{"id":9424,"date":"2020-10-22T16:00:49","date_gmt":"2020-10-22T10:30:49","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=9424"},"modified":"2024-06-10T11:35:31","modified_gmt":"2024-06-10T06:05:31","slug":"gen-z-jewelry-brands-growth","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/gen-z-jewelry-brands-growth\/","title":{"rendered":"5 Cool Jewelry Brands Catering To Gen Z Shoppers"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f8cc1d7942b\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f8cc1d7942b\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/gen-z-jewelry-brands-growth\/#here-are-some-digitally-native-jewelry-houses-that-have-struck-a-chord-with-gen-z-shoppers\" title=\"Here are some digitally native jewelry houses that have struck a chord with Gen Z shoppers:\">Here are some digitally native jewelry houses that have struck a chord with Gen Z shoppers:<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/gen-z-jewelry-brands-growth\/#1-kendra-scott\" title=\"1. Kendra Scott\">1. Kendra Scott<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/gen-z-jewelry-brands-growth\/#2-misho\" title=\"2. Misho\">2. Misho<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/gen-z-jewelry-brands-growth\/#3-mimi-so\" title=\"3. Mimi So\">3. Mimi So<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/gen-z-jewelry-brands-growth\/#4-nicobar\" title=\"4. Nicobar\">4. Nicobar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/gen-z-jewelry-brands-growth\/#5-missoma-london\" title=\"5. Missoma London\">5. Missoma London<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/gen-z-jewelry-brands-growth\/#read-more-articles-here\" title=\"Read more articles here:\">Read more articles here:<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>Jewelry has always been perceived as an investment &#8212; something that you\u2019d only pull out for an occasion. But that has changed. Today, it\u2019s as much a statement as it is an investment. Whether it&#8217;s your Cartier Love bracelet, an art deco ring or a modern molten gold piece, your jewelry says a lot about your personal style.&nbsp;<\/p>\n\n\n\n<p>Lately, several boutique brands have been leading this space with their niche, everyday designs. According to recent reports, the jewelry segment is expected to grow at a rate of 5-6% per year, over the next 3 years. If you&#8217;re wondering what&#8217;s driving this growth in the jewelry market, it&#8217;s the growing Gen Z and millennial population. The new generation, with their disposable incomes, desire meaningful, individualistic products that resonate with their lifestyle. They also appreciate newly minted designers and brands.&nbsp;&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-text-color has-background\" href=\"https:\/\/www.vue.ai\/industries\/ai-in-ecommerce\/?ref=blog\" style=\"background-color:#fde736\" target=\"_blank\" rel=\"noreferrer noopener\">To know more about using AI to bring the luxury of a personal stylist to your online store, click here.<\/a><\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"here-are-some-digitally-native-jewelry-houses-that-have-struck-a-chord-with-gen-z-shoppers\"><\/span><strong>Here are some digitally native jewelry houses that have struck a chord with Gen Z shoppers<\/strong>:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-kendra-scott\"><\/span>1. <strong>Kendra Scott<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<a rel=\"noreferrer noopener\" href=\"https:\/\/www.kendrascott.com\/\" target=\"_blank\">Kendra Scott<\/a>&#8216;s pieces are versatile and elegant. They are great for a range of occasions. Recently, the brand introduced a new AR- try on tool to deliver to the digitally active Gen Z folks. This allows shoppers to <a rel=\"noreferrer noopener\" href=\"https:\/\/www.vue.ai\/products\/on-model-imagery\/\" target=\"_blank\">try on their favourite piece of jewellery<\/a> from anywhere in the world with just one click. How convenient!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Jewelry-Gen-Z-1-1024x576.jpg\" alt=\"5 Cool Jewelry Brands Catering To Gen Z Shoppers\" class=\"wp-image-11241\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Jewelry-Gen-Z-1-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Jewelry-Gen-Z-1-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Jewelry-Gen-Z-1-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Jewelry-Gen-Z-1-1536x864.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Jewelry-Gen-Z-1-2048x1152.jpg 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Jewelry-Gen-Z-1-150x84.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-misho\"><\/span><strong>2. Misho<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Misho is known for their ultra sleek variations of hoops, shape centric designs and zodiac charm pendants. Every Instagram it-girl adores Misho&#8217;s creations, including <a rel=\"noreferrer noopener\" href=\"https:\/\/www.mishodesigns.com\/search?q=kim+kardashia+\" target=\"_blank\">Kim Kardashian<\/a>, <a rel=\"noreferrer noopener\" href=\"https:\/\/www.mishodesigns.com\/search?q=katy+perry\" target=\"_blank\">Katy Perry<\/a>, <a rel=\"noreferrer noopener\" href=\"https:\/\/www.mishodesigns.com\/search?q=rihanna\" target=\"_blank\">Rihanna<\/a> &amp; <a rel=\"noreferrer noopener\" href=\"https:\/\/www.mishodesigns.com\/search?q=kendall+jenner\" target=\"_blank\">Kendall Jenner<\/a>. And most recently, Lily Collins who starred in <a href=\"https:\/\/www.vue.ai\/blog\/fashion\/emily-in-paris-fashion-marketing-lessons\/\">Emily in Paris<\/a>.&nbsp; Their pieces are eclectic, wearable and a must-have in your collection.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Jewelry-Gen-Z-3-1024x576.jpg\" alt=\"5 Cool Jewelry Brands Catering To Gen Z Shoppers\" class=\"wp-image-11243\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Jewelry-Gen-Z-3-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Jewelry-Gen-Z-3-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Jewelry-Gen-Z-3-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Jewelry-Gen-Z-3-1536x864.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Jewelry-Gen-Z-3-2048x1152.jpg 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Jewelry-Gen-Z-3-150x84.