{"id":9592,"date":"2020-11-06T14:58:19","date_gmt":"2020-11-06T09:28:19","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=9592"},"modified":"2024-05-02T10:43:26","modified_gmt":"2024-05-02T05:13:26","slug":"ecommerce-user-experience-best-practices","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-user-experience-best-practices\/","title":{"rendered":"10 Ecommerce User Experience (UX) Best Practices To Boost Your Sales"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f53a2bbfe12\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f53a2bbfe12\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-user-experience-best-practices\/#what-is-ecommerce-user-experience-ux\" title=\"What is Ecommerce User Experience (UX)?\">What is Ecommerce User Experience (UX)?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-user-experience-best-practices\/#how-ecommerce-user-experience-ux-directly-impacts-conversions\" title=\"How Ecommerce User Experience  (UX) Directly Impacts Conversions?\">How Ecommerce User Experience  (UX) Directly Impacts Conversions?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-user-experience-best-practices\/#10-best-practices-to-improve-ecommerce-user-experience-ux\" title=\"10 Best Practices To Improve Ecommerce User Experience (UX):&nbsp;\">10 Best Practices To Improve Ecommerce User Experience (UX):&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-user-experience-best-practices\/#1-make-sure-your-website-is-fast-clean-easy-to-navigate\" title=\"1. Make sure your website is fast, clean &amp; easy to navigate\">1. Make sure your website is fast, clean &amp; easy to navigate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-user-experience-best-practices\/#2-personalization-is-the-key-to-success\" title=\"2. Personalization is the key to success&nbsp;\">2. Personalization is the key to success&nbsp;<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-user-experience-best-practices\/#grow-your-retail-business-with-ai-powered-customer-experiences-%e2%80%93-click-here-to-get-a-demo\" title=\"Grow your retail business with AI powered customer experiences &#8211; click here to get a demo!\">Grow your retail business with AI powered customer experiences &#8211; click here to get a demo!<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-user-experience-best-practices\/#3-have-a-wishlist-option\" title=\"3. Have a wishlist option\">3. Have a wishlist option<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-user-experience-best-practices\/#4-create-an-omnichannel-experience-for-your-shopper\" title=\"4. Create an omnichannel experience for your shopper\">4. Create an omnichannel experience for your shopper<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-user-experience-best-practices\/#5-transparency-leads-to-trust\" title=\"5. Transparency leads to trust\">5. Transparency leads to trust<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-user-experience-best-practices\/#grow-your-retail-business-with-ai-powered-customer-experiences-%e2%80%93-click-here-to-get-a-demo-2\" title=\"Grow your retail business with AI powered customer experiences &#8211; click here to get a demo!\">Grow your retail business with AI powered customer experiences &#8211; click here to get a demo!<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-user-experience-best-practices\/#6-ctas-that-are-clear-and-concise\" title=\"6. CTAs that are clear and concise\">6. CTAs that are clear and concise<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-user-experience-best-practices\/#7-have-efficient-virtual-assistance\" title=\"7. Have efficient virtual assistance\">7. Have efficient virtual assistance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-user-experience-best-practices\/#8-use-shopper-feedback-to-become-better\" title=\"8. Use shopper feedback to become better\">8. Use shopper feedback to become better<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-user-experience-best-practices\/#9-simple-one-click-secure-check-out-process\" title=\"9. Simple, one click, secure check out process\">9. Simple, one click, secure check out process<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-user-experience-best-practices\/#10-exit-intent-pop-up\" title=\"10. Exit intent pop up\">10. Exit intent pop up<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-user-experience-best-practices\/#grow-your-retail-business-with-ai-powered-customer-experiences-%e2%80%93-click-here-to-get-a-demo-3\" title=\"Grow your retail business with AI powered customer experiences &#8211; click here to get a demo!\">Grow your retail business with AI powered customer experiences &#8211; click here to get a demo!<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">7<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>In the words of <a href=\"https:\/\/shanebarker.com\/\">Shane Barker<\/a>, the #1 ranked digital marketing consultant in the world, there is only one mantra to succeed in eCommerce.&nbsp;<\/p>\n\n\n\n<p><strong><em>\u201cThe key to success for eCommerce retailers is to provide an exceptional user experience (UX) and customer service. You need to put your customers first and ensure that they don\u2019t go through any trouble while trying to buy from you.