{"id":110,"date":"2020-10-19T10:49:39","date_gmt":"2020-10-19T10:49:39","guid":{"rendered":"https:\/\/staging-webv2.vue.ai\/glossary\/?post_type=glossary&#038;p=110"},"modified":"2024-06-10T06:00:37","modified_gmt":"2024-06-10T06:00:37","slug":"customer-data-platform","status":"publish","type":"glossary","link":"https:\/\/www.vue.ai\/glossary\/customer-data-platform\/","title":{"rendered":"Customer Data Platform (CDP)"},"content":{"rendered":"<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">A Customer Data Platform (CDP) is a packaged software that creates a persistent, unified database that is accessible to by systems. Data is harnessed and collated from various sources, cleaned and combined to create a single customer profile. This collated data is made available to other systems for marketing purposes.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Customer Data Platform (CDP) helps link the data from various sources, processes it, and sends it to downstream systems for activation. As an <\/span><span style=\"font-weight: 400;\">end-to-end <a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\">personalization engine<\/a><\/span><span style=\"font-weight: 400;\">, Vue.ai performs similar jobs in data management, connecting, reconciling, and mapping information from different devices, channels, and touchpoints for the creation of a unified <\/span><span style=\"font-weight: 400;\">Omni <\/span><span style=\"font-weight: 400;\">level customer profile. The only difference is, while Customer Data Platform (CDPs) act as a System of Insight, sending data to downstream services for activation. While marketers can, in fact, trigger campaign activity through a Customer Data Platform (CDP) or integrated third-party vendor, a <a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\">personalization platform<\/a> is meant to act as the main hub for delivering individualized experiences \u2014 from data onboarding, audience building, and campaign creation all the way to testing and optimization.<\/span><\/p>\n","protected":false},"author":12,"featured_media":0,"parent":0,"template":"","glossary-cat":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Customer Data Platform ? | Vue.Ai<\/title>\n<meta name=\"description\" content=\"A Customer data platform (CDP) is a packaged software that creates a persistent, unified database that is accessible to by systems\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vue.ai\/glossary\/customer-data-platform\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Customer Data Platform ? 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