{"id":9600,"date":"2023-12-11T12:54:00","date_gmt":"2023-12-11T07:24:00","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=9600"},"modified":"2024-01-09T17:22:33","modified_gmt":"2024-01-09T11:52:33","slug":"how-to-improve-roi","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/how-to-improve-roi\/","title":{"rendered":"How to Improve ROI ?- 5 Ways To Improve ROI In 2024"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a01e86a6b10d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a01e86a6b10d\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/how-to-improve-roi\/#ecommerce-retailers-were-now-spending-more-on-acquiring-customers-than-what-they-could-ever-hope-to-make-back-in-revenue\" title=\"eCommerce retailers were now spending more on acquiring customers than what they could ever hope to make back in revenue.\">eCommerce retailers were now spending more on acquiring customers than what they could ever hope to make back in revenue.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/how-to-improve-roi\/#building-personalized-customer-experiences-finally-had-organizational-buy-in\" title=\"Building personalized customer experiences finally had organizational buy-in.&nbsp;&nbsp;\">Building personalized customer experiences finally had organizational buy-in.&nbsp;&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/how-to-improve-roi\/#heres-what-retailers-must-do-to-ensure-their-ecommerce-personalization-strategies-are-successful\" title=\"Here\u2019s what retailers must do to ensure their ecommerce personalization strategies are successful:\">Here\u2019s what retailers must do to ensure their ecommerce personalization strategies are successful:<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/how-to-improve-roi\/#here-are-5-ways-to-improve-your-roi-in-2024\" title=\"Here Are 5 Ways to Improve Your ROI in 2024\">Here Are 5 Ways to Improve Your ROI in 2024<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/how-to-improve-roi\/#1-fix-your-data\" title=\"1. Fix Your Data\">1. Fix Your Data<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/how-to-improve-roi\/#the-above-illustrations-depict-how-vueai-improves-product-data-and-builds-detailed-customer-profiles-all-a-retailer-needs-to-begin-seeing-roi-from-building-personalized-customer-experiences-is-a-product-catalog\" title=\"The above illustrations depict how Vue.ai improves product data and builds detailed customer profiles. All a retailer needs to begin seeing ROI from building personalized customer experiences is a product catalog.&nbsp;\">The above illustrations depict how Vue.ai improves product data and builds detailed customer profiles. All a retailer needs to begin seeing ROI from building personalized customer experiences is a product catalog.&nbsp;<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/how-to-improve-roi\/#2-understand-that-segmentation-is-not-personalization\" title=\"2. Understand That Segmentation Is Not Personalization\">2. Understand That Segmentation Is Not Personalization<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/how-to-improve-roi\/#the-above-graph-shows-the-lift-in-engagement-and-conversion-a-vueai-customer-saw-within-one-month-of-implementing-personalized-content-recommendations-that-were-dynamically-personalized-to-every-individual-shopper\" title=\" The above graph shows the lift in engagement and conversion a Vue.ai customer saw within one month of implementing personalized content recommendations that were dynamically personalized to every individual shopper.\"> The above graph shows the lift in engagement and conversion a Vue.ai customer saw within one month of implementing personalized content recommendations that were dynamically personalized to every individual shopper.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/how-to-improve-roi\/#3-forget-transactions-focus-on-journeys\" title=\"3. Forget Transactions &amp; Focus On Journeys\">3. Forget Transactions &amp; Focus On Journeys<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/how-to-improve-roi\/#the-above-graph-shows-the-benefit-a-vueai-customer-got-from-placing-personalized-recommendations-at-a-touchpoint-where-shoppers-were-dropping-off-the-search-results-page\" title=\"The above graph shows the benefit a Vue.ai customer got from placing personalized recommendations at a touchpoint where shoppers were dropping off- the search results page.\">The above graph shows the benefit a Vue.ai customer got from placing personalized recommendations at a touchpoint where shoppers were dropping off- the search results page.