\u201d<\/em><\/strong><\/p>\n\n\n\n<p>Imagine you walk into a store and it takes you an hour to locate the product you need. The salespeople aren\u2019t of much assistance to you as they are preoccupied with their work. Finally, the billing process takes forever by which time you get frustrated and decide to go to another shop.&nbsp;<\/p>\n\n\n\n<p>This is exactly how ecommerce shoppers feel when you don\u2019t focus on giving them a memorable user experience (UX).&nbsp;<\/p>\n\n\n\n<p>Did you know? According to a study by <a rel=\"noreferrer noopener\" href=\"https:\/\/uxcam.com\/blog\/ux-statistics\/\" target=\"_blank\">Forrester<\/a>, every $1 that\u2019s being invested in eCommerce user experience returns $100. This is equal to a return of 9,900%! <\/p>\n\n\n\n<p>Today, the first experience for users is a brand\u2019s website, phone app or even a social channel like Instagram or Twitter. And if the shopper is not impressed with the experience a brand offers, they are 88% less likely to return. <\/p>\n\n\n\n<p>That\u2019s why it\u2019s vital now for retailers to invest in technology and AI solutions to improve their eCommerce user experience to offer shoppers a compelling experience. Examples of brands with great eCommerce user experiences? <a href=\"https:\/\/www.tatacliq.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tata CLiQ<\/a>, <a href=\"https:\/\/www.thereformation.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Reformation<\/a>, <a href=\"http:\/\/zara.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zara<\/a>, <a href=\"https:\/\/global.tommy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tommy Hilfiger<\/a>, and more.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-is-ecommerce-user-experience-ux\"><\/span><strong>What is Ecommerce User Experience (UX)?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ecommerce user experience (UX) is putting yourself in the shoes of the user and determining what will provide them with an enjoyable, informative, and easy to use experience.<\/p>\n\n\n\n<p><strong>Ecommerce user experience<\/strong> is all about caring for the customer and ensuring a feel-good factor that in turn contributes to the sale of a product. It is this care that converts a casual shopper into a loyal customer.<\/p>\n\n\n\n<p>Nowadays, customers rarely purchase your product because they think it is <strong>\u201cbetter\u201d<\/strong>. In fact, customers <strong><em>buy emotions, not products<\/em><\/strong>. As a retailer, it is always important to remember one thing. Customers will forget what you <em>said<\/em> and what you <em>did<\/em> but they will never forget the way you made them <em>feel<\/em>. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"how-ecommerce-user-experience-ux-directly-impacts-conversions\"><\/span>How Ecommerce <strong>User Experience  (UX) Directly Impacts Conversions<\/strong>?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong><em>\u201cIf you do build a great experience, customers tell each other about that. Word of mouth is very powerful.\u201d- Jeff Bezos, Founder of <\/em><\/strong><a href=\"http:\/\/www.amazon.com\/\"><strong><em>Amazon.com<\/em><\/strong><\/a><\/p>\n\n\n\n<p>The ecommerce user experience determines ventures\u2019 success and is not just limited to the aesthetic value it adds. Every single element ranging from site speed to attractive catalog displays and a reliable payment gateway to a logical sequence of pages can directly or indirectly impact your conversion rate.&nbsp;<\/p>\n\n\n\n<p>Here are a few fundamental yet important factors to focus on while building a great ecommerce user experience (UX):<\/p>\n\n\n\n<ul>\n<li><strong>Convenience<\/strong><\/li>\n\n\n\n<li><strong>Website speed<\/strong><\/li>\n\n\n\n<li><strong>Assurance<\/strong><\/li>\n\n\n\n<li><strong>An accurate description of products<\/strong><\/li>\n\n\n\n<li><strong>Number of options for the customer<\/strong><\/li>\n<\/ul>\n\n\n\n<p>The reason why 38% of users exit the website if they are unhappy with the design or why on average 76 out of every 100 people <a href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/shopping-cart-abandonment-ultimate-guide\/\">abandon their shopping cart<\/a> is that the user experience (UX) did not live up to their expectations.<\/p>\n\n\n\n<p>Irrespective of the amount of money you pump into market research, product development, and ads, you can drive up your conversion rate only by focusing on a high-quality ecommerce user experience.