{"id":9747,"date":"2020-11-19T17:55:29","date_gmt":"2020-11-19T12:25:29","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=9747"},"modified":"2023-10-19T16:29:28","modified_gmt":"2023-10-19T10:59:28","slug":"kendra-scott-experience","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/kendra-scott-experience\/","title":{"rendered":"Here&#8217;s Why We Love Shopping From The Kendra Scott Website"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f8b6db1d5a3\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f8b6db1d5a3\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/kendra-scott-experience\/#the-brand-has-built-much-of-its-cult-following-through-its-in-store-interactions-they-have-also-scaled-their-digital-operations-in-a-short-span-of-time\" title=\"The brand has built much of it\u2019s cult following through it\u2019s in-store interactions. They have also scaled their digital operations in a short span of time.\">The brand has built much of it\u2019s cult following through it\u2019s in-store interactions. They have also scaled their digital operations in a short span of time.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/kendra-scott-experience\/#let-us-take-you-through-the-brands-digital-innovations-and-how-theyre-connecting-with-the-new-generation-of-shoppers\" title=\"Let us take you through the brand\u2019s digital innovations and how they\u2019re connecting with the new generation of shoppers:\">Let us take you through the brand\u2019s digital innovations and how they\u2019re connecting with the new generation of shoppers:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/kendra-scott-experience\/#stop-1-the-virtual-shopping-session\" title=\"Stop #1: The Virtual Shopping Session\">Stop #1: The Virtual Shopping Session<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/kendra-scott-experience\/#stop-2-ar-previews\" title=\"Stop #2: AR Previews\">Stop #2: AR Previews<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/kendra-scott-experience\/#stop-3-scheduled-curbside-pick-up\" title=\"Stop #3: Scheduled Curbside Pick Up\">Stop #3: Scheduled Curbside Pick Up<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p class=\"has-text-align-left\">It\u2019s been a long year. But good things are coming &#8211; like the holiday season! The pandemic has been hard on us and it\u2019s safe to say that we\u2019re in dire need of a little pick me up. So whether it\u2019s a silk scarf, a luxurious spa experience or nice piece of jewelry, it\u2019s time to treat yourself. <\/p>\n\n\n\n<p class=\"has-text-align-left\">And a treat always implies something super decadent, right?&nbsp;If you\u2019re the kind of person whose eyes light up at a neck piece in pave diamonds and rose gold, you\u2019re not alone! According to Forbes, direct-to-consumer jewelry brands are thriving at the moment. WWD attributes this to consumers connecting to the sentimental, emotional nature of jewelry. We\u2019ve talked about this before when we covered <a rel=\"noreferrer noopener\" href=\"https:\/\/www.vue.ai\/blog\/ecommerce\/jewelry-brands-growth\/\" target=\"_blank\">5 cool Gen-Z brands that are redefining jewelry<\/a>. If there\u2019s one brand that echoes this sentiment,&nbsp; it\u2019s Kendra Scott.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.kendrascott.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Known for their contemporary offerings<\/a> that range from jewelry pieces to lifestyle categories, Kendra Scott is a kaleidoscope of all things personalised. Their stores are designed to establish meaningful connections at every point of the shopper\u2019s journey. They host everything from the perfect ambience and accessibly placed merchandise to <a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\">personalization<\/a> bars that leave you wanting more.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"the-brand-has-built-much-of-its-cult-following-through-its-in-store-interactions-they-have-also-scaled-their-digital-operations-in-a-short-span-of-time\"><\/span>The brand has built much of it\u2019s cult following through it\u2019s in-store interactions. They have also scaled their digital operations in a short span of time.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"let-us-take-you-through-the-brands-digital-innovations-and-how-theyre-connecting-with-the-new-generation-of-shoppers\"><\/span>Let us take you through the brand\u2019s digital innovations and how they\u2019re connecting with the new generation of shoppers:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"stop-1-the-virtual-shopping-session\"><\/span><strong>Stop #1: The Virtual Shopping Session<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A friendly store assistant is one of the most underrated frontiers that remains unfulfilled in today\u2019s e-commerce landscape. For intimate purchases like jewelry, shoppers are constantly looking for some expertise to guide their intentions and explore their preferences. Whether it\u2019s a first-time shopper or one that\u2019s more seasoned, <a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\" target=\"_blank\" rel=\"noreferrer noopener\">personalized assistance<\/a> goes a long way.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/P1575540-1024x768-2.jpg\" alt=\"\" class=\"wp-image-9756\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/P1575540-1024x768-2.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/P1575540-1024x768-2-300x225.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/P1575540-1024x768-2-768x576.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/P1575540-1024x768-2-853x640.jpg 853w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/P1575540-1024x768-2-150x113.