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/how-to-improve-roi\/#4-put-business-at-the-centre\" title=\"4. Put Business At The Centre\">4. Put Business At The Centre<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/how-to-improve-roi\/#vueai-allows-retailers-to-adjust-weightage-on-algorithms-based-on-their-business-model-and-add-business-filters-so-if-a-retailer-has-more-solid-color-products-than-patterned-ones-they-can-adjust-the-weightage-of-color-and-reduce-the-weightage-for-pattern-they-can-also-increase-the-weightage-of-brand-and-use-the-business-filter-to-prioritize-their-brand\" title=\"Vue.ai&nbsp;allows retailers to adjust weightage on algorithms based on their business model and add business filters. So if a retailer has more solid color products than patterned ones, they can adjust the weightage of color and reduce the weightage for pattern. They can also increase the weightage of brand and use the business filter to prioritize their brand.\">Vue.ai&nbsp;allows retailers to adjust weightage on algorithms based on their business model and add business filters. So if a retailer has more solid color products than patterned ones, they can adjust the weightage of color and reduce the weightage for pattern. They can also increase the weightage of brand and use the business filter to prioritize their brand.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/how-to-improve-roi\/#5-test-and-learn\" title=\"5. Test And Learn\">5. Test And Learn<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/how-to-improve-roi\/#the-above-graph-shows-the-consistent-increase-in-conversion-a-vueai-customer-saw-from-running-continuous-ab-tests-on-journeys-vueais-customer-success-teams-work-closely-with-retailers-to-design-ab-tests-based-on-best-practices-and-their-knowledge-of-the-customers-business-and-goals\" title=\"The above graph shows the consistent increase in conversion a Vue.ai customer saw from running continuous A\/B tests on journeys. Vue.ai\u2019s customer success teams work closely with retailers to design A\/B tests based on best practices and their knowledge of the customer\u2019s business and goals.&nbsp;\">The above graph shows the consistent increase in conversion a Vue.ai customer saw from running continuous A\/B tests on journeys. Vue.ai\u2019s customer success teams work closely with retailers to design A\/B tests based on best practices and their knowledge of the customer\u2019s business and goals.&nbsp;<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/how-to-improve-roi\/#the-making-of-vueais-personalization-solution-the-greatest-wingman-ecommerce-has-ever-seen\" title=\"The Making of Vue.ai&#8217;s Personalization Solution: The Greatest Wingman eCommerce Has Ever Seen\">The Making of Vue.ai&#8217;s Personalization Solution: The Greatest Wingman eCommerce Has Ever Seen<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/how-to-improve-roi\/#are-you-ready-to-improve-roi-for-your-brand-in-2024\" title=\"Are you ready to improve ROI for your brand in 2024?\">Are you ready to improve ROI for your brand in 2024?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/how-to-improve-roi\/#we-are-so-confident-of-the-impact-ecommerce-personalization-has-on-businesses-that-we-put-it-right-on-the-dashboard\" title=\"We are so confident of the impact ecommerce personalization has on businesses that we put it right on the dashboard!&nbsp;\">We are so confident of the impact ecommerce personalization has on businesses that we put it right on the dashboard!&nbsp;<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>Here are 5 ways to&nbsp;<strong>improve<\/strong>&nbsp;your&nbsp;<strong>ROI&nbsp;<\/strong> in 2024! By early 2021 it was clear that the way most eCommerce businesses were looking at growth was simply not sustainable. Too many retailers had focused on customer acquisition as their primary strategy for growth. This had led to spiraling Customer Acquisition Costs (CAC) and by mid 2020, the inevitable happened:&nbsp;CAC started outpacing Customer Lifetime Value (CLV).&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ecommerce-retailers-were-now-spending-more-on-acquiring-customers-than-what-they-could-ever-hope-to-make-back-in-revenue\"><\/span>eCommerce retailers were now spending more on acquiring customers than what they could ever hope to make back in revenue.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>New customers spent <a href=\"https:\/\/www.forbes.com\/sites\/neilpatel\/2014\/11\/17\/how-to-make-more-money-without-making-more-sales\/?sh=70109d6023aa\" target=\"_blank\" rel=\"noreferrer noopener\">67%<\/a> less than returning customers, and on an average only <a href=\"https:\/\/www.geckoboard.com\/best-practice\/kpi-examples\/percent-returning-customers\/#:~:text=Industry%20Benchmarks,to%20expand%20your%20customer%20base.\" target=\"_blank\" rel=\"noreferrer noopener\">25-30%<\/a> of them returned. The numbers just did not add up.&nbsp;<\/p>\n\n\n\n<p>This led to a renewed commitment to customer retention and <a href=\"https:\/\/www.patonmarketing.com\/blog\/how-relevant-is-your-e-commerce-website-design\" target=\"_blank\" rel=\"noreferrer noopener\">building brand loyalty<\/a>. Online customer experiences became a priority for retailers. According to BCG, leading retailers invested close to <a rel=\"noreferrer noopener\" href=\"https:\/\/www.bcg.com\/publications\/2019\/next-level-personalization-retail\" target=\"_blank\">1%<\/a> of their revenues into building personalized experiences for their shoppers.