{"id":8786,"date":"2020-09-24T16:06:56","date_gmt":"2020-09-24T10:36:56","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=8786"},"modified":"2024-05-17T12:18:54","modified_gmt":"2024-05-17T06:48:54","slug":"j-brand-jeans-eco-friendly","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/j-brand-jeans-eco-friendly\/","title":{"rendered":"Here\u2019s How J Brand Makes Going Eco-Friendly Easy"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69fa7dd0624a8\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69fa7dd0624a8\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/j-brand-jeans-eco-friendly\/#1-the-all-new-jeans-innovation-center\" title=\"1. The All-New Jeans Innovation Center\">1. The All-New Jeans Innovation Center<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/j-brand-jeans-eco-friendly\/#2-the-new-eco-wash-process\" title=\"2. The New Eco Wash Process\">2. The New Eco Wash Process<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/j-brand-jeans-eco-friendly\/#3-going-the-up-cycled-route\" title=\"3. Going the Up-cycled Route\">3. Going the Up-cycled Route<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/j-brand-jeans-eco-friendly\/#if-you-want-learn-more-about-how-other-brands-are-shifting-towards-more-sustainable-practices-listen-to-our-podcasts-and-read-up-on-on-our-latest-article\" title=\"If you want learn more about how other brands are shifting towards more sustainable practices, listen to our podcasts and read up on on our latest article:\">If you want learn more about how other brands are shifting towards more sustainable practices, listen to our podcasts and read up on on our latest article:<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>Did you know that 26 billion pounds of clothing end up in landfills each year? In today\u2019s fashion climate, brands can\u2019t afford to focus on aesthetics alone. While many brands across the globe are starting to prioritize sustainability as a core business component and create transparency around their supply chain, only a handful actually walk the talk. One retailer that has consistently pushed boundaries in circular fashion is J Brand.<\/p>\n\n\n\n<p>J brand needs no introduction. The premium denim-wear label, founded in Los Angeles in 2005, made skinny jeans a staple in every celebrity\u2019s off-duty wardrobe. Also, Kate Middleton, Charlize Theron, Alessandra Ambrosio, Giselle Bundchen, the Hadid sisters and the Kardashians are loyalists! And why wouldn\u2019t they be? J brand\u2019s glove-like fit, attention to quality and sleek tailoring make them a worthy investment. But what\u2019s caught our eye is their efforts around the production of eco-friendly denim. Here are some of the things J brand has done to create a more circular model, and simultaneously, less wastage.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.instagram.com\/p\/CFFwoMwJqSM\/\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-the-all-new-jeans-innovation-center\"><\/span><strong>1. The All-New Jeans Innovation Center<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>ThredUP\u2019s <a href=\"https:\/\/www.thredup.com\/resale\/\">report<\/a> suggests that the total number of denim jeans sold around the world every year is 1,240,000,000 pairs! That number blew our mind, but it also got us thinking about denim\u2019s typical attributes, the resources that are consumed in its making and how brands can be smarter in their production of fashion\u2019s most loved fabric. Last year, J Brand\u2019s parent organization Fast Retailing launched their Jeans Innovation Center at Gardena, Los Angeles. In an interview with WWD Magazine, the brand talked about new practices they\u2019d implemented including use of lasers to create whiskered and vintage effects on denim, replacing the use of toxic chemicals and nano-bubble spray wash that cuts water use. If that\u2019s not scaleable progress, we don\u2019t know what is!<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-the-new-eco-wash-process\"><\/span><strong>2. <\/strong>The New Eco Wash Process<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Did you know that the average number of jeans a woman owns is 7 pairs? I just peeked into my closet and thought of the litres of water it would\u2019ve taken to make the jeans I wear, and boy, I\u2019m not thrilled! Of course, J brand seems to have found a solution for this &#8211; and that is their Eco Wash process, a new water recycling system that reduces the percentage of water required to wash denim by an unparalleled average of 90%\u2014&nbsp; which they claim is more than any competitor in the premium denim market.&nbsp; Currently, 94% of all the indigo washes from their Spring 2020 collection are made with strict compliance to their eco wash process. Impressive!&nbsp;<\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-going-the-up-cycled-route\"><\/span><strong>3. Going the Up-cycled Route<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>J brand has always stood by the narrative that \u201cmindless consumption is officially (and finally!) out of style\u201d. Inspired by the new generation of conscious shoppers, they\u2019re always exploring cutting-edge ways to be a more transparent business. They have global partnerships with companies that help them recycle all their unused fabric scraps into insulation for homes, cars, and mattresses. And divert about 40,000 pounds of fabric a month! They\u2019re also very focused on using recycled materials like recycled cotton, botanical polyesters, and sustainably produced and biodegradable tencel fibers in the production of their jeans! And their hangtags and labels are made of recycled thread and hardware.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"if-you-want-learn-more-about-how-other-brands-are-shifting-towards-more-sustainable-practices-listen-to-our-podcasts-and-read-up-on-on-our-latest-article\"><\/span>If you want learn more about how other brands are shifting towards more sustainable practices, listen to our podcasts and read up on on our latest article:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p><a href=\"https:\/\/www.vue.ai\/blog\/fashion\/tommy-hilfiger-circular-fashion\/\">Why We\u2019re Betting On Tommy Hilfiger To Steer The Circular Fashion Movement&nbsp;<\/a><br><a href=\"https:\/\/www.vue.ai\/resources\/podcasts\/thredup-resale-and-sustainable-retail\/\">Anthony Marino, President, thredUP<\/a><br><a href=\"https:\/\/www.vue.ai\/resources\/podcasts\/yerdle-and-commitment-towards-building-circular-economy\/\">Andy Ruben, Founder &amp; CEO, Trove<\/a><\/p>\n\n\n\n<p>Read More <a href=\"https:\/\/www.vue.ai\/products\/virtual-dressing-room\/\">Virtual dressing room<\/a><br>Read More <a href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-challenges-in-2021\/\">Ecommerce challenges<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> Did you know that 26 billion pounds of clothing end up in landfills each year? In today\u2019s fashion climate, brands can\u2019t afford to focus on aesthetics alone. While many brands across the globe are starting to prioritize sustainability as a core business component and create transparency around their supply chain, only a handful actually walk  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":8795,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1160,1522],"tags":[1187,557,736,842,81],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Here\u2019s How J Brand Makes Going Eco-Friendly Easy | Vue.ai<\/title>\n<meta name=\"description\" content=\"J Brand is one retailer that has consistently pushed boundaries in circular fashion. 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