{"id":9420,"date":"2020-10-22T11:40:32","date_gmt":"2020-10-22T06:10:32","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=9420"},"modified":"2024-03-14T15:03:52","modified_gmt":"2024-03-14T09:33:52","slug":"holiday-shoppers-electronics","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/retail-trends\/holiday-shoppers-electronics\/","title":{"rendered":"Here&#8217;s How Holiday Shoppers Are Buying Electronics This Year"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a37483828b1f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a37483828b1f\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/holiday-shoppers-electronics\/#consumer-trends-in-electronics-retail-in-2020\" title=\"Consumer Trends in Electronics Retail in 2020\">Consumer Trends in Electronics Retail in 2020<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/holiday-shoppers-electronics\/#the-best-buy-example\" title=\"The Best Buy Example\">The Best Buy Example<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/holiday-shoppers-electronics\/#in-app-augmented-reality\" title=\"In-app augmented reality&nbsp;\">In-app augmented reality&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/holiday-shoppers-electronics\/#voice-searches-on-sites\" title=\"Voice Searches on Sites&nbsp;\">Voice Searches on Sites&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/holiday-shoppers-electronics\/#snap-shop\" title=\"Snap &amp; Shop&nbsp;\">Snap &amp; Shop&nbsp;<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/holiday-shoppers-electronics\/#this-is-where-ai-powered-technology-can-help\" title=\"This is where AI powered technology can help.\">This is where AI powered technology can help.<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/holiday-shoppers-electronics\/#read-more-about-ai-powered-solutions-for-electronics-retail-e-commerce-here\" title=\"Read more about AI-powered solutions for electronics retail e-commerce here.\">Read more about AI-powered solutions for electronics retail e-commerce here.<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>The holiday season is finally upon us! And with the festivities comes the busiest time for retailers across the globe. Amid popular gifting categories, the consumer electronics segment is expected to account for <strong>47% of total offline and online holiday sales in the US alone<\/strong>. Tech devices have ranked as the top 5 most searched gift categories on google for two years in a row!<\/p>\n\n\n\n<p>Today, the consumer electronics segment continues to grow at an unprecedented rate, with the industry value expected to reach $1787 billion in 2024. <\/p>\n\n\n\n<p><strong>Current trends also suggest that almost 52% of total sales revenue in this segment will come from online channels by 2023.&nbsp;<\/strong><\/p>\n\n\n\n<p>Even if consumers&nbsp; had prior apprehensions about purchasing electronics through e-commerce outlets, the pandemic has changed their mindset. The U.S. is still largely struggling with the aftermath of the pandemic. Consumers are avoiding crowded spaces such as stores during the holidays, thus pushing them to use online platforms or BOPIS.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"consumer-trends-in-electronics-retail-in-2020\"><\/span><strong>Consumer Trends in Electronics Retail in 2020<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol><li>The need to work from home has resulted in additional demand for electronics and access to high speed networks . The surge in this demand will continue as this situation is predicted to extend well into 2021!<\/li><\/ol>\n\n\n\n<ol start=\"2\"><li>Many electronics, prior to 2020, fell under the non-essential category of goods (microwaves, dishwashers, routers, keyboards). But most of these items have now become essential at a time where stepping outside poses a risk.&nbsp;<\/li><\/ol>\n\n\n\n<ol start=\"3\"><li>Home learning has seen a stratospheric rise, with students taking&nbsp; zoom classes and having to submit assignments virtually. As a result there has been a steady rise in the student electronics segment in e-commerce retail&nbsp;<\/li><\/ol>\n\n\n\n<ol start=\"4\"><li>Home entertainment is no longer a luxury, but a necessity. Lockdowns are being lifted across the country. But families are still wary to step outside and rely heavily on home entertainment solutions. Large screen TVs, projectors, sound systems, speakers and headphones fulfill consumers&#8217; need for entertainment at home&nbsp;<\/li><\/ol>\n\n\n\n<p>These trends are expected to continue to grow and fuel customer purchase patterns over the holiday season.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"the-best-buy-example\"><\/span><strong>The Best Buy Example<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul><li>The electronics retailer has been successful in introducing new avenues for sales over the course of this year and has seen a 185% growth in online sales alone!&nbsp;<\/li><\/ul>\n\n\n\n<ul><li>The implementation of omnichannel services\u2014buy online pick up in store and curbside pickup in particular\u2014represented 41% of digital sales in the second quarter.&nbsp;<\/li><\/ul>\n\n\n\n<ul><li>Best Buy also enhanced its curbside pickup experience by adding a feature that will let customers know about high and low traffic times, particularly when they are in the parking lot waiting for curbside pickup orders.<\/li><\/ul>\n\n\n\n<ul><li>In September the company launched a ship-from-store model to handle significant volume pre-holiday and year-round. All stores will continue to ship out online orders, but approximately 250 locations will be able to ship out significantly more<\/li><\/ul>\n\n\n\n<p>The retailer has also kicked off the holiday shopping season by releasing its exclusive deals&nbsp; two weeks in advance to minimise crowding in stores. And to ensure effective order handling!<\/p>\n\n\n\n<p>Best Buy continues to thrive and also expects to see a surge in sales like no other this festive season.