{"id":9788,"date":"2020-11-23T17:52:17","date_gmt":"2020-11-23T12:22:17","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=9788"},"modified":"2024-06-10T11:36:16","modified_gmt":"2024-06-10T06:06:16","slug":"beauty-industry-personalization","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/beauty-industry-personalization\/","title":{"rendered":"Here\u2019s Why The Beauty Industry Needs Personalization"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f4ff458a5d8\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f4ff458a5d8\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/beauty-industry-personalization\/#how-can-brands-set-themselves-apart-and-build-customer-loyalty-in-a-market-thats-as-saturated-as-beauty-through-personalization-engine\" title=\"How can brands set themselves apart and build customer loyalty in a market that\u2019s as saturated as beauty? Through Personalization Engine \">How can brands set themselves apart and build customer loyalty in a market that\u2019s as saturated as beauty? Through Personalization Engine <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/beauty-industry-personalization\/#here-are-three-brands-that-are-winning-over-the-new-generation-of-shoppers-with-their-personalised-offerings\" title=\"Here are three brands that are winning over the new generation of shoppers with their personalised offerings:\">Here are three brands that are winning over the new generation of shoppers with their personalised offerings:<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/beauty-industry-personalization\/#lakme\" title=\"Lakm\u00e9\">Lakm\u00e9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/beauty-industry-personalization\/#fenty-beauty\" title=\"Fenty Beauty\">Fenty Beauty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/beauty-industry-personalization\/#dr-brandt-skincare\" title=\"Dr Brandt Skincare\">Dr Brandt Skincare<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/beauty-industry-personalization\/#theres-no-doubt-that-personalization-will-drive-the-growth-of-retailers-in-todays-beauty-industry-and-were-excited-to-see-how-technology-continues-to-enable-this\" title=\"There\u2019s no doubt that personalization will drive the growth of retailers in today\u2019s beauty industry and we\u2019re excited to see how technology continues to enable this!\">There\u2019s no doubt that personalization will drive the growth of retailers in today\u2019s beauty industry and we\u2019re excited to see how technology continues to enable this!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/beauty-industry-personalization\/#related-articles\" title=\"Related Articles:\">Related Articles:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/beauty-industry-personalization\/#why-lakme-has-dominated-the-indian-beauty-market-for-3-decades-3-ways-dr-brandt-has-stayed-ahead-of-the-curve\" title=\"Why Lakme Has Dominated The Indian Beauty Market For 3 Decades 3 Ways Dr. Brandt Has Stayed Ahead Of The Curve \">Why Lakme Has Dominated The Indian Beauty Market For 3 Decades 3 Ways Dr. Brandt Has Stayed Ahead Of The Curve <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/beauty-industry-personalization\/#shopping-cart-abandonment-in-ecommerce-%e2%80%93-ultimate-guide\" title=\"Shopping cart abandonment in ecommerce &#8211; ultimate guide\">Shopping cart abandonment in ecommerce &#8211; ultimate guide<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/beauty-industry-personalization\/#related-article-virtual-dressing-room\" title=\"Related Article Virtual dressing room\">Related Article Virtual dressing room<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/beauty-industry-personalization\/#read-more-ecommerce-challenges\" title=\"Read More Ecommerce challenges\">Read More Ecommerce challenges<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/beauty-industry-personalization\/#click-more-about-personalization-engine-personalization-platform\" title=\"Click more about personalization engine &amp; personalization platform\">Click more about personalization engine &amp; personalization platform<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>Historically, the beauty industry has weathered through economic recessions relatively unfazed\u2014experiencing only a gentle fall of 0.8% at its worst. This resilience in the $532 billion beauty industry can be attributed to consumers indulging in mini-buys when times get tight. With self care on the rise and the influx of beauty-related content across the internet, today\u2019s consumers are well-informed and extremely aware of their needs. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"how-can-brands-set-themselves-apart-and-build-customer-loyalty-in-a-market-thats-as-saturated-as-beauty-through-personalization-engine\"><\/span>How can brands set themselves apart and build customer loyalty in a market that\u2019s as saturated as beauty? Through <a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\">Personalization Engine<\/a> <span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>While most beauty brands today have a large offering, they don\u2019t always understand exactly what their customer needs. By this, we mean formulas that work for a variety of skin types, skin conditions, skin tones and weathers. But that can change!