{"id":9681,"date":"2020-11-12T17:54:03","date_gmt":"2020-11-12T12:24:03","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=9681"},"modified":"2024-06-10T11:35:25","modified_gmt":"2024-06-10T06:05:25","slug":"how-gap-stands-out-in-todays-retail-landscape","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/how-gap-stands-out-in-todays-retail-landscape\/","title":{"rendered":"How GAP Stands Out In Today\u2019s Retail Landscape"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f267f074a72\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f267f074a72\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/how-gap-stands-out-in-todays-retail-landscape\/#heres-four-ways-in-which-gap-inc-is-using-digi-tech-innovations-to-make-shopping-exciting-and-memorable\" title=\"Here\u2019s four ways in which GAP Inc. is using digi-tech innovations to make shopping exciting and memorable:&nbsp;\">Here\u2019s four ways in which GAP Inc. is using digi-tech innovations to make shopping exciting and memorable:&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/how-gap-stands-out-in-todays-retail-landscape\/#1-they-went-digital-before-it-was-the-norm\" title=\"1. They went digital before it was the norm\">1. They went digital before it was the norm<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/how-gap-stands-out-in-todays-retail-landscape\/#2-they-help-shoppers-visualize-outfits-with-technology\" title=\"2. They help shoppers visualize outfits with technology\">2. They help shoppers visualize outfits with technology<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/how-gap-stands-out-in-todays-retail-landscape\/#3-they-prioritize-ease-and-convenience-over-anything-else\" title=\"3. They prioritize ease and convenience over anything else\">3. They prioritize ease and convenience over anything else<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/how-gap-stands-out-in-todays-retail-landscape\/#4-they-design-very-memorable-in-store-experiences\" title=\"4. They design very memorable in-store experiences\">4. They design very memorable in-store experiences<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/how-gap-stands-out-in-todays-retail-landscape\/#related-article-virtual-dressing-room\" title=\"Related Article Virtual dressing room\">Related Article Virtual dressing room<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/how-gap-stands-out-in-todays-retail-landscape\/#read-more-ecommerce-challenges\" title=\"Read More Ecommerce challenges\">Read More Ecommerce challenges<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/how-gap-stands-out-in-todays-retail-landscape\/#read-more-about-outfit-recommendation-solution\" title=\"Read more about Outfit Recommendation Solution\">Read more about Outfit Recommendation Solution<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>Finding the perfect pair of jeans is a problem you\u2019ve probably come across at least once in your lifetime. It\u2019s safe to say that it\u2019s just like finding a partner. The right jeans fit great, are tailored to your evolving shape and are mostly hard to find unless you really hunt for them. But you\u2019re not alone. One of the founders of GAP was a victim of this problem too, and that\u2019s how one of <a href=\"https:\/\/www.google.com\/search?q=gap+inc&amp;rlz=1C5CHFA_enIN882IN882&amp;oq=gap+inc+&amp;aqs=chrome.0.69i59l3j0i457j69i59j69i61j69i60l2.2182j0j7&amp;sourceid=chrome&amp;ie=UTF-8\" target=\"_blank\" rel=\"noreferrer noopener\">America\u2019s most beloved apparel brands<\/a> came into existence in 1969. Over the years, GAP has not only fixed the gap by designing&nbsp;jeans that fit like a glove, they\u2019ve also consistently stayed true to their motto \u2018fit for all\u2019 by creating <a href=\"https:\/\/www.gapinc.com\/en-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">inclusive<\/a>, thoughtful products that always have their shoppers coming back for more.&nbsp;<\/p>\n\n\n\n<p>But just inclusivity isn\u2019t enough. In today\u2019s context, adapting to Gen-Z and Millennial expectations can make or break a brand\u2019s place in this billion dollar industry. In these seven months, brands have had to go off the beaten path to find creative ways of getting their customers to shop and stay loyal. GAP has always been ahead of the curve when it comes to this. We\u2019re marvelled at how they\u2019ve leveraged technology to scale their digital operations and ensure that their customers have convenient shopping experiences at the comfort of their homes.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"heres-four-ways-in-which-gap-inc-is-using-digi-tech-innovations-to-make-shopping-exciting-and-memorable\"><\/span><strong>Here\u2019s four ways in which GAP Inc. is using digi-tech innovations to make shopping exciting and memorable:&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-they-went-digital-before-it-was-the-norm\"><\/span><strong>1. They went digital before it was the norm<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>GAP Inc. was one of the pioneers to debut online in the year 1997. At a time when \u2018going digital\u2019 meant so much more than it does today, they paved the way for online shopping. The ultimate aim was to give shoppers multiple platforms to interact with GAP. Up until then, their primary touchpoint had been the store, but as ecommerce penetrated the US&nbsp; market, their customer base started to expand and so did their retail strategy. Being able to provide a whole new touch point to shop from while also expanding the offline presence put them at a competitive advantage early on and created global access to the brand.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"678\" height=\"381\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/105767958-1551388615445gettyimages-896106176.jpeg\" alt=\"\" class=\"wp-image-9690\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/105767958-1551388615445gettyimages-896106176.jpeg 678w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/105767958-1551388615445gettyimages-896106176-300x169.jpeg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/105767958-1551388615445gettyimages-896106176-150x84.jpeg 150w\" sizes=\"(max-width: 678px) 100vw, 678px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator is-style-default\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-they-help-shoppers-visualize-outfits-with-technology\"><\/span><strong>2. They help shoppers visualize outfits with technology<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>They say \u2018finding the right pair of jeans can make you feel like you found a million bucks\u2019. There\u2019s a caveat though &#8211; most shoppers don\u2019t feel entirely satisfied with the jeans they buy online. This is either because of the style, the quality of denim, the length and the overall fit.&nbsp; But this is not a problem you\u2019d have to worry about if you shopped at GAP. With their AR <a href=\"https:\/\/www.vue.ai\/products\/virtual-dressing-room\/\">dressing room<\/a>, shoppers key in their height, weight and choose a body type from a wide range of choices. