{"id":9055,"date":"2020-10-09T17:43:28","date_gmt":"2020-10-09T12:13:28","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=9055"},"modified":"2024-01-09T20:38:59","modified_gmt":"2024-01-09T15:08:59","slug":"emily-in-paris-fashion-marketing-lessons","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/retail-trends\/emily-in-paris-fashion-marketing-lessons\/","title":{"rendered":"7 Things Fashion Retailers Can Learn From Netflix&#8217;s Emily In Paris"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69fa91f826897\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69fa91f826897\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/emily-in-paris-fashion-marketing-lessons\/#here-are-7-lessons-from-emily-in-paris-to-build-a-successful-futuristic-fashion-brand-in-2020\" title=\"Here are 7 lessons from Emily in Paris to build a successful, futuristic fashion brand in 2020:\">Here are 7 lessons from Emily in Paris to build a successful, futuristic fashion brand in 2020:<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/emily-in-paris-fashion-marketing-lessons\/#1-meaningful-social-media-engagement-is-everything\" title=\"1. Meaningful social media engagement is everything\">1. Meaningful social media engagement is everything<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/emily-in-paris-fashion-marketing-lessons\/#in-emilys-words-meaningful-social-media-engagement-involves-%e2%80%9cbuilding-content-trust-interest-and-engagement%e2%80%9d\" title=\"In Emily&#8217;s words, meaningful social media engagement involves &#8220;building content, trust, interest and engagement.&#8221;\">In Emily&#8217;s words, meaningful social media engagement involves &#8220;building content, trust, interest and engagement.&#8221;<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/emily-in-paris-fashion-marketing-lessons\/#2-social-movements-demand-sensitivity\" title=\"2. Social movements demand sensitivity\">2. Social movements demand sensitivity<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/emily-in-paris-fashion-marketing-lessons\/#the-takeaway-here-brands-cannot-ignore-social-movements-they-need-to-strike-a-conversation-with-their-community-from-time-to-time-and-voice-their-opinion-todays-consumers-want-brands-to-take-a-stand-and-they-dont-shy-away-from-calling-them-out\" title=\"The takeaway here? Brands cannot ignore social movements. They need to strike a conversation with their community from time to time and voice their opinion. Today&#8217;s consumers want brands to take a stand, and they don&#8217;t shy away from calling them out.\">The takeaway here? Brands cannot ignore social movements. They need to strike a conversation with their community from time to time and voice their opinion. Today&#8217;s consumers want brands to take a stand, and they don&#8217;t shy away from calling them out.<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/emily-in-paris-fashion-marketing-lessons\/#3-fashion-is-incredibly-personal\" title=\"3. Fashion is incredibly personal\">3. Fashion is incredibly personal<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/emily-in-paris-fashion-marketing-lessons\/#its-important-that-fashion-brands-understand-the-depth-of-different-style-profiles-and-cater-to-individual-shopping-preferences-tailored-to-geographies-and-seasonal-trends-if-youre-a-fashion-retailer-looking-to-provide-customized-experiences-to-shoppers-using-ai-and-technology-click-here\" title=\"It&#8217;s important that fashion brands understand the depth of different style profiles. And cater to individual shopping preferences tailored to geographies and seasonal trends. (If you&#8217;re a fashion retailer looking to provide customized experiences to shoppers using AI and technology, click here) \">It&#8217;s important that fashion brands understand the depth of different style profiles. And cater to individual shopping preferences tailored to geographies and seasonal trends. (If you&#8217;re a fashion retailer looking to provide customized experiences to shoppers using AI and technology, click here) <\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/emily-in-paris-fashion-marketing-lessons\/#4-luxury-for-the-masses\" title=\"4. Luxury for the masses\">4. Luxury for the masses<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/emily-in-paris-fashion-marketing-lessons\/#and-its-true%e2%80%94-luxury-brands-cannot-thrive-on-%e2%80%9cexclusivity%e2%80%9d-alone-they-must-also-produce-capsule-collections-or-lower-priced-products-that-are-in-emilys-words-%e2%80%9cjust-ringarde-enough%e2%80%9d-to-be-within-the-reach-of-the-consumer\" title=\"And it&#8217;s true\u2014 luxury brands cannot thrive on &#8220;exclusivity&#8221; alone. They must also produce capsule collections or lower priced products that are, in Emily&#8217;s words, &#8220;just ringard\u00e9 enough&#8221;, to be within the reach of the consumer.