<br><br>Brands should actively explore curating exciting experiences for their shoppers. Whether it\u2019s a virtual try-on makeup mirror, the ability to use technology to create a custom foundation or using historical data for smarter <a href=\"https:\/\/www.vue.ai\/products\/product-recommendations\/\" target=\"_blank\" rel=\"noreferrer noopener\">recommendations<\/a>, there\u2019s so much they can do to level up in the beauty market, especially considering the unpredictable consumer patterns off-late. Not sure what we\u2019re talking about?&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"here-are-three-brands-that-are-winning-over-the-new-generation-of-shoppers-with-their-personalised-offerings\"><\/span>Here are three brands that are winning over the new generation of shoppers with their personalised offerings:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-text-color has-background\" href=\"https:\/\/www.youtube.com\/watch?v=3FIq8xauick&amp;t=1139s\" style=\"background-color:#fde736\" target=\"_blank\" rel=\"noreferrer noopener\">Get first hand insights from Toto Haba, SVP, Marketing and Communications at Bene<em>f<\/em>it Cosmetics, on <strong>why personalisation will be the driver for retention with Gen Z<\/strong> on this webinar with Vogue Business. Tune in here!<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"lakme\"><\/span>Lakm\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Beauty-Industry-1-1024x576.jpg\" alt=\"Here\u2019s Why The Beauty Industry Needs Personalization\" class=\"wp-image-11078\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Beauty-Industry-1-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Beauty-Industry-1-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Beauty-Industry-1-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Beauty-Industry-1-1536x864.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Beauty-Industry-1-2048x1152.jpg 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Beauty-Industry-1-150x84.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>How do you shop for the perfect red lipstick when you can\u2019t swatch it? Lakm\u00e9 has the answer. <\/p>\n\n\n\n<p>The<a href=\"https:\/\/www.vue.ai\/blog\/retail-voices\/lakme-customer-experience-indian-beauty\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Indian legacy brand <\/a>allows users to experiment with over 100 real-life cosmetic shades through the Lakme Makeup Pro app. The in-app camera, when switched on, captures the user\u2019s face and overlays the selected product in real-time to <a href=\"https:\/\/www.vue.ai\/products\/on-model-imagery\/\" target=\"_blank\" rel=\"noreferrer noopener\">generate realistic visuals<\/a>. Interestingly, other products from the website can also be put together in the app to create a complete look. <\/p>\n\n\n\n<p>What an exciting way for shoppers to accurately visualise how a product will look on their complexion!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"fenty-beauty\"><\/span><strong>Fenty Beauty<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Beauty-Industry-3-1024x576.jpg\" alt=\"Here\u2019s Why The Beauty Industry Needs Personalization\" class=\"wp-image-11080\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Beauty-Industry-3-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Beauty-Industry-3-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Beauty-Industry-3-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Beauty-Industry-3-1536x864.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Beauty-Industry-3-2048x1152.jpg 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Beauty-Industry-3-150x84.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Believe it or not, being able to find a foundation, especially for darker skin tones, is STILL a challenge today. Rihanna always talked about how all the brands she tried before she created Fenty\u2019s foundation formula gave darker skin tones an ashy finish. Not anymore! Fenty tackled beauty\u2019s biggest problem by allowing shoppers to interact with an intelligent chatbot via Facebook or take a short quiz on their digital storefront. Here, they can find the perfect match for their skin complexion from one of their 50 unique shades. What makes this particularly interesting is that the quiz takes into account factors like how your skin reacts to the sun and what colour jewelry looks best on you, to recommend products suited specifically for your skin, across the range. <\/p>\n\n\n\n<p>Sign us up!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"dr-brandt-skincare\"><\/span><strong>Dr Brandt Skincare<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Beauty-Industry-2-1024x576.jpg\" alt=\"Here\u2019s Why The Beauty Industry Needs Personalization\" class=\"wp-image-11079\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Beauty-Industry-2-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Beauty-Industry-2-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Beauty-Industry-2-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Beauty-Industry-2-1536x864.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Beauty-Industry-2-2048x1152.jpg 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Beauty-Industry-2-150x84.