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10-best-practices-to-improve-ecommerce-user-experience-ux\"><\/span><strong><sub>10 Best Practices To Improve Ecommerce User Experience (UX):&nbsp;<\/sub><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20.84%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45.84%\">\t\t<div class=\"wp-block-web-stories-embed web-stories-embed alignnone\">\n\t\t\t<div class=\"wp-block-embed__wrapper\" style=\"--aspect-ratio: 0.600000; --width: 360px; --height: 600px\">\n\t\t\t\t<amp-story-player>\n\t\t\t\t\t<a href=\"https:\/\/www.vue.ai\/blog\/web-stories\/10-ways-to-improve-ecommerce-user-experience-ux\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/04\/Best-Ecommerce-Website-Builders-Large-300x169.png\"\n\t\t\t\t\t\t\t\twidth=\"360\"\n\t\t\t\t\t\t\t\theight=\"600\"\n\t\t\t\t\t\t\t\talt=\"10 Ways To Improve eCommerce User Experience (UX)\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t\t\t\tdata-amp-story-player-poster-img\n\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/amp-story-player>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-make-sure-your-website-is-fast-clean-easy-to-navigate\"><\/span>1. <strong>Make sure your website is fast, clean &amp; easy to navigate<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A good website is one that is fast, clean and easy to navigate for your ideal shopper. When we say website, we don\u2019t only mean the one that a shopper can access from their desktop, but also from their mobile. According to <a href=\"https:\/\/thriveagency.com\/news\/10-ways-to-improve-the-user-experience-on-your-e-commerce-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a>, mobile devices account for 48% of all web page views.&nbsp;<\/p>\n\n\n\n<p>It is also equally important to think of the speed of your website, again both on desktop and mobile. It is said that visitors will leave a webpage if it takes more than 3 seconds to load. To add, <a href=\"https:\/\/thriveagency.com\/news\/10-ways-to-improve-the-user-experience-on-your-e-commerce-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">CrazyEgg<\/a> states that a one-second delay lowers shopper satisfaction by a whopping 16%.<br><br>Extra efforts to enable a great eCommerce user experience are being made by successful retailers. Voice search and image search, for instance, have become the norm for eCommerce! In fact, it is predicted that nearly 30-50% of future searches will be done by voice commands.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-personalization-is-the-key-to-success\"><\/span>2. <strong>Personalization is the key to success&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In today\u2019s world, people shop on the go &#8211; it might be while commuting to work, when someone is on their lunch break or even when they are watching tv. What does this mean? People want their shopping experience to be quick and productive. This is where <a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\">personalization<\/a> does wonders.&nbsp;<\/p>\n\n\n\n<p>Make sure you provide suggestions based on your shopper\u2019s preferences, past purchases and previously searched content. Many e-commerce sites also add suggestions like, \u201cshoppers who purchased this item also viewed\u2026\u201d, \u201cbest sellers\u201d and so on. Investing in such suggestions as well as understanding your shoppers\u2019 behavior will speed up the shopping process and finalize sales at the shortest time possible.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"grow-your-retail-business-with-ai-powered-customer-experiences-%e2%80%93-click-here-to-get-a-demo\"><\/span><a href=\"https:\/\/www.vue.ai\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><em>Grow your retail business with AI powered customer experiences &#8211; click here to get a demo!<\/em><\/strong><\/a><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/Amazon-10-ways-to-improve-ecommerce-user-experience-1024x576.jpg\" alt=\"personalization is the key to best user experience\" class=\"wp-image-9597\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/Amazon-10-ways-to-improve-ecommerce-user-experience-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/Amazon-10-ways-to-improve-ecommerce-user-experience-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/Amazon-10-ways-to-improve-ecommerce-user-experience-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/Amazon-10-ways-to-improve-ecommerce-user-experience-1536x864.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/Amazon-10-ways-to-improve-ecommerce-user-experience-150x84.jpg 150w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/Amazon-10-ways-to-improve-ecommerce-user-experience.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Personalization is the key to success<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-have-a-wishlist-option\"><\/span>3. <strong>Have a wishlist option<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Having a wishlist option catapults the possibility of a shopper returning to your webpage. Amazon provides shoppers with the option to save as many items as they want to their wishlist &#8211; enabling them to visit whenever and make the final purchase. No rush, no pressure, done at the convenience of the shopper.<\/p>\n\n\n\n<p>A step ahead from the wishlist option is the \u201cdrop a hint\u201d option which retailers like Tiffanys and Pandora include. This means that a shopper can \u201cdrop a hint\u201d to a friend or loved one about what they want from a Tiffanys or Pandora. So, at any given time retailers that have the \u201cdrop a hint\u201d option have completely new users visiting their site! What\u2019s more, these retailers will get the chance to get email addresses of both the user and receiver.