\">And it&#8217;s true\u2014 luxury brands cannot thrive on &#8220;exclusivity&#8221; alone. They must also produce capsule collections or lower priced products that are, in Emily&#8217;s words, &#8220;just ringard\u00e9 enough&#8221;, to be within the reach of the consumer.<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/emily-in-paris-fashion-marketing-lessons\/#5-influencer-marketing-is-passe\" title=\"5. Influencer marketing is pass\u00e9\">5. Influencer marketing is pass\u00e9<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/emily-in-paris-fashion-marketing-lessons\/#there-is-no-refuting-the-visibility-that-influencer-marketing-provides-but-fashion-retailers-must-understand-that-long-term-engagement-and-community-building-stems-from-grounded-marketing-strategies\" title=\"There is no refuting the visibility that influencer marketing provides, but fashion retailers must understand that long term engagement and community building stems from grounded marketing strategies.\">There is no refuting the visibility that influencer marketing provides, but fashion retailers must understand that long term engagement and community building stems from grounded marketing strategies.<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/emily-in-paris-fashion-marketing-lessons\/#6-off-black-is-not-black\" title=\"6. Off-black is not black\">6. Off-black is not black<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/emily-in-paris-fashion-marketing-lessons\/#fashion-websites-should-display-relevant-products-when-specific-keywords-are-typed-in-ecommerce-experience-cant-be-basic-or-superficial-in-physical-stores-retailers-must-train-their-sales-personnel-to-understand-fashion-specific-terms\" title=\"Fashion websites should display relevant products when specific keywords are typed in. Ecommerce experience can&#8217;t be basic or superficial. In physical stores, retailers must train their sales personnel to understand fashion-specific terms.\">Fashion websites should display relevant products when specific keywords are typed in. Ecommerce experience can&#8217;t be basic or superficial. In physical stores, retailers must train their sales personnel to understand fashion-specific terms.<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/emily-in-paris-fashion-marketing-lessons\/#7-fashion-weeks-are-so%e2%80%a6-2019\" title=\"7. Fashion weeks are so&#8230; 2019\">7. Fashion weeks are so&#8230; 2019<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/emily-in-paris-fashion-marketing-lessons\/#2020-is-certainly-the-year-for-change-and-the-right-time-for-fashion-brands-to-experiment-with-seasonal-shows\" title=\"2020 is certainly the year for change and the right time for fashion brands to experiment with seasonal shows.\">2020 is certainly the year for change and the right time for fashion brands to experiment with seasonal shows.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/emily-in-paris-fashion-marketing-lessons\/#the-takeaway-for-fashion-brands-be-like-camille-social-messaging-ecommerce-experience-and-in-store-service-have-to-strike-the-balance-between-being-helpful-and-remain-non-intrusive\" title=\"The takeaway for fashion brands? Be like Camille. Social messaging, Ecommerce experience and in-store service have to strike the balance between being helpful and remain non-intrusive.\">The takeaway for fashion brands? Be like Camille. Social messaging, Ecommerce experience and in-store service have to strike the balance between being helpful and remain non-intrusive.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/emily-in-paris-fashion-marketing-lessons\/#read-more-ecommerce-challenges\" title=\"Read More Ecommerce challenges\">Read More Ecommerce challenges<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/emily-in-paris-fashion-marketing-lessons\/#read-more-virtual-dressing-room\" title=\"Read More Virtual dressing room\">Read More Virtual dressing room<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/emily-in-paris-fashion-marketing-lessons\/#read-more-about-outfit-recommendation-solution\" title=\"Read more about Outfit Recommendation Solution\">Read more about Outfit Recommendation Solution<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>Netflix&#8217;s <strong>Emily in Paris <\/strong>created by Sex and the City&#8217;s Darren Star is a racy, binge-worthy crash course in fashion marketing! The Netflix Original series is set in Paris, the world&#8217;s fashion capital, and each episode in the 10-part series bustles with glamorous product shoots and fashion events, packed with drama. The plot of the show too, revolves around creating catalytic marketing campaigns for iconic fashion designers (from the likes of Chanel to Yves Saint Laurent!) What&#8217;s more, the central character Emily Cooper\u2014 played by actor Lily Collins\u2014 is a 20-something marketing graduate from Chicago, who aspires to make it big by rolling out successful marketing campaigns in her new workplace!