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.vue.ai\/blog\/vuecommerce\/retail-personalization-in-2021\/\">Retail Personalization<\/a> is all about convenience &#8211; to be able to find the right product at the right time.  <em>Users are spending over 144 minutes on social media everyday and video accounts for 80% of internet traffic.<\/em> <strong>It\u2019s important to facilitate shopping at a place where the consumer has the most context.<\/strong> <\/p>\n\n\n\n<p>That\u2019s what this cosmeceutical giant did. Dr Brandt Skincare integrated <a href=\"https:\/\/www.vue.ai\/solutions\/automated-product-tagging\/\" target=\"_blank\" rel=\"noreferrer noopener\">shoppable<\/a> tags onto their Snapchat and Instagram stories even before Instagram launched the feature for other brands. Shoppers could swipe up and connect with short, entertaining infomercials &#8211; without ever leaving the social media app. Tapping the \u201c<em>Add to Cart<\/em>\u201d link puts the product in a virtual <a href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/shopping-cart-abandonment-ultimate-guide\/\">shopping cart<\/a>. <\/p>\n\n\n\n<p>This is a cool way to allow shoppers to instantly find the exact product that they were looking at rather than hunting down alternatives across multiple sites.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"theres-no-doubt-that-personalization-will-drive-the-growth-of-retailers-in-todays-beauty-industry-and-were-excited-to-see-how-technology-continues-to-enable-this\"><\/span>There\u2019s no doubt that <a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\">personalization<\/a> will drive the <a href=\"https:\/\/www.vue.ai\/blog\/beauty-retail\/artificial-intelligence-for-beauty-and-cosmetics-retail-industry\/\" target=\"_blank\" rel=\"noreferrer noopener\">growth of retailers<\/a> in today\u2019s beauty industry and we\u2019re excited to see how technology continues to enable this!<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-text-color has-background\" href=\"https:\/\/www.youtube.com\/watch?v=3FIq8xauick&amp;t=1139s\" style=\"background-color:#fde736\" target=\"_blank\" rel=\"noreferrer noopener\">Get first hand insights from Toto Haba, SVP, Marketing and Communications at Bene<em>f<\/em>it Cosmetics, on<strong> why personalisation will be the driver for retention with Gen Z<\/strong> on this webinar with Vogue Business. Tune in here!<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"related-articles\"><\/span>Related Articles:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"why-lakme-has-dominated-the-indian-beauty-market-for-3-decades-3-ways-dr-brandt-has-stayed-ahead-of-the-curve\"><\/span><a href=\"https:\/\/www.vue.ai\/blog\/retail-voices\/lakme-customer-experience-indian-beauty\/\" target=\"_blank\" rel=\"noreferrer noopener\">Why Lakme Has Dominated The Indian Beauty Market For 3 Decades<\/a><br><a href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/dr-brandt-skincare-omnichannel\/?ref=header\" target=\"_blank\" rel=\"noreferrer noopener\">3 Ways Dr. Brandt Has Stayed Ahead Of The Curve<\/a> <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"shopping-cart-abandonment-in-ecommerce-%e2%80%93-ultimate-guide\"><\/span><a href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/shopping-cart-abandonment-ultimate-guide\/\">Shopping cart abandonment<\/a> in ecommerce &#8211; ultimate guide<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"related-article-virtual-dressing-room\"><\/span>Related Article <a href=\"https:\/\/www.vue.ai\/products\/virtual-dressing-room\/\"><strong>Virtual dressing room<\/strong><\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"read-more-ecommerce-challenges\"><\/span>Read More <a href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-challenges-in-2021\/\"><strong>Ecommerce challenges<\/strong><\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"click-more-about-personalization-engine-personalization-platform\"><\/span>Click more about <strong><a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\">personalization engine<\/a> &amp; <a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\">personalization platform<\/a><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> Historically, the beauty industry has weathered through economic recessions relatively unfazed\u2014experiencing only a gentle fall of 0.8% at its worst. This resilience in the $532 billion beauty industry can be attributed to consumers indulging in mini-buys when times get tight. With self care on the rise and the influx of beauty-related content across the internet,  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":11074,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1160,1522],"tags":[978,851,853,298,1300,201,1078,1193,1301,886,1080,1262,29,1076,1261,1081],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Here\u2019s Why The Beauty Industry Needs Personalization<\/title>\n<meta name=\"description\" content=\"The beauty industry is saturated. Brands can set themselves apart and build customer loyalty in this market with personalization.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/beauty-industry-personalization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Here\u2019s Why The Beauty Industry Needs Personalization\" \/>\n<meta property=\"og:description\" content=\"The beauty industry is saturated. 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