{"id":215,"date":"2020-10-20T04:25:27","date_gmt":"2020-10-20T04:25:27","guid":{"rendered":"https:\/\/staging-webv2.vue.ai\/glossary\/?post_type=glossary&p=215"},"modified":"2023-04-18T12:50:10","modified_gmt":"2023-04-18T12:50:10","slug":"triggered-email","status":"publish","type":"glossary","link":"https:\/\/www.vue.ai\/glossary\/triggered-email\/","title":{"rendered":"Triggered Email"},"content":{"rendered":"

Also known as behavioral \/transactional emails, are autonomous based on predefined conditions met by visitor behaviour. The difference between triggered and general emails is that these are automatically delivered to an individual on a one-to-one basis.<\/span><\/p>\n

Some common use cases for triggered emails include:<\/span><\/p>\n

Product View Abandonment<\/b> \u2013 If a customer browses a particular item on a mobile app but ultimately doesn\u2019t purchase it, a triggered email highlighting the viewed product (and other recommended items) would re-engage them after exiting the mobile app.<\/span><\/p>\n

Cart Abandonment<\/b> \u2013 Shopping cart abandonment<\/a> is a serious issue for many eCommerce businesses where a customer adds items to their shopping cart but leaves without completing a purchase.<\/span><\/p>\n

Order Confirmation<\/b> \u2013 Order confirmation emails are sent after a customer\u2019s purchase order is confirmed and finalized. Set the email trigger upon purchase completion and deliver order information, relevant shipping details, and more.<\/span><\/p>\n","protected":false},"author":12,"featured_media":0,"parent":0,"template":"","glossary-cat":[],"yoast_head":"\nWhat is Triggered Email? - Vue.ai<\/title>\n<meta name=\"description\" content=\"Also known as behavioral \/transactional emails, are autonomous based on predefined conditions met by visitor behaviour.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vue.ai\/glossary\/triggered-email\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Triggered Email? - Vue.ai\" \/>\n<meta property=\"og:description\" content=\"Also known as behavioral \/transactional emails, are autonomous based on predefined conditions met by visitor behaviour.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vue.ai\/glossary\/triggered-email\/\" \/>\n<meta property=\"og:site_name\" content=\"Vue.ai\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vueai\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-18T12:50:10+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@vue_ai\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is Triggered Email? - Vue.ai","description":"Also known as behavioral \/transactional emails, are autonomous based on predefined conditions met by visitor behaviour.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.vue.ai\/glossary\/triggered-email\/","og_locale":"en_US","og_type":"article","og_title":"What is Triggered Email? - Vue.ai","og_description":"Also known as behavioral \/transactional emails, are autonomous based on predefined conditions met by visitor behaviour.","og_url":"https:\/\/www.vue.ai\/glossary\/triggered-email\/","og_site_name":"Vue.ai","article_publisher":"https:\/\/www.facebook.com\/vueai\/","article_modified_time":"2023-04-18T12:50:10+00:00","twitter_card":"summary_large_image","twitter_site":"@vue_ai","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","SocialMediaPosting"],"@id":"https:\/\/www.vue.ai\/glossary\/triggered-email\/#article","isPartOf":{"@id":"https:\/\/www.vue.ai\/glossary\/triggered-email\/"},"author":{"name":"Vue.ai","@id":"https:\/\/www.vue.ai\/glossary\/#\/schema\/person\/7405f119da793da76590cf35cc52cddb"},"headline":"Triggered Email","datePublished":"2020-10-20T04:25:27+00:00","dateModified":"2023-04-18T12:50:10+00:00","mainEntityOfPage":{"@id":"https:\/\/www.vue.ai\/glossary\/triggered-email\/"},"wordCount":146,"publisher":{"@id":"https:\/\/www.vue.ai\/glossary\/#organization"},"inLanguage":"en-US"},{"@type":["WebPage","SearchResultsPage"],"@id":"https:\/\/www.vue.ai\/glossary\/triggered-email\/","url":"https:\/\/www.vue.ai\/glossary\/triggered-email\/","name":"What is Triggered Email? - Vue.ai","isPartOf":{"@id":"https:\/\/www.vue.ai\/glossary\/#website"},"datePublished":"2020-10-20T04:25:27+00:00","dateModified":"2023-04-18T12:50:10+00:00","description":"Also known as behavioral \/transactional emails, are autonomous based on predefined conditions met by visitor behaviour.","breadcrumb":{"@id":"https:\/\/www.vue.ai\/glossary\/triggered-email\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.vue.ai\/glossary\/triggered-email\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.vue.ai\/glossary\/triggered-email\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.vue.ai\/glossary\/"},{"@type":"ListItem","position":2,"name":"Triggered Email"}]},{"@type":"WebSite","@id":"https:\/\/www.vue.ai\/glossary\/#website","url":"https:\/\/www.vue.ai\/glossary\/","name":"Vue.ai","description":"Personalization Glossary","publisher":{"@id":"https:\/\/www.vue.ai\/glossary\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.vue.ai\/glossary\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.vue.ai\/glossary\/#organization","name":"Vue.ai - End to End Retail Automation Solution","url":"https:\/\/www.vue.ai\/glossary\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vue.ai\/glossary\/#\/schema\/logo\/image\/","url":"https:\/\/vue.ai\/glossary\/wp-content\/uploads\/2020\/10\/Artboard-2.png","contentUrl":"https:\/\/vue.ai\/glossary\/wp-content\/uploads\/2020\/10\/Artboard-2.png","width":64,"height":64,"caption":"Vue.ai - End to End Retail Automation Solution"},"image":{"@id":"https:\/\/www.vue.ai\/glossary\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/vueai\/","https:\/\/twitter.com\/vue_ai","https:\/\/www.instagram.com\/vue.ai\/","https:\/\/www.linkedin.com\/company\/vue-ai\/","https:\/\/www.youtube.com\/channel\/UC5L3NPDAvrW7D4huR_FmR6A"]},{"@type":"Person","@id":"https:\/\/www.vue.ai\/glossary\/#\/schema\/person\/7405f119da793da76590cf35cc52cddb","name":"Vue.ai","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vue.ai\/glossary\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1de2b5ee908e5b158f15c6bfa20d5672?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1de2b5ee908e5b158f15c6bfa20d5672?s=96&d=mm&r=g","caption":"Vue.ai"}}]}},"_links":{"self":[{"href":"https:\/\/www.vue.ai\/glossary\/wp-json\/wp\/v2\/glossary\/215"}],"collection":[{"href":"https:\/\/www.vue.ai\/glossary\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/www.vue.ai\/glossary\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/www.vue.ai\/glossary\/wp-json\/wp\/v2\/users\/12"}],"version-history":[{"count":3,"href":"https:\/\/www.vue.ai\/glossary\/wp-json\/wp\/v2\/glossary\/215\/revisions"}],"predecessor-version":[{"id":557,"href":"https:\/\/www.vue.ai\/glossary\/wp-json\/wp\/v2\/glossary\/215\/revisions\/557"}],"wp:attachment":[{"href":"https:\/\/www.vue.ai\/glossary\/wp-json\/wp\/v2\/media?parent=215"}],"wp:term":[{"taxonomy":"glossary-cat","embeddable":true,"href":"https:\/\/www.vue.ai\/glossary\/wp-json\/wp\/v2\/glossary-cat?post=215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}