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/10\/emily-in-paris-fashion.jpg\" alt=\"\" class=\"wp-image-9097\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/10\/emily-in-paris-fashion.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/10\/emily-in-paris-fashion-300x200.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/10\/emily-in-paris-fashion-768x512.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/10\/emily-in-paris-fashion-150x100.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>As Emily Cooper settles into the French capital, and cements her footing as a brand strategist and manager, she delves head-first into creating striking campaigns for fashion designers. Each episode surmises a relevant takeaway that fashion brands can use to really drill down marketing strategies in 2020.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"here-are-7-lessons-from-emily-in-paris-to-build-a-successful-futuristic-fashion-brand-in-2020\"><\/span>Here are 7 lessons from Emily in Paris to build a successful, futuristic fashion brand in 2020:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\t\t<div class=\"wp-block-web-stories-embed web-stories-embed alignnone\">\n\t\t\t<div class=\"wp-block-embed__wrapper\" style=\"--aspect-ratio: 0.600000; --width: 360px; --height: 600px\">\n\t\t\t\t<amp-story-player>\n\t\t\t\t\t<a href=\"https:\/\/www.vue.ai\/blog\/web-stories\/3-things-fashion-retailers-can-learn-from-netflixs-emily-in-paris\/\">\n\t\t\t\t\t\t3 Things Fashion Retailers Can Learn From Netflix&#039;s Emily in Paris\t\t\t\t\t<\/a>\n\t\t\t\t<\/amp-story-player>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-meaningful-social-media-engagement-is-everything\"><\/span>1. Meaningful social media engagement is everything<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The first episode of Emily in Paris covers fashion marketing&#8217;s hottest topic in 2020: heavy focus on social. And this doesn&#8217;t simply mean diverting heavy budgets to increase followers:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"in-emilys-words-meaningful-social-media-engagement-involves-%e2%80%9cbuilding-content-trust-interest-and-engagement%e2%80%9d\"><\/span>In Emily&#8217;s words, meaningful social media engagement involves <strong>&#8220;building content, trust, interest and engagement.&#8221;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-social-movements-demand-sensitivity\"><\/span>2. Social movements demand sensitivity<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Emily&#8217;s first product shoot is for a fragrance brand, and it features a model, stark-naked, walking down the streets of Paris wearing nothing but a perfume, greeted by looks of approval from men, fully-dressed in suits. An appalled Emily calls out the campaign as sexist, and tone-deaf to social movements like <em>Me Too<\/em> and <em>Times Up<\/em>. The client remains dubious, claiming instead that the campaign is sexy. Finally, they decide to post the campaign on Twitter with a poll: &#8220;Sexist or Sexy&#8221; to be sensitive to the political climate. And the poll goes on to receive incredible impressions!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"the-takeaway-here-brands-cannot-ignore-social-movements-they-need-to-strike-a-conversation-with-their-community-from-time-to-time-and-voice-their-opinion-todays-consumers-want-brands-to-take-a-stand-and-they-dont-shy-away-from-calling-them-out\"><\/span>The takeaway here? <strong>Brands cannot ignore social movements. <\/strong>They need to strike a conversation with their community from time to time and voice their opinion. Today&#8217;s consumers want brands to take a stand, and they don&#8217;t shy away from calling them out.