{"id":9495,"date":"2020-10-23T17:36:46","date_gmt":"2020-10-23T12:06:46","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=9495"},"modified":"2024-01-09T20:19:40","modified_gmt":"2024-01-09T14:49:40","slug":"mimi-so-jewelry","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/mimi-so-jewelry\/","title":{"rendered":"3 Ways Mimi So Is Changing How We Shop For Jewelry"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f48b9baced9\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f48b9baced9\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/mimi-so-jewelry\/#read-on-to-find-out-how-mimi-so-is-changing-the-way-people-shop-for-jewelry\" title=\"Read on to find out how Mimi So is changing the way people shop for jewelry:\">Read on to find out how Mimi So is changing the way people shop for jewelry:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/mimi-so-jewelry\/#1-their-pieces-are-the-perfect-mix-of-classic-and-modern\" title=\"1. Their pieces are the perfect mix of classic and modern\">1. Their pieces are the perfect mix of classic and modern<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/mimi-so-jewelry\/#2-theyre-all-about-personalization\" title=\"2. They\u2019re all about personalization\">2. They\u2019re all about personalization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/mimi-so-jewelry\/#3-theyre-increasing-accessibility-to-a-global-audience-by-being-digital-first\" title=\"3. They\u2019re increasing accessibility to a global audience by being digital-first\u00a0\">3. They\u2019re increasing accessibility to a global audience by being digital-first\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/mimi-so-jewelry\/#read-more-related-articles-here\" title=\"Read more related articles here:\">Read more related articles here:<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>The concept of luxury-buying has significantly transformed over the years. With \u2018self-gifting\u2019 and \u2018self-expression\u2019 becoming the norm, luxury labels are increasingly finding themselves adapting to consumer\u2019s ever changing preferences. <\/p>\n\n\n\n<p>While the impact of Covid-19 might have made this year challenging for the luxury segment, the story has been different for the jewelry sector.&nbsp;A brand that has caught our attention recently is the New York-based, jewelry label Mimi So. With a distinctive eye for style, fashion and art, Mimi So is not for the faint-hearted. The designs are a great blend of culture, eccentric and whimsical, which automatically makes them a statement piece in every Gen-Z shopper\u2019s wardrobe.<strong> <\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Cream-and-Black-Quote-Iphone-Layout-1024x576.png\" alt=\"\" class=\"wp-image-9498\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Cream-and-Black-Quote-Iphone-Layout-1024x576.png 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Cream-and-Black-Quote-Iphone-Layout-300x169.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Cream-and-Black-Quote-Iphone-Layout-768x432.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Cream-and-Black-Quote-Iphone-Layout-1536x864.png 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Cream-and-Black-Quote-Iphone-Layout-150x84.png 150w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Cream-and-Black-Quote-Iphone-Layout.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"read-on-to-find-out-how-mimi-so-is-changing-the-way-people-shop-for-jewelry\"><\/span><strong>Read on to find out how Mimi So is changing the way people <a href=\"https:\/\/mimiso.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">shop<\/a> for jewelry:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-their-pieces-are-the-perfect-mix-of-classic-and-modern\"><\/span>1. <strong>Their pieces are the perfect mix of classic and modern<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Mimi So\u2019s designs are an amalgamation of eclectic aesthetic and luxury. We\u2019re talking about bunnies with mushrooms,- ladybugs, glittery bees and pav\u00e9 diamonds in a larger-than-life bow. These are perfect for those who are a little adventurous and want to own exclusive pieces. Taking traditional jewelry and transforming them to suit the modern woman is the brand\u2019s specialization. <\/p>\n\n\n\n<p>Unlike most brands, we love the brand&#8217;s modern, unapologetic approach to fine jewelry and believe that it has helped them stay relevant in a rapidly growing market.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"454\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/10\/20150417_mimiso_0270_-_copy.jpg\" alt=\"\" class=\"wp-image-9496\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/10\/20150417_mimiso_0270_-_copy.jpg 800w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/10\/20150417_mimiso_0270_-_copy-300x170.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/10\/20150417_mimiso_0270_-_copy-768x436.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/10\/20150417_mimiso_0270_-_copy-150x85.jpg 150w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-theyre-all-about-personalization\"><\/span>2. <strong>They\u2019re all about personalization<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Customers are constantly looking to own items that they can easily resonate with.