{"id":8902,"date":"2020-10-01T17:27:00","date_gmt":"2020-10-01T11:57:00","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=8902"},"modified":"2024-06-10T11:33:53","modified_gmt":"2024-06-10T06:03:53","slug":"lakme-customer-experience-indian-beauty","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/retail-voices\/lakme-customer-experience-indian-beauty\/","title":{"rendered":"My Loyalty To Lakme Revealed Why Knowing Your Customer Is Key For Retail Success"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a346fdb03f49\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a346fdb03f49\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/retail-voices\/lakme-customer-experience-indian-beauty\/#heres-why-i-believe-that-lakme-has-set-the-standard-for-beauty-and-continues-to-single-handedly-dominate-this-space\" title=\"Here\u2019s why I believe that Lakme has set the standard for beauty and continues to single-handedly dominate this space:\">Here\u2019s why I believe that Lakme has set the standard for beauty and continues to single-handedly dominate this space:<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/retail-voices\/lakme-customer-experience-indian-beauty\/#1-their-vision-has-always-been-futuristic\" title=\"1. Their vision has always been futuristic\">1. Their vision has always been futuristic<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/retail-voices\/lakme-customer-experience-indian-beauty\/#to-me-this-collection-was-so-much-more-than-makeup\" title=\"To me, this collection was so much more than makeup. \">To me, this collection was so much more than makeup. <\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/retail-voices\/lakme-customer-experience-indian-beauty\/#2-their-product-quality-is-unparalleled\" title=\"2. Their product quality is unparalleled\">2. Their product quality is unparalleled<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/retail-voices\/lakme-customer-experience-indian-beauty\/#thats-not-all\" title=\"That\u2019s not all. \">That\u2019s not all. <\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/retail-voices\/lakme-customer-experience-indian-beauty\/#3-theyve-nailed-pricing-and-customer-retention\" title=\"3. They\u2019ve nailed pricing and customer retention\">3. They\u2019ve nailed pricing and customer retention<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vue.ai\/blog\/retail-voices\/lakme-customer-experience-indian-beauty\/#thats-what-is-so-great-about-lakme\" title=\"That&#8217;s what is so great about Lakme. \">That&#8217;s what is so great about Lakme. <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.vue.ai\/blog\/retail-voices\/lakme-customer-experience-indian-beauty\/#lakmes-idea-is-for-their-buyers-to-have-fun-with-makeup-and-experiment-and-their-pricing-makes-it-possible-to-do-that\" title=\"Lakme\u2019s idea is for their buyers to have fun with makeup and experiment, and their pricing makes it possible to do that!\">Lakme\u2019s idea is for their buyers to have fun with makeup and experiment, and their pricing makes it possible to do that!<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>Did you know that the Indian cosmetics and beauty industry is expected to exceed $20 billion by 2025?  Access to international brands, social media exposure, and platforms like Amazon or Nykaa is only partially responsible for this growth. The success of the Indian beauty industry is also owed to reigning home-grown brands that are quickly adapting to the new generation of shoppers. <strong>One brand that has consistently been at the forefront of this growth is Lakme.&nbsp;<\/strong><br><br>Launched in 1980, Lakme is the first beauty brand that got Indian women to fall in love with makeup. In fact, the brand started gaining popularity when actor Rekha \u2014 a Bollywood icon known for her bold and earthy make-up aesthetic \u2014 became the face of the brand. <strong>Her campaigns for Lakme inspired women across the country to experiment with kohl eyes and brooding brown lips.&nbsp;<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Lakme4-1024x576.jpg\" alt=\"Why Lakme Has Dominated The Indian Beauty Market For 3 Decades\" class=\"wp-image-11067\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Lakme4-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Lakme4-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Lakme4-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Lakme4-1536x864.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Lakme4-2048x1152.jpg 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Lakme4-150x84.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Fast forward to the \u201890s&nbsp; &#8211; Lakme\u2019s innovative move of launching India\u2019s first-ever fashion week in collaboration with IMG. This proved that they were ahead of the curve. The fact that they had the vision to build a platform to showcase talent outside of their specialization &#8211; which was primarily beauty at the time &#8211; was a clear indication of their success.&nbsp; <\/p>\n\n\n\n<p>Three decades later, they\u2019re still the biggest player in the Indian market. They also take pride in being the most trusted name in beauty here.&nbsp; <strong>If I had to tell Lakme\u2019s story in one line, it\u2019s that they were responsible for making beauty an essential part of the Indian woman\u2019s daily routine.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\"><\/a><\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"heres-why-i-believe-that-lakme-has-set-the-standard-for-beauty-and-continues-to-single-handedly-dominate-this-space\"><\/span><strong>Here\u2019s why I believe that Lakme has set the standard for beauty and continues to single-handedly dominate this space:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-their-vision-has-always-been-futuristic\"><\/span>1. <strong>Their vision has always been futuristic<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Lakme2-1024x576.jpg\" alt=\"Why Lakme Has Dominated The Indian Beauty Market For 3 Decades\" class=\"wp-image-11065\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Lakme2-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Lakme2-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Lakme2-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Lakme2-1536x864.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Lakme2-2048x1152.jpg 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Lakme2-150x84.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Imagine being the only brand in the early \u201890s and 2000s in India that endorsed the importance of beauty and working women. If that\u2019s not future-forward, I don\u2019t know what is.<strong> <\/strong><\/p>\n\n\n\n<p>This was evident in the way the 9-5 collections were designed. They featured work-appropriate makeup with subtle nude eyeshadows that could easily transition into a more glamorous look for the night. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"to-me-this-collection-was-so-much-more-than-makeup\"><\/span>To me, this collection was so much more than makeup. <span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>It indicated that women should be working and heading out for drinks, dinners, and dates. They encouraged the notion of women being in power and more importantly, looking and feeling their best while doing it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-their-product-quality-is-unparalleled\"><\/span>2. <strong>Their product quality is unparalleled<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Lakme3-1024x576.jpg\" alt=\"Why Lakme Has Dominated The Indian Beauty Market For 3 Decades\" class=\"wp-image-11066\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Lakme3-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Lakme3-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Lakme3-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Lakme3-1536x864.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Lakme3-2048x1152.jpg 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Lakme3-150x84.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>There has been a growing change in consumer behavior, with a higher demand for transparency, experience, and authenticity.&nbsp; <strong>Lakme is known for offering a wide range of beauty and skincare products with continuous innovation. <\/strong><\/p>\n\n\n\n<p>The brand also extends its beauty services and product offering through its network of Lakme Beauty Salons across the country. But that\u2019s only the tip of the iceberg. <\/p>\n\n\n\n<p><strong>Lakme has mastered product quality by making formulas and textures that are ideal for the Indian climate. <\/strong>Their foundations, gel nail polishes, lipsticks, and eyeliners survive the worst summers. They come out completely unharmed &#8211; that\u2019s when you know it\u2019s a really good product! <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"thats-not-all\"><\/span><strong>That\u2019s not all. <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Most Indian beauty influencers still rely on their Lakme pot eyeliner to give them the perfect cat-eye. Over the years, Lakme has also designed eyeshadow palettes, makeup, and nail colors that genuinely solve brown girl woes. <strong>It\u2019s rare that you&#8217;ll ever find a Lakme product that doesn\u2019t work on Indian skin.<\/strong> They were inclusive before it was cool!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-theyve-nailed-pricing-and-customer-retention\"><\/span>3. <strong>They\u2019ve nailed pricing and customer retention<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Lakme1-1024x576.jpg\" alt=\"Why Lakme Has Dominated The Indian Beauty Market For 3 Decades\" class=\"wp-image-11064\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Lakme1-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Lakme1-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Lakme1-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Lakme1-1536x864.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Lakme1-2048x1152.jpg 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Lakme1-150x84.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/artificial-intelligence-for-beauty-and-cosmetics-retail-industry\/\" target=\"_blank\">Popular international brands<\/a> like Becca, Clinique, Benefit, and Stila are now easily available, thanks to Sephora and Nykaa setting up shop in India. The pricing, however, still remains exorbitant and caters to an up-market buyer segment. <\/p>\n\n\n\n<p>For a large chunk of urban Indian women, a daily-use mascara that costs over INR 1000-1500 (USD 15-20$) or an everyday lipstick that costs over INR 1500 (USD 20$)&nbsp; is NOT a regular investment or something that they can easily afford five-six of in a single year. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"thats-what-is-so-great-about-lakme\"><\/span><strong>That&#8217;s what is so great about Lakme. <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>They offer products with different price ranges and they also ensure that they\u2019re catering to multiple segments. You can find lipsticks all the way from INR 299 to 800, nail paints from INR 150 all the way to their higher-end gel nail paints priced at INR 499.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"lakmes-idea-is-for-their-buyers-to-have-fun-with-makeup-and-experiment-and-their-pricing-makes-it-possible-to-do-that\"><\/span><strong>Lakme\u2019s idea is for their buyers to have fun with makeup and experiment, and their pricing makes it possible to do that!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>As an ardent fan of their pot eyeliner, their salons, and their nail paints, I can say that no matter how many international brands make their way into India, <strong>I will remain a Lakme loyalist. <\/strong><\/p>\n\n\n\n<p><strong>They understand Indian sensibilities, and they\u2019re constantly innovating and evolving with changing consumer preferences.<\/strong> With their <a href=\"https:\/\/www.vue.ai\/products\/virtual-dressing-room\/\" target=\"_blank\" rel=\"noreferrer noopener\">virtual try-on<\/a> feature on their site and the ability to <a rel=\"noreferrer noopener\" href=\"https:\/\/www.vue.ai\/products\/on-model-imagery\/\" target=\"_blank\">visualize products as you buy them<\/a>, there\u2019s no doubt that Lakme is leading the way and inspiring home-grown beauty brands.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\"> <a href=\"https:\/\/www.vue.ai\/products\/virtual-dressing-room\/\">Virtual dressing room<\/a><\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><em>The views expressed in Op-Ed pieces are those of the author and do not necessarily reflect the views of Vue.ai.<\/em><\/p>\n\n\n\n<p>Read More <a href=\"https:\/\/www.vue.ai\/products\/virtual-dressing-room\/\">Virtual dressing room<\/a><br>Read More <a href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-challenges-in-2021\/\">Ecommerce challenges<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> Did you know that the Indian cosmetics and beauty industry is expected to exceed $20 billion by 2025? Access to international brands, social media exposure, and platforms like Amazon or Nykaa is only partially responsible for this growth. The success of the Indian beauty industry is also owed to reigning home-grown brands that are quickly  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":12348,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1247],"tags":[76,887,888,777,894,886,1418,1259,1080,310,549,889,1260],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>My Loyalty Towards Lakme Revealed Why Knowing Your Customer Is Key<\/title>\n<meta name=\"description\" content=\"As an ardent fan of all their products, I can say that no matter how many brands make their way into India, I will remain a Lakme loyalist.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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