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Kendra Scott does not underestimate the importance of establishing a personal connection with every one of its customers. Shoppers can connect with a virtual stylist over a 20-minute call, from the convenience of their own homes and schedules. You can expect everything from tips on layering and stacking jewelry to gifting recommendations, custom engraving and much more.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"stop-2-ar-previews\"><\/span><strong>Stop #2: AR Previews<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Customers want to be able to experience the touch and feel element of a product before they commit to a purchase. Even more so with jewelry, because they\u2019re likely to spend more. They want to be able to visualize how a product will look when it&#8217;s worn, across different lighting and the overall aesthetic.&nbsp; 87% of consumers begin their shopping journey in a digital landscape and two-dimensional product listings just don\u2019t cut it anymore. Brands need to find innovative ways to recreate in-store experiences, online.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/kendra-scott-elton-bracelet-gold-ivory-mop-03-lg.jpg\" alt=\"\" class=\"wp-image-9762\" width=\"401\" height=\"501\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/kendra-scott-elton-bracelet-gold-ivory-mop-03-lg.jpg 800w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/kendra-scott-elton-bracelet-gold-ivory-mop-03-lg-240x300.jpg 240w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/kendra-scott-elton-bracelet-gold-ivory-mop-03-lg-768x960.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/kendra-scott-elton-bracelet-gold-ivory-mop-03-lg-150x188.jpg 150w\" sizes=\"(max-width: 401px) 100vw, 401px\" \/><\/figure><\/div>\n\n\n\n<p>Kendra Scott allows its customers to remotely try on and preview earrings on their mobile app. This facilitates accurate at-home shopping experiences. The app uses augmented reality, machine learning, and computer vision to capture the shopper&#8217;s movement. It then overlays the selected product to help them understand how a particular piece looks against their skin, frames their face, and moves with them, in live motion. What an exciting way to virtually interact with your favorite items!<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"stop-3-scheduled-curbside-pick-up\"><\/span><strong>Stop #3: Scheduled Curbside Pick Up<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Instant gratification is the most exciting part of any <a href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/shopping-cart-abandonment-ultimate-guide\/\">shopping journey<\/a>. <\/p>\n\n\n\n<p>For those looking to avoid the slew of shoppers while still being able to experience the best part that comes with a shopping in-store, Kendra Scott offers a <em>buy-online, pickup-in-store <\/em>feature. Shoppers can check to see if their local store carries the desired item and select \u201c<em>Store Pickup<\/em>\u201d and check out. An email and text containing instructions will be delivered when the item is ready for pick up. The customer can plan their trip at a time of their convenience.&nbsp; This is a great way to use data to have a unified view of their inventory across channels and gratify their shoppers at every step of the way, maintaining their commitment to exceptional&nbsp;service at a time when their customers can\u2019t shop in-store.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/img_5633-2-768x1024.jpg\" alt=\"\" class=\"wp-image-9750\" width=\"422\" height=\"562\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/img_5633-2-768x1024.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/img_5633-2-225x300.jpg 225w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/img_5633-2-1152x1536.jpg 1152w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/img_5633-2-1536x2048.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/img_5633-2-640x853.jpg 640w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/img_5633-2-150x200.jpg 150w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/img_5633-2-scaled.jpg 1920w\" sizes=\"(max-width: 422px) 100vw, 422px\" \/><\/figure><\/div>\n\n\n\n<p>If you&#8217;re looking for a personalised shopping experience this holiday season, you now have one!<\/p>\n\n\n\n<p>Related Article <a href=\"https:\/\/www.vue.ai\/products\/virtual-dressing-room\/\">Virtual dressing room<\/a><\/p>\n\n\n\n<p>Read More <a href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-challenges-in-2021\/\">Ecommerce challenges<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> It\u2019s been a long year. But good things are coming &#8211; like the holiday season! The pandemic has been hard on us and it\u2019s safe to say that we\u2019re in dire need of a little pick me up. So whether it\u2019s a silk scarf, a luxurious spa experience or nice piece of jewelry, it\u2019s time  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":9763,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1160,1522],"tags":[1066,1063,210,1067,1064,987,988,990,997,1062,188,548,1068,1065],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Here&#039;s Why We Love Shopping From The Kendra Scott Website<\/title>\n<meta name=\"description\" content=\"Kendra Scott has scaled their digital operations in a short span of time using tech innovations to connect with a new generation of shoppers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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