&nbsp;Mimi So creates individualistic contemporary designs where each person\u2019s memories and stories are weaved together. The brand helps its collectors celebrate big moments by having their personal story etched in their personalized bespoke jewelry through the brand\u2019s #heirloomofmemories campaign. <\/p>\n\n\n\n<p>What\u2019s interesting is that these designs are as unique as their customers. We\u2019re all in for this kind of <a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\" target=\"_blank\" rel=\"noreferrer noopener\">personalization<\/a>!<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"363\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/10\/unnamed.jpg\" alt=\"\" class=\"wp-image-9499\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/10\/unnamed.jpg 512w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/10\/unnamed-300x213.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/10\/unnamed-150x106.jpg 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-theyre-increasing-accessibility-to-a-global-audience-by-being-digital-first\"><\/span>3. <strong>They\u2019re increasing accessibility to a global audience by being digital-first\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Buying jewelry for oneself is considered an intimate purchase. Brands are actively trying to stay relevant to deliver the best experience through their story telling, designs and the overall buying experience.<\/p>\n\n\n\n<p>Given that consumers are increasingly getting comfortable with shopping for jewelry online, Mimi So is taking it up a notch by making wearability and whimsy accessible to every shopper. The brand presents it\u2019s traditional craftsmanship and niche artistic work through their omni channel approach and fanciful all-encompassing digital presence!&nbsp;<\/p>\n\n\n\n<p>Mimi So\u2019s pieces are almost like a refreshing intersection between romance, timelessness, playfulness and quirkiness. This is a kind of a brand that modern women&nbsp; would love to wear &#8211; simply for its unquestionable uniqueness. The brand\u2019s uncompromising attention to quality, detail and modern design makes it so special. <\/p>\n\n\n\n<p>If you\u2019re looking for a bespoke engagement ring or just looking for an intriguing retail experience, you know where to head to next!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"read-more-related-articles-here\"><\/span>Read more related articles here:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed-wordpress wp-block-embed is-type-wp-embed is-provider-vue-ai-blog\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.vue.ai\/blog\/ecommerce\/jewelry-brands-growth\/\n<\/div><\/figure>\n\n\n\n<p>Related Article <a href=\"https:\/\/www.vue.ai\/products\/virtual-dressing-room\/\">Virtual dressing room<\/a><\/p>\n\n\n\n<p>Read More <a href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-challenges-in-2021\/\">Ecommerce challenges<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> The concept of luxury-buying has significantly transformed over the years. With \u2018self-gifting\u2019 and \u2018self-expression\u2019 becoming the norm, luxury labels are increasingly finding themselves adapting to consumer\u2019s ever changing preferences. While the impact of Covid-19 might have made this year challenging for the luxury segment, the story has been different for the jewelry sector.&nbsp;A brand that  &#8230;<\/p>\n","protected":false},"author":51,"featured_media":9500,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1160,1522],"tags":[210,1013,1010,1001,989,537,987,824,1008,993,997,29,1012,1009,1014],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 Ways Mimi So is Changing How We Shop For Jewelry<\/title>\n<meta name=\"description\" content=\"Mimi So has a distinctive eye for style, fashion and art. The brand has certainly caught our attention recently.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/mimi-so-jewelry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Ways Mimi So is Changing How We Shop For Jewelry\" \/>\n<meta property=\"og:description\" content=\"Mimi So has a distinctive eye for style, fashion and art. The brand has certainly caught our attention recently.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/mimi-so-jewelry\/\" \/>\n<meta property=\"og:site_name\" content=\"Vue.ai Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vueai\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-23T12:06:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-09T14:49:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Untitled-design-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Krithika Anand\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@vue_ai\" \/>\n<meta name=\"twitter:site\" content=\"@vue_ai\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Krithika Anand\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/mimi-so-jewelry\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/mimi-so-jewelry\/\"},\"author\":{\"name\":\"Krithika Anand\",\"@id\":\"https:\/\/www.vue.ai\/blog\/#\/schema\/person\/6b28db538058a79f35cff65a26ce8c1a\"},\"headline\":\"3 Ways Mimi So Is Changing How We Shop For