{"id":8732,"date":"2020-09-07T17:21:00","date_gmt":"2020-09-07T11:51:00","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=8732"},"modified":"2024-01-09T20:11:21","modified_gmt":"2024-01-09T14:41:21","slug":"amazon-fresh-store-retail","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/amazon-fresh-store-retail\/","title":{"rendered":"What Grocery Retailers Can Learn From The Amazon Fresh Stores"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e6e92c9f7fd\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e6e92c9f7fd\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/amazon-fresh-store-retail\/#here-are-3-ways-in-which-amazon-fresh-will-change-the-game-for-grocery-retail-across-the-world\" title=\"Here are 3 ways in which Amazon Fresh will change the game for grocery retail across the world: \">Here are 3 ways in which Amazon Fresh will change the game for grocery retail across the world: <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/amazon-fresh-store-retail\/#1-the-dash-cart\" title=\"1. The Dash Cart\">1. The Dash Cart<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/amazon-fresh-store-retail\/#2-everything-on-amazon\" title=\"2. Everything on Amazon&nbsp;\">2. Everything on Amazon&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/amazon-fresh-store-retail\/#3-a-fresh-selection\" title=\"3. A fresh selection\">3. A fresh selection<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>Amazon Fresh launched its first store in Woodland Hill, California this week. Entry into the store requires 2020\u2019s version of The Golden Ticket, namely an insider invitation! The store is currently only open to specific customers before it opens up to the public.&nbsp;<\/p>\n\n\n\n<p>At the outset, the Amazon Fresh store might not look drastically different from most modern grocery stores. A <a rel=\"noreferrer noopener\" href=\"https:\/\/blog.aboutamazon.com\/shopping\/introducing-the-first-amazon-fresh-grocery-store\" target=\"_blank\">closer inspection of the blogpost<\/a>, which Amazon published last week, reveals how it will indeed be the grocery store of the future. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"here-are-3-ways-in-which-amazon-fresh-will-change-the-game-for-grocery-retail-across-the-world\"><\/span>Here are 3 ways in which Amazon Fresh will change the game for grocery retail across the world: <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>(These are lessons for other grocery retailers on the innovations they must invest to come out on top)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-the-dash-cart\"><\/span>1. <strong>The Dash Cart<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Easily the most futuristic feature of the store is the dash cart. It has the tech to detect exactly what item is being put into the cart! It can even detect loose items &#8211; for example, just one peach can be linked to the shopper\u2019s amazon account. This allows for customers to pay for their orders through their amazon account and skip checkout lines.<\/p>\n\n\n\n<p><strong><em>Lesson:<\/em><\/strong> Offer phygital experiences that combine users\u2019 online accounts with real life experiences. These experiences are not only memorable, but they offer an added layer of convenience for consumers.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-everything-on-amazon\"><\/span>2. <strong>Everything on Amazon&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The Amazon Fresh store doesn&#8217;t allow just for grocery purchases, but also for customers to return other amazon packages in the store. This is something that is unique to Amazon Fresh stores! It\u2019s a surefire way to boost both retention and footfall, for it\u2019s not just a grocery store, it\u2019s also a fulfillment centre. Apart from giving Amazon valuable data about its customer demographics, this convenience ensures that customers stick to one platform for everything.&nbsp;<\/p>\n\n\n\n<p><strong><em>Lesson: <\/em><\/strong>For regular purchase items like groceries, make convenience the top priority for your customer and they\u2019ll make your brand a habit.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">With over 1 million monthly transacting users &amp; rapidly making its way to 4X revenue growth in FY20, <a href=\"https:\/\/twitter.com\/hashtag\/Dunzo?src=hash&amp;ref_src=twsrc%5Etfw\">#Dunzo<\/a>&#39;s success can be owed in part to its fast adoption of technology. Dunzo&#39;s director &#8211; product management <a href=\"https:\/\/twitter.com\/bbharadwaj?ref_src=twsrc%5Etfw\">@bbharadwaj<\/a> talks about the role of tech in consumer experience \ud83c\udfa5<\/p>&mdash; Vue.ai (@vue_ai) <a href=\"https:\/\/twitter.com\/vue_ai\/status\/1301178878589771776?ref_src=twsrc%5Etfw\">September 2, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-a-fresh-selection\"><\/span>3. <strong>A fresh selection<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Every Amazon Fresh store will stock a combination of white label brands [Amazon\u2019s own], apart from regional favourites. This allows for Amazon to adjust in-store inventory based on what\u2019s selling online and to boost recommendations based on what\u2019s selling in-store. Ultimately, consumers will not only have their \u2018old favourites\u2019 or habitual purchases, but can also experience the joy of discovering something new based on the success of products online. It\u2019s a win-win!&nbsp;<\/p>\n\n\n\n<p><strong><em>Lesson: <\/em><\/strong>Combine offline and online data to make sure your customers are getting the best of both worlds.&nbsp;<\/p>\n\n\n\n<p>Read more about AI-powered tools to achieve complete digital transformation <a href=\"https:\/\/www.vue.ai\/solutions\/automated-product-tagging\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> Amazon Fresh launched its first store in Woodland Hill, California this week. Entry into the store requires 2020\u2019s version of The Golden Ticket, namely an insider invitation! The store is currently only open to specific customers before it opens up to the public.&nbsp; At the outset, the Amazon Fresh store might not look drastically different  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":8736,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1160,1522],"tags":[713,714,710,826,828,827,829,831,830,712,716],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Retailers Can Learn From Amazon Fresh | The Vue.ai Blog<\/title>\n<meta name=\"description\" content=\"Read about the 3 ways in which Amazon Fresh, the grocery store of the future, will change the game for grocery retail across the world.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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