&nbsp;&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"building-personalized-customer-experiences-finally-had-organizational-buy-in\"><\/span>Building personalized customer experiences finally had organizational buy-in.&nbsp;&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>So why did&nbsp; Gartner Inc publish a <a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2019-12-02-gartner-predicts-80--of-marketers-will-abandon-person\" target=\"_blank\" rel=\"noreferrer noopener\">report<\/a> in December 2019, stating that 80% of all ecommerce personalization efforts will fail by 2025 due to lack of ROI?&nbsp;<\/p>\n\n\n\n<p>Over the last 4 years, Vue.ai has worked with over a hundred of the largest and most innovative retailers from across the globe and across formats, helping them focus on <a href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-user-experience-best-practices\/\">building online customer experiences<\/a> and optimize their personalization strategies. We have played the role of consultant to many more. And the results speak for themselves &#8211; We have consistently seen a significant uplift in revenues within months of implementing ecommerce personalization. But in order for retailers to taste success, they must adhere to a few basic principles.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"heres-what-retailers-must-do-to-ensure-their-ecommerce-personalization-strategies-are-successful\"><\/span>Here\u2019s what retailers must do to ensure their ecommerce personalization strategies are successful:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"here-are-5-ways-to-improve-your-roi-in-2024\"><\/span>Here Are 5 Ways to Improve Your ROI in 2024<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-fix-your-data\"><\/span>1. <strong>Fix Your Data<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Too many ecommerce <a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\">personalization solutions<\/a> simply use data that is provided by a retailer. If the data is bad, any personalization is going to be ineffective. Too many <a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\">personalization engine<\/a> are little more than CRM solutions. Robust AI solutions enhance and generate data about a retailer\u2019s products as well as customers.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/ecommerce-personalization-2-1024x576.jpg\" alt=\"5 Ways To Improve ROI\" class=\"wp-image-11162\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/ecommerce-personalization-2-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/ecommerce-personalization-2-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/ecommerce-personalization-2-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/ecommerce-personalization-2-1536x864.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/ecommerce-personalization-2-2048x1152.jpg 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/ecommerce-personalization-2-150x84.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"the-above-illustrations-depict-how-vueai-improves-product-data-and-builds-detailed-customer-profiles-all-a-retailer-needs-to-begin-seeing-roi-from-building-personalized-customer-experiences-is-a-product-catalog\"><\/span>The above illustrations depict how Vue.ai improves product data and builds detailed customer profiles. All a retailer needs to begin seeing ROI from building personalized customer experiences is a product catalog.&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-understand-that-segmentation-is-not-personalization\"><\/span>2. <strong>Understand That Segmentation Is Not Personalization<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Every customer is looking for a shopping experience that is relevant to them. There is enough data that points to this. When personalization efforts are limited to creating customer segments and forcing them down pre-decided journeys, they will do little to impact business. This is one of the reasons collaborative filtering is ineffective. For ecommerce personalization to work, retailers need to be able to identify every individual shopper\u2019s preferences for a range of attributes and show them content that they will love. Personalization must have context. Retailers need to be able to alter content, based on every individual shopper\u2019s preferences and intent, real-time.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"the-above-graph-shows-the-lift-in-engagement-and-conversion-a-vueai-customer-saw-within-one-month-of-implementing-personalized-content-recommendations-that-were-dynamically-personalized-to-every-individual-shopper\"><\/span><br>The above graph shows the lift in engagement and conversion a Vue.ai customer saw within one month of implementing personalized content recommendations that were dynamically personalized to every individual shopper.