{"id":9809,"date":"2020-12-01T12:51:13","date_gmt":"2020-12-01T07:21:13","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=9809"},"modified":"2023-10-19T16:29:28","modified_gmt":"2023-10-19T10:59:28","slug":"dr-brandt-skincare-omnichannel","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/dr-brandt-skincare-omnichannel\/","title":{"rendered":"3 Ways Dr. Brandt Has Stayed Ahead Of The Curve"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69ec969089186\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ec969089186\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/dr-brandt-skincare-omnichannel\/#how-can-brands-design-a-stress-free-shopping-experience-that-involves-no-hassle-compromise-or-difficulty-for-a-shopper-how-do-they-keep-them-coming-back-for-more\" title=\"How can brands design a stress free shopping experience that involves no hassle, compromise or difficulty for a shopper? How do they keep them coming back for more?\">How can brands design a stress free shopping experience that involves no hassle, compromise or difficulty for a shopper? How do they keep them coming back for more?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/dr-brandt-skincare-omnichannel\/#the-one-brand-that-has-been-able-to-deliver-on-all-of-the-above-is-dr-brandt-skincare\" title=\"The one brand that has been able to deliver on all of the above is Dr. Brandt Skincare.\">The one brand that has been able to deliver on all of the above is Dr. Brandt Skincare.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/dr-brandt-skincare-omnichannel\/#here-are-3-ways-in-which-drbrandt-is-omni-present-on-ecommerce\" title=\"Here are 3 ways in which Dr.Brandt is omni-present on eCommerce:\">Here are 3 ways in which Dr.Brandt is omni-present on eCommerce:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/dr-brandt-skincare-omnichannel\/#1-easy-accessible-education-on-skincare\" title=\"1. Easy, accessible education on skincare\">1. Easy, accessible education on skincare<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/dr-brandt-skincare-omnichannel\/#2-help-shoppers-auto-replenish-favorite-products\" title=\"2. Help shoppers auto-replenish favorite products\">2. Help shoppers auto-replenish favorite products<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/dr-brandt-skincare-omnichannel\/#3-early-introduction-of-shopable-features-on-social\" title=\"3. Early introduction of shopable features on social\">3. Early introduction of shopable features on social<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>Did you know? By 2024, the predicted global spend in the skincare industry would amount to $180 billion. <\/p>\n\n\n\n<p>Today\u2019s buyers are conscious and driven by <a rel=\"noreferrer noopener\" href=\"https:\/\/www.vue.ai\/blog\/fashion\/experiential-retail-benefits\/\" target=\"_blank\">experience<\/a>, research and awareness. For this very reason, skincare brands are striving to deliver excitement&nbsp;to their customers including customizing ingredients to suit their skin, creating&nbsp; clean, cruelty-free products, being transparent about ingredients and in their delivery and fulfillment services. But is that enough? <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"how-can-brands-design-a-stress-free-shopping-experience-that-involves-no-hassle-compromise-or-difficulty-for-a-shopper-how-do-they-keep-them-coming-back-for-more\"><\/span>How can brands design a stress free shopping experience that involves no hassle, compromise or difficulty for a shopper? How do they keep them coming back for more?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Shoppers aren\u2019t on a single channel anymore \u2014their attention is divided between TikTok, Instagram, Snapchat, Pinterest and their carts on your site. They can also be fickle-minded because of the access to information and how much noise there is in the skincare space. While there might be many ways to get a shopper\u2019s attention for the first time, building customer loyalty is challenging. The key to this simply lies in creating effortless, easy experiences from when they find out about you till they buy your products. They want to be able to find what they\u2019re looking for, have enough information to make an informed purchase, and keep coming back for more. And if you can give that to them, what\u2019s better than that?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"the-one-brand-that-has-been-able-to-deliver-on-all-of-the-above-is-dr-brandt-skincare\"><\/span>The one brand that has been able to deliver on all of the above is Dr. Brandt Skincare.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>They\u2019ve&nbsp; driven the growth of <a rel=\"noreferrer noopener\" href=\"https:\/\/www.drbrandtskincare.com\/\" target=\"_blank\">cosmetic dermatology<\/a> by pushing boundaries for over 20 years now. Being the first to launch at-home treatments that mimicked in-office procedures, the brand\u2019s skincare line was built on the motto \u2018<em>take the doctor home<\/em>\u2019. If we had to sum up their contribution to the world of skincare, we\u2019d say it\u2019s their cutting-edge artistic approach to cosmetic dermatology and their <em>eCommerce omni-channel<\/em> approach. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"here-are-3-ways-in-which-drbrandt-is-omni-present-on-ecommerce\"><\/span><strong>Here are 3 ways in which Dr.Brandt is omni-present on eCommerce:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-easy-accessible-education-on-skincare\"><\/span><strong>1. Easy, accessible education on skincare<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>On a mission to replicate in-office procedures at home, Dr. Brandt pulled out all the stops to bring their vision to life. Apart from ensuring that their products are top-of-the line, the brand also uses rich content in innovative formats to educate its customers about its formulas. On the website, shoppers can interact with <em>how-to<\/em> videos on product usage and watch virtual demos to guide them through the proper application of the products. Additionally, they can also find helpful tips to common problems and thier solutions.