{"id":9213,"date":"2020-10-13T10:04:30","date_gmt":"2020-10-13T04:34:30","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=9213"},"modified":"2024-03-14T15:00:50","modified_gmt":"2024-03-14T09:30:50","slug":"wellness-industry-disruption-india","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/wellness-industry-disruption-india\/","title":{"rendered":"7 Brands Disrupting The Wellness Industry In India"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a0afaecb7cd9\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a0afaecb7cd9\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/wellness-industry-disruption-india\/#%e2%80%9cwellness-is-about-carrying-a-comprehensive-holistic-approach-towards-your-mind-body-and-soul%e2%80%9d\" title=\"\u201cWellness is about carrying a comprehensive, holistic approach towards your mind, body and soul.\u201d\">\u201cWellness is about carrying a comprehensive, holistic approach towards your mind, body and soul.\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/wellness-industry-disruption-india\/#weve-rounded-up-7-retail-first-d2c-brands-who-are-upscaling-their-efforts-in-providing-a-comprehensive-wellness-approach-to-their-consumers\" title=\"We\u2019ve rounded up 7 retail-first D2C brands who are upscaling their efforts in providing a comprehensive wellness approach to their consumers:\">We\u2019ve rounded up 7 retail-first D2C brands who are upscaling their efforts in providing a comprehensive wellness approach to their consumers:<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/wellness-industry-disruption-india\/#1-tea-trunk\" title=\"1. Tea Trunk\">1. Tea Trunk<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/wellness-industry-disruption-india\/#2-kapiva\" title=\"2. Kapiva\">2. Kapiva<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/wellness-industry-disruption-india\/#3-oziva\" title=\"3. Oziva\">3. Oziva<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/wellness-industry-disruption-india\/#4-cureveda\" title=\"4. Cureveda\">4. Cureveda<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/wellness-industry-disruption-india\/#5-organic-india\" title=\"5. Organic India\">5. Organic India<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/wellness-industry-disruption-india\/#6-man-matters\" title=\"6. Man Matters\">6. Man Matters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/wellness-industry-disruption-india\/#7-be-body-wise\" title=\"7. Be Body Wise\">7. Be Body Wise<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/wellness-industry-disruption-india\/#related-articles\" title=\"Related Articles:\">Related Articles:<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>With an annual growth rate of nearly 12%, the Indian wellness industry is booming right now.&nbsp; The growing awareness around self-care has led to consumers actively paying attention to their well-being. A few years ago, the concept of wellness might have seemed like a luxury in India.  But today, it\u2019s a priority. &nbsp;The growing demand for wellness in India has presented an immense scope for businesses to create value for its consumers.&nbsp;<br><br>With the exposure to easily accessible information, segments like nutrition, rejuvenation and fitness have become popular than ever today. The ancient ways of healing have come back and brands are harnessing the growth in the industry to address the overall well-being of an individual. Use of ingredients such as herbs, plants, and other naturally-occurring ingredients to make Ayurvedic Juices, Organic Teas, Slim Shakes, Shilajit Resins, Gummies are proving effective for people in maintaining their overall health.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\"><span class=\"ez-toc-section\" id=\"%e2%80%9cwellness-is-about-carrying-a-comprehensive-holistic-approach-towards-your-mind-body-and-soul%e2%80%9d\"><\/span><strong><em>\u201cWellness is about carrying a comprehensive, holistic approach towards your mind, body and soul.\u201d<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"weve-rounded-up-7-retail-first-d2c-brands-who-are-upscaling-their-efforts-in-providing-a-comprehensive-wellness-approach-to-their-consumers\"><\/span><strong>We\u2019ve rounded up 7 retail-first D2C brands who are upscaling their efforts in providing a comprehensive wellness approach to their consumers<\/strong>:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-tea-trunk\"><\/span>1. Tea Trunk<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Wellness2-1024x576.jpg\" alt=\"7 Brands Disrupting The Wellness Industry In India\" class=\"wp-image-11042\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Wellness2-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Wellness2-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Wellness2-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Wellness2-1536x864.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Wellness2-2048x1152.jpg 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Wellness2-150x84.