{"id":197,"date":"2020-10-19T16:05:29","date_gmt":"2020-10-19T16:05:29","guid":{"rendered":"https:\/\/staging-webv2.vue.ai\/glossary\/?post_type=glossary&#038;p=197"},"modified":"2023-08-07T13:20:50","modified_gmt":"2023-08-07T13:20:50","slug":"real-time-interaction-management","status":"publish","type":"glossary","link":"https:\/\/www.vue.ai\/glossary\/real-time-interaction-management\/","title":{"rendered":"Real-Time Interaction Management"},"content":{"rendered":"<p><b>Forrester <\/b><span style=\"font-weight: 400;\">defines RTIM as Enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer life cycle via preferred customer touchpoints.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Real-Time Interaction Management (RTIM) Best Practices<\/b><\/p>\n<p><strong>Total Real-Time\u00a0 Integration Across all Channels:<br \/>\n<\/strong><span style=\"font-weight: 400;\">The most crucial requirement is that integration is done across all touchpoints for the customer. Brands can attain success at RTIM only when this is in line.<\/span><\/p>\n<p><strong>Integration into Data Sources that Can Provide Context:<br \/>\n<\/strong><span style=\"font-weight: 400;\">Successful real-time interactions require integration with data sets that could be external to a brand but help inform context.\u00a0<\/span><\/p>\n<p><strong>Deliver Personalized Experiences Across Channels:<br \/>\n<\/strong><span style=\"font-weight: 400;\">The ability to integrate RTIM across channels like email, SMS, and mobile inbox is a good starting point but requires that the opt-in state for each of those channels is communicated and respected through your system. However, if the RTIM system observes that the customer has broken a geo-fence at a specific store, and the brand\u2019s offer management system is inventory-aware, the brand can send an offer that\u2019s very unique or specific to the customer at that moment at that time.<\/span><\/p>\n<p><a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\"><b>Omnichannel personalization<\/b><\/a><span style=\"font-weight: 400;\"> is a crucial element of real-time interaction management as it is vital to tailor experiences to each users\u2019 behavior, affinity and context.\u00a0 <\/span><\/p>\n","protected":false},"author":12,"featured_media":0,"parent":0,"template":"","glossary-cat":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Real-Time Interaction Management | Vue.ai<\/title>\n<meta name=\"description\" content=\"RTIM is a Enterprise marketing technology that delivers contextually relevant experiences, value &amp; utility at the appropriate moment\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vue.ai\/glossary\/real-time-interaction-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Real-Time Interaction Management | Vue.ai\" \/>\n<meta property=\"og:description\" content=\"RTIM is a Enterprise marketing technology that delivers contextually relevant experiences, value &amp; utility at the appropriate moment\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vue.ai\/glossary\/real-time-interaction-management\/\" \/>\n<meta property=\"og:site_name\" content=\"Vue.ai\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vueai\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-07T13:20:50+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@vue_ai\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Real-Time Interaction Management | Vue.ai","description":"RTIM is a Enterprise marketing technology that delivers contextually relevant experiences, value & utility at the appropriate moment","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.vue.ai\/glossary\/real-time-interaction-management\/","og_locale":"en_US","og_type":"article","og_title":"Real-Time Interaction Management | Vue.ai","og_description":"RTIM is a Enterprise marketing technology that delivers contextually relevant experiences, value & utility at the appropriate