{"id":8706,"date":"2020-09-02T19:35:12","date_gmt":"2020-09-02T14:05:12","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=8706"},"modified":"2023-10-19T16:29:32","modified_gmt":"2023-10-19T10:59:32","slug":"masaba-gupta-netflix-fashion-india","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/masaba-gupta-netflix-fashion-india\/","title":{"rendered":"Masaba Gupta: The Making Of An Indian Lifestyle Empire"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f6257132e16\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f6257132e16\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/masaba-gupta-netflix-fashion-india\/#here-are-4-lessons-we-can-learn-from-masaba-guptas-top-business-moments\" title=\"Here are 4 lessons we can learn from Masaba Gupta&#8217;s top business moments:\">Here are 4 lessons we can learn from Masaba Gupta&#8217;s top business moments:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/masaba-gupta-netflix-fashion-india\/#1-how-to-specialise-in-your-niche\" title=\"1. How to specialise in your niche\">1. How to specialise in your niche<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/masaba-gupta-netflix-fashion-india\/#2-how-to-use-co-creation-as-a-brand-building-tool\" title=\"2. How to use co-creation as a brand building tool\">2. How to use co-creation as a brand building tool<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/masaba-gupta-netflix-fashion-india\/#3-how-to-amplify-brand-voice-on-social\" title=\"3. How to amplify brand voice on social\">3. How to amplify brand voice on social<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/masaba-gupta-netflix-fashion-india\/#4-how-to-understand-your-audience\" title=\"4. How to understand your audience\">4. How to understand your audience<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/masaba-gupta-netflix-fashion-india\/#read-related-articles\" title=\"Read related articles:\">Read related articles:<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>Chances are you already know Masaba Gupta. And why wouldn\u2019t you? Here\u2019s a designer who has resonated with Indian milennials like no other. It\u2019s no surprise that she was in Forbes 30 under 30 list in 2017! (Click <a rel=\"noreferrer noopener\" href=\"https:\/\/www.perniaspopupshop.com\/designers\/masaba\" target=\"_blank\">here<\/a> to shop her collection!) Masaba made waves in Indian design when she launched her first ever collection in 2010. Fast forward 10 years, she\u2019s starring in her own Netflix series. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"here-are-4-lessons-we-can-learn-from-masaba-guptas-top-business-moments\"><\/span>Here are 4 lessons we can learn from Masaba Gupta&#8217;s top business moments:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-how-to-specialise-in-your-niche\"><\/span>1. <strong>How to specialise in your niche<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-text-color has-very-dark-gray-color\">She\u2019s not called the queen of print for nothing! Before Masaba, very few designers explored bold, vibrant and well-engineered prints. Her first collection featuring tamil alphabets, cows, cameras, lipsticks\u00a0continues to strike a chord with both consumers and celebrities that were ready to experiment, and more importantly, have <a href=\"https:\/\/www.pixpa.com\/blog\/fashion-photography-guide\" target=\"_blank\" rel=\"noreferrer noopener\">FUN with fashion<\/a>! Her designs have evolved over time, but they&#8217;ve never lost touch with what the brand stands for.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-how-to-use-co-creation-as-a-brand-building-tool\"><\/span>2. <strong>How to use co-creation as a brand building tool<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Masaba has always been ahead of the curve when it comes to business. Whether it\u2019s collaborations, collection drops or brand building, she\u2019s always thought outside the box. Case in point &#8211; her brand collaborations that have been instrumental in building brand visibility.&nbsp;We know of the collabs with Puma, Nykaa, Tribe by Amrapali and Rhea Kapoor, but she also explored unfamiliar territory through strategic partnerships with Tata Nano, UNEP and Game of Thrones amongst many others.<\/p>\n\n\n\n<figure class=\"wp-block-embed-instagram wp-block-embed is-type-rich is-provider-instagram\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.instagram.com\/p\/CEderTzBMmD\/\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-how-to-amplify-brand-voice-on-social\"><\/span>3. <strong>How to amplify brand voice on social<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>People look at Masaba as a millennial icon is because she\u2019s the perfect mix of realism and aspiration. In addition to her powerful, opinionated instagram personality, she\u2019s also found ways to make her brand more exciting to her shoppers through versatility in size, styles, customisation services, instagram or digital drops, pop ups in each city. Moreover, Masaba is her best customer &#8211; no one styles and wears her clothes better than she does and that comes from being authentic.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4-how-to-understand-your-audience\"><\/span>4. <strong>How to understand your audience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It\u2019s fair to say that Masaba\u2019s loyal customer base is fairly global. International shoppers love her resort-wear aesthetic that is, mind you, also well priced for an Indian designer piece. She has a penchant for using the right channels to engage with shoppers and Netflix is the newest one on the block!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"read-related-articles\"><\/span>Read related articles:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/www.vue.ai\/blog\/fashion\/fashion-brands-social-media-engagement\/\" target=\"_blank\">Fashion Brands Use Social Channels To Connect With Shoppers<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.vue.ai\/blog\/trends-and-analysis\/new-fashion-categories-lockdown\/\" target=\"_blank\" rel=\"noreferrer noopener\">7 Top Fashion Categories That Have Emerged During The Pandemic<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> Chances are you already know Masaba Gupta. And why wouldn\u2019t you? Here\u2019s a designer who has resonated with Indian milennials like no other. It\u2019s no surprise that she was in Forbes 30 under 30 list in 2017! (Click here to shop her collection!) Masaba made waves in Indian design when she launched her first ever  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":8707,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1160,1522],"tags":[815,804,811,800,801,802,812,813,814,807,805,810,809,808,208,803],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Masaba Gupta: The Making Of An Indian Lifestyle Empire<\/title>\n<meta name=\"description\" content=\"Masaba made waves in Indian design when she launched her first ever collection in 2010. 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