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4-create-an-omnichannel-experience-for-your-shopper\"><\/span>4. <strong>Create an omnichannel experience for your shopper<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>An omnichannel channel experience is when a shopper interacts with a brand over several channels that seamlessly connect.<\/p>\n\n\n\n<p>Sephora, creates an omnichannel experience for their shoppers by connecting their shopper\u2019s online purchases with their in-store visits. Shoppers have the option to use Sephora\u2019s in-store tablets to access their \u201cBeauty Bag\u201d account while shopping. The \u201cBeauty Bag\u201d is an account that enables shoppers to create a wishlist by looking up details of any item available at Sephora and also being able to virtually try them on.<\/p>\n\n\n\n<p>This allows Sephora\u2019s shoppers to start their shopping experience on one channel (Beauty Bag) and complete it on another channel (in-store).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/Sephora-10-ways-to-improve-ecommerce-user-experience-1024x576.jpg\" alt=\"creating a omnichannel experience for your shopper\" class=\"wp-image-9598\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/Sephora-10-ways-to-improve-ecommerce-user-experience-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/Sephora-10-ways-to-improve-ecommerce-user-experience-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/Sephora-10-ways-to-improve-ecommerce-user-experience-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/Sephora-10-ways-to-improve-ecommerce-user-experience-1536x864.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/Sephora-10-ways-to-improve-ecommerce-user-experience-150x84.jpg 150w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/Sephora-10-ways-to-improve-ecommerce-user-experience.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Create an omnichannel experience for your shopper<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5-transparency-leads-to-trust\"><\/span>5. <strong>Transparency leads to trust<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Being upfront, clear and transparent about product details, company policies, shipping, exchange and return policies will not only help a shopper but will also help them trust a company.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>Furthermore, when a company clearly states what a shopper can expect from them and lives up to the expectations over several transactions, shopper loyalty will increase.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"grow-your-retail-business-with-ai-powered-customer-experiences-%e2%80%93-click-here-to-get-a-demo-2\"><\/span><a href=\"https:\/\/www.vue.ai\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><em>Grow your retail business with AI powered customer experiences &#8211; click here to get a demo!<\/em><\/strong><\/a><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6-ctas-that-are-clear-and-concise\"><\/span>6. <strong>CTAs that are clear and concise<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>CTAs (call to actions) should be clear, concise and obvious. We are all used to CTAs such as <strong>add to cart, buy now <\/strong>and <strong>check out<\/strong> &#8211; many a times, we look for the exact same wording regardless of the website we are on.&nbsp;<\/p>\n\n\n\n<p>Utilizing this consumer behavior and placing the correct CTA at the correct location will help in converting traffic into sales.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7-have-efficient-virtual-assistance\"><\/span>7. <strong>Have efficient virtual assistance<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Shoppers want the same attention on a digital platform as they would get from a sales person in a brick and mortar store. When they have a question or require more information they look for an email address, phone number or the social media channel used for customer support. The search doesn\u2019t stop at finding a particular mode of communication, they want the fastest mode of communication &#8211; instant replies to their queries.<\/p>\n\n\n\n<p>The simplest solution would be to implement chatbots (<a href=\"https:\/\/thriveagency.com\/news\/10-ways-to-improve-the-user-experience-on-your-e-commerce-website\/\">MindShare<\/a> states that about 63% of people consider communicating via chatbot) or other AI-enabled tools that help with shopper support.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8-use-shopper-feedback-to-become-better\"><\/span>8. <strong>Use shopper feedback to become better<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Shoppers always have feedback that is worthwhile to collect and analyze. As they say, there is always room for improvement. There are several ways to get feedback from shoppers, the first being automated emails that are sent to shoppers post a purchase or sometimes even when a purchase is abandoned. To motivate shoppers to provide feedback, one can offer a discount code or a free gift on their next purchase.