{"id":163,"date":"2020-10-19T13:16:14","date_gmt":"2020-10-19T13:16:14","guid":{"rendered":"https:\/\/staging-webv2.vue.ai\/glossary\/?post_type=glossary&p=163"},"modified":"2023-04-18T13:46:28","modified_gmt":"2023-04-18T13:46:28","slug":"macro-segmentation","status":"publish","type":"glossary","link":"https:\/\/www.vue.ai\/glossary\/macro-segmentation\/","title":{"rendered":"Macro Segmentation"},"content":{"rendered":"

Macro segmentation<\/strong> refers to the practice of dividing online traffic into a few sub-groups of visitors who differ from one another in one or two basic attributes like location, gender, or an identified browsing pattern.\u00a0<\/span><\/p>\n

This method of broadly segmenting the traffic to a site is an effective means of providing a personalized experience to a specific bucket of visitors. It allows site managers to employ a simpler approach to targeting each of the macro segments through the use of demographic filters or identifying new versus return users, as an example. These simple techniques ensure that a basic level of customization increases the effectiveness of campaigns for these macro-segments.\u00a0<\/span><\/p>\n

Here<\/span><\/a> we explain what segmentation is and how it falls short of true personalization<\/a> along the customer journey with a brand.\u00a0<\/span><\/p>\n","protected":false},"author":12,"featured_media":0,"parent":0,"template":"","glossary-cat":[],"yoast_head":"\nWhat is Macro Segmentation? | Vue.Ai<\/title>\n<meta name=\"description\" content=\"Macro segmentation refers to the practice of dividing online traffic into a couple of sub-groups of tourists who differ from one another in one or two basic attributes like location, gender etc\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vue.ai\/glossary\/macro-segmentation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Macro Segmentation? | Vue.Ai\" \/>\n<meta property=\"og:description\" content=\"Macro segmentation refers to the practice of dividing online traffic into a couple of sub-groups of tourists who differ from one another in one or two basic attributes like location, gender etc\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vue.ai\/glossary\/macro-segmentation\/\" \/>\n<meta property=\"og:site_name\" content=\"Vue.ai\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vueai\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-18T13:46:28+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@vue_ai\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is Macro Segmentation? 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