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><a href=\"http:\/\/www.teatrunk.com\" target=\"_blank\" rel=\"noreferrer noopener\">Tea Trunk<\/a> is a global, premium tea brand from India, crafting wellness teas for the new generation of health-conscious consumers. This D2C brand is the home of the finest teas from India: whole-leaf, flavourful and with all the health benefits intact. Whether it is tea tastings, tea appreciation workshops or tea products\u2014 each initiative is oriented towards promoting and celebrating teas of India. <\/p>\n\n\n\n<p>Additionally, to culminate their offerings in the world of teas, the brand is working towards launching a tea school in India to revolutionize academic opportunities to study tea.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.vue.ai\/resources\/podcasts\/tea-trunk-wellness-d2c-brands\/?ref=blog\" style=\"background-color:#fde736\" target=\"_blank\" rel=\"noreferrer noopener\">Listen to Snigdha Manchandha, CEO &#8211; Tea Trunk talk about how the brand is crafting a lifestyle for the new generation of health-conscious consumers on The Vue Podcast.<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-kapiva\"><\/span>2. Kapiva<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Wellness3-1024x576.jpg\" alt=\"7 Brands Disrupting The Wellness Industry In India\" class=\"wp-image-11043\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Wellness3-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Wellness3-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Wellness3-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Wellness3-1536x864.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Wellness3-2048x1152.jpg 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Wellness3-150x84.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>There is no shortcut to staying healthy. <a rel=\"noreferrer noopener\" href=\"https:\/\/www.google.com\/search?q=kapiva+instagram&amp;rlz=1C5CHFA_enIN882IN882&amp;oq=kapiva+ins&amp;aqs=chrome.0.0j69i57j0.2440j0j1&amp;sourceid=chrome&amp;ie=UTF-8\" target=\"_blank\">Kapiva<\/a>, a disruptive wellness startup, is helping consumers adopt a healthy lifestyle with its holistic range of Ayurvedic products. In addition to wholesome fare in the consumer\u2019s diets, the brand also recently added more immunity-boosting supplements to their already existing range.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-oziva\"><\/span>3. Oziva<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Wellness6-1024x576.jpg\" alt=\"7 Brands Disrupting The Wellness Industry In India\" class=\"wp-image-11046\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Wellness6-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Wellness6-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Wellness6-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Wellness6-1536x864.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Wellness6-2048x1152.jpg 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Wellness6-150x84.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>From new-age super food to churning out a plethora of Ayurvedic-infused products, <a rel=\"noreferrer noopener\" href=\"https:\/\/www.oziva.in\/?gclid=CjwKCAjw_Y_8BRBiEiwA5MCBJteyHe1tLT585b4zrb8vIhIYnmHw_O0e1W3-EMn07Nicx_iO0-OkWBoC_KcQAvD_BwE\" target=\"_blank\">Oziva<\/a> is nurturing a wide spectrum of customers to achieve their health goals. Through their robust wellbeing programme, the brand truly helps you be a better you!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4-cureveda\"><\/span><strong>4. Cureveda<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Wellness7-1024x576.jpg\" alt=\"7 Brands Disrupting The Wellness Industry In India\" class=\"wp-image-11047\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Wellness7-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Wellness7-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Wellness7-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Wellness7-1536x864.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Wellness7-2048x1152.jpg 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Wellness7-150x84.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Known for their plant-based blends, the brand meticulously promotes general well-being with their non-prescriptive, wide-ranging herbal solutions. Their <a rel=\"noreferrer noopener\" href=\"https:\/\/www.cureveda.com\/?utm_source=google&amp;utm_medium=CPC&amp;utm_campaign=Cureveda%20Brand&amp;utm_source=google&amp;utm_medium=search&amp;utm_campaign=1729046137&amp;utm_adgroup=71448187561&amp;utm_term=cureveda&amp;utm_matchtype=p&amp;utm_device=c&amp;utm_product=&amp;gclid=CjwKCAjw_Y_8BRBiEiwA5MCBJhxKbsQu23ltdgTyEcW5MrCUoC37y1P2smREcF2m0SaRTCE09sm2whoC3uEQAvD_BwE\" target=\"_blank\">supplements<\/a>, which are by the way free of paraben, gluten, flavour and added color. They are artfully packaged to inspire clean, green and sustainable living and make them a key differentiator in this space.