&nbsp;<\/p>\n\n\n\n<p>The process doesn\u2019t stop at collecting the feedback. Once it is collected and analyzed, companies must use it to up their game. What might seem like a small glitch\/complaint can cause several abandonment of purchases. The mantra is to always become more efficient and user friendly for shoppers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9-simple-one-click-secure-check-out-process\"><\/span>9. <strong>Simple, one click, secure check out process<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>According to <a href=\"https:\/\/thriveagency.com\/news\/10-ways-to-improve-the-user-experience-on-your-e-commerce-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">Baymard<\/a>, 27% of shoppers abandon a purchase because of the checkout process. What can a company do to make this an efficient and seamless process for their shoppers?&nbsp;<\/p>\n\n\n\n<p>First things first, keep it as simple as possible &#8211; let a shopper check out without having to register. They should be able to sign in using Facebook or Google &#8211; if registering is of utmost importance. Amazon had exclusive rights for a \u201cone click check out\u201d button on their products page, which allowed shoppers to buy a product without the hassle of filling in information. Amazon has since lost the patent for the one-click button check out and anyone can use it now. Also, give the shopper different options on payment methods &#8211; people have different preferences on how they want to pay.<\/p>\n\n\n\n<p>Finally, do not keep asking shoppers to fill in repetitive information, no one wants to type out their address every single time!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10-exit-intent-pop-up\"><\/span>10. <strong>Exit intent pop up<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pop ups are not all bad when they have coupon codes, discounts or anything of interest to the shopper. When a shopper is leaving a webpage and a potential purchase could have been made, an exit pop up with an exciting offer could change the course of action.<\/p>\n\n\n\n<p>Optinmonster has data coming in from their AdBlock Detection triggers. They can display campaigns to shoppers who have turned on their adblockers. <a href=\"https:\/\/optinmonster.com\/ecommerce-user-experience-best-practices\/\" target=\"_blank\" rel=\"noreferrer noopener\">Optinmonster<\/a> says that 77% of people choose to see a popup if there is a promotion. Meaning, if the pop-up isn\u2019t spammy, shoppers are happy to see it.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"410\" height=\"1024\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/eCommerce-user-experiences-1-410x1024.jpg\" alt=\"10 ways to improve ecommerce user experience\" class=\"wp-image-9627\" style=\"width:487px;height:1216px\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/eCommerce-user-experiences-1-410x1024.jpg 410w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/eCommerce-user-experiences-1-120x300.jpg 120w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/eCommerce-user-experiences-1-768x1920.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/eCommerce-user-experiences-1-150x375.jpg 150w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/eCommerce-user-experiences-1.jpg 800w\" sizes=\"(max-width: 410px) 100vw, 410px\" \/><figcaption class=\"wp-element-caption\">10 ways to improve ecommerce user experience<\/figcaption><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"grow-your-retail-business-with-ai-powered-customer-experiences-%e2%80%93-click-here-to-get-a-demo-3\"><\/span><a href=\"https:\/\/www.vue.ai\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><em>Grow your retail business with AI powered customer experiences &#8211; click here to get a demo!<\/em><\/strong><\/a><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p><a href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/shopping-cart-abandonment-ultimate-guide\/\">Shopping Cart Abandonment<\/a><\/p>\n\n\n\n<p>Related Article <a href=\"https:\/\/www.vue.ai\/products\/virtual-dressing-room\/\">Virtual dressing room<\/a><\/p>\n\n\n\n<p>Read More <a href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-challenges-in-2021\/\">Ecommerce challenges<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">7<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> E-commerce user experience is all about caring for the customer and ensuring a feel-good factor that in turn contributes to the sale of a product. It is this care that converts a casual shopper into a loyal customer<\/p>\n","protected":false},"author":23,"featured_media":9596,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1162],"tags":[1032,1034,179,11],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Ecommerce User Experience (UX) Best Practices to Boost Your Sales<\/title>\n<meta name=\"description\" content=\"Ecommerce user experience (UX) is putting yourself in the shoes of the user and determining what will provide them with an enjoyable, informative, and easy to use experience\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-user-experience-best-practices\/\" 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