COOKIE POLICY

Mad Street Den Inc. (“MSD”, “we”, “us”, “our”) values your privacy and is committed to ensuring that your privacy is protected. The purpose of this cookie policy (“Cookie Policy”) is to describe what cookies are, the types of cookies we use on our Websites, how we collect information, why we collect information through cookies and how you (“User”, or “your “or “you”) can opt out of having cookies while you use, browse, or contact us through our Websites. This Cookie Policy forms part of and should be read in conjunction with the Privacy Policy. All capitalised terms we have used here but which are not defined shall have the meaning given to them in the Privacy Policy.

1. What are Cookies and how do we use them?

When you open a website, your browser sends pieces or bits of data to identify you to web servers of the website. These bits or pieces of data are cookies. Every time you access our Websites, a cookie is created and placed in a temporary folder on your device. Cookies are not stored with us. Cookies help the Websites to remember information about your visit, which can make it easier to visit the Websites again, making the Websites more useful to you.

We use temporary and permanent cookies in our Websites to (i) enhance your experience of our Websites, (ii) analyse trends, (iii) administer the Websites, (iv) track your movements on the Websites, and (v) gather demographic information about our user base as a whole. Temporary cookies will be removed from your computer each time you close your browser.


2. Types of Cookies and why we use them?

CategoryCookie NameHost NameLifespanDescription
Strictly Necessary Cookies

__hssc

vue.ai

Persistent

This cookie keeps track of sessions. This is used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp.

__hssrc

vue.ai

Session

Whenever HubSpot changes the session cookie, this cookie is also set to determine if the User has restarted their browser.

hubspotutk

vue.ai

Persistent

This cookie keeps track of a User's identity. It is passed to HubSpot upon form submission and used when duplicating contacts. It contains an opaque GUID to represent the current User. It expires in 6 months.

OptanonAlertBoxClosed

vue.ai

Persistent

This cookie is set by websites using certain versions of the cookie law compliance solution from OneTrust. It is set after Users of our Website have seen a cookie information notice and, in some cases, only when they actively close the notice down. It enables the website not to show the message more than once to you. The cookie has a one year lifespan and contains no personal information.

__hstc

vue.ai

Persistent

The main cookie for tracking Users. It contains the domain, hubspotutk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).

__cfruid

go.vue.ai

Session

Cookie associated with sites using CloudFlare, used to identify trusted web traffic.

__cf_bm

hubspot.com

Persistent

This cookie is set by HubSpot's CDN provider and is a necessary cookie for bot protection. It expires in 30 minutes. 

OptanonConsent

vue.ai

Persistent

This cookie is set by the cookie compliance solution from OneTrust. It stores information about the categories of cookies the site uses and whether Users have given or withdrawn consent for the use of each category. This enables site owners to prevent cookies in each category from being set in the Users browser when consent is not given. The cookie has a normal lifespan of one year, so that returning Users to the site will have their preferences remembered. It contains no information that can identify the User.

Analytics & Performance Cookies

_ga_xxxxxxxxxx

vue.ai

Persistent

This cookie is used by Google Analytics to distinguish users. It stores a unique client identifier (randomly generated number) that is associated with a specific User across different sessions and devices. 

_gat

vue.ai

Persistent

This cookie name is associated with Google Universal Analytics, according to documentation it is used to throttle the request rate and limiting the collection of data on high traffic sites. It expires after 10 minutes.

_gid

vue.ai

Persistent

Registers a unique ID that is used to generate statistical data on how the User uses the website. This cookie expires after 1 day.

_ga

vue.ai

Persistent

This cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate User, session, and campaign data for the sites analytics reports. By default, it is set to expire after 2 years, although this is customisable by website owners.