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5-organic-india\"><\/span>5. <strong>Organic India<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Wellness4-1024x576.jpg\" alt=\"7 Brands Disrupting The Wellness Industry In India\" class=\"wp-image-11044\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Wellness4-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Wellness4-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Wellness4-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Wellness4-1536x864.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Wellness4-2048x1152.jpg 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Wellness4-150x84.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Conceptualised to provide products and solutions that help healthy conscious living, <a rel=\"noreferrer noopener\" href=\"https:\/\/www.organicindia.com\/shop\/?page=all?utm=adwords&amp;gclid=CjwKCAjw_Y_8BRBiEiwA5MCBJgdOYDS7n-kwpxig1-UkiUQwRimAbsHGj2xdZ7MVP5ZGZrNNUKyFLBoCbOYQAvD_BwE\" target=\"_blank\">Organic India<\/a>\u2019s mindful approach towards wellbeing is truly outstanding. The brand strives to support natural, sustainable agriculture practices that protect the earth. Their range of supplements and food products have gained the trust of organic shoppers throughout the country!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6-man-matters\"><\/span>6. <strong>Man Matters<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Wellness5-1024x576.jpg\" alt=\"7 Brands Disrupting The Wellness Industry In India\" class=\"wp-image-11045\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Wellness5-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Wellness5-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Wellness5-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Wellness5-1536x864.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Wellness5-2048x1152.jpg 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Wellness5-150x84.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>There\u2019s always a misinterpretation around male grooming! The fact that men don\u2019t pay attention to their wellness regime is a myth. They do! And it\u2019s evident with brands like <a rel=\"noreferrer noopener\" href=\"https:\/\/manmatters.com\/\" target=\"_blank\">Man Matters<\/a>, who are carefully curating wellness products for the guy who cares. Taking pride in being the country\u2019s first wellness platform for men, Man Matters makes wellness expert advice available to individuals through their e-commerce platform. The brand takes utmost care in assisting customers in their wellness journey through holistic and <a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\" target=\"_blank\" rel=\"noreferrer noopener\">personalised guidance<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7-be-body-wise\"><\/span>7. <strong>Be Body Wise<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Wellness8-1024x576.jpg\" alt=\"7 Brands Disrupting The Wellness Industry In India\" class=\"wp-image-11048\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Wellness8-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Wellness8-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Wellness8-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Wellness8-1536x864.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Wellness8-2048x1152.jpg 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Wellness8-150x84.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>You know when a wellness routine is most effective? When it\u2019s simplified. <a rel=\"noreferrer noopener\" href=\"https:\/\/bebodywise.com\/\" target=\"_blank\">Bodywise<\/a> is an exclusive expert-led platform for women that believes in simplifying and redefining wellness. The brand provides actionable steps that help women to take on their goals. Their distinguished flair with customized regimens in all spheres has helped them build a foundation for vibrant living.&nbsp;&nbsp;<\/p>\n\n\n\n<p>If you\u2019re getting started on your wellness journey, look no further. These brands have disrupted the Indian wellness space by designing and crafting products for the modern shopper, their current lifestyles and circumstances. It is always advisable to consult a medical professional or your general physician before before you purchase any health product. Be sure to always check with them before you consume anything.