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-mimi-so\"><\/span>3. <strong>Mimi<\/strong> <strong>So<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Made for the maximalists, the brand design&#8217;s features tourmaline frogs, opal bunnies and pav\u00e9 diamond bows. The brand draws inspiration from contemporary art, fashion and the designer\u2019s love for travel. Their vision for whimsy and sophistication is reflective in its designs. Authenticity and craftsmanship is at the heart of <a href=\"https:\/\/mimiso.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mimi So<\/a> and it shows! <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Jewelry-Gen-Z-4-1024x576.jpg\" alt=\"5 Cool Jewelry Brands Catering To Gen Z Shoppers\" class=\"wp-image-11245\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Jewelry-Gen-Z-4-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Jewelry-Gen-Z-4-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Jewelry-Gen-Z-4-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Jewelry-Gen-Z-4-1536x864.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Jewelry-Gen-Z-4-2048x1152.jpg 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Jewelry-Gen-Z-4-150x84.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4-nicobar\"><\/span>4. <strong>Nicobar<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Charming and well-priced. From their stunning dull gold pieces to their bolder designs, the brand aims to transform traditional Indian artistry for the modern audience by combining traditional craftsmanship with unique patterns. You will fall in love with the \u2018<a rel=\"noreferrer noopener\" href=\"https:\/\/www.nicobar.com\/shop\/accessories\/jewellery\/\" target=\"_blank\">Nico vibe<\/a>\u2019.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Jewelry-Gen-Z-2-1024x576.jpg\" alt=\"5 Cool Jewelry Brands Catering To Gen Z Shoppers\" class=\"wp-image-11242\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Jewelry-Gen-Z-2-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Jewelry-Gen-Z-2-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Jewelry-Gen-Z-2-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Jewelry-Gen-Z-2-1536x864.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Jewelry-Gen-Z-2-2048x1152.jpg 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Jewelry-Gen-Z-2-150x84.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5-missoma-london\"><\/span>5. <strong>Missoma London<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.missoma.com\/?currency=USD&amp;country=IN&amp;redirected=true\" target=\"_blank\" rel=\"noreferrer noopener\">Missoma London<\/a> is leading the way for a new jewelry category that sits perfectly in-between fine jewelry and fashion jewelry. Their semi-fine, contemporary statement offering is something that the modern woman easily resonates with. From statement chains to vintage-inspired pieces, you will find it all here!&nbsp;The charm bracelets are making their comebacks and these ones work like a charm!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Jewelry-Gen-Z-5-1024x576.jpg\" alt=\"5 Cool Jewelry Brands Catering To Gen Z Shoppers\" class=\"wp-image-11246\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Jewelry-Gen-Z-5-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Jewelry-Gen-Z-5-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Jewelry-Gen-Z-5-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Jewelry-Gen-Z-5-1536x864.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Jewelry-Gen-Z-5-2048x1152.jpg 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Jewelry-Gen-Z-5-150x84.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-text-color has-background\" href=\"https:\/\/www.vue.ai\/industries\/ai-in-ecommerce\/?ref=blog\" style=\"background-color:#fde736\" target=\"_blank\" rel=\"noreferrer noopener\">To know more about using AI to bring the luxury of a personal stylist to your online store, click here. <\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"read-more-articles-here\"><\/span>Read more articles here:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.vue.ai\/blog\/ai-transformation\/hidden-costs-manual-meter-reading\/\">The Hidden Costs of Manual Meter Reading: Why Your Utility Company Can&#8217;t Afford to Wait for Automation<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.vue.ai\/blog\/enterprise-ai\/vue-ai-and-xponent-ai-announce-strategic-partnership-to-scale-enterprise-ai-adoption-in-aus-nz\/\">Vue.ai and Xponent.ai Announce Strategic Partnership to Scale Enterprise AI Adoption in AUS\/NZ<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-shopping-cart-abandonment-fashion-retail\/\">Online Cart Abandonment: The Best Strategies For eCommerce<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.vue.ai\/blog\/enterprise-ai\/vue-ai-introduces-idp-on-azure-for-ai-powered-workflow-transformation\/\">Vue.ai to Transform Document Processing and Workflow Automation with Gen AI on Microsoft Azure<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.vue.ai\/blog\/intelligent-automation\/from-weeks-to-days-ai-powered-precision-in-loan-automation\/\">From Weeks to Days: AI-Powered Precision in Loan Automation<\/a><\/li>\n<\/ul>\n\n\n<p>click here for more details about <a href=\"https:\/\/www.vue.ai\/products\/virtual-dressing-room\/\"><strong>virtual dressing room<\/strong><\/a>\n<\/div><\/div>\n\n\n\n<p>Read More <a href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-challenges-in-2021\/\">Ecommerce challenges<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> Jewelry has always been perceived as an investment &#8212; something that you\u2019d only pull out for an occasion. But that has changed. Today, it\u2019s as much a statement as it is an investment. Whether it&#8217;s your Cartier Love bracelet, an art deco ring or a modern molten gold piece, your jewelry says a lot about  &#8230;<\/p>\n","protected":false},"author":51,"featured_media":9440,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1160,1522],"tags":[534,999,210,1002,1000,924,995,284,989,1299,751,537,1003,996,987,988,1006,990,1004,926,993,992,994,997,798,918,211],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Cool Jewelry Brands Catering To Gen Z Shoppers<\/title>\n<meta name=\"description\" content=\"The growing Gen Z &amp; millennial shoppers are heavily attributing to jewelry market growth! 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