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-fashion-is-incredibly-personal\"><\/span>3. Fashion is incredibly personal<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Much like real life, Emily in Paris features a diverse range of characters, each with a distinct style profile. Emily is armed with her <a rel=\"noreferrer noopener\" href=\"https:\/\/www.republicworld.com\/entertainment-news\/web-series\/find-out-where-are-emily-in-paris-outfits-from-and-how-to-recreate.html\" target=\"_blank\">Chanel<\/a> bags and coats, plaid bucket hats and monochrome outfits. Her friend Mindy, who&#8217;s relocated to Paris from China, has a taste for puffed sleeves, pastels and panama hats. Emily&#8217;s Parisian boss Sylvie, meanwhile, is the epitome of French chic. Her sleek pencil skirts, off the shoulder knits, and cutout dresses can easily be a fall moodboard.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"its-important-that-fashion-brands-understand-the-depth-of-different-style-profiles-and-cater-to-individual-shopping-preferences-tailored-to-geographies-and-seasonal-trends-if-youre-a-fashion-retailer-looking-to-provide-customized-experiences-to-shoppers-using-ai-and-technology-click-here\"><\/span><strong>It&#8217;s important that fashion brands understand the depth of different style profiles. <\/strong>A<strong>nd cater to individual shopping preferences tailored to geographies and seasonal trends. <\/strong>(If you&#8217;re a fashion retailer looking to provide customized experiences to shoppers using AI and technology, click <a href=\"https:\/\/www.vue.ai\/solutions\/automated-product-tagging\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>) <span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.instagram.com\/p\/B1r0chXnra0\/\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4-luxury-for-the-masses\"><\/span>4. Luxury for the masses<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Emily Cooper makes an excellent case for extending luxury to the masses\u2014 she claims that every shopper eyes luxury goods, irrespective of its affordability. Everyone aspires to own a luxury product, even if that means spending a large amount of money to buy a bag charm! Although a bag charm is considered <em>ringard\u00e9<\/em> (basic) by distinguished designers\u2014 it is really the only thing a 20-something can afford to buy! <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"and-its-true%e2%80%94-luxury-brands-cannot-thrive-on-%e2%80%9cexclusivity%e2%80%9d-alone-they-must-also-produce-capsule-collections-or-lower-priced-products-that-are-in-emilys-words-%e2%80%9cjust-ringarde-enough%e2%80%9d-to-be-within-the-reach-of-the-consumer\"><\/span>And it&#8217;s true\u2014 luxury brands cannot thrive on &#8220;exclusivity&#8221; alone. They must also produce capsule collections or lower priced products that are, in Emily&#8217;s words, &#8220;just <em>ringard\u00e9<\/em> enough&#8221;, to be within the reach of the consumer.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5-influencer-marketing-is-passe\"><\/span>5. Influencer marketing is <em>pass\u00e9<\/em><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The show progresses and Emily&#8217;s Instagram gains thousands of followers with each passing day in Paris. Consequently, luxury brands invite her to influencer soir\u00e9es to market their products on her Instagram. She doesn&#8217;t take this too seriously, however. Emily remains keen on nailing down branding strategies and distinct messaging for labels, versus basing everything upon &#8220;shallow influencer shoutouts.&#8221;<\/p>\n\n\n\n<p>A good example of a marketing strategy is embedded advertising &#8211; for example, if a brand gets a product featured on Emily in Paris, it is likely to fly off the shelves once the show premieres. (In fact, Top Shop reported a spike in the sales of bucket hats after the premiere of Emily in Paris!)<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"there-is-no-refuting-the-visibility-that-influencer-marketing-provides-but-fashion-retailers-must-understand-that-long-term-engagement-and-community-building-stems-from-grounded-marketing-strategies\"><\/span>There is no refuting the visibility that influencer marketing provides, but fashion retailers must understand that long term engagement and community building stems from grounded marketing strategies.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6-off-black-is-not-black\"><\/span>6. Off-black is <em>not<\/em> black<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Sylvie, in an iconic scene that is now an incredibly popular Emily in Paris meme, dismisses Emily&#8217;s &#8220;black&#8221; outfit, calling it <em>off-black.