery-and-search-experience-for-ecommerce\"><\/span>Here are 6 ways to improve product discovery and search experience For Ecommerce:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-personalized-search-results\"><\/span>1. <strong><a href=\"https:\/\/www.vue.ai\/products\/ai-powered-personalized-search\/\">Personalized Search<\/a> Results<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/07\/product-discovery.png\" alt=\"Personalized Search Results\" class=\"wp-image-8482\" width=\"558\" height=\"290\"\/><figcaption>General results versus <a href=\"https:\/\/www.vue.ai\/products\/ai-powered-personalized-search\/\">Personalized search<\/a> results powered by Vue.ai<\/figcaption><\/figure>\n\n\n\n\n\n\n\n<p>According to a Forrester study,<strong> 77% of shoppers have chosen, recommended, or paid more for a brand that provides personalized experiences.&nbsp;<\/strong>This means that product catalogs need to have product metadata that is detailed, and accurate, and optimized for discovery. Vue.ai predicts product tags, available in a standard catalog allowing for standardized product data, enabling a dynamic <a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\">personalization<\/a> experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-reduce-null-result-pages\"><\/span>2. <strong>Reduce Null Result Pages<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/07\/null-results-1-1024x491.png\" alt=\"Reduce Null Result Pages\" class=\"wp-image-8484\" width=\"590\" height=\"300\"\/><figcaption>Null results with alternative product suggestion<\/figcaption><\/figure>\n\n\n\n<p>Ideally, the search engine should identify every poorly worded search and return a good set of results. With standardised product meta tags, it is possible to map common erroneous tags to ensure that any keyword search returns some related products or product suggestions.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-automate-zero-result-page\"><\/span>3. <strong>Automate Zero Result Page<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/07\/null-result.png\" alt=\"Automate Zero Result Page\" class=\"wp-image-8485\" width=\"590\" height=\"300\"\/><figcaption>Automated zero result product suggestion<\/figcaption><\/figure>\n\n\n\n<p>If the shopper is looking for a product that is currently not in the catalog, it is important to boost products or categories that are closely related to the search terms used.&nbsp; With high-quality product tags attributed to each product, retailers can understand how products across categories relate to each other and provide \u201crelated products\u201d offerings, delivering improved alternate <a href=\"https:\/\/www.vue.ai\/products\/product-recommendations\/\">product recommendations<\/a> to what the shopper is looking for.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4-improve-product-sorting-and-filtering\"><\/span>4. Improve Product Sorting and Filtering<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/07\/filtering-1-1024x508.png\" alt=\"Improve Product Sorting and Filtering\" class=\"wp-image-8486\" width=\"590\" height=\"300\"\/><figcaption>A typical search result page.<\/figcaption><\/figure>\n\n\n\n<p>Shoppers using site search have proven to have <strong>21%<\/strong> <strong>higher average order value<\/strong> compared to customers that simply browse.&nbsp;Customizing search results can help shoppers narrow down results obtained for a query.&nbsp;<\/p>\n\n\n\n<p>Having product attributes as specific as outfit type, shape, style, length, and occasion in the form of search filters can make a huge impact on how well shoppers engage with the site. Creating and maintaining detailed meta tags with rich attributes power greater catalog coverage and better search experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5-manage-common-typing-errors-with-intelligent-guesses\"><\/span>5. <strong>Manage Common Typing Errors with Intelligent Guesses<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/07\/minimize-chances-1.png\" alt=\"Manage Common Typing Errors with Intelligent Guesses\" class=\"wp-image-8487\" width=\"591\" height=\"284\"\/><figcaption>A typical result page for an erroneous search<\/figcaption><\/figure>\n\n\n\n<p>Spelling mistakes, use of broad terms, differences in how people describe the same product can make product search a struggle. A search as simple as one for a \u201cSheer\u201d dress instead of a \u201cShear dress\u201d can drive shoppers out of the website. Ensuring products are tagged with enough robust meta tags that enable them to be mapped with synonyms or close matches provides relevant results for every search term used.