<\/p>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/IJXyqWwz9jAXWw0YoKddiy0TNPwTSeKhkvBItLuE9c20DhQd7IfWU1v6UPGzKdJJzMZgJyBKb8iF1AVqIboHp-s5Iq3Cuy-wTosLRKIEDw6i17u08Gtt2SolkwS3sleyADMK0l4W\" width=\"624\" height=\"416\">\n\n\n\n<p>Some of the other key players in the electronics e-commerce industry, including Amazon, Alibaba, Shopify, eBay, Walmart, Target, Flipkart, and Slickdeals have ramped up their digital storefronts to provide customers with the best buying experience from the comfort of their home with the implementation of:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"in-app-augmented-reality\"><\/span><strong>In-app augmented reality&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Larger e-tailers like Alibaba, Amazon and Shopify are adapting in-app AR tools to help customers better visualise the products of their choice and make informed purchase decisions. The implementation of this technology will gradually close the gap between in store and online shopping experiences. For example,customers can get a better sense of how a home theatre system or a Television will look in their homes by using the AR technology before making a purchase<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"voice-searches-on-sites\"><\/span><strong>Voice Searches on Sites&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Voice assistants have managed to make life a whole lot easier. Everything we need is one simple command away. This year, large online technology retailers have added voice enabled commands onto their shopping sites, whereby customers can search, transact, order and purchase online through a simple command. For example,&nbsp;<\/p>\n\n\n\n<ul><li>Amazon has added Alexa\u2019s logo in the US app for a voice <a href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/shopping-cart-abandonment-ultimate-guide\/\">shopping<\/a> feature.<\/li><li>&nbsp;Flipkart launched their multilingual Voice Assistant (in English and Hindi) on their app, which enables its users to now talk to their app to search and place an order.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"snap-shop\"><\/span><strong>Snap &amp; Shop&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>With the snap and shop feature, customers need only upload images of a desired product they&#8217;ve come across in person or on social media, and apps will be able to find and purchase the same from an online store<\/p>\n\n\n\n<ul><li>Amazon\u2019s firefly technology allows customers to click pictures of a product category they desire. And immediately provides them with buying options and great deals!<\/li><\/ul>\n\n\n\n<ul><li>Ebay\u2019s Image search allows shoppers to take a picture. Or select one saved on their smartphone, and enter it in eBay\u2019s mobile search (<a href=\"https:\/\/www.vue.ai\/products\/ai-powered-personalized-search\/\">personalized search<\/a>) bar. That sends the marketplace on a quest to match the image to its 1.1 billion products! Followed by surfacing the most visually similar products on the search results page.<\/li><\/ul>\n\n\n\n<p>With these significant trend shifts come the need to be prepared for the holiday season rush online. When shopping for electronics, customers tend to get overwhelmed by the sheer number of options available. They can get thrown off when they are unable to find that one perfect gift. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"this-is-where-ai-powered-technology-can-help\"><\/span>This is where AI powered technology can help.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ol><li>Brand-based Journeys: Showcase products that belong to the same brand, which the shopper is likely to be interested in. This will help in increasing customer retention through brand loyalty.<\/li><li>Enhanced Product Discovery: Build affinities: product to product and product to shopper, to offer the best substitute and complementary products.<\/li><li>Personalized Marketing can transform a one-time shopper into a repeat shopper with <a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\">personalized<\/a> retention marketing.<\/li><\/ol>\n\n\n\n<p>With more trends cropping up in the e-commerce electronics market, retailers can definitely expect to see a shift online. In fact, $2.9 billion worth of Black Friday sales happened through mobile phones in 2019. And with the world recovering from the effects of the pandemic, this number is sure to see a steep increase this year.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"read-more-about-ai-powered-solutions-for-electronics-retail-e-commerce-here\"><\/span>Read more about AI-powered solutions for electronics retail e-commerce <a href=\"https:\/\/www.vue.ai\/industries\/ai-in-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Related Article <a href=\"https:\/\/www.vue.ai\/products\/virtual-dressing-room\/\">Virtual dressing room<\/a><\/p>\n\n\n\n<p>Read More <a href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-challenges-in-2021\/\">Ecommerce challenges<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> The holiday season is finally upon us! And with the festivities comes the busiest time for retailers across the globe. Amid popular gifting categories, the consumer electronics segment is expected to account for 47% of total offline and online holiday sales in the US alone. Tech devices have ranked as the top 5 most searched  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":9421,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1523,1161],"tags":[872,710,875,873,986,860,868,864,867,863,876,865,758,985,700,748],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Here&#039;s How Holiday Shoppers Are Buying Electronics This Year<\/title>\n<meta name=\"description\" content=\"Current trends also suggest that 52% of total sales revenue in the electronics segment will come from online channels by 2023.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/holiday-shoppers-electronics\/\" \/>\n<meta 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