moment","og_url":"https:\/\/www.vue.ai\/glossary\/real-time-interaction-management\/","og_site_name":"Vue.ai","article_publisher":"https:\/\/www.facebook.com\/vueai\/","article_modified_time":"2023-08-07T13:20:50+00:00","twitter_card":"summary_large_image","twitter_site":"@vue_ai","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","SocialMediaPosting"],"@id":"https:\/\/www.vue.ai\/glossary\/real-time-interaction-management\/#article","isPartOf":{"@id":"https:\/\/www.vue.ai\/glossary\/real-time-interaction-management\/"},"author":{"name":"Vue.ai","@id":"https:\/\/www.vue.ai\/glossary\/#\/schema\/person\/7405f119da793da76590cf35cc52cddb"},"headline":"Real-Time Interaction Management","datePublished":"2020-10-19T16:05:29+00:00","dateModified":"2023-08-07T13:20:50+00:00","mainEntityOfPage":{"@id":"https:\/\/www.vue.ai\/glossary\/real-time-interaction-management\/"},"wordCount":210,"publisher":{"@id":"https:\/\/www.vue.ai\/glossary\/#organization"},"inLanguage":"en-US"},{"@type":["WebPage","SearchResultsPage"],"@id":"https:\/\/www.vue.ai\/glossary\/real-time-interaction-management\/","url":"https:\/\/www.vue.ai\/glossary\/real-time-interaction-management\/","name":"Real-Time Interaction Management | Vue.ai","isPartOf":{"@id":"https:\/\/www.vue.ai\/glossary\/#website"},"datePublished":"2020-10-19T16:05:29+00:00","dateModified":"2023-08-07T13:20:50+00:00","description":"RTIM is a Enterprise marketing technology that delivers contextually relevant experiences, value & utility at the appropriate moment","breadcrumb":{"@id":"https:\/\/www.vue.ai\/glossary\/real-time-interaction-management\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.vue.ai\/glossary\/real-time-interaction-management\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.vue.ai\/glossary\/real-time-interaction-management\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.vue.ai\/glossary\/"},{"@type":"ListItem","position":2,"name":"Real-Time Interaction Management"}]},{"@type":"WebSite","@id":"https:\/\/www.vue.ai\/glossary\/#website","url":"https:\/\/www.vue.ai\/glossary\/","name":"Vue.ai","description":"Personalization Glossary","publisher":{"@id":"https:\/\/www.vue.ai\/glossary\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.vue.ai\/glossary\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.vue.ai\/glossary\/#organization","name":"Vue.ai - End to End Retail Automation Solution","url":"https:\/\/www.vue.ai\/glossary\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vue.ai\/glossary\/#\/schema\/logo\/image\/","url":"https:\/\/vue.ai\/glossary\/wp-content\/uploads\/2020\/10\/Artboard-2.png","contentUrl":"https:\/\/vue.ai\/glossary\/wp-content\/uploads\/2020\/10\/Artboard-2.png","width":64,"height":64,"caption":"Vue.ai - End to End Retail Automation Solution"},"image":{"@id":"https:\/\/www.vue.ai\/glossary\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/vueai\/","https:\/\/twitter.com\/vue_ai","https:\/\/www.instagram.com\/vue.ai\/","https:\/\/www.linkedin.com\/company\/vue-ai\/","https:\/\/www.youtube.com\/channel\/UC5L3NPDAvrW7D4huR_FmR6A"]},{"@type":"Person","@id":"https:\/\/www.vue.ai\/glossary\/#\/schema\/person\/7405f119da793da76590cf35cc52cddb","name":"Vue.ai","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vue.ai\/glossary\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1de2b5ee908e5b158f15c6bfa20d5672?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1de2b5ee908e5b158f15c6bfa20d5672?s=96&d=mm&r=g","caption":"Vue.ai"}}]}},"_links":{"self":[{"href":"https:\/\/www.vue.ai\/glossary\/wp-json\/wp\/v2\/glossary\/197"}],"collection":[{"href":"https:\/\/www.vue.ai\/glossary\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/www.vue.ai\/glossary\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/www.vue.ai\/glossary\/wp-json\/wp\/v2\/users\/12"}],"version-history":[{"count":3,"href":"https:\/\/www.vue.ai\/glossary\/wp-json\/wp\/v2\/glossary\/197\/revisions"}],"predecessor-version":[{"id":562,"href":"https:\/\/www.vue.ai\/glossary\/wp-json\/wp\/v2\/glossary\/197\/revisions\/562"}],"wp:attachment":[{"href":"https:\/\/www.vue.ai\/glossary\/wp-json\/wp\/v2\/media?parent=197"}],"wp:term":[{"taxonomy":"glossary-cat","embeddable":true,"href":"https:\/\/www.vue.ai\/glossary\/wp-json\/wp\/v2\/glossary-cat?post=197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}