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-forget-transactions-focus-on-journeys\"><\/span>3. <strong>Forget Transactions &amp; Focus On Journeys<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>For personalization to show a significant uplift in revenues, retailers need to go beyond transactions and look at the entire journey of a shopper. Personalized content needs to match purchase intent. Content shown needs to encourage a purchase and not distract them from making one. Similarly identifying stages at which shoppers drop off and placing personalized content at those touchpoints is very powerful.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/eCommerce-personalization-1-1024x576.jpg\" alt=\"Benefit a Vue.ai customer got from placing personalized recommendations\" class=\"wp-image-9619\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/eCommerce-personalization-1-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/eCommerce-personalization-1-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/eCommerce-personalization-1-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/eCommerce-personalization-1-1536x864.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/eCommerce-personalization-1-150x84.jpg 150w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/eCommerce-personalization-1.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Benefit a Vue.ai customer got from placing personalized recommendations<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"the-above-graph-shows-the-benefit-a-vueai-customer-got-from-placing-personalized-recommendations-at-a-touchpoint-where-shoppers-were-dropping-off-the-search-results-page\"><\/span>The above graph shows the benefit a Vue.ai customer got from placing <a href=\"https:\/\/www.vue.ai\/products\/product-recommendations\/\">personalized recommendations<\/a> at a touchpoint where shoppers were dropping off- the search results page.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4-put-business-at-the-centre\"><\/span>4. <strong>Put Business At The Centre<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Generic out-of-the-box retail <a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\">personalization solutions<\/a> that don\u2019t allow a company to add business rules and customizations to reflect their business models and brand story do not have sustained impact.&nbsp; At the end of the day, iconic brands are made from the stories they tell and the connections they make that are unique to them.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/ecommerce-personalization-3-1024x576.jpg\" alt=\"Improve ROI From eCommerce Personalization\" class=\"wp-image-11163\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/ecommerce-personalization-3-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/ecommerce-personalization-3-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/ecommerce-personalization-3-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/ecommerce-personalization-3-1536x864.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/ecommerce-personalization-3-2048x1152.jpg 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/ecommerce-personalization-3-150x84.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"vueai-allows-retailers-to-adjust-weightage-on-algorithms-based-on-their-business-model-and-add-business-filters-so-if-a-retailer-has-more-solid-color-products-than-patterned-ones-they-can-adjust-the-weightage-of-color-and-reduce-the-weightage-for-pattern-they-can-also-increase-the-weightage-of-brand-and-use-the-business-filter-to-prioritize-their-brand\"><\/span><strong><a target=\"_blank\" href=\"https:\/\/www.vue.ai\/\" rel=\"noreferrer noopener\">Vue.ai<\/a>&nbsp;allows retailers to adjust weightage on algorithms based on their business model and add business filters. So if a retailer has more solid color products than patterned ones, they can adjust the weightage of color and reduce the weightage for pattern. They can also increase the weightage of brand and use the business filter to prioritize their brand.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5-test-and-learn\"><\/span>5. <strong>Test And Learn<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Retailers that have the greatest impact from personalization are those that have built a culture of innovation. <a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\">Personalization solutions<\/a> need to allow retailers to easily create and test journeys till they find ones that work.