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"related-articles\"><\/span>Related Articles:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.vue.ai\/blog\/ai-transformation\/hidden-costs-manual-meter-reading\/\">The Hidden Costs of Manual Meter Reading: Why Your Utility Company Can&#8217;t Afford to Wait for Automation<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.vue.ai\/blog\/enterprise-ai\/vue-ai-and-xponent-ai-announce-strategic-partnership-to-scale-enterprise-ai-adoption-in-aus-nz\/\">Vue.ai and Xponent.ai Announce Strategic Partnership to Scale Enterprise AI Adoption in AUS\/NZ<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-shopping-cart-abandonment-fashion-retail\/\">Online Cart Abandonment: The Best Strategies For eCommerce<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.vue.ai\/blog\/enterprise-ai\/vue-ai-introduces-idp-on-azure-for-ai-powered-workflow-transformation\/\">Vue.ai to Transform Document Processing and Workflow Automation with Gen AI on Microsoft Azure<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.vue.ai\/blog\/intelligent-automation\/from-weeks-to-days-ai-powered-precision-in-loan-automation\/\">From Weeks to Days: AI-Powered Precision in Loan Automation<\/a><\/li>\n<\/ul>\n\n\n<p>Related Article <a href=\"https:\/\/www.vue.ai\/products\/virtual-dressing-room\/\">Virtual dressing room<\/a><\/p>\n\n\n\n<p>Read More <a href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-challenges-in-2021\/\">Ecommerce challenges<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> With an annual growth rate of nearly 12%, the Indian wellness industry is booming right now.&nbsp; The growing awareness around self-care has led to consumers actively paying attention to their well-being. A few years ago, the concept of wellness might have seemed like a luxury in India. But today, it\u2019s a priority. &nbsp;The growing demand  &#8230;<\/p>\n","protected":false},"author":51,"featured_media":11041,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1160,1522],"tags":[956,955,954,958,953,959,1257,949,951,957,965,950,952,967,969,968,1255,966,964,948,961,1256,960],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Brands Disrupting The Wellness Industry In India<\/title>\n<meta name=\"description\" content=\"With an annual growth rate of nearly 12%, the Indian wellness industry is booming right now. What we consume is more relevant than ever now.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/wellness-industry-disruption-india\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Brands Disrupting The Wellness Industry In India\" \/>\n<meta property=\"og:description\" content=\"With an annual growth rate of nearly 12%, the Indian wellness industry is booming right now. What we consume is more relevant than ever now.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/wellness-industry-disruption-india\/\" \/>\n<meta property=\"og:site_name\" content=\"Vue.ai Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vueai\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-13T04:34:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-14T09:30:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Wellness1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2240\" \/>\n\t<meta property=\"og:image:height\" content=\"1260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Krithika Anand\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@vue_ai\" \/>\n<meta name=\"twitter:site\" content=\"@vue_ai\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Krithika Anand\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/wellness-industry-disruption-india\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/wellness-industry-disruption-india\/\"},\"author\":{\"name\":\"Krithika Anand\",\"@id\":\"https:\/\/www.vue.ai\/blog\/#\/schema\/person\/6b28db538058a79f35cff65a26ce8c1a\"},\"headline\":\"7 Brands Disrupting The Wellness Industry In India\",\"datePublished\":\"2020-10-13T04:34:30+00:00\",\"dateModified\":\"2024-03-14T09:30:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/wellness-industry-disruption-india\/\"},\"wordCount\":741,\"publisher\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/wellness-industry-disruption-india\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Wellness1.jpg\",\"keywords\":[\"ayurveda\",\"be body wise\",\"cureveda\",\"healthy lifestyle\",\"healthy living\",\"indian wellness\",\"indian wellness brands\",\"kapiva\",\"man matters\",\"mental wellbeing\",\"organic\",\"organic india\",\"oziva\",\"plant based wellness\",\"super foods\",\"supplements\",\"tea trunk\",\"vegan\",\"wellbeing\",\"wellness\",\"wellness for men\",\"what are some of the best wellness brands\",\"women wellness\"],\"articleSection\":[\"Leaders in Retail\",\"Titans Of Transformation\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/wellness-industry-disruption-india\/\",\"url\":\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/wellness-industry-disruption-india\/\",\"name\":\"7 Brands Disrupting The Wellness Industry In India\",\"isPartOf\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/wellness-industry-disruption-india\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/wellness-industry-disruption-india\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Wellness1.jpg\",\"datePublished\":\"2020-10-13T04:34:30+00:00\",\"dateModified\":\"2024-03-14T09:30:50+00:00\",\"description\":\"With an annual growth rate of nearly 12%, the Indian wellness industry is booming right now. What we consume is more relevant than ever now.