<\/em> Young shoppers aren&#8217;t looking for a <em>red dress<\/em> or <em>blue blouse<\/em>. They have specific needs from a brand, and are likely to shop using detailed phrases \u2014 <em>carmine red<\/em>, <em>powder blue<\/em> or <em>off-black<\/em>. And this is not just in terms of colour, shoppers are searching for specific silhouettes, fabrics, sleeves and more. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"fashion-websites-should-display-relevant-products-when-specific-keywords-are-typed-in-ecommerce-experience-cant-be-basic-or-superficial-in-physical-stores-retailers-must-train-their-sales-personnel-to-understand-fashion-specific-terms\"><\/span>Fashion websites should display relevant products when specific keywords are typed in. Ecommerce experience can&#8217;t be basic or superficial. In physical stores, retailers must train their sales personnel to understand fashion-specific terms.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7-fashion-weeks-are-so%e2%80%a6-2019\"><\/span>7. Fashion weeks are so&#8230; 2019<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The last episode in Emily in Paris makes a case for pushing the boundaries via a guerilla maneuver. The client in the show breaks away from fashion formats that have been the norm for decades now. <\/p>\n\n\n\n<p>In real time, given the pandemic, Balmain, Moschino, Burberry, Miu Miu, and Prada have really kicked things up a notch. For the launch of their Spring 2021 collection, they debuted their line in really creative, digital formats. Prada even reported a 16 X increase in viewership from last year!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2020-is-certainly-the-year-for-change-and-the-right-time-for-fashion-brands-to-experiment-with-seasonal-shows\"><\/span>2020 is certainly the year for change and the right time for fashion brands to experiment with seasonal shows.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Just gonna say that <br><br>Camille\/Emily &gt;&gt;&gt;&gt;&gt;&gt; Emily\/Gabriel<a href=\"https:\/\/twitter.com\/hashtag\/EmilyInParis?src=hash&amp;ref_src=twsrc%5Etfw\">#EmilyInParis<\/a> <a href=\"https:\/\/t.co\/IVGbjG72kf\">pic.twitter.com\/IVGbjG72kf<\/a><\/p>&mdash; \u2022 Ina (@wrathsansa) <a href=\"https:\/\/twitter.com\/wrathsansa\/status\/1312450837092786176?ref_src=twsrc%5Etfw\">October 3, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>While Emily in Paris continues to receive mixed reviews, audiences have fallen in love with characters Gabriel and Camille. Gabriel, primarily because of actor Lucas&#8217;s textbook good looks and charm. Camille, because she is genuinely nice, is resourceful and shows up exactly when you need her to. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"the-takeaway-for-fashion-brands-be-like-camille-social-messaging-ecommerce-experience-and-in-store-service-have-to-strike-the-balance-between-being-helpful-and-remain-non-intrusive\"><\/span>The takeaway for fashion brands? Be like Camille. Social messaging, Ecommerce experience and in-store service have to strike the balance between being helpful and remain non-intrusive.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"read-more-ecommerce-challenges\"><\/span>Read More <a href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-challenges-in-2021\/\">Ecommerce challenges<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"read-more-virtual-dressing-room\"><\/span>Read More <a href=\"https:\/\/www.vue.ai\/products\/virtual-dressing-room\/\">Virtual dressing room<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"read-more-about-outfit-recommendation-solution\"><\/span><strong>Read more about<\/strong><a href=\"https:\/\/www.vue.ai\/products\/outfit-recommendations\/\"><strong> Outfit Recommendation<\/strong><\/a><strong> Solution<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> Netflix&#8217;s Emily in Paris created by Sex and the City&#8217;s Darren Star is a racy, binge-worthy crash course in fashion marketing! The Netflix Original series is set in Paris, the world&#8217;s fashion capital, and each episode in the 10-part series bustles with glamorous product shoots and fashion events, packed with drama. The plot of the  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":9090,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1523,1161],"tags":[939,940,903,928,925,924,946,945,942,937,936,926,932,929,941,943,930,935,938,927,931,944,933,934],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Emily in Paris | 7 Lessons For Fashion Retailers From The Netflix Original<\/title>\n<meta name=\"description\" content=\"Netflix&#039;s Emily in Paris created by Sex and the City&#039;s Darren Star is a racy, binge-worthy crash course in fashion marketing. 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