{"id":202,"date":"2020-10-19T16:15:07","date_gmt":"2020-10-19T16:15:07","guid":{"rendered":"https:\/\/staging-webv2.vue.ai\/glossary\/?post_type=glossary&#038;p=202"},"modified":"2020-10-19T16:19:07","modified_gmt":"2020-10-19T16:19:07","slug":"remarketing","status":"publish","type":"glossary","link":"https:\/\/www.vue.ai\/glossary\/remarketing\/","title":{"rendered":"Remarketing"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Remarketing let customize the display ads campaign for people who have previously visited the site, and tailor them for these visitors when they browse the web and use apps.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Technically, remarketing is the use of a javascript tag (known as a pixel) to place a cookie in the user\u2019s browser. The cookie then informs a remarketing platform to serve specific display ads through a billboard exchange, supporting the pages or products the user has engaged with or looked for on your website or app.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Benefits of Remarketing<\/strong><\/p>\n<p><strong>Guide Users Further Down the Funnel<br \/>\n<\/strong><span style=\"font-weight: 400;\">Remarketing can facilitate the transition to the next step of the <\/span><b>conversion funnel<\/b><span style=\"font-weight: 400;\">. If a user has left a product page, for instance, the remarketing ad can be presented to them immediately, leading the user back to the product page where they can be incentivized to move to the next stage of the funnel.<\/span><\/p>\n<p><strong>Increasing Relevant Ads<br \/>\n<\/strong><span style=\"font-weight: 400;\">Remarketing ads can be personalized to fit the preferences and needs of each user or to specific customer segments.<br \/>\n<\/span><span style=\"font-weight: 400;\">Making use of advertising solutions fused with <\/span><b>automated personalization capabilities<\/b><span style=\"font-weight: 400;\"> increases the richness of remarketing campaigns, resulting in deeper user engagement and higher marketing ROI.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"author":12,"featured_media":0,"parent":0,"template":"","glossary-cat":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Remarketing? 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