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/wellness-industry-disruption-india\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/wellness-industry-disruption-india\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/wellness-industry-disruption-india\/#primaryimage\",\"url\":\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Wellness1.jpg\",\"contentUrl\":\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Wellness1.jpg\",\"width\":2240,\"height\":1260,\"caption\":\"7 Brands Disrupting The Wellness Industry In India\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/wellness-industry-disruption-india\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog Home\",\"item\":\"https:\/\/www.vue.ai\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Leaders in Retail\",\"item\":\"https:\/\/www.vue.ai\/blog\/.\/leaders-in-retail\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"7 Brands Disrupting The Wellness Industry In India\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.vue.ai\/blog\/#website\",\"url\":\"https:\/\/www.vue.ai\/blog\/\",\"name\":\"Vue.ai Blog\",\"description\":\"All about retail, AI, and fashion.\",\"publisher\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.vue.ai\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.vue.ai\/blog\/#organization\",\"name\":\"Vue.ai\",\"url\":\"https:\/\/www.vue.ai\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.vue.ai\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Untitled-4-02.png\",\"contentUrl\":\"https:\/\/vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Untitled-4-02.png\",\"width\":2501,\"height\":2500,\"caption\":\"Vue.ai\"},\"image\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/vueai\/\",\"https:\/\/x.com\/vue_ai\",\"https:\/\/www.instagram.com\/vue.ai\/\",\"https:\/\/www.linkedin.com\/company\/vue-ai\",\"https:\/\/www.youtube.com\/channel\/UC5L3NPDAvrW7D4huR_FmR6A\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.vue.ai\/blog\/#\/schema\/person\/6b28db538058a79f35cff65a26ce8c1a\",\"name\":\"Krithika Anand\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.vue.ai\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/51ac3a3345ecbb9998f9302391bcf87c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/51ac3a3345ecbb9998f9302391bcf87c?s=96&d=mm&r=g\",\"caption\":\"Krithika Anand\"},\"description\":\"Krithika is a Manager at Vue.ai. Obsessed with all things fashion, you can always find her browsing through stores online (while she is not busy writing about them for the Vue.ai blog). As a fitness enthusiast and a full time cookie lover, her goals include keeping her cookie jar full and be strong enough to make enough of them round the year.\",\"url\":\"https:\/\/www.vue.ai\/blog\/author\/krithika\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"7 Brands Disrupting The Wellness Industry In India","description":"With an annual growth rate of nearly 12%, the Indian wellness industry is booming right now. What we consume is more relevant than ever now.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/wellness-industry-disruption-india\/","og_locale":"en_US","og_type":"article","og_title":"7 Brands Disrupting The Wellness Industry In India","og_description":"With an annual growth rate of nearly 12%, the Indian wellness industry is booming right now. What we consume is more relevant than ever now.","og_url":"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/wellness-industry-disruption-india\/","og_site_name":"Vue.ai Blog","article_publisher":"https:\/\/www.facebook.com\/vueai\/","article_published_time":"2020-10-13T04:34:30+00:00","article_modified_time":"2024-03-14T09:30:50+00:00","og_image":[{"width":2240,"height":1260,"url":"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Wellness1.jpg","type":"image\/jpeg"}],"author":"Krithika Anand","twitter_card":"summary_large_image","twitter_creator":"@vue_ai","twitter_site":"@vue_ai","twitter_misc":{"Written by":"Krithika Anand","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/wellness-industry-disruption-india\/#article","isPartOf":{"@id":"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/wellness-industry-disruption-india\/"},"author":{"name":"Krithika Anand","@id":"https:\/\/www.vue.ai\/blog\/#\/schema\/person\/6b28db538058a79f35cff65a26ce8c1a"},"headline":"7 Brands Disrupting The Wellness Industry In India","datePublished":"2020-10-13T04:34:30+00:00","dateModified":"2024-03-14T09:30:50+00:00","mainEntityOfPage":{"@id":"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/wellness-industry-disruption-india\/"},"wordCount":741,"publisher":{"@id":"https:\/\/www.vue.ai\/blog\/#organization"},"image":{"@id":"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/wellness-industry-disruption-india\/#primaryimage"},"thumbnailUrl":"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Wellness1.jpg","keywords":["ayurveda","be