Jewelry\",\"datePublished\":\"2020-10-23T12:06:46+00:00\",\"dateModified\":\"2024-01-09T14:49:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/mimi-so-jewelry\/\"},\"wordCount\":509,\"publisher\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/mimi-so-jewelry\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Untitled-design-1.png\",\"keywords\":[\"contemporary styling\",\"Craftsmanship\",\"Diamond jewelry\",\"Fine jewelry\",\"Gen Z jewelry\",\"gen-z shopper\",\"jewelry\",\"luxury ecommerce\",\"Luxury Jewelry\",\"Mimi So\",\"modern jewelry\",\"Personalization\",\"Personalized jewelry\",\"Quirky jewelry\",\"Timeless jewelry\"],\"articleSection\":[\"Leaders in Retail\",\"Titans Of Transformation\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/mimi-so-jewelry\/\",\"url\":\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/mimi-so-jewelry\/\",\"name\":\"3 Ways Mimi So is Changing How We Shop For Jewelry\",\"isPartOf\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/mimi-so-jewelry\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/mimi-so-jewelry\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Untitled-design-1.png\",\"datePublished\":\"2020-10-23T12:06:46+00:00\",\"dateModified\":\"2024-01-09T14:49:40+00:00\",\"description\":\"Mimi So has a distinctive eye for style, fashion and art. The brand has certainly caught our attention recently.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/mimi-so-jewelry\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/mimi-so-jewelry\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/mimi-so-jewelry\/#primaryimage\",\"url\":\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Untitled-design-1.png\",\"contentUrl\":\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Untitled-design-1.png\",\"width\":1920,\"height\":1080,\"caption\":\"3 Ways Mimi So is Changing How We Shop For Jewelry\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/mimi-so-jewelry\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog Home\",\"item\":\"https:\/\/www.vue.ai\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Leaders in Retail\",\"item\":\"https:\/\/www.vue.ai\/blog\/.\/leaders-in-retail\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"3 Ways Mimi So Is Changing How We Shop For Jewelry\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.vue.ai\/blog\/#website\",\"url\":\"https:\/\/www.vue.ai\/blog\/\",\"name\":\"Vue.ai Blog\",\"description\":\"All about retail, AI, and fashion.\",\"publisher\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.vue.ai\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.vue.ai\/blog\/#organization\",\"name\":\"Vue.ai\",\"url\":\"https:\/\/www.vue.ai\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.vue.ai\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Untitled-4-02.png\",\"contentUrl\":\"https:\/\/vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Untitled-4-02.png\",\"width\":2501,\"height\":2500,\"caption\":\"Vue.ai\"},\"image\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/vueai\/\",\"https:\/\/x.com\/vue_ai\",\"https:\/\/www.instagram.com\/vue.ai\/\",\"https:\/\/www.linkedin.com\/company\/vue-ai\",\"https:\/\/www.youtube.com\/channel\/UC5L3NPDAvrW7D4huR_FmR6A\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.vue.ai\/blog\/#\/schema\/person\/6b28db538058a79f35cff65a26ce8c1a\",\"name\":\"Krithika Anand\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.vue.ai\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/51ac3a3345ecbb9998f9302391bcf87c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/51ac3a3345ecbb9998f9302391bcf87c?s=96&d=mm&r=g\",\"caption\":\"Krithika Anand\"},\"description\":\"Krithika is a Manager at Vue.ai. Obsessed with all things fashion, you can always find her browsing through stores online (while she is not busy writing about them for the Vue.ai blog). As a fitness enthusiast and a full time cookie lover, her goals include keeping her cookie jar full and be strong enough to make enough of them round the year.\",\"url\":\"https:\/\/www.vue.ai\/blog\/author\/krithika\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"3 Ways Mimi So is Changing How We Shop For Jewelry","description":"Mimi So has a distinctive eye for style, fashion and art. The brand has certainly caught our attention recently.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/mimi-so-jewelry\/","og_locale":"en_US","og_type":"article","og_title":"3 Ways Mimi So is Changing How We Shop For Jewelry","og_description":"Mimi So has a distinctive eye for style, fashion and art. The brand has certainly caught our attention recently.","og_url":"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/mimi-so-jewelry\/","og_site_name":"Vue.ai Blog","article_publisher":"https:\/\/www.facebook.com\/vueai\/","article_published_time":"2020-10-23T12:06:46+00:00","article_modified_time":"2024-01-09T14:49:40+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Untitled-design-1.png","type":"image\/png"}],"author":"Krithika Anand","twitter_card":"summary_large_image","twitter_creator":"@vue_ai","twitter_site":"@vue_ai","twitter_misc":{"Written by":"Krithika Anand","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/mimi-so-jewelry\/#article","isPartOf":{"@id":"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/mimi-so-jewelry\/"},"author":{"name":"Krithika