{"id":8723,"date":"2020-09-04T09:34:54","date_gmt":"2020-09-04T04:04:54","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=8723"},"modified":"2024-01-09T20:20:56","modified_gmt":"2024-01-09T14:50:56","slug":"tata-cliq-indian-ecommerce-technology","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/tata-cliq-indian-ecommerce-technology\/","title":{"rendered":"How Tata CLiQ Is Transforming The Indian Luxury Market"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69ecf0d9e343e\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ecf0d9e343e\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/tata-cliq-indian-ecommerce-technology\/#%e2%80%9cive-always-been-clear-that-the-fight-is-not-between-physical-and-digital-but-between-efficient-and-inefficient-in-the-past-few-weeks-weve-seen-the-whos-who-of-luxury-brands-sign-up-with-us%e2%80%94brands-that-were-not-even-in-the-realm-of-our-business-plan-for-five-years-our-next-step-is-to-figure-out-how-to-equate-the-theatre-of-the-physical-luxury-retail-experience-to-a-digital-purchase%e2%80%9d-vikas-said-of-luxury-ecommerce-in-india\" title=\"\u201cI\u2019ve always been clear that the fight is not between physical and digital, but between efficient and inefficient. In the past few weeks, we\u2019ve seen the who\u2019s who of luxury brands sign up with us\u2014brands that were not even in the realm of our business plan for five years. Our next step is to figure out how to equate the theatre of the physical luxury retail experience to a digital purchase\u201d, Vikas said of luxury eCommerce in India.&nbsp;\">\u201cI\u2019ve always been clear that the fight is not between physical and digital, but between efficient and inefficient. In the past few weeks, we\u2019ve seen the who\u2019s who of luxury brands sign up with us\u2014brands that were not even in the realm of our business plan for five years. Our next step is to figure out how to equate the theatre of the physical luxury retail experience to a digital purchase\u201d, Vikas said of luxury eCommerce in India.&nbsp;<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/tata-cliq-indian-ecommerce-technology\/#here-are-some-of-the-innovative-ways-the-tata-group-tata-cliq-has-approached-luxury-ecommerce-in-india\" title=\"Here are some of the innovative ways the Tata Group (Tata CLiQ) has approached luxury eCommerce in India:\">Here are some of the innovative ways the Tata Group (Tata CLiQ) has approached luxury eCommerce in India:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/tata-cliq-indian-ecommerce-technology\/#1-invest-in-the-phygital-experience\" title=\"1. Invest in the phygital experience:\">1. Invest in the phygital experience:<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/tata-cliq-indian-ecommerce-technology\/#how-can-a-brand-provide-an-experience-that-is-effortless-convenient-and-memorable-to-the-customer-by-investing-in-technology\" title=\"How can a brand provide an experience that is effortless, convenient and memorable to the customer? By investing in technology. \">How can a brand provide an experience that is effortless, convenient and memorable to the customer? By investing in technology. <\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/tata-cliq-indian-ecommerce-technology\/#2-build-business-models-with-specific-intentions\" title=\"2. Build business models with specific intentions\">2. Build business models with specific intentions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/tata-cliq-indian-ecommerce-technology\/#3-taking-a-brand-first-approach-to-luxury\" title=\"3. Taking a brand-first approach to luxury\">3. Taking a brand-first approach to luxury<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/tata-cliq-indian-ecommerce-technology\/#read-related-articles\" title=\"Read related articles:\">Read related articles:<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>We recently attended a webinar hosted by Forbes India called The Luxury Reset Panel. The panel focused on the state of luxury in India and how the pandemic has impacted it. Moderated by Forbes India editor, Brian Carvalho, panelists included Manish Malhotra, celebrity fashion designer; Sharad Agarwal, head, Lamborghini India; Vikas Purohit, CEO, Tata CLiQ; Manish Mehrotra, Chef, Indian Accent; Kapil Chopra, founder and CEO, The Postcard Hotel; Dr Daniel Andre Langer, CEO, \u00c9quit\u00e9; and Abhay Gupta, CEO, Luxury Connect.&nbsp;<\/p>\n\n\n\n<p>Each of the panelists articulated their perspective on where the luxury market stands. What stood out for us was something that Vikas Purohit (CEO of Tata CLiQ) said. Vue.ai&#8217;s long standing association with <a href=\"https:\/\/www.tatacliq.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tata CLiQ<\/a> has always provided us with a deeper understanding of how luxury consumers are shopping. We&#8217;re able to delve into why these experiences matter and why very few brands have been able to deliver them at scale.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e2%80%9cive-always-been-clear-that-the-fight-is-not-between-physical-and-digital-but-between-efficient-and-inefficient-in-the-past-few-weeks-weve-seen-the-whos-who-of-luxury-brands-sign-up-with-us%e2%80%94brands-that-were-not-even-in-the-realm-of-our-business-plan-for-five-years-our-next-step-is-to-figure-out-how-to-equate-the-theatre-of-the-physical-luxury-retail-experience-to-a-digital-purchase%e2%80%9d-vikas-said-of-luxury-ecommerce-in-india\"><\/span>\u201cI\u2019ve always been clear that the fight is not between physical and digital, but between efficient and inefficient. In the past few weeks, we\u2019ve seen the who\u2019s who of luxury brands sign up with us\u2014brands that were not even in the realm of our business plan for five years. Our next step is to figure out how to equate the theatre of the physical luxury retail experience to a digital purchase\u201d, Vikas said of luxury eCommerce in India.&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-text-color has-background\" href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\" style=\"background-color:#fde736\" target=\"_blank\" rel=\"noreferrer noopener\">To learn more about investing in AI for the growth of your retail business, click here.