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"820\" height=\"615\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/corp_about-us-header_ath3-1.jpg\" alt=\"\" class=\"wp-image-9689\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/corp_about-us-header_ath3-1.jpg 820w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/corp_about-us-header_ath3-1-300x225.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/corp_about-us-header_ath3-1-768x576.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/corp_about-us-header_ath3-1-150x113.jpg 150w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/figure>\n\n\n\n<p>The app then <a href=\"https:\/\/www.vue.ai\/products\/on-model-imagery\/\">displays a virtual 3D model<\/a> to help shoppers visualize how an item would fit. Whether it\u2019s&nbsp; a size 8 or an 18, shoppers have a better sense of how a certain pair of jeans might fit them. This is a great way to engage with customers, cater to different needs of shoppers with inclusive sizing and ensure that they\u2019re happy with what they buy.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-they-prioritize-ease-and-convenience-over-anything-else\"><\/span><strong>3. They prioritize ease and convenience over anything else<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The whole concept of curbside pick up might have gained popularity only during the pandemic, but GAP has been ahead of the curve even when it comes to convenience.&nbsp; With their \u2018Buy Online, Pick-up instore Program\u2019, they deliver a hassle-free <a href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/shopping-cart-abandonment-ultimate-guide\/\">shopping experience <\/a>for their customers by making it more efficient and seamless. If shoppers can pick out what they want in an online space and schedule just a pick up, they can save time without having to maze through the store.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"525\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/DuaRTXLVYAEyFGZ-1024x525.jpg\" alt=\"\" class=\"wp-image-9688\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/DuaRTXLVYAEyFGZ-1024x525.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/DuaRTXLVYAEyFGZ-300x154.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/DuaRTXLVYAEyFGZ-768x394.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/DuaRTXLVYAEyFGZ-150x77.jpg 150w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/DuaRTXLVYAEyFGZ.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Fun Fact: <\/strong>This is a&nbsp; great example of how they enabled efficiency during 2018\u2019s Holidays Season. The brand partnered with the car rental company Lyft in the U.S. for a free ride to and from the store. The aim was to make last minute shopping easier than ever. This entire collaboration of GAP\u2019s Buy Online, Pickup in-store with Lyft was a beautiful avenue for its customers to have some precious time back during the peak holiday hustle. Almost sounds like a magic carpet!<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4-they-design-very-memorable-in-store-experiences\"><\/span><strong>4. They design very memorable in-store experiences<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In-store experiences are extremely important in building brand loyalty. The ambience, the visual merchandising, the lighting, the service &#8211; all of those factors cannot be discounted. In order to provide&nbsp; the best kind of in-store services for shoppers, GAP Inc. empowers the sales associates with mobile devices. Associates usually pull up the desired product on the devices and show additional sizes, colors and styles and help shoppers understand their style, preference, liking and the availability of products. This kind of facilitation ultimately results in a frictionless experience for the customer and increases the likelihood of a return visit.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/gapinstocktech_hero-1024x576.jpg\" alt=\"\" class=\"wp-image-9691\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/gapinstocktech_hero-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/gapinstocktech_hero-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/gapinstocktech_hero-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/gapinstocktech_hero-150x84.jpg 150w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/gapinstocktech_hero.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>There\u2019s no doubt that GAP has always been at the center of innovation since its inception. We can\u2019t wait to see how the brand continues to leverage technology in the years to come and create memorable experiences that we\u2019ll never forget.&nbsp;<\/p>\n\n\n\n<p><strong>Read more related articles here:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed-wordpress wp-block-embed is-type-wp-embed is-provider-vue-ai-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"9A0Tii6DBs\"><a href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/digital-fashion-shows-tech\/\">5 Ways Fashion Brands Embraced Tech For Digital Fashion Shows<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;5 Ways Fashion Brands Embraced Tech For Digital Fashion Shows&#8221; &#8212; Vue.ai Blog\" src=\"https:\/\/www.vue.ai\/blog\/retail-trends\/digital-fashion-shows-tech\/embed\/#?secret=O3iOOy4Kwe#?secret=9A0Tii6DBs\" data-secret=\"9A0Tii6DBs\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"related-article-virtual-dressing-room\"><\/span>Related Article <a href=\"https:\/\/www.vue.ai\/products\/virtual-dressing-room\/\">Virtual dressing room<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"read-more-ecommerce-challenges\"><\/span>Read More <a href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-challenges-in-2021\/\">Ecommerce challenges<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"read-more-about-outfit-recommendation-solution\"><\/span><strong>Read more about<\/strong><a href=\"https:\/\/www.vue.ai\/products\/outfit-recommendations\/\"><strong> Outfit Recommendation<\/strong><\/a><strong> Solution<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> Finding the perfect pair of jeans is a problem you\u2019ve probably come across at least once in your lifetime. It\u2019s safe to say that it\u2019s just like finding a partner. The right jeans fit great, are tailored to your evolving shape and are mostly hard to find unless you really hunt for them. But you\u2019re  &#8230;<\/p>\n","protected":false},"author":51,"featured_media":9687,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1160,1522],"tags":[1040,187,55,516,163,558,1043,525,913,521,207,1042,1041,179,205,596],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How GAP Stands Out In Today\u2019s Retail Landscape | Vue.ai Blog<\/title>\n<meta name=\"description\" content=\"GAP stands out in today\u2019s retail landscape and they are using digi-tech innovations to make shopping exciting and memorable.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/how-gap-stands-out-in-todays-retail-landscape\/\" \/>\n<meta property=\"og:locale\" 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