Functional Cookies

wordpresspass_XXXXXXXXXXXXXXXXXXXXXXXXXXXX

vue.ai

Persistent

WordPress login authentication cookie.

wordpress_sec_

vue.ai

Persistent

WP Admin logged in cookie which is created dynamically.

io.prismic.preview

static.cdn.prismic.io

Persistent

This cookie is used to store preview token. The preview token can be used as a valid reference to make API queries.

wordpress_XXXXXXXXXXXXXXXXXXXXXXXXXXXX

vue.ai

Persistent

On login, WordPress uses the wordpress_[hash] cookie to store your authentication details. Its use is limited to the Administration Screen area, /wp-admin/

io.prismic.preview

vue.ai

Persistent

This cookie allows for the preview of content on the webpage

wordpress_test_cookie

vue.ai

Session

On login, WordPress uses the wordpress_[hash] cookie to store your authentication details. Its use is limited to the administration screen area, /wp-admin/

wp-postpass_XXXXXXXXXXXXXXXXXXXXXXXXXXXX

vue.ai

Persistent

This cookie is used to maintain session in WordPress if a post is password protected.

wordpress_logged_in_XXXXXXXXXXXXXXXXXXXXXXXXXXX

vue.ai

Persistent

On login, WordPress uses the wordpress_[hash] cookie to store your authentication details. Its use is limited to the administration screen area, /wp-admin/

wp-settings-

vue.ai

Persistent

WordPress also sets a few wp-settings-{time}-[UID] cookies. The number on the end is your individual user ID from the users database table. This is used to customize your view of admin interface, and possibly also the main site interface.

wp-settings-time-X

vue.ai

Persistent

WordPress also sets a few wp-settings-{time}-[UID] cookies. The number on the end is your individual user ID from the users database table. This is used to customize your view of admin interface, and possibly also the main site interface.

wordpressuser_XXXXXXXXXXXXXXXXXXXXXXXXXXXXX

vue.ai

Persistent

WordPress login authentication cookie.

Targeting Cookies

personalization_id

twitter.com

1 year

This cookie is set by Twitter for advertising and to identify and track the User.

test_cookie

doubleclick.net

Persistent

This cookie is set by DoubleClick (which is owned by Google) to determine if the User’s browser supports cookies.

_cfuvid

hubspot.com

Session

This cookie is set by HubSpot’s CDN provider because of their rate limiting policies. It expires at the end of the session. 

li_sugr

linkedin.com

Persistent

This cookie is used to make a probabilistic match of a User's identity outside the designated countries.

IDE

doubleclick.net

Persistent

This domain is owned by Doubleclick (Google). Doubleclick is Googles real time bidding advertising exchange.

VISITOR_INFO1_LIVE

youtube.com

Persistent

This cookie is set by YouTube to keep track of User’s preferences for YouTube videos embedded in sites. It can also determine whether the website User is using the new or old version of the YouTube interface.

YSC

youtube.com

Session

Registers a unique ID to keep statistics of what videos from YouTube the User has seen.

lidc

linkedin.com

Persistent

This is a Microsoft MSN first party cookie that ensures the proper functioning of this website.

bcookie

linkedin.com

Persistent

This is a Microsoft MSN first party cookie for sharing the content of the website via social media.

UserMatchHistory

linkedin.com

Persistent

This cookie is used to track Users so that more relevant ads can be presented based on the User's preferences.

bscookie

www.linkedin.com

Persistent

Used by the social networking service, LinkedIn, for tracking the use of embedded services.

AnalyticsSyncHistory

linkedin.com

Persistent

Used to store information about the time a sync took place with the lms_analytics cookie.

_gclxxxx

vue.ai

Persistent

Google conversion tracking cookie.

VISITOR_PRIVACY_METADATA

youtube.com

Persistent

This cookie stores the User's cookie consent state for the current domain.

li_gc

linkedin.com

Persistent

This cookie is used to store consent of Users regarding the use of cookies for non-essential purposes.

CONSENT

youtube.com

Persistent

This cookie carries out information about how you use the Websites and any advertising that you may have seen before visiting our Websites.

3. How can you opt-out of Cookies?

When you access our Websites, you will be presented with a visible pop-up/notice where you can choose to accept all cookies, accept some of the cookies or reject all cookies. We also provide you with the link to our Cookie Policy where you can learn more about the Cookie Policy and the kinds of cookies used on our Websites. You may also disable certain cookies through the settings found in your internet browser and clear cookies stored on your device, however, some cookies which are strictly necessary for the Websites as provided in our Cookie Policy cannot be disabled. We use cookies to ensure that your experience on our Website is smooth, hence please note that disabling certain types of cookies may result in certain parts of the Websites to be inaccessible to you or our Websites may not be able to remember your preferences when you access our Websites in the future. You may choose to change your cookie preferences at any time by reaching us at infosec@madstreetden.com.