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/Screenshot-2020-11-26-at-1.16.42-PM-edited.png\" alt=\"\" class=\"wp-image-9823\" width=\"567\" height=\"424\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/Screenshot-2020-11-26-at-1.16.42-PM-edited.png 599w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/Screenshot-2020-11-26-at-1.16.42-PM-edited-300x225.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/Screenshot-2020-11-26-at-1.16.42-PM-edited-150x112.png 150w\" sizes=\"(max-width: 567px) 100vw, 567px\" \/><\/figure><\/div>\n\n\n\n<p><strong>Fun Fact: <\/strong>Dr. Brandt published digital quarterly magazines called #FaceFwd, which featured the trifecta of the Brandt method. The publication covered everything from expert advice, new product innovations to exclusive interviews. Oh, did we mention it was entirely shopable too?<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-help-shoppers-auto-replenish-favorite-products\"><\/span><strong>2. Help shoppers auto-replenish favorite products<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Shoppers need to never worry about running out of their favorite products again. Dr. Brandt\u2019s auto replenish feature is here to help! Shoppers can customize this particular feature to suit their individual preferences. The requested items are reserved, kept in-stock, and delivered directly to the customer&#8217;s door at a time that suits them. This certainly is a productive way to carry on with routine skin-care rituals without any disruption!<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/istockphoto-883019542-612x612-1.jpg\" alt=\"\" class=\"wp-image-9819\" width=\"542\" height=\"361\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/istockphoto-883019542-612x612-1.jpg 612w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/istockphoto-883019542-612x612-1-300x200.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/istockphoto-883019542-612x612-1-150x100.jpg 150w\" sizes=\"(max-width: 542px) 100vw, 542px\" \/><\/figure><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-early-introduction-of-shopable-features-on-social\"><\/span><strong>3. Early introduction of shopable features on social<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It\u2019s safe to say that Dr. Brandt is a trailblazer in the industry. They experimented with the concept of shopable tags when it was only considered as the \u2018future of shopping\u2019. The brand introduced the feature to their Snapchat and Instagram stories in 2015. It allows users to swipe up from relevant posts and engage with catchy \u201cminimericals\u201d to help them understand the product better. Shoppers also have the option of adding items that catch their eye to a virtual <a href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/shopping-cart-abandonment-ultimate-guide\/\">shopping cart<\/a> (<a href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/shopping-cart-abandonment-ultimate-guide\/\">shopping cart abandonment<\/a>)without leaving the social platform.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"890\" height=\"500\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/instagram-shoppable-CONTENT-2017.jpg\" alt=\"\" class=\"wp-image-9813\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/instagram-shoppable-CONTENT-2017.jpg 890w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/instagram-shoppable-CONTENT-2017-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/instagram-shoppable-CONTENT-2017-768x431.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/11\/instagram-shoppable-CONTENT-2017-150x84.jpg 150w\" sizes=\"(max-width: 890px) 100vw, 890px\" \/><\/figure><\/div>\n\n\n\n<p>What&#8217;s unique about the beauty and the skincare industry\u2019s ecosystem is that customers drive the very creation of these products. Consumers today want to try new things and use products that completely satisfy their needs. It\u2019s imperative that retailers take the <a href=\"https:\/\/www.vue.ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">holistic approach<\/a> in providing an environment. And this is mainly for new product experimentation, education around products to ensure customers get exactly what they want. If brands haven\u2019t been doing it so far, it is now the time to experiment with their omni-channel approach in the booming skincare market!&nbsp;<\/p>\n\n\n\n<p><strong>Read more related articles here:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed-wordpress wp-block-embed is-type-wp-embed is-provider-vue-ai-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"Pmx15HrB8Y\"><a href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/beauty-and-cosmetics-retail-tech\/\">5 Tech Trends That Have Transformed Beauty And Cosmetics Retail<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;5 Tech Trends That Have Transformed Beauty And Cosmetics Retail&#8221; &#8212; Vue.ai Blog\" src=\"https:\/\/www.vue.ai\/blog\/retail-trends\/beauty-and-cosmetics-retail-tech\/embed\/#?secret=H1KVyPXiaw#?secret=Pmx15HrB8Y\" data-secret=\"Pmx15HrB8Y\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Related Article <a href=\"https:\/\/www.vue.ai\/products\/virtual-dressing-room\/\">Virtual dressing room<\/a><\/p>\n\n\n\n<p>Read More <a href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-challenges-in-2021\/\">Ecommerce challenges<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> Did you know? By 2024, the predicted global spend in the skincare industry would amount to $180 billion. Today\u2019s buyers are conscious and driven by experience, research and awareness. For this very reason, skincare brands are striving to deliver excitement&nbsp;to their customers including customizing ingredients to suit their skin, creating&nbsp; clean, cruelty-free products, being transparent  &#8230;<\/p>\n","protected":false},"author":51,"featured_media":9824,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1160,1522],"tags":[1104,1105,1101,76,298,55,337,207,47,23,1076,1133],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 Ways Dr. Brandt Has Stayed Ahead of the Curve<\/title>\n<meta name=\"description\" content=\"Dr. Brandt has stayed ahead of the curve in the self-care industry by driving the growth of cosmetic dermatology for over 20 years now.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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