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6-rank-higher-on-search-engine-results-page-serp\"><\/span>6. Rank higher on Search Engine Results Page (SERP)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/07\/rank-higher-on-SERP.png\" alt=\"Rank higher on Search Engine Results Page (SERP)\" class=\"wp-image-8488\" width=\"590\" height=\"300\"\/><figcaption>Higher SERP ranking make all the difference in improve Product Discovery For Ecommerce<\/figcaption><\/figure>\n\n\n\n<p>Studies suggest that over<strong> 60%<\/strong> shoppers start any product search on Google. Good product tags help improve product discovery on external search engines. With product data that takes into account every product\u2019s attributes, optimize search for long-tail queries to ensure shoppers find products wherever they are, in any way they want to.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ai-for-improved-product-discovery-for-ecommerce\"><\/span>AI for Improved Product Discovery For Ecommerce<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-16-at-4.56.37-PM.png\" alt=\"AI for Improved Product Discovery For Ecommerce\" class=\"wp-image-8489\" width=\"695\" height=\"400\"\/><figcaption>Vue.ai&#8217;s <a href=\"https:\/\/www.vue.ai\/solutions\/automated-product-tagging\/\">Automated Product Tagging<\/a> to create and enrich product catalogs with robust, granular product tags.<\/figcaption><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ai-powered-automation-tools-are-key-for-retailers-to-manage-organize-and-enhance-the-quality-of-product-data\"><\/span>AI-powered automation tools are key for retailers to manage, organize, and enhance the quality of product data.&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"vueais-automated-product-tagging-solution-extracts-over-250-product-attributes-from-product-images-to-generate-product-metadata-that-is-optimized-specifically-for-fashion-and-apparel-improving-product-discovery-on-website-and-on-search-engines\"><\/span>Vue.ai\u2019s Automated Product Tagging solution extracts over <strong>250+<\/strong> product attributes from product images to generate product metadata that is optimized specifically for fashion and apparel, improving product discovery on website and on search engines<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>It classifies product assortment accurately with automated category predictions and descriptions. Its data extraction and image recognition systems generate quality metadata that can feed into diverse applications. As a result, detailed product attributes can be automatically extracted from product images. This allows for effective data standardization across all channels.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"read-more-related-articles\"><\/span>Read more related articles:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/metadata-how-discoverable-is-your-product\/\" target=\"_blank\" rel=\"noreferrer noopener\">Metadata: How Discoverable Is Your Product<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.vue.ai\/blog\/vuetag\/boost-sales-cracking-product-discovery-tool\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cracking Product Discovery To Boost Sales<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/product-information-problems\/\" target=\"_blank\" rel=\"noreferrer noopener\">Product Information Problems: 7 Ecommerce Obstacles To Overcome Now<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"read-more-about-outfit-recommendation-solution\"><\/span><strong>Read more about<\/strong><a href=\"https:\/\/www.vue.ai\/products\/outfit-recommendations\/\"><strong> Outfit Recommendation<\/strong><\/a><strong> Solution<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"read-more-about-automated-catalog-management-solution\"><\/span><strong>Read More About<\/strong><a href=\"https:\/\/www.vue.ai\/industries\/ai-in-ecommerce\/\"><strong> Automated Catalog Management<\/strong><\/a><strong> Solution<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"read-more-about-product-recommendation-engine\"><\/span>Read More About <strong><a href=\"https:\/\/www.vue.ai\/products\/product-recommendations\/\">Product Recommendation Engine<\/a><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> Product Discovery For Ecommerce! Why should brands and businesses around the world improve product discovery? In 2019, over 3.5 billion e-commerce searches resulted in $2.3 trillion in revenue for online stores, according to Shopify. Shoppers using search have a 1.8X higher conversion rate than an average visitor. While it goes without saying that merchandising choices  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":8497,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1162],"tags":[59,93,785,640,786,784,92,527,787,179],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 Ways To Improve Product Discovery For Ecommerce | The Vue.ai Blog<\/title>\n<meta name=\"description\" content=\"Here are 6 Ways To Improve Product Discovery &amp; Search Experience For eCommerce. Good product tags help improve product discovery.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/6-ways-improve-product-discovery-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Ways To Improve Product Discovery For Ecommerce | The Vue.ai Blog\" \/>\n<meta property=\"og:description\" content=\"Here are 6 Ways To Improve Product Discovery &amp; Search Experience For eCommerce. 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