{"id":8804,"date":"2020-09-25T17:20:54","date_gmt":"2020-09-25T11:50:54","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=8804"},"modified":"2023-10-19T16:29:31","modified_gmt":"2023-10-19T10:59:31","slug":"experiential-retail-benefits","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/experiential-retail-benefits\/","title":{"rendered":"What is Experiential Retail And Why Does it Matter?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e10adb1bc9f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e10adb1bc9f\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/experiential-retail-benefits\/#1-huda-beauty\" title=\"1. HUDA BEAUTY\">1. HUDA BEAUTY<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/experiential-retail-benefits\/#2-christian-dior\" title=\"2. CHRISTIAN DIOR\">2. CHRISTIAN DIOR<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/experiential-retail-benefits\/#3-selfridges-x-prada\" title=\"3. SELFRIDGES X PRADA\">3. SELFRIDGES X PRADA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/experiential-retail-benefits\/#4-dolce-gabbana\" title=\"4. DOLCE &amp; GABBANA\">4. DOLCE &amp; GABBANA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/experiential-retail-benefits\/#5-nike-rise\" title=\"5. NIKE RISE\">5. NIKE RISE<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>Why experiential retail? Well, we\u2019ve seen a paradigm shift in retail over the last five years. We believe that for retailers to compete, the industry will become an experience economy. This means that retail will not be driven by just products, it will be driven by compelling <a rel=\"noreferrer noopener\" href=\"https:\/\/www.vue.ai\/blog\/uncategorized\/vue-retail-experiences-fashion-brands-giving-experiential-retail-a-whole-new-meaning\/\" target=\"_blank\">retail experiences<\/a>. This gives brands an opportunity to one up and get creative with how they are retailing &#8211; pop ups, capsules, virtual drops, museums &#8211; all of these are very much a part of retail\u2019s future. Today, we\u2019re covering our top picks of the best retail experiences we\u2019ve seen recently!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-huda-beauty\"><\/span>1. HUDA BEAUTY<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/hudabeauty\/?hl=en\" target=\"_blank\">Huda Beauty <\/a>designed an ephemeral sci-fi themed pop-up right at Covent Garden London, to launch their new eye-shadow palette, Mercury Retrograde. A pop-up with glazed surfaces, geometrically shaped 3D exteriors adorning those metallic accents &amp; scintillating fixtures. Shoppers could sit on the throne that Huda used in her launch campaign to re-create the same or inspired images. We\u2019re loving this \u2018galactic\u2019 experience!<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/09\/Huda.jpg\" alt=\"\" class=\"wp-image-8809\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/09\/Huda.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/09\/Huda-300x200.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/09\/Huda-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Huda Beauty&#8217;s sci-fi themed pop-up at Covent Garden London<\/figcaption><\/figure>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-christian-dior\"><\/span>2. CHRISTIAN DIOR<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p>Imagine having luxury at your doorstep. How would that look? <a href=\"https:\/\/www.instagram.com\/dior\/?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Dior<\/a> curated an eccentric experience for their shoppers across the Mediterranean by launching \u201cDioriviera\u201d pop-ups this summer in local neighborhoods instead of the buzzy downtown destinations. This allowed their shoppers to visualize what they would really look like on vacation. Talk about immersive!<\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/09\/DIOR_2020_POP-UP_DIORIVIERACAPRI_\u00a9KRISTEN-PELOU_3-1.jpg\" alt=\"\" class=\"wp-image-8842\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/09\/DIOR_2020_POP-UP_DIORIVIERACAPRI_\u00a9KRISTEN-PELOU_3-1.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/09\/DIOR_2020_POP-UP_DIORIVIERACAPRI_\u00a9KRISTEN-PELOU_3-1-300x225.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption>Dior \u201cDioriviera\u201d pop-up in the Mediterranean<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-selfridges-x-prada\"><\/span>3. SELFRIDGES X PRADA<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Recently, <a href=\"https:\/\/www.instagram.com\/prada\/?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Prada<\/a> took over the famous <a href=\"https:\/\/www.instagram.com\/theofficialselfridges\/?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Selfridges<\/a> Corner Shop to present the brand\u2019s sustainable focused collection, featuring short films from National Geographic along with animations of natural elements and showing the process of creating Re-Nylon. What a great way to bring back their iconic Nylon bag!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"831\" height=\"555\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/09\/Screen-Shot-2020-09-22-at-3.10.02-PM.png\" alt=\"\" class=\"wp-image-8811\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/09\/Screen-Shot-2020-09-22-at-3.10.02-PM.png 831w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/09\/Screen-Shot-2020-09-22-at-3.10.02-PM-300x200.