body wise","cureveda","healthy lifestyle","healthy living","indian wellness","indian wellness brands","kapiva","man matters","mental wellbeing","organic","organic india","oziva","plant based wellness","super foods","supplements","tea trunk","vegan","wellbeing","wellness","wellness for men","what are some of the best wellness brands","women wellness"],"articleSection":["Leaders in Retail","Titans Of Transformation"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/wellness-industry-disruption-india\/","url":"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/wellness-industry-disruption-india\/","name":"7 Brands Disrupting The Wellness Industry In India","isPartOf":{"@id":"https:\/\/www.vue.ai\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/wellness-industry-disruption-india\/#primaryimage"},"image":{"@id":"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/wellness-industry-disruption-india\/#primaryimage"},"thumbnailUrl":"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Wellness1.jpg","datePublished":"2020-10-13T04:34:30+00:00","dateModified":"2024-03-14T09:30:50+00:00","description":"With an annual growth rate of nearly 12%, the Indian wellness industry is booming right now. What we consume is more relevant than ever now.","breadcrumb":{"@id":"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/wellness-industry-disruption-india\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.vue.ai\/blog\/leaders-in-retail\/wellness-industry-disruption-india\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/wellness-industry-disruption-india\/#primaryimage","url":"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Wellness1.jpg","contentUrl":"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Wellness1.jpg","width":2240,"height":1260,"caption":"7 Brands Disrupting The Wellness Industry In India"},{"@type":"BreadcrumbList","@id":"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/wellness-industry-disruption-india\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog Home","item":"https:\/\/www.vue.ai\/blog\/"},{"@type":"ListItem","position":2,"name":"Leaders in Retail","item":"https:\/\/www.vue.ai\/blog\/.\/leaders-in-retail\/"},{"@type":"ListItem","position":3,"name":"7 Brands Disrupting The Wellness Industry In India"}]},{"@type":"WebSite","@id":"https:\/\/www.vue.ai\/blog\/#website","url":"https:\/\/www.vue.ai\/blog\/","name":"Vue.ai Blog","description":"All about retail, AI, and fashion.","publisher":{"@id":"https:\/\/www.vue.ai\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.vue.ai\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.vue.ai\/blog\/#organization","name":"Vue.ai","url":"https:\/\/www.vue.ai\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vue.ai\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Untitled-4-02.png","contentUrl":"https:\/\/vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Untitled-4-02.png","width":2501,"height":2500,"caption":"Vue.ai"},"image":{"@id":"https:\/\/www.vue.ai\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/vueai\/","https:\/\/x.com\/vue_ai","https:\/\/www.instagram.com\/vue.ai\/","https:\/\/www.linkedin.com\/company\/vue-ai","https:\/\/www.youtube.com\/channel\/UC5L3NPDAvrW7D4huR_FmR6A\/"]},{"@type":"Person","@id":"https:\/\/www.vue.ai\/blog\/#\/schema\/person\/6b28db538058a79f35cff65a26ce8c1a","name":"Krithika Anand","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vue.ai\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/51ac3a3345ecbb9998f9302391bcf87c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/51ac3a3345ecbb9998f9302391bcf87c?s=96&d=mm&r=g","caption":"Krithika Anand"},"description":"Krithika is a Manager at Vue.ai. Obsessed with all things fashion, you can always find her browsing through stores online (while she is not busy writing about them for the Vue.ai blog). As a fitness enthusiast and a full time cookie lover, her goals include keeping her cookie jar full and be strong enough to make enough of them round the year.","url":"https:\/\/www.vue.ai\/blog\/author\/krithika\/"}]}},"_links":{"self":[{"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/posts\/9213"}],"collection":[{"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/comments?post=9213"}],"version-history":[{"count":26,"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/posts\/9213\/revisions"}],"predecessor-version":[{"id":17470,"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/posts\/9213\/revisions\/17470"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/media\/11041"}],"wp:attachment":[{"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/media?parent=9213"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/categories?post=9213"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/tags?post=9213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}