<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"here-are-some-of-the-innovative-ways-the-tata-group-tata-cliq-has-approached-luxury-ecommerce-in-india\"><\/span>Here are some of the innovative ways the Tata Group (Tata CLiQ) has approached luxury eCommerce in India:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-invest-in-the-phygital-experience\"><\/span><strong>1. Invest in the phygital experience:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>With cases on the rise in India and a potential second wave to hit in the coming months, physical stores don\u2019t make for a smart investment. With shifting priorities, shoppers are only prioritizing what&#8217;s needed at the time. Store overhead costs aren\u2019t going away either hence luxury brands should find alternative ways to engage with their consumers. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/19-1024x576.jpg\" alt=\"How Tata CLiQ Is Transforming The Indian Luxury Market\" class=\"wp-image-10447\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/19-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/19-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/19-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/19-1536x864.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/19-2048x1152.jpg 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/19-150x84.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>How Tata CLiQ Is Transforming The Indian Luxury Market<\/figcaption><\/figure>\n\n\n\n<p>Online experiences cannot afford to be underrated anymore. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"how-can-a-brand-provide-an-experience-that-is-effortless-convenient-and-memorable-to-the-customer-by-investing-in-technology\"><\/span>How can a brand provide an experience that is effortless, convenient and memorable to the customer? By investing in technology. <span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>With their forward looking vision and their innovation in AI &amp; other new technology, there\u2019s no doubt that Tata CLiQ has aced the eCommerce game.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-build-business-models-with-specific-intentions\"><\/span><strong>2. Build business models with specific intentions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Tata CLiQ Luxury, IndiLuxe are great examples of business models that have been able to sell luxury successfully in India. While Tata CLiQ Luxury sources international products directly from the brands stores, the IndiLuxe model focuses on locally sourced products. Both models however, prioritize authenticity and make sure their offering is versatile.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/20-1024x576.jpg\" alt=\"How Tata CLiQ Is Transforming The Indian Luxury Market\" class=\"wp-image-10448\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/20-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/20-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/20-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/20-1536x864.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/20-2048x1152.jpg 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/20-150x84.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>How Tata CLiQ Is Transforming The Indian Luxury Market<\/figcaption><\/figure>\n\n\n\n<p>Using technology, they personalize the shopping experience even further down to the most detailed preferences of their shoppers therefore building loyalty and retention.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-taking-a-brand-first-approach-to-luxury\"><\/span><strong>3. Taking a brand-first approach to luxury<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/21-1024x576.jpg\" alt=\"How Tata CLiQ Is Transforming The Indian Luxury Market\" class=\"wp-image-10446\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/21-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/21-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/21-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/21-1536x864.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/21-2048x1152.jpg 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/21-150x84.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>How Tata CLiQ Is Transforming The Indian Luxury Market<\/figcaption><\/figure>\n\n\n\n<p>Tata CLiQ has often said that they want to be the world\u2019s most brand obsessed company. You can see an emphasis on the brand, the brand value and the language at the forefront of all their assets across the customer journey. By sourcing from brands directly, they\u2019re removing middlemen and delivering on their promise of authenticity and that\u2019s why we believe they are a brand-first approach to the eCommerce model.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-text-color has-background\" href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\" style=\"background-color:#fde736\" target=\"_blank\" rel=\"noreferrer noopener\">To learn more about investing in AI for the growth of your retail business, click here.<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"read-related-articles\"><\/span>Read related articles:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/www.vue.ai\/blog\/fashion\/fashion-brands-social-media-engagement\/\" target=\"_blank\">Fashion Brands Use Social Channels To Connect With Shoppers<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.vue.ai\/blog\/trends-and-analysis\/new-fashion-categories-lockdown\/\" target=\"_blank\" rel=\"noreferrer noopener\">7 Top Fashion Categories That Have Emerged During The Pandemic<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> We recently attended a webinar hosted by Forbes India called The Luxury Reset Panel. The panel focused on the state of luxury in India and how the pandemic has impacted it. Moderated by Forbes India editor, Brian Carvalho, panelists included Manish Malhotra, celebrity fashion designer; Sharad Agarwal, head, Lamborghini India; Vikas Purohit, CEO, Tata CLiQ;  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":8726,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1160,1522],"tags":[27,825,823,811,820,824,816,808,208,821,817,818,822,819],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Tata CLiQ Is Transforming The Indian Luxury Market<\/title>\n<meta name=\"description\" content=\"With their forward looking vision and their innovation in tech, there\u2019s no doubt that Tata CLiQ has aced the eCommerce game.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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