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/09\/Screen-Shot-2020-09-22-at-3.10.02-PM-768x513.png 768w\" sizes=\"(max-width: 831px) 100vw, 831px\" \/><figcaption>Prada&#8217;s Re-Nylon collection at Selfridges\u2019 corner shop<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4-dolce-gabbana\"><\/span>4. DOLCE &amp; GABBANA<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Visual storytelling has always been <a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/dolcegabbana\/?hl=en\" target=\"_blank\">Dolce &amp; Gabbana<\/a>\u2019s differentiator.&nbsp; Their store in Rome, which depicts the Greek gods, is a digital fresco. The interiors are crafted with 15 different types of marble &amp; mosaic, brass, scarlet-coloured walls, velvet sofas, Venetian glass chandeliers &amp; LED-fitted ceiling to give an eccentric visual effect. It\u2019s like jumping into a page of greek mythology!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2364\" height=\"1330\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/09\/dolce-gabbana-carbondale-digital-fresco-interiors-shops-rome-italy_dezeen_hero-2.jpg\" alt=\"\" class=\"wp-image-8813\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/09\/dolce-gabbana-carbondale-digital-fresco-interiors-shops-rome-italy_dezeen_hero-2.jpg 2364w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/09\/dolce-gabbana-carbondale-digital-fresco-interiors-shops-rome-italy_dezeen_hero-2-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/09\/dolce-gabbana-carbondale-digital-fresco-interiors-shops-rome-italy_dezeen_hero-2-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/09\/dolce-gabbana-carbondale-digital-fresco-interiors-shops-rome-italy_dezeen_hero-2-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/09\/dolce-gabbana-carbondale-digital-fresco-interiors-shops-rome-italy_dezeen_hero-2-1536x864.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/09\/dolce-gabbana-carbondale-digital-fresco-interiors-shops-rome-italy_dezeen_hero-2-2048x1152.jpg 2048w\" sizes=\"(max-width: 2364px) 100vw, 2364px\" \/><figcaption>Dolce &amp; Gabbana\u2019s store in Rome<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5-nike-rise\"><\/span>5. NIKE RISE<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/nike\/?hl=en\" target=\"_blank\">Nike<\/a> launched its digital-centric brick-and-mortar stores called Nike Rise. They curate the customer journey by using real-time data from members and &#8220;real-time sports moments&#8221; in Guangzhou, China. A one stop destination for all sports enthusiasts, the store features a Nike By You <a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\">personalization<\/a> bar. The store&#8217;s new app feature, Nike Experiences &#8220;turns the city into a digitally-enabled playground for members.&#8221; We\u2019re there!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/09\/Nike-rise-facade.jpeg\" alt=\"\" class=\"wp-image-8825\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/09\/Nike-rise-facade.jpeg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/09\/Nike-rise-facade-300x200.jpeg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/09\/Nike-rise-facade-768x512.jpeg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Nike Rise store in Guangzhou, China<\/figcaption><\/figure>\n\n\n\n<p><br>If you want learn more about retail experiences, watch our video and read up on our blogs:<br><br><a href=\"https:\/\/www.vue.ai\/customers\/\" target=\"_blank\" rel=\"noreferrer noopener\">R-Vue San Fransisco | Re-imagining the Future of Retail<\/a><br><a href=\"https:\/\/www.vue.ai\/blog\/uncategorized\/vue-retail-experiences-fashion-brands-giving-experiential-retail-a-whole-new-meaning\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vue Retail Experiences: Fashion Brands Giving Experiential Retail A Whole New Meaning<\/a><br><a href=\"https:\/\/www.vue.ai\/blog\/retail-vue\/customer-experience-intersection\/\" target=\"_blank\" rel=\"noreferrer noopener\">Customer Experience: Intersecting The Physical And Digital<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.vue.ai\/blog\/vuecommerce\/retail-personalization-in-2021\/\">Retail Personalization<\/a> &#8211; Ultimate Guide<\/p>\n\n\n\n<p>Related Article <a href=\"https:\/\/www.vue.ai\/products\/virtual-dressing-room\/\">Virtual dressing room<\/a><br>Read More <a href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-challenges-in-2021\/\">Ecommerce challenges<\/a><\/p>\n\n\n\n<p><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> Why experiential retail? Well, we\u2019ve seen a paradigm shift in retail over the last five years. We believe that for retailers to compete, the industry will become an experience economy. This means that retail will not be driven by just products, it will be driven by compelling retail experiences. This gives brands an opportunity to  &#8230;<\/p>\n","protected":false},"author":51,"featured_media":8853,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1160,1522],"tags":[848,55,844,846,336,169,849,845,23,197,195,847,162],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Experiential Retail And Why Does it Matter?<\/title>\n<meta name=\"description\" content=\"We\u2019ve seen a paradigm shift in retail over the last five years &amp; we\u2019re covering our top picks of the best instances of experiential retail we\u2019ve seen!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/experiential-retail-benefits\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Experiential Retail And Why Does it Matter?\" \/>\n<meta property=\"og:description\" content=\"We\u2019ve seen a paradigm shift in retail over the last five years &amp; 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