Anand","@id":"https:\/\/www.vue.ai\/blog\/#\/schema\/person\/6b28db538058a79f35cff65a26ce8c1a"},"headline":"3 Ways Mimi So Is Changing How We Shop For Jewelry","datePublished":"2020-10-23T12:06:46+00:00","dateModified":"2024-01-09T14:49:40+00:00","mainEntityOfPage":{"@id":"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/mimi-so-jewelry\/"},"wordCount":509,"publisher":{"@id":"https:\/\/www.vue.ai\/blog\/#organization"},"image":{"@id":"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/mimi-so-jewelry\/#primaryimage"},"thumbnailUrl":"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Untitled-design-1.png","keywords":["contemporary styling","Craftsmanship","Diamond jewelry","Fine jewelry","Gen Z jewelry","gen-z shopper","jewelry","luxury ecommerce","Luxury Jewelry","Mimi So","modern jewelry","Personalization","Personalized jewelry","Quirky jewelry","Timeless jewelry"],"articleSection":["Leaders in Retail","Titans Of Transformation"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/mimi-so-jewelry\/","url":"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/mimi-so-jewelry\/","name":"3 Ways Mimi So is Changing How We Shop For Jewelry","isPartOf":{"@id":"https:\/\/www.vue.ai\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/mimi-so-jewelry\/#primaryimage"},"image":{"@id":"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/mimi-so-jewelry\/#primaryimage"},"thumbnailUrl":"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Untitled-design-1.png","datePublished":"2020-10-23T12:06:46+00:00","dateModified":"2024-01-09T14:49:40+00:00","description":"Mimi So has a distinctive eye for style, fashion and art. The brand has certainly caught our attention recently.","breadcrumb":{"@id":"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/mimi-so-jewelry\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.vue.ai\/blog\/leaders-in-retail\/mimi-so-jewelry\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/mimi-so-jewelry\/#primaryimage","url":"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Untitled-design-1.png","contentUrl":"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Untitled-design-1.png","width":1920,"height":1080,"caption":"3 Ways Mimi So is Changing How We Shop For Jewelry"},{"@type":"BreadcrumbList","@id":"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/mimi-so-jewelry\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog Home","item":"https:\/\/www.vue.ai\/blog\/"},{"@type":"ListItem","position":2,"name":"Leaders in Retail","item":"https:\/\/www.vue.ai\/blog\/.\/leaders-in-retail\/"},{"@type":"ListItem","position":3,"name":"3 Ways Mimi So Is Changing How We Shop For Jewelry"}]},{"@type":"WebSite","@id":"https:\/\/www.vue.ai\/blog\/#website","url":"https:\/\/www.vue.ai\/blog\/","name":"Vue.ai Blog","description":"All about retail, AI, and fashion.","publisher":{"@id":"https:\/\/www.vue.ai\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.vue.ai\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.vue.ai\/blog\/#organization","name":"Vue.ai","url":"https:\/\/www.vue.ai\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vue.ai\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Untitled-4-02.png","contentUrl":"https:\/\/vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Untitled-4-02.png","width":2501,"height":2500,"caption":"Vue.ai"},"image":{"@id":"https:\/\/www.vue.ai\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/vueai\/","https:\/\/x.com\/vue_ai","https:\/\/www.instagram.com\/vue.ai\/","https:\/\/www.linkedin.com\/company\/vue-ai","https:\/\/www.youtube.com\/channel\/UC5L3NPDAvrW7D4huR_FmR6A\/"]},{"@type":"Person","@id":"https:\/\/www.vue.ai\/blog\/#\/schema\/person\/6b28db538058a79f35cff65a26ce8c1a","name":"Krithika Anand","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vue.ai\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/51ac3a3345ecbb9998f9302391bcf87c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/51ac3a3345ecbb9998f9302391bcf87c?s=96&d=mm&r=g","caption":"Krithika Anand"},"description":"Krithika is a Manager at Vue.ai. Obsessed with all things fashion, you can always find her browsing through stores online (while she is not busy writing about them for the Vue.ai blog). As a fitness enthusiast and a full time cookie lover, her goals include keeping her cookie jar full and be strong enough to make enough of them round the year.","url":"https:\/\/www.vue.ai\/blog\/author\/krithika\/"}]}},"_links":{"self":[{"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/posts\/9495"}],"collection":[{"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/comments?post=9495"}],"version-history":[{"count":8,"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/posts\/9495\/revisions"}],"predecessor-version":[{"id":16866,"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/posts\/9495\/revisions\/16866"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/media\/9500"}],"wp:attachment":[{"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/media?parent=9495"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/categories?post=9495"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/tags?post=9495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}