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"the-above-graph-shows-the-consistent-increase-in-conversion-a-vueai-customer-saw-from-running-continuous-ab-tests-on-journeys-vueais-customer-success-teams-work-closely-with-retailers-to-design-ab-tests-based-on-best-practices-and-their-knowledge-of-the-customers-business-and-goals\"><\/span>The above graph shows the consistent increase in conversion a Vue.ai customer saw from running continuous A\/B tests on journeys. Vue.ai\u2019s customer success teams work closely with retailers to design A\/B tests based on best practices and their knowledge of the customer\u2019s business and goals.&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"the-making-of-vueais-personalization-solution-the-greatest-wingman-ecommerce-has-ever-seen\"><\/span><strong><span class=\"has-inline-color has-black-color\">The Making of Vue.ai&#8217;s Personalization Solution: The Greatest Wingman eCommerce Has Ever Seen<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Our newest product, that is, personalization solution&nbsp; is designed to be a single powerful tool to help retailers tap into AI to perform the superhuman task of balancing customer expectations with business realities.&nbsp;<\/p>\n\n\n\n<ol><li><strong>Personalization enhances and generates data<\/strong> around products and customers. Retailers only need product data to begin creating immersive personalized experiences.&nbsp;<br><\/li><li><strong>Vue.ai enables dynamic 1:1 personalization<\/strong>. While retailers focus on marketing strategies for different customer segments, personalization ensures every individual shopper continues to get content that matches their preferences and intent.&nbsp;<br><\/li><li><strong>Personalization makes it easy for retailers to build immersive personalized customer experiences<\/strong>. Through a single powerful tool, retailers can manage all aspects of a shopper\u2019s journey, across touchpoints. No code needed.<br><\/li><li><strong>Vue.ai enables retailers to run A\/B tests<\/strong> that identify high performing journeys. Our customer success teams work closely with customers to design these tests and ensure there is a sustained lift in ROI.&nbsp;<br><\/li><li><strong>Vue.ai&#8217;s Personalization solution is customizable and allows retailers to make the AI their own<\/strong>. Retailers can adjust weightages on algorithms and set business rules to bring their business strategies to life.<\/li><\/ol>\n\n\n\n<p>Vue.ai helps retailers harness the power of Visual AI to allow them to go beyond transactions and build immersive customer experiences that are so remarkable, they define the brand.&nbsp;<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"are-you-ready-to-improve-roi-for-your-brand-in-2024\"><\/span><strong>Are you ready to improve ROI for your brand in 2024?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"we-are-so-confident-of-the-impact-ecommerce-personalization-has-on-businesses-that-we-put-it-right-on-the-dashboard\"><\/span>We are so confident of the impact ecommerce personalization has on businesses that we put it right on the dashboard!&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-black-color has-text-color has-background\" href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\" style=\"background-color:#ffea02\">Personalization Engine<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Related Article <a href=\"https:\/\/www.vue.ai\/products\/virtual-dressing-room\/\">Virtual dressing room<\/a><\/p>\n\n\n\n<p>Read More <a href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-challenges-in-2021\/\">Ecommerce challenges<\/a><\/p>\n\n\n\n<p><strong>Read More About<\/strong><a href=\"https:\/\/www.vue.ai\/industries\/ai-in-ecommerce\/\"><strong> Automated Catalog Management<\/strong><\/a><strong> Solution<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> Here are 5 ways to&nbsp;improve&nbsp;your&nbsp;ROI&nbsp; in 2024! By early 2021 it was clear that the way most eCommerce businesses were looking at growth was simply not sustainable. Too many retailers had focused on customer acquisition as their primary strategy for growth. This had led to spiraling Customer Acquisition Costs (CAC) and by mid 2020, the  &#8230;<\/p>\n","protected":false},"author":55,"featured_media":11161,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1162],"tags":[27,1028,1030,1031,883,101,632,475,1032,1197,188,29,546,581,548,92],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Improve ROI in 2024 ? : 5 Proven Ways to Improve ROI | Vue.ai<\/title>\n<meta name=\"description\" content=\"80% of all personalization efforts will fail by 2025 due to lack of ROI ? Here&#039;s how to improve ROI with Vue.ai Personalization Suite.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/how-to-improve-roi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Improve ROI in 2024 ? : 5 Proven Ways to Improve ROI | Vue.ai\" \/>\n<meta property=\"og:description\" content=\